Social media use is growing rapidly, especially among younger demographics. Over 400 million people actively use Facebook, spending an average of 55 minutes per day on the site. The number of tweets on Twitter has grown to over 10 billion. Mobile access to social media sites like Facebook and Twitter has tripled in the past year. Blogs have also grown significantly, with over 133 million blogs indexed on Technorati. While newspapers are declining in readership among younger generations, social media allows for new opportunities in web traffic, archived content, and breaking news dissemination. Authenticity, trust, listening, and engaging in conversations in real-time are important principles for effective social media use.

1. introduction to social media

2. fad or not?

3. talk about headline news 27% of Gen Y read a newspaper the previous day v. 55% of those born prior to 1946 23% of people <40 say they would miss the local newspaper if it were to go out of business 33% of 40 to 64 55% of those age 65+ From Pew Research

4. why care ? Web hits can yield other bookings

5. archived book ings

6. more viewers than traditional print

7. breaking news hits internet first

8. web links = fodder for future press pitches

9. the breakdown of blogs 133,000,000 # of blogs indexed by Technorati since 2002 77% of active Internet users read blogs From Technorati via The Future Buzz 900,000 blog posts every 24 hours 63% of bloggers are between the ages of 25-44,well-educated/funded From Forrester Research, Inc

10. just how friendly is facebook? >400 million active users 50% of active users log in on any given day >5 billion pieces of content shared each week Average user spends >55 min. per day on Facebook.com via The Future Buzz

11. t wit ter 10,337,702,000 tweets and growing 140 characters to build a brand voice Author/ reader interface

12. Facebook & Twitter access via mobile browser grows by triple-digits in the past year

13. From comScore via Social Media at Work # of Mobile Subscribers Accessing Facebook &Twitter via Mobile Browser 3-month average ending Jan. 2010 vs. Jan. 2009 Total U.S. Age 13+ Source: comScore MobiLens Total Audience (000) Jan-09 Jan-10 % Change Facebook 11,874 25,137 112 Twitter 1,051 4,700 347

14. Let’s cover the clichéd yet true words of s.media wisdom: Authenticity Trust Listen It’s a conversation Respond @ Everyone Lateral communication REAL TIME ENGAGEMENT

15. do : Listen/read before commenting/posting Start now Be real Clearly outline goals Be consistent across platforms In your commitment to online presence

16. N EVER : Fabricate Hesitate Negatively engage critics Forcefully promote/spam

17. keep current Mashable: http://mashable.com Seth Godin: http://sethgodin.typepad.com Chris Brogan: http://www.chrisbrogan.com Jeremiah Owyang: http://www.web-strategist.com/blog Brian Solis: http://www.briansolis.com & others: http://blog.ecairn.com/2009/11/10/nov-09-top-150-social-media-marketing-influencers

18. Sources Many thanks!

19. ComScore http://www.comscore.com/Press_Events/Press_Releases/2010/3/Facebook_and_Twitter_Access_via_Mobile_Browser_Grows_by_Triple-Digits

20. Social Media at Work http://socialmediaatwork.com/2010/03/06/mobile-browser-access-to-facebook-and-twitter-surges/

21. Pew Research http://pewresearch.org/pubs/1133/decline-print-newspapers-increased-online-news

22. The Future Buzz http://thefuturebuzz.com/2010/03/08/web-marketing-pr-strategy/

23. Facebook http://www.facebook.com/press/info.php?statistics

24. Technorati http://technorati.com/state-of-the-blogosphere/