3. Key Theme
As people (and penguins) increasingly
use mobile devices (smartphones,
tablets) for web activity, designers and
developers must consider the 'speed'
or 'performance' of their websites and
applications as a critical part of
experience design.
Baby Penguin lost his right eye while waiting for
bu.edu to load.
Designing for web performance
4. Sessions & Examples
Web Typography (Richard Rutter, Fontdeck):
Progressively load fonts to smart phones
Mobile apps (David Becher, Skookum Digital Works):
Zepto.js < JQuery.js therefore Zepto.js > JQuery.js
Favor CSS animations over JS
Modular HTML/CSS (Shay Howe, The Starter League):
Scalable, maintainable, performant
Adaptive Design (Brad Frost):
You have 5 seconds to load
5. Key Takeaways
● Performance == design
● Experiences must be made with mobile users in mind
● Build for your content, not a specific device
● Mobile users don't want 'web light'
● 'Best practices' are evolving... keep up with change
● Keep code and content lean
8. Sessions & Examples
The Future of Location: From Social to Utility
Map the usage. Find the Pulse.
Designing Habits: From Big Data to Small Changes
Little adjustments — Couch --> 5K
Prototype or Die
Test. Test. Test.
Prototyping UX in a Touch First World
Gestures vs. Mouse — Teach the user.
Practical Agile Mobile Design
Best Practices for mobile.
9. Key Takeaways
Control & Innovation
Understand the data
Improve print & digital
design to change with
evolving student body
12. Sessions & Examples
The Future of Location: From Social to
Utility
Foursquare's evolution from social network to map layer
& data source
Now You See Me: The Future of Ambient
Location
We have the tools; why is networking still so inefficient?
(Highlight app)
The Rise of Contextual Social Networks
Shifting focus from all-inclusive communities (Facebook)
to niche communities that serve specific purposes
(Nextdoor, Path)
"Who is doing what, and for what reason?"
13. Key Takeaways
Benefits of harnessing location data;
providing context
Improving calendar functionality to
include ability to “check in” to events;
rewarding behavior
Considering niche communities for niche purposes (career, networking,
exploration of campus)
15. Key Theme
Lessons in Social Media Content Development
Storytelling: People remember stories, not messages.
Yep, on Facebook, too.
Empathy: Importance of empathizing with your key stakeholders
Flip the perspective: Tell your brand story from your customer’s POV –
○ Speak to what they're interested in
○ Weave a theme into the messages to create a story arc
○ Incorporate responses from your customers to advance the story
16. Sessions & Examples
Data Storytelling And Breaking Through The Noise
BuzzFeed: http://www.buzzfeed.com/
Yes, And... A Design Thinking Bootcamp
The D school at Stanford: http://dschool.stanford.edu/
Frog Design (global innovation firm) www.frogdesign.com
Storytelling: The Next Wave Of Engagement
Live World (storytelling techniques for Facebook & Twitter) www.liveworld.
com
17. Key Takeaways
Top storytelling tips:
1. Customer comments and actions will guide good story ideas
2. Social stories are often nonlinear (people are ADHD, they catch a pieces of information here
and there)
3. Stories should be both structured and improvisational (what is the goal of your story?)
4. Use each social media platform to its best advantage
5. Give people something to do in the story, then reward them (engagement, build incremental
payoffs along the way)
6. Highly visual: tell your story in words and pictures or just pictures
7. Focus on shareability
8. Create characters who represent your customers and what they like
General points to consider:
1. Social networks were invented for people to tell stories
2. Who is your brand at a party and why do you want to hang out with them?
3. Good Examples of character development:: Old Spice Man, Geico, Mad Men (madmenyourself.
com; @peggyolson; bitly/teampeggy)
4. Bad brand behavior: Telling the same story over and over again
19. Key Theme
Social media has given people the ability to create and
market their own personal brand; the age of the startup is
growing at exponential speed.
20. Sessions & Examples
Frenemies
Using fandom to your advantage as in storytelling. How HBO leveraged social
media to drive the Game of Thrones storyline.
Affinity, Intent & the War for Marketing Dollars
“Database of intentions” vs “database of affinity” (Google vs. Facebook), a
record of what people like rather than what they intend to do. (Listen here)
Brands, Bloggers & the Social Commerce Future
How businesses bucket Facebook, Twitter, Pinterest and all social media
platforms into a single category.
21. Key Takeaways
The emphasis to put a $ value on social media marketing
o Not quite there, but moving closer
The importance of Google and analytics
Managing social content
o Embracing the positives along with the negatives
o Reacting and responding to public comments
Wait: One negative comment doesn't mean all followers agree
o Fine line between embracing the negative and asking for it
23. Key Theme
Personalization technology
5 years ago, the focus of internet culture shifted
away from static informational websites and towards
interactive social media platforms.
Today, we're in the midst of a similar shift towards
the "personalized web."
24. Sessions & Examples
A Robot in Your Pocket: AI Powered Applications
Customization tools that bring us the content we want (Listen here)
Marketing Implications of Facebook's Graph Search
Relating frequency to the social object (Watch here)
LevelUp
Supporting your favorite nonprofit from your smartphone (Listen here)
Google Now
Ness
Amazon
25. Key Takeaways
● Expectations are shifting
● Privacy is still a key issue
● Location is different than personalization
● Humanization of technology
● What does this mean for us?
○ increase passive data collection, when possible
○ more data = more possibilities
○ with great power comes great responsibility
○ work to provide a better "personalized BU experience"
