A balanced approach is needed to uplift capabilities across culture, processes, tools, management, information and people. This involves having the right plans, strategies, policies, decisions, marketing, roles and responsibilities, values, performance measures, data collection, use, storage, security, quality, integration, user experience and functionality. Applying a location lens also requires focusing on communications, information flows, knowledge management and using location-based tools to relate, share, visualize and display information accurately on maps across different devices.