Membership organizations and publishers can learn about engagement from each other. Engagement requires connecting with audiences at a deeper level through high-quality content and assets experienced over an extended period of time. It is important to focus on long-term member retention rather than just short-term acquisition. True engagement goes beyond things like email newsletters and involves a two-way value exchange where the organization and its members can benefit each other.
At Cannes Lions 2015, OLIVER Executive Creative Director David Shanks took the stage to talk about why agencies are finding the need to approach business in ways that are faster, smarter and more cost-effective.
19 CMOs/CEOs Reveal Big Changes in B2B MarketingSiegel+Gale
Inspired by our recent B2BNow study, our Global CMO, Margaret Molloy, reached out to marketing executives to learn how the trend in consumerization of B2B has affected their marketing behaviors. See what they had to say.
Capgemini Case Study: Committing to content puts Capgemini ahead LinkedIn
Collaborating with LinkedIn has put content at the heart of Capgemini’s brand strategy, and forged powerful connections with business and IT decision makers.
What Works Where 2016 - Is integration the key to digital success?Omobono
In conjunction with Winmark Global, we have canvassed the views of over 100 senior marketers and HR professionals from some of the world’s most influential B2B organisations.
Their insights uncover painful truths and serious questions that professionals on both sides need to urgently respond to, if they are to ensure that their organisations thrive and their teams maintain relevance.
At Cannes Lions 2015, OLIVER Executive Creative Director David Shanks took the stage to talk about why agencies are finding the need to approach business in ways that are faster, smarter and more cost-effective.
19 CMOs/CEOs Reveal Big Changes in B2B MarketingSiegel+Gale
Inspired by our recent B2BNow study, our Global CMO, Margaret Molloy, reached out to marketing executives to learn how the trend in consumerization of B2B has affected their marketing behaviors. See what they had to say.
Capgemini Case Study: Committing to content puts Capgemini ahead LinkedIn
Collaborating with LinkedIn has put content at the heart of Capgemini’s brand strategy, and forged powerful connections with business and IT decision makers.
What Works Where 2016 - Is integration the key to digital success?Omobono
In conjunction with Winmark Global, we have canvassed the views of over 100 senior marketers and HR professionals from some of the world’s most influential B2B organisations.
Their insights uncover painful truths and serious questions that professionals on both sides need to urgently respond to, if they are to ensure that their organisations thrive and their teams maintain relevance.
One of the most frequent questions I get is how do you stay current? In the sprint of back to school, I asked 15 marketing leaders the question and documented their learning as well as my own.
UK marketing executives are keen to explore the possibilities of marketing in context, but encouraging customers to share contextual information is the key challenge.
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of a business. As digital technology continues to evolve, I believe that successful digital transformation will require careful collaboration, thoughtful planning, and the inclusion of every department.
During recent years, we’ve seen shifts in how traditional leadership roles operate, as silos break down and the scopes of various roles widen and change. Digital transformation has morphed from a trend to a central component of modern business strategy.
Five Business Trends To Watch In 2016 -- No Matter How Or Where You WorkFaisal Hoque
From big data to the gig economy, 2016 may be the year that familiar buzzwords start having real, mainstream impact.
1. The Gig Economy Creates More Opportunities
2. Big Data Gets Even Bigger
3. Social Selling Goes Mainstream
4. Lean Businesses Will Win
5. Generation Z Comes Into Focus
Depending on the sort of entrepreneur, employee, freelancer, or company leader you might be, the year ahead holds varying degrees of promise and pitfalls. Some of the changes afoot are already affecting some more than others.
But optimism is itself a strategic asset—as long as it's backed up by a strong grasp of the facts. With that in mind, here's a look at some of the business trends that seem most likely to impact professionals of all stripes in the year ahead.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
Social Media B2B Marketing | Cisco, EuropeiStrategy
How to ride the hype of social media for b2b marketing. Presented by David Chalmers and Patricia Klein, Digital and Social Media Marketing, Cisco, Europe.
