music vid analysis

1. Megan Hughes
Music VideoAnalysis –Concept
DaftPunk – OneMoreTime
https://www.youtube.com/watch?v=FGBhQbmPwH8
Target Audience &
Needs
I thinkthe targetaudience forthisparticularsongvariesverywidelywithage,gender,race,workingclassetc.For example,Icould
see a teenagerlikingthissongdue tothe funky,upbeattrack and the easyanimatedvideocontent…It’salsoone youcandance to
and explore with.However,atthe same time itcan be portrayedasquite a nice songfor more elderlypeople togetthemgoing
because it’sstill quite subtle butmusicthatisappropriate forthemtoowhichtheyprobablylistenedtointheiradolescence stage.
I thinkthissongis somewhereinthe middleontermsof beingcheeryandactive,e.g.ratherthanit beingplayedonthe outgoing
Capital FMor laidbackSmoothRadio…It wouldfall somewherein-betweensuchasHeart FMwhicha lot of people don’tmind
listeningto.
Lyrics (Meaning
Implied?)
Daft Punk’ssingle,“One More Time,”isthat kindof song:a piece of superreligionwithaninvinciblebeat.The lyrical meaning
behindthe songisto tell the audience tojustkeepmoving,keepdancing,don’tstopandkeeptelling yourself todoitone more
time whichlinkstoan expressiontheyusedinthe 70’sto keepeveryonemovingwithinthe time of adepression –itwaslike a
dance marathon.The mottobehindthe songisto not stopand carry on goingno matterwhatgets inthe way.
Tempo The tempois subtle butupbeatatthe same time.The songisquite chilledinone perspective;howeverithasthe powertoget you
on yourfeetdancing. Due to itbeingflexible foradance anthemthe backingtrack is veryup keepingwiththe happymoodwhich
isset bythe bold coloursof the visual content.
Genre Discoand FrenchHouse whichisa catch-all termforhouse musicproducedbymany Frenchartistswhichwasa popularstrandof
the late 1990s and 2000s whenthissongwasreleased. Besidesthisthe songalsohasa partial alientheme with the space shots
and blue characters.

2. Megan Hughes
Music VideoAnalysis –Concept
DaftPunk – OneMoreTime
CameraTechnique The camera shotsaren’tveryfocuseddue to itbeingan animatedmusicvideo,althoughthere are stillmanyexamplesshownof
wide shots,establishingshots,close upshotsetc.Atthe beginningof the musicvideoyousee all the astronomyandthe shotsof
space whichsetthe scene andhelpyouinitiallydiscoverthe type of theme –to be specificthese shotsare wide shotssotheycan
getlots of detail inthe frame to supportthe musicwithvisual content. Alsofordetail,close upshotsare usedtosee the insand
outsof each objectwithinthe frame,besidesthattheyare goodfor seeingtrue emotiononcharactersfaces.Aswell asthose
shots,I alsonoticeda twoshot of two charactersplayingguitarsbackto back, twoshotscan helptoshowa connectionbetween
characters butI thinkit ishard to applythat knowledge toananimatedvideo.
Editing Everythingontermsof editinggotfunkedupwithinthe musicvideo;the funkinessof hisvoice fitthe funkinessof the music
because of the synchronizationof the beatandrhythmbetweenhisvoice andthe track. The songwas consideredanexample
of FrenchHouse'sfrequentuse of audiofilters,featuringheavilyprocessedandauto-tunedvocalswhichmatchupwiththe genre
of the musicvideocontent.The cuttingbetweenthe shotsismore like fadinginandout as you see twoverytransparentshots
overlappingeachother.It’sveryslowandrelaxingtowatchbut because the track isso upbeatandsharp and the shotchangesare
so softtheyalmostcontradicteachother.If youwere to watchthe videowiththe songonmute,youwouldn’tthinkitwould be
that kindof genre musicplayingwhenyouturnediton.

3. Megan Hughes
Music VideoAnalysis –Concept
DaftPunk – OneMoreTime
Use of Digital Effects
On termsof visual content,nota lotgoeson withinthe ‘DaftPunk – One More Time’musicvideo,althoughalarge amountof the
videorevolvesarounddigital effectsdue toitbeinganimated.The colourscheme isquite fadeddue tothe use of pastel colours,
boldcolourshave beenusede.g.blue,red,orange –however,theyare nota reallyhighsaturation,they’re alittle contrastedand
dull.All of the charactershave the same blue bodyandeachone wearsa differentstyledandcolouredoutfit.The mashupof
coloursand themeswithinthe use of digitaleffectsmakesthe musicvideoveryconfusingandhardto understand.