Page Lizard join forces with Kaldor and Padify to deliver a Tech Talk about HTML apps and why they're the future of digital publishing.

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HTML apps – the way
forwards

3. What is an HTML app and how did
we get here?

9. June 29, 2007

11. April 3, 2010

13. May 2010
Wired first iPad edition
500Mb+
No search
No comments

14. Magplus
The V&A
370Mb

15. App studio
Visit Vietnam

16. What is a HTML app?
An app which uses predominantly web technologies –
HTML, CSS and JavaScript – to deliver content which flows,
re-sizes and adjusts to the available screen size regardless
of device type or size.
In other words, it works, and looks
great on everything.
Whichever way you hold it.
And its also light to download…

17. Do you need to change
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your business?

18. What does the science tell us?
• There are around 1.6-1.7bn PCs in use today
• Already approx 2bn iOS and Android devices.
Over the next few years the great majority of the mobile base
will convert to these devices: there will be 3-4bn smartphones
in use and hundreds of millions more tablets.
Benedict Evans: Mobile leverage

20. It depends on your demographics
Facebook reported in April that 79% of devices accessing it are mobile

21. But even in the B2B world:
• 57.62% of your readers will be on Android
• 50% will be on a phone
• Reading PDFs on a phone is a rubbish experience
• HTML is the only way to go
(ideally with re-sizable text)
• Create and edit once –
publish to multiple devices

22. - 60% of new users
are on mobile,
rather than tablet
87.5% repeat users
12.5% new users
Case study:
The Pharmaceutical Journal

23. Case study:
The Pharmaceutical Journal
84%
Total PDF/HTML views
45%
Page (PDF) view
Text (HTML) View
40%
23 m
29 s
36%
19 m
22 s
16%
55%
60%
64%
Default view changed to HTML
July 19th issue September 6th issue September 13th issue September 27th issue
Dwell time per article increased from 22 to 29 seconds;
Per issue from 19 to 23 minutes;
Events rose from x to y

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So how does the HTML-friendly
publishing Business look?

26. PDFs of your magazine
Your website
Your writing
Video + audio
iPads & iPhones
Android phones
& tablets
Web browsers (+ archive
editions)
Content you can push
to other websites
Content is manually
edited and styled
OR
Auto-produced by
attaching pre-defined
templates

27. PDF vs. HTML
HTML (text view)
• Resizable text
• Contents pages
• Endless styling options
PDF (page view)
• Exact image replica of
publication
• No interactivity
• Difficult to read

28. Include video and audio
A minute of video
is worth
1.8 million
words
“
”
[Forrester Research, 2014]

29. Live news feeds

30. Social media comments…
73% of all adults that are online use a social
networking site of some sort
of small businesses feel that social media
efforts generate more exposure than
anything else
80%
89%
of small businesses indicate being on
social media increases traffic to their
website

31. Social media comments
• Share articles to Facebook,
Twitter and LinkedIn
• Comments appear at the
bottom of relevant article,
creating discussions
• All done from within the app

32. Result: A social hub
• Create an interactive, social
environment for readers
• More information, more easily
available
• You increase your digital
presence, and in turn readership.

33. www.pagelizard.com
info@pagelizard.com
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@pagelizard
And it looks great

34. CILIP

35. ILM’s EDGE
Image of Edge’s complex magazine layout
(Digitally materialises into beautiful HTML)

36. www.pagelizard.com
info@pagelizard.com
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@pagelizard
Thank you