first question.

1. In what ways doesyour media product use,developor challenge formsand conventionsofreal
mediaproducts?
I feel my mediaproductuses,developandalsochallengesconventionsof real mediaproductsand
thiscan be seenbymicroand macro conventions.Myoverall aimformymusicvideowasto playoff
the fact that my mainartisthas joinedanew bandand the song ‘Movin’onUp’ is the firstsonghe
has made part of the newband.I feltthissong‘Movin’onUp’ originallyfromPrimal Screamwould
definitelyhelpenforce the feelingthatmymainartistjustlefta band viathe use of the lyricswithin
the song. One example of this“I wasblind,now Ican see,Youmade a believeroutof me”,this
verse will be seenasataunt to hisformerbandwhere mymainartist Charlie issayinghe wasblind
while he waspart of hisold band, howevernow partof hisnew band‘Warehouse’ he canfinallysee
the truth abouthisformerband and thathe ishappyto be outof that environment. Accordingto
philosopherPeirce (1931),“Nothingisasignunlessitisinterpretedasa sign”Thiscan linkto my
musicvideo,asthroughthe use of lyrics,locationsandcinematographytechniquesusedinmymusic
videocangive a biggermeaning.Forexample the shotinthe forest ispresentedwhen inthe songit
says“I waslost,nowI'm found”.Thismeansthat he feltlostwithmusicdue to hisformerband,
howevernowwithhisband ‘Warehouse’ he hasregained hislove formusicandwho he truly is. I
presentthisinmyownmusic videowhenatthe start of the lyric“I waslost”,I had my mainartist
Charlie alone inthe forestsymbolisingthathe hadlosthislove withmusic.
Howeverstraightafterthatlyricit continueswith“now I'mfound”andI proceedwitha shotwith
the rest of the band goingup to mymainartist and puttingtheirhandonhisshoulderto show his
trust withhisbandmembers,asthey have helpedhimfind loveagaininmusic.

2. AfterthisI have myartist ina mediumclose upwhere he ispointingatthe camera singingthe lyric“I
believeinyou,have nobounds”.Thisisbecause myartistis reachingoutto hisaudience anddoing
thiswitha mediumclose upshowshisbodylanguage andfacial expressiontothe audience andthis
makesthe audience more trustingtomyartist withhismessage thathe believestheycando
somethingpositive intheirlife.
The narrative showninmy musicvideoshowsconventionsof areal musicvideo,asthroughthe use
of mycinematographywithinthe narrative helpedthe audience gainabetterunderstanding of the
musicvideoandthisisthe primarygoal for a musicvideo.Anexampleof thisisinNoel Gallagher’s
‘The DeathOf You AndMe’, as this songlinkswell withmyownmusicvideo thatthe narrative inthis
songis abouthimself become free andleavinghishatredinthe past.Thislinkedbrilliantlywithmy
ownproduct because thiswill be the firstsongmy artisthas made since hisspiltupwithhisformer
band,justlike thiswaswithNoel GallagherwithhisbreakupwithOasis. Alsothe use of
cinematography inthismusicvideowassomethingIwaslookingtoachieve inmyownproductwith
the use of the brightand colourful lights.HoweverIdevelopmyownstyle intomyownmusicvideo,
as the keydifference betweenmyproductandNoel Gallagher’s isthatI have lipsyncinginmymusic
videowhereasNoelGallagherdoesnot.Ididthisbecause Iwantedto add some originalityintomy
ownmusicvideo andI feel the lyricsof the songmeantmuch more comingout myartist mouth.

3. Narrative isalsoshownthroughmyancillarytext,asthe name of my albumis‘Payback’.Thislinksto
the narrative that mymain artist has lefthisformerbandbecause throughthe wordPayback,itis
showingthathisnewalbumishispayback to hisformerband. Alsothroughthe frontcover we can
see narrative,aswe can see the darknesshighlightedonmyartistwhile there isthe lightbehind
him.Thiswas done onpurpose,because thisalbumcovershowshow Charlie feltinthe shadowsin
hisformerband,howevernowpartof hisnew bandhe has gone to the light. Thisshowsconventions
of a real CD frontcover,as lotsof albumcoverhave a secretmeaningandthiscan linkwiththe last
JohnnyCashalbum‘The man comesaround’,as hisalbumcoverhad a secret meaningaswell.The
meaninginhisalbumisseenthrough the mainimage ashalf of hisface is blendingwiththe dark.
Thiswas to showthat he was comingto the endof hislife andthat he onlyhas some lightleftinhim.