Do Magazine Printing Still Have an Edge Over Digitalization?Doran Printing .
With the trend of digitalization taking a grip on the world, consumers often believe that digital advertising is the only way to go. However, magazine printing is not dead and will never be. It’s been years since the explosive growth of print newspaper and the emergence of tablets and e-readers such as Apple Ipad and Amazon Kindle; however, print media continues to hold ground.
Learn about PYLON for LinkedIn Engagement Insights, a new API solution available through our Analytics Partner DataSift.
We’ll take a deep dive into this new analytics offering that allows marketers to use the privacy-protected LinkedIn data of 467M professionals worldwide to cut through the mass of data points and hone in on those that truly matter: allowing you to make data-informed decisions based on the genuine needs of audiences.
Learn how you can:
-- Discover your audience: Gain insight into where to invest your advertising dollars by discovering the audiences that are the most engaged with your content.
-- Create better content: Design successful content campaigns and develop messaging that resonates with your audiences by determining what topics they are interacting with.
-- Build your brand: Discover how audiences engage with your brand, products or services (or those of your competitors) through company, industry and competitive insights.
In this presentation, the team from DataSift will explain how you can identify and measure the right metrics, keeping a pulse on the needs and interests of your target audiences.
The Untapped Power of the SMS – iTouch.co.zaChe Kohler
A look into how businesses can increase reach & engagement using the often-overlooked text message advertising & the untapped potential of SMS marketing.
Source: http://itouch.co.za/sms-campaign-benefits.php
6 Ways to Grow Your Business Through BloggingZontee Hou
See this webinar at: http://bit.ly/SCOREblog
Did you know that a blog can help increase your SEO, help you make connections with others within your industry, and act as a vehicle for customer satisfaction? Learn how a well-planned blog can help grow your business. Plus discover tools to help you plan your content calendar, optimize headlines, and promote your posts.
Social entrepreneurship isn't just a stance or a thought process that "greener" or more "new age" organizations employ. It is now essential to the success of any business. The platform and change that a company makes in the world affect how its customers, investors and media see it. Ultimately this translates to where they spend their money, time and attention on social media.
One of the most frequent questions I get is how do you stay current? In the sprint of back to school, I asked 15 marketing leaders the question and documented their learning as well as my own.
UK marketing executives are keen to explore the possibilities of marketing in context, but encouraging customers to share contextual information is the key challenge.
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of a business. As digital technology continues to evolve, I believe that successful digital transformation will require careful collaboration, thoughtful planning, and the inclusion of every department.
During recent years, we’ve seen shifts in how traditional leadership roles operate, as silos break down and the scopes of various roles widen and change. Digital transformation has morphed from a trend to a central component of modern business strategy.
Five Business Trends To Watch In 2016 -- No Matter How Or Where You WorkFaisal Hoque
From big data to the gig economy, 2016 may be the year that familiar buzzwords start having real, mainstream impact.
1. The Gig Economy Creates More Opportunities
2. Big Data Gets Even Bigger
3. Social Selling Goes Mainstream
4. Lean Businesses Will Win
5. Generation Z Comes Into Focus
Depending on the sort of entrepreneur, employee, freelancer, or company leader you might be, the year ahead holds varying degrees of promise and pitfalls. Some of the changes afoot are already affecting some more than others.
But optimism is itself a strategic asset—as long as it's backed up by a strong grasp of the facts. With that in mind, here's a look at some of the business trends that seem most likely to impact professionals of all stripes in the year ahead.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
Social Media B2B Marketing | Cisco, EuropeiStrategy
How to ride the hype of social media for b2b marketing. Presented by David Chalmers and Patricia Klein, Digital and Social Media Marketing, Cisco, Europe.
Do Magazine Printing Still Have an Edge Over Digitalization?Doran Printing .
