Building Communities from Patrick fuller
•Download as PPTX, PDF•
0 likes•459 views
Digital Media Strategy Consultant
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Building Communities from Patrick fuller
Similar to Building Communities from Patrick fuller (20)
More from Page Lizard
More from Page Lizard (14)
Recently uploaded
Recently uploaded (20)
Building Communities from Patrick fuller
- 1. What a modern media strategy looks like for organisations, corporates and brands Patrick Fuller
- 3. 37.8million people consume magazine brands across print & digital Source: NRS, UK data
- 4. Despite the double digit declines, the majority still pay for the experience
- 5. Despite the double digit declines, the majority still pay for the experience An average of £5.40 a month Source: PPA: Reimagining the Magazine Subscription
- 6. But those revenues are falling and digital costs increasing
- 7. All publishers are embracing the marketing territory of response and lead generation
- 8. Get a valuation Find a deal Apply for finance
- 9. It works because: • The audience is self selecting • Relevance is guaranteed • The relationship is based on trust
- 10. It was important to use our best editorial experts for these new audience experiences
- 11. Their skills were our advantage because they were founded on longstanding media expertise
- 12. 43%conversion rate to used car valuations data wall
- 13. PPA study: subscriptions in an Amazon world
- 14. Another place to apply those media skills is the shopping experience
- 17. ‘We can only pray that PH remains as it has been and Haymarket’s influence does not fk PH up, too’
- 18. Just as publishers are learning ecommerce, so brands are continuing to develop their media skills
- 19. Influence Sell to High valueLow value Thought leadershipCRM Community Direct response Product placement (Brand) big idea Story telling
- 20. Influence Sell to High valueLow value Thought leadershipCRM Community Direct response Product placement (Brand) big idea Media skills Story telling
- 21. Thought leadership CRM Community Direct response Product placement (Brand) big idea Going beyond ‘content marketing’ Story telling
- 22. Marketing Thought leadership CRM Community Direct response Product placement (Brand) big idea Going beyond ‘content marketing’ Story telling
- 23. Marketing Thought leadership CRM Community Direct response Product placement (Brand) big idea Content marketing Going beyond ‘content marketing’ Story telling
- 24. Marketing Thought leadership CRM Community Direct response Product placement (Brand) big idea Content marketing ‘True’ media Going beyond ‘content marketing’ Story telling
- 28. …toys…
- 29. …even wallets
- 30. All fuelled by: • Distribution • Listening to audience • Expertise in subject • User experience
- 31. But what truly makes it ‘media’
- 32. 1) The correct tone of voice (not just for the customer, but also staff)
- 33. 1) The correct tone of voice (not just for the customer, but also staff) 2) The small, quality-obsessed, team that is trusted
- 34. 1) The correct tone of voice (not just for the customer, but also staff) 2) The small, quality-obsessed, team that is trusted 3) Freedom to innovate
- 35. 1) The correct tone of voice (not just for the customer, but also staff) 2) The small, quality-obsessed, team that is trusted 3) Freedom to innovate 4) Drive to compete – not just with the scoop, but with ideas
- 36. 1) The correct tone of voice (not just for the customer, but also staff) 2) The small, quality-obsessed, team that is trusted 3) Freedom to innovate 4) Drive to compete – not just with the scoop, but with ideas 5) Allowing creative judgement on the fly
- 37. 27% of a marketing budget spent on content marketing 45% on traditional advertising What’s next? Source: NewsCred #Thinkcontent Summit 2016
- 38. 27% of a marketing budget spent on content marketing 45% on traditional advertising Advertising is changing …and so is content What’s next? Source: NewsCred #Thinkcontent Summit 2016