4. The genre of mymusicvideoisIndie/RockandIpresentthis inmymusicvideothroughthe use of
cinematographythatlinkwell withotherreal musicvideos.Anexample of thisisinThe Smashing
Pumpkins musicvideo ‘1979’isthrough the 360 shot, as I usedthisshotbecause Ifeltitwouldbe
beneficial toshowhow upbeatthe songreallyisand usinga 360 shotwill show thatmy band are
together.
Thishelpsenforce the genre of the musicvideo,aswe getto see all bandmemberstogetherbackto
back and this showsthemas a unitedgroupandtherefore addstothe performance of thembeing
an Indie/Rockband.Anothertime genre isportrayedviathe use of cinematography inmymusic
videoiswith a close up.I useda close upbecause I feltithelpedshow facial expressiontothe
audience andsotheywouldfeel theywouldknow myartist more.Thisis seenwithmostIndie/Rock
musicvideoespeciallyinRadiohead’s ‘Nosurprises’,asthe full musicvideoisaclose upof the main

5. artistsface.Thisis whyI implementedthe use of close upinmy ownmusicvideobecause ithelps
engage withthe audience.
Cinematographyalsohelpsenforce the genreof indie/rockinmyancillarytext,asformyCD cover I
have a longshot of my band.Thishelpsconveythe genre of indie/rock,asthroughthe use of the
longshotwe can see the mise enscene usedandthat itis symbolictoindie/rock.AlsoItook
inspirationfromthe Ramoneswiththeiralbumcover,astheyuse a longshotalso.

6. My genre of mymusicvideoisalsopresentedthroughthe use of mise enscene, thiscanbe seen
throughthe clothesandprops myartists have throughoutthe musicvideo,asIcan linkitto the
bandThe Smiths whoare knownas an Indie/Rockband. Alsoonce againIwill be lookingforthe
same kindof mise enscene inmy musicvideowiththe use of the guitarsand clothing.
Thiswas effectivebecausethe audienceknew toexpect anIndie/Rock musicvideo because of the
use of mise en scene. Anotherexample of mise enscene isthroughthe use of the acousticguitar,as
the acousticguitar has come aroundas almosta symbol of Indie/rock.

7. Some criticismthatI receivedfrommyaudience throughoutmy draftsof my musicvideowasthat
the editingpace withinthe videowastooslow andnotwiththe beat.I decidedtolistentomy
audience andjustinthe openingsequence Ihave 9 differentshotscomparedtoonly4in the first
draft of the musicvideo andthiswas seenasa vastimprovementtowhatIhad before inmyfirst
draft.

8. AnothercriticismIreceived bymyaudience inmyfirstdraftwasthat one of the artistusedwas not
believableinhischaracterof the musicvideo.Thisgoesdownthroughthe costume myartistwas
wearingandalsothroughhisaction throughthe film.Thiscausedme to make a change by my
seconddraft,as I got a newartistwho fitbrilliantlywiththe genre of Indie/Rockthroughhis
costume andactionsthroughoutthe musicvideo. Thishelpedmymediaproductlooklike areal
mediaproductbecause withthe rightartistpeople couldactuallybelieveitwasa bandinsteadof
before inmyfirstdraft thatlookedlike afriend’s dayout.
AnothercomplaintIreceivedbymyaudience inmyfirstdraftwasthat all of my shotswere outof
focus.Thismade me redoall my shots,asif I wantedmymediaproductto have conventionsof a
real musicvideothe shotshave to be clearor it will lookveryunprofessional.

9. HoweveracomplimentIreceivedinmyfirstdraftof my musicvideowasthe use of the rewind
effect.Originallythiswas onlyanexperiment,howeveraftermyaudience claimedthatthiswasone
of the bestfeaturesof the musicvideo,Idecidedtokeepitinall of myother draftsand myfinal
musicvideo.

10. The representationof mybandsocial classis the workingclass.Thisisbecause like mostindie/rock
bandsthere audience isthe workingclassandsoto make my musicvideorealisticandhave
conventionsof areal mediaproductI made sure that the song,artist and mise enscene would
representthe workingclass,asthey representmytargetaudience.