With the trend of digitalization taking a grip on the world, consumers often believe that digital advertising is the only way to go. However, magazine printing is not dead and will never be. It’s been years since the explosive growth of print newspaper and the emergence of tablets and e-readers such as Apple Ipad and Amazon Kindle; however, print media continues to hold ground.
Learn about PYLON for LinkedIn Engagement Insights, a new API solution available through our Analytics Partner DataSift.
We’ll take a deep dive into this new analytics offering that allows marketers to use the privacy-protected LinkedIn data of 467M professionals worldwide to cut through the mass of data points and hone in on those that truly matter: allowing you to make data-informed decisions based on the genuine needs of audiences.
Learn how you can:
-- Discover your audience: Gain insight into where to invest your advertising dollars by discovering the audiences that are the most engaged with your content.
-- Create better content: Design successful content campaigns and develop messaging that resonates with your audiences by determining what topics they are interacting with.
-- Build your brand: Discover how audiences engage with your brand, products or services (or those of your competitors) through company, industry and competitive insights.
In this presentation, the team from DataSift will explain how you can identify and measure the right metrics, keeping a pulse on the needs and interests of your target audiences.
The Untapped Power of the SMS – iTouch.co.zaChe Kohler
A look into how businesses can increase reach & engagement using the often-overlooked text message advertising & the untapped potential of SMS marketing.
Source: http://itouch.co.za/sms-campaign-benefits.php
6 Ways to Grow Your Business Through BloggingZontee Hou
See this webinar at: http://bit.ly/SCOREblog
Did you know that a blog can help increase your SEO, help you make connections with others within your industry, and act as a vehicle for customer satisfaction? Learn how a well-planned blog can help grow your business. Plus discover tools to help you plan your content calendar, optimize headlines, and promote your posts.
Social entrepreneurship isn't just a stance or a thought process that "greener" or more "new age" organizations employ. It is now essential to the success of any business. The platform and change that a company makes in the world affect how its customers, investors and media see it. Ultimately this translates to where they spend their money, time and attention on social media.
Bloggers, Blaggers & Bandits - The World of Content (By Andy Wood)Freestyle Interactive
Content marketing has exploded and is not going away. Yet, you need consistently great content that's on-strategy, and you need to deliver it in a regular and ongoing programme. This presentation looks at how to achieve this, some of the ways your communications programme can benefit and some of the brands already doing this well.
Being Digital: Making Digital Real and RewardingCognizant
Businesses can 'do' digital by focusing on isolated initiatives. But to truly 'be' digital, they need to ensure they are digital to the core, and redefine the nature of customer centricity.
In September 2013, Steven Van Belleghem and Peter Hinssen organized an inspiration journey to the West Coast of the US. Together with 20 top executives, we visted a large group of companies. In this paper, we wrote down our conclusions of this very inspiring tour.
We learned the power of combining a customer first mentality with a networked organization and a purpose driven culture. Check out our paper to understand all details.
Like it or not, social media have changed B2B marketing. Here's a short intro on why, how and ways you can embrace social media... from Vertical Marketing (Wimborne) -- B2B Technology Specialists.
ZenithOptimedia is championing a new strategic approach to communications planning that sees a radical rethink of the way clients prioritise and allocate resources across paid, owned and earned media.
The State of Digital Transformation in Marketing and CommunicationSocial Embassy
Extensive study amongst CEO's, CMO's and top brands on digital transformation. What is digital transformation and the impact? How do brands organise? How much are they investing? And what skills do marketeers need to develop? This report basically describes the future of Marketing and Communication.
Understanding and approaching the digital value propositionKirsty Band
With a new digital landscape, many companies are struggling to understand how they must adapt in order provide a value proposition that is relevant for a digital world. This presentation present three simple principles to creating a digital marketing strategy that will keep you competitive in a digital age.
