The document discusses digital magazines and how CUSTMZ can help create and manage them. CUSTMZ is a platform that allows users to build, target, publish, track, and share digital magazines across different platforms and devices. It provides tools to segment audiences, personalize content, measure engagement through analytics and social media tracking, and increase loyalty. CUSTMZ aims to help users create relevant content and improve marketing efforts in the changing digital landscape.
Om att skriva insändare; några tips om hur du kan gå tillväga när du ska skriva en argumenterande text.
Manus till detta bildspel heter ’Argumenterande_manus_MediekompassVarmland’ och finns för nerladdning här.
Presentatie seminarie Erik Van Vooren okt11Koen Denolf
Presentation by Koen Denolf at DM Institute seminar, organized by Erik Van Vooren, 28 October 2011.
Subject: a fresh look at Digital Magazines, how they can help your content marketing,
Om att skriva insändare; några tips om hur du kan gå tillväga när du ska skriva en argumenterande text.
Manus till detta bildspel heter ’Argumenterande_manus_MediekompassVarmland’ och finns för nerladdning här.
Presentatie seminarie Erik Van Vooren okt11Koen Denolf
Presentation by Koen Denolf at DM Institute seminar, organized by Erik Van Vooren, 28 October 2011.
Subject: a fresh look at Digital Magazines, how they can help your content marketing,
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Learn the latest research on why digital and mobile content are important ares to consider in your overall marketing plan. Also learn how to generate engaging content and how to generate revenue from digital and mobile content.
Transform Your Website Into An Inbound Marketing MachineBrent Bice
The old rules of marketing and pr no longer apply. Traditional advertising has become less effective and is cost prohibitive for many business. Furthermore, it's almost impossible to track ROI.
In this presentation you will learn why it's important to shift your traditional marketing efforts to an inbound marketing approach. You will also learn what it takes to attract, convert and win new business via the web.
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
An Introduction on how to use digital content in your organisation to promote engagement and some ways to mix up your content to appeal to a wider audience.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
A discussion of digital marketing as presented to Qotuf on 28 February, 2017
Topics include:
Channels and their best uses
Developing a strategy
Best tools
SaaS Marketing - Blogging, Social and SearchAgile SEO
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Learn the latest research on why digital and mobile content are important ares to consider in your overall marketing plan. Also learn how to generate engaging content and how to generate revenue from digital and mobile content.
Transform Your Website Into An Inbound Marketing MachineBrent Bice
The old rules of marketing and pr no longer apply. Traditional advertising has become less effective and is cost prohibitive for many business. Furthermore, it's almost impossible to track ROI.
In this presentation you will learn why it's important to shift your traditional marketing efforts to an inbound marketing approach. You will also learn what it takes to attract, convert and win new business via the web.
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
An Introduction on how to use digital content in your organisation to promote engagement and some ways to mix up your content to appeal to a wider audience.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
A discussion of digital marketing as presented to Qotuf on 28 February, 2017
Topics include:
Channels and their best uses
Developing a strategy
Best tools
SaaS Marketing - Blogging, Social and SearchAgile SEO
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
Inspirerende presentatie "Effectief online verleiden en overtuigen" van de expert Frans Reichardt tijdens de interactieve Turbotraining op 21 oktober 2014. Een uitgebreide reeks inzichten om meer conversie te realiseren met je online marketinginspanningen.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
6. + Why do you need a digital magazine? What can CUSTMZ offer you? Your digital magazine Definition & types What are digital magazines? Definition & types What are digital magazines?
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15. + What are digital magazines What can CUSTMZ offer you? Your digital magazine A new medium for a changing marketing and communication environment Why do you need a digital magazine? A new medium for a changing marketing and communication environment Why would you need one?
