The document summarizes 20 fundraising lessons that Alyce Lee Stansbury has learned over her 20 years as a certified fundraising executive. Some of the key lessons include having passion for your mission, giving first before asking others, building relationships with volunteers and donors, asking for specific donation amounts, dedicating yourself to high ethical standards, and staying connected to the mission. The overall goal is to provide strategies for maximizing fundraising success through focusing on cultivating strong relationships and inspiring donors.