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
Our Perspective on the challenges and opportunities that digital marketing presents marketers and how to leverage those to create competitive advantage and extraordinary business and brand value for your company
Over the last year, Skyword interviewed top agency marketers to learn how they were tackling the content marketing challenge. “Agency Content Innovators,” collects the best moments and most valuable lessons from our interview series.
Similar to Building Communities from Peter Abraham (20)
PPA Business Media Summit 2015: Next Level Engagement – Targeted ContentPage Lizard
In the digital world why should one size fit all…? Digital publishing has undergone something of a transformation over the past few years, with the focus shifting from ‘issue-based’ publishing where everything is released in a print-style bundle, to ‘continuous publishing’ where articles are released more frequently. Could digital publishing now be entering a third phase, where targeted content is king?
Page Lizard have launched the first in a series of webinars by hosting Sean Briggs; an independent publishing consultant at Creative Workflows, to discuss article-based publishing.
The half-hour webinar began by covering the key question of how publishers can cope with the challenge of reaching such a vast audience in a world where that audience expect publishers to come to them. Simply presenting magazine content in a format that can be read on phones is no longer enough – the task has now expanded to presenting the right type of content into the right digital channel. The potential digital audience is vast and diverse.
What do we know about Apple News so far, and what does it mean for publishers? These slides are from Page Lizard's Tech Talk and discussion with publishers at the PPA on Wed 1st July.
How to Reinvent Your (Membership) Magazine for the Digital AgePage Lizard
Are you a membership organisation? Or are you just looking to get the most out of your magazine? Take a walk through our slideshow to find out how to reinvent your magazine for the digital age.
You can also see the majority of the presentation on YouTube: http://www.youtube.com/watch?v=Xy1T47iQgq0
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
3. “This year we have reached a tipping point.
For the first time we are placing more emphasis
on long term member engagement rather than
short term member acquisition.”
Richard Gott - MemberWise
Retention through ‘Engagement over Time’
Membership
4. Source https://lego.com
And we need to engage at a deeper level, not always with immediate financial value
We need to be ‘Better Connected’ to our audience(s)
5. Best practice in all flavours
A subscription based community for digital marketers
2009
Community
2012
Align to Digital Transformation
6. Skills
Assessment
As a Digital marketer I need to Improve my skills So that I can increase my net worthAudience
As a Membership Org we need to Remove barriers to
identifying need/gap So that we can increase lifetime valueBusiness
Customer Lifecycle
Self and
Assisted
Learning
Content
Engaging content/applications
Data captured is useful to inform other products and programmes
Engaging content that ‘Connects’ and is of ‘High quality’ over ‘Time’
Training
Navigator
Training
Sessions
& Events
7. Sending email newsletters, having people come to your
mobile optimised website and having a Facebook page with
thousands of likes isn’t engagement!
From a Digital perspective
(since everyone talks about Digital Transformation).
Engagement is not…
8. customer lifecycle
As a Content provider I need to Engage my audience So that I can increase LTV or spend
Prospect Advocate
Trial Onboarding Expansion Renewal Up-sell Cross-sell
‘Value exchange’ over ‘Time’
You can’t talk about engagement without talking about
Connectedness
High quality
assets
Over time
9. “In a world where content is consumed at such a pace, brands can
benefit from consumers co-creating content, particularly with
the popularity of Instagram and YouTube, where
consumers are creating content with a high production value.”
Sam Crossman, senior digital manager, L’Oréal
Co-creation
Brands
10. Valuable assets which expand the product possibilities
Using the community to build awareness of Kronkiwongi’s
Connectedness
High quality
assets
Over time
11. A strong measure of demonstrable behaviour
from which we can identify
if the person (on or offline) has achieved
a step toward our/a business goal
and solving their need
And it may not be (immediately) financial
So what do we mean by engagement (as a business) something like…
12. “Traditional audiences are increasingly turned off by
monetisation models, so unless there is a clear value
exchange, they’re going to switch off anyway.
That’s a bigger challenge for the magazine industry.”