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30. + What are digital magazines Why do you need a digital magazine? Your digital magazine CUSTMZ – publishing needs meet marketing needs What can CUSTMZ offer you? Build and manage Digital magazines Tools
40. + What are digital magazines Why do you need a digital magazine? What can CUSTMZ offer you? CUSTMZ is an easy-to-use tool to create & manage digital magazines Your digital magazine? Digital Magazines FLow
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44. + What can CUSTMZ offer you? Your digital magazine? KPI’s
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46. + What can CUSTMZ offer you? Your digital magazine? Example
Voorstelling van CUSTMZ, een tool waarmee je niet alleen makkelijkdigitale magazines zal kunnen maken maar waarmee je een belangrijke added value aan je klanten zal kunnen bieden, nl het feit dat alles wordt getrackt (niet alleen de typische Google Analytics maar ook persoonlijke info van elke lezer) en je dus een ongekende verrijking van hun bestaande CRM database kan verzekeren. Creating a customized digital magazine that will get you noticed, shared and liked while simultaneously enriching your customer knowledge thanks to an easy-to-use tool? With CUSTMZ, a brand new revolutionary platform for digital publications with integrated Social CRM for marketing purposes, you can now easily create and manage digital magazines that enable you to segment to specific groups, track what they do with your magazine and bind them to your brand. Eerst even snel de definitie en verschillende types doorlopen om vervolgens even dieper in te gaan op de veranderende omstandigheden die het noodzakelijk maken om aan de vraag naar digitale magazines tegemoet te kunnen komen. Dan stel ik jullie uitgebreid de mogelijkheden van CUSTMZ voor om vervolgens af te sluiten met het meer praktische luik, ttz wat gebeurt er zodra je een digitaal magazine hebt gecreërd, welke profielen je nodig hebt, hoe lang het zal of kan duren voor je je eerste digitale magazine kan uitrollen en wat de prijs is (FYI: omdat we nog min of meer in betafase zijn, bijzonder interessant voorstel te doen).
Hier gaan we snel doorgaan, want voor jullie al bekend terrein, natuurlijk. Wat wel ‘nieuw’ is, is dat er voor CUSTMZ een groot verschil is tussen de zgn. print-based en de web-based magazines en dat dat verschil erg belangrijk is voor de ontwikkeling van een specifiek digitaal magazine.
The Audit Bureau of Circulations (ABC) is a forum of the magazine and newspaper publishers, advertisers and advertising agencies that audits circulation, readership, and audience information for the magazines, newspapers, and other publications produced by their members. ABC provides credible, verified information critical to the media buying and selling process by conducting independent, third-party audits of print circulation, readership and Web site activity. Source: http://www.accessabc.com/ The best digital magazines combine the advantages of print (content, relationship) with the best of online (rich media, interaction, measurability ).
Marketing and communication are undergoing major changes, driven by 5 key drivers : DIGITAL becomes leading SOCIAL MEDIA is everywhere CONTENT MARKETING replaces traditional marketing TRACKING becomes key SOCIAL CRM is a game changer
Internet penetration Europe: 58,3% Belgium: 77,8% Rise of the tablet June 2011 Netherlands: 8% of the households has a tablet Belgium: 4% of the households 2012 : research shows that of the current 79% desk- or laptop users, 19% reckon they will shift to tablets , 18% to other mobile devices
Impressive numbers Facebook : 750.000.000 Twitter : 300.000.000 LinkedIn : 79.000.000 Just mere presence is not enough “ Social media is not only participating in conversations. It’s as much about giving participants something to converse about .” Helge Tennø, planner at Scandinavian Design Group ( http://sdg.no/ ) Make your ‘owned medium’ (= your magazine) relevant enough to ‘earn’ attention and likes Get noticed and liked/shared by providing content that is relevant (= useful and/or entertaining) to the reader
“ Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action .” (Junta 44) Paradigm shift: content, relevance and experience become key to make sure your message is read, seen and/or heard to increase loyalty and/or boost sales From CRM (Customer Relationship Management) to CXM - Customer Experience Management
Measurability : the importance of ROI Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI Analyze results and improve your targeting & segmentation Easily track what happens with your medium Segmentation and personalisation are key to make your content relevant
Measurability : the importance of ROI Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI Analyze results and improve your targeting & segmentation Easily track what happens with your medium Segmentation and personalisation are key to make your content relevant
Measurability : the importance of ROI Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI Analyze results and improve your targeting & segmentation Easily track what happens with your medium Segmentation and personalisation are key to make your content relevant
Measurability : the importance of ROI Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI Analyze results and improve your targeting & segmentation Easily track what happens with your medium Segmentation and personalisation are key to make your content relevant
Measurability : the importance of ROI Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI Analyze results and improve your targeting & segmentation Easily track what happens with your medium Segmentation and personalisation are key to make your content relevant