Richard Dunmall, chief revenue officer, Media iQ
Value exchange
Media
13. We believe marketing and media
can change the world. And we
aim to prove it. In just two days.
By the end of the day, you’ll be
responsible for helping make the
world a better place
…and not a business requirement but there’s huge value
Not an obvious approach…
Connectedness
High quality
assets
Over time
14. Opens new data sources on customers
COMtent (Ecommerce & Content)
Connectedness
High quality
assets
Over time
15. Your business model could also be an engagement tool
Finally don’t forget to look at removing walls caused by business models
James – What membership do to manage audiences – lessons for publishers
Patrick – What publishers are doing to build audiences
We CAN learn a lot from each other and I have a couple of examples of what other publishers/membership orgs and providers of engaging content are doing, but we mustn’t ignore customers and what else is going on in THEIR world. In most cases they move faster to adoption than corporations do.
Audiences are Super connected – better connected to each other, have access to more content than they ever had. But the amount of content that’s getting produced will also become a hindrance so we should think about the role of Content Creation and Curation as a value exchange
But we mustn’t ignore the physical, it’s not all digital. Digital is the enabler, often the time saver, but better than that it’s inclusive and provides platforms to exchange knowledge and capabilities.
Richard Gott from Memberwise said
“This year we have reached a tipping point. For the first time we are placing more emphasis on long term member engagement rather than short term member acquisition.”
This is about Engagement over time and hints at the 80/20 retention being more important than short term acquisition.
Think about for a second … If you’re creating content and high quality assets why would you go for short term acquisition anyway?
We need to better connected to our audiences, to engage at a deeper level and not always with immediate CASH based financial value. We need to find other ways we can convert enagaging with customers into profit.
We need to engage customers on THEIR terms not ours, providing value, high quality content and transparency.
Who knows Econsultancy?
Econsultancy is a community of Digital Marketing professionals.
I was part of the original team which grew it from a tens of thousands to a community of around 250,000 in 2009 where we branded ourselves a community but changed that in 2012 more in line with what was happening in the industry and what people wanted answers to (and now over 600k).
We were growing at 30% YoY and had just moved into the US and APAC. But we spent a lot of time talking to our customers and understanding what they were struggling with. We’d realised that being totally digital wasn’t the ultimate goal, being ‘connected’ was. The closer we got to our community the more we understood what they wanted/needed, their pain points, their brick walls. We were delivering the kind of content and solutions and events that ‘they’ wanted… sharing knowledge, free from being sold to by agencies and vendors. Digital Cream and what is now the Festival of Marketing became core to not only providing what they needed but it fed the business as well. The data we collated from events fed the published content and applications we were serving out and vise versa.
What was originally a purely digital publishing platform had embraced a range of solutions to meet the needs of the community…reports, events, training and consulting.
We were using the term Digital Transformation before the mainstream market made a really big deal of it. It meant we rode the wave of search, which meant we were easy to find and on many terms you couldn’t possibly do now if you started from scratch.
Clients told us that developing skills was a major issue for them. so over time we built a series of ‘connected’ high quality and valued assets.
When you look at the customer lifecycle you can ask yourself ..
As a customer I need to. . .
As a business I need to. . .
So that you fully understand on both sides where the value lies.
>> Explain the tools and how they connect.
Obviously we use triggered messaging and cross promote everything
But there’s additional value in the data that resides within these so it’s a win win for customer and the business. It’s not an immediate financial gain.
There is an importance to the level of ‘Connectedness’ and ‘Quality of your assets’ as being key to providing value to your audience as a way to retain (and acquire) revenues.
By connectedness I mean how connected you are to your customer/end user and how you connect them with everyone else.
By quality assets I mean assets that provide real competitive advantage in more ways than providing assistance to the customer/user.
Because there is a wide range of services and support
Engagement isn’t a website or a newsletter or a Facebook page it’s about identifying the things that matter to the customer, finding the pain points and removing the barriers for them.
and you can’t talk about engagement without considering the customer lifecycle. Where are your customers on the journey from prospect to advocate?
Is it easy for you to be found?, are you useful and are you transparent?
What is the value exchange over time?
It’s going to get harder to be found, there’s going to be a lot of ’content’ noise so quality of that content will be important as will the curation of it.
Sam Crossman, senior digital manager, L’Oréal said“
In a world where content is consumed at such a pace, brands can benefit from consumers co-creating content, particularly with
the popularity of Instagram and YouTube, where
consumers are creating content with a high production value.”
We should use the power of the community, consumers can co-create amazing content… look at Apple’s latest campaign for the iPhone, beautiful photography shot by people like you and me. Having consumers talk about your product is the most powerful type of engagement.
Lego proved this last year with Kronkiwongi’s
Conny Kalcher, vice-president of marketing and consumer experiences, last year. "We used to be a toy manufacturer. Now we're turning more and more into a media company to tell our story. We need a lot of content to tell that story. "Using the voice of the consumer Lego used it’s own young users to speak for the brand then used adapted versions of those assets to drive additional engagement.
Approaching parents as much as kids, they could send in their versions of Kronkiwongi. Lego also sent packs to Journalists to have them write about it, then the whole thing went viral.
Yes I know it’s B2C but the point is to use your audience to drive engagement, who better to talk about your product and services than the actual users themselves?
Some parents perceive LEGO products as a “collection of predefined sets with prescriptive instructions” rather than “stimulating free creativity, imagination and endless possibilities to play”.
Maybe this is where many of us are going wrong, we’re using too many ‘out of the box’ solutions and approaches and not using the full potential of what's around us or within the communities where our audiences are?
We can learn a lot from each other, but don’t ignore what’s going on outside your sector!
So what do we mean by engagement? In needs to be work both ways, for them and for us.
A strong measure of demonstrable behaviour
from which we can identify
if the person (on or offline) has achieved
a step toward our/a business goal and solving their need
. . . And it may not be (immediately) financial. . .
Richard Dunmall, chief revenue officer, Media iQ said
“Traditional audiences are increasingly turned off by monetisation models, so unless there is a clear value exchange, they’re going to switch off anyway.
That’s a bigger challenge for the magazine industry.”
What can you add to improve their lives and jobs.
It’s not always about digital and it’s not always about things that are very close to the business. The Drum which is one of the worlds largest marketing NEWS platform, launched do it day. This is CSR, it’s about using the community of experts to solve real world problems.
CEOs, Managing Directors, Client Services Directors, Account Directors/junior execs, Marketing Directors/ junior execs, Copywriters, Creatives, PR & Comms Directors/execs, Designers all working together to solve briefs set by big brands and associations.
A real mix of seniority, who were told to put their seniority aside and work together!
Massive brand awareness in the US and UK.
The goal we want to achieve is that on Do It Day marketers around the world do their little bit to make the world a better place to live.
That’s not a message of ‘pay me and I’ll give you some content’ that’s a message of ‘let’s do some good together and create something along the way'.
Wallpaper magazine online doesn’t look like a magazine anymore… they launched a store with a partner to provide goods that support their content.
This will provide huge insight (from data) for the magazine into buying habits, product popularity, research etc which will more than likely provide additional content for the magazine, aside from it being another revenue generator. There are likely gains from SEO and Social too. But it’s useful to the customer, not having to search elsewhere for the products.
As a business we tend to think we need to own everything, have the ‘Power’ to outweigh everyone, customers and competitors alike.
But in truth we should be harnessing our audiences and partners as communities. Empowering them.
Don’t do what everyone else is doing…find the connection to be more inclusive.
There’s no cookie cutter model anymore.
Audiences and how we reach them are fragmenting fast.We’re going to have to figure out which bits work best for our audience(s) and our business, even looking at business models from other sectors.
We should be measuring engagement on ‘Connectedness’ and ‘Quality of assets’ over ‘time’