Measurability : the importance of ROI Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI Analyze results and improve your targeting & segmentation Easily track what happens with your medium Segmentation and personalisation are key to make your content relevant
Measurability : the importance of ROI Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI Analyze results and improve your targeting & segmentation Easily track what happens with your medium Segmentation and personalisation are key to make your content relevant
Measurability : the importance of ROI Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI Analyze results and improve your targeting & segmentation Easily track what happens with your medium Segmentation and personalisation are key to make your content relevant
Measurability : the importance of ROI Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI Analyze results and improve your targeting & segmentation Easily track what happens with your medium Segmentation and personalisation are key to make your content relevant
Measurability : the importance of ROI Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI Analyze results and improve your targeting & segmentation Easily track what happens with your medium Segmentation and personalisation are key to make your content relevant
Enrich transactional data from your CRM database with lifestyle data from readers’ profile info on social media platforms
CUSTMZ comes with a unique range of features offering significant time and cost savings and complete control of the production process CUSTMZ is also a powerful marketing tool, enabling you to segment specific groups , track what they do with your magazine and bind them around your brand
CUSTMZ enables you to create segments in your readers’ community , e.g. consumers, agencies, distributors, partners etc. For each of these segments, you can create a custom or alternative version that triggers the specific interests of the segment Different versions can include different page order, different cover, different calls to action, different pictures … You can easily create multilingual action- and brand-driven consumer magazines You can create different versions that focus on different matters You can develop and extend loyalty programs (call-to-action, contest, etc.) to specific segments to increase retention You can create very targeted (promotional) content
cijfers tablets markt + info over native apps vs online CUSTMZ includes functionality for creating and delivering digital publications across multiple platforms PC, laptop, iPad and other tablets Your publications are optimized for search engines ensuring good Internet visibility You can easily publish, segment, track and analyze all platforms from the same CMS Content is added and edited only once You increase your presence online tremendously
Oliver Blanchard concludes with in that blog post: [Social] CRM is a business function supported by a system and technologies whose aims are to improve a company’s ability to derive insights into customer needs and behaviours by adding to their transaction data the lifestyle data they share online. Fully embedding with social media sharing tools , CUSTMZ enables you to touch audiences you were not able to reach before Access each reader’s individual profile info available in social media to increase your Social CRM Your content can be shared on Facebook and other social media, creating viral spread of your content You create a group of fan readers around your magazine on social media You learn more about your reader by insights into customer needs and behaviours by adding the lifestyle data they share online to their transaction data
Optimize marketing ROI Collect and act on behavioral data Improving your audience’s experience Make your future publications more relevant
Optimize marketing ROI Collect and act on behavioral data Improving your audience’s experience Make your future publications more relevant
Optimize marketing ROI Collect and act on behavioral data Improving your audience’s experience Make your future publications more relevant
Optimize marketing ROI Collect and act on behavioral data Improving your audience’s experience Make your future publications more relevant
Gather & create content (text, video, visuals, etc.) Design pages (‘what comes where’) with components Use existing components/building blocks, such as text-block, video, photo slideshow, hotspot, poll, etc. + possibility to create custom-made components Components will be updated regularly, according to demands from users Best to design directly in Flash, but design can also be created in InDesign or Illustrator and then imported into Flash Pour content into CUSTMZ CMS One master version that can easily be adapted for different segments Import CRM database CRM database needs to be imported manually into the CMS, in CSV-format Publish Notify by e-mail E-mail is sent out with personal link to each contact for tracking purposes (via CRM-system client) All individual behavior is registered and enriched with additional data such as clickthroughs and interactions and social media data (Facebook, Twitter, LinkedIn) This info is then poured back into the CRM database to enhance profile information This additional info allows for an even better segmentation and more relevance This flow can be repeated ad infinitum
Comparison print Less = print & distribution More = price per page (video, animations, audio) BUT less pages that ‘go deeper’ Enhanced CRM database Digital magazine is an investment, not a cost!