#GivingTuesday is over, now what. Hear what some of the GreatNonprofits top-rated award winners are doing to meet fundraising goals, acknowledge and thank donors and more. Get marketing and social media tips and tricks.
Fundraise on Facebook by using HelpAttack's platform and apps to create pledges where supporters donate small amounts each time they update Facebook, tying the habit of using Facebook to the habit of giving. The platform provides real-time reports, thank you messages, and gamification tools to continue driving donations and building a supporter base with recurring donors on Facebook at a low cost with an average $25 donation and $1 or more per unique visitor in return on investment.
Retaining Your P2Peeps: Tips for Retaining Peer to Peer Donors and ParticipantsBloomerang
Retaining peer-to-peer fundraisers and donors is important for nonprofits. Repeat participants are more effective fundraisers who require less support. Most peer-to-peer donors give to support someone they know, so retaining these donors expands the nonprofit's donor base. The document provides tips for nonprofits to retain participants and donors through effective communication before, during, and after peer-to-peer fundraising events that makes them feel appreciated and informed about the impact of their contributions.
The document discusses best practices for using Facebook for business purposes. It begins by providing statistics on Facebook's large user base and level of daily engagement. It then offers tips for setting up a business page rather than a personal profile, including using a banner image and complete information. It recommends creating a content plan that schedules posts. The document also suggests using engaging formats like videos and photos, and promoting the Facebook page through other channels. It stresses measuring goals and success using Facebook Insights.
This document provides guidance on how to raise $10,000 in 30 days through an online webinar. It discusses planning the campaign by selecting a project and setting realistic goals. It then covers launching the campaign by building an optimized donation page and promoting through emails, social media, and events. Finally, it discusses amplifying the campaign through incentives, personal asks, and variety in content, as well as following up after the campaign.
5 “Must Do’s” for Year End Fundraising SuccessBloomerang
The document outlines 5 must-dos for non-profits before the end of the year for fundraising. The must-dos are: 1) humanize your mission, 2) creatively thank donors, 3) establish a thank you call system, 4) pay attention to who gives and when, and 5) start planning fundraising efforts for 2022. The document provides examples and tactics for each must-do to help non-profits strengthen donor relationships and increase donations.
https://bloomerang.co/resources/webinars/
If you have ever reached this point and struggled with your confidence to make the ASK, Kristal Johnson will prepare you for the next BIG meeting.
So You‘ve Got Facebook Fans. Now What? LaurenSleeper
The document provides tips for building a successful Facebook community by treating it like hosting a party. It recommends appealing to fans with creative content like contests and discounts. Engage fans by getting to know them through surveys and analytics, and keep them engaged with questions, quizzes and sharing stories. Be adaptable by listening to fans and addressing their needs through customer service and focus groups. Drive awareness by encouraging engagement and making fans brand ambassadors who promote the brand through reviews and sharing content with their friends. The key is giving fans a rewarding experience so they keep returning and bring others.
Fundraise on Facebook by using HelpAttack's platform and apps to create pledges where supporters donate small amounts each time they update Facebook, tying the habit of using Facebook to the habit of giving. The platform provides real-time reports, thank you messages, and gamification tools to continue driving donations and building a supporter base with recurring donors on Facebook at a low cost with an average $25 donation and $1 or more per unique visitor in return on investment.
Retaining Your P2Peeps: Tips for Retaining Peer to Peer Donors and ParticipantsBloomerang
Retaining peer-to-peer fundraisers and donors is important for nonprofits. Repeat participants are more effective fundraisers who require less support. Most peer-to-peer donors give to support someone they know, so retaining these donors expands the nonprofit's donor base. The document provides tips for nonprofits to retain participants and donors through effective communication before, during, and after peer-to-peer fundraising events that makes them feel appreciated and informed about the impact of their contributions.
The document discusses best practices for using Facebook for business purposes. It begins by providing statistics on Facebook's large user base and level of daily engagement. It then offers tips for setting up a business page rather than a personal profile, including using a banner image and complete information. It recommends creating a content plan that schedules posts. The document also suggests using engaging formats like videos and photos, and promoting the Facebook page through other channels. It stresses measuring goals and success using Facebook Insights.
This document provides guidance on how to raise $10,000 in 30 days through an online webinar. It discusses planning the campaign by selecting a project and setting realistic goals. It then covers launching the campaign by building an optimized donation page and promoting through emails, social media, and events. Finally, it discusses amplifying the campaign through incentives, personal asks, and variety in content, as well as following up after the campaign.
5 “Must Do’s” for Year End Fundraising SuccessBloomerang
The document outlines 5 must-dos for non-profits before the end of the year for fundraising. The must-dos are: 1) humanize your mission, 2) creatively thank donors, 3) establish a thank you call system, 4) pay attention to who gives and when, and 5) start planning fundraising efforts for 2022. The document provides examples and tactics for each must-do to help non-profits strengthen donor relationships and increase donations.
https://bloomerang.co/resources/webinars/
If you have ever reached this point and struggled with your confidence to make the ASK, Kristal Johnson will prepare you for the next BIG meeting.
So You‘ve Got Facebook Fans. Now What? LaurenSleeper
The document provides tips for building a successful Facebook community by treating it like hosting a party. It recommends appealing to fans with creative content like contests and discounts. Engage fans by getting to know them through surveys and analytics, and keep them engaged with questions, quizzes and sharing stories. Be adaptable by listening to fans and addressing their needs through customer service and focus groups. Drive awareness by encouraging engagement and making fans brand ambassadors who promote the brand through reviews and sharing content with their friends. The key is giving fans a rewarding experience so they keep returning and bring others.
Crowdfunding is the future of fundraising for nonprofits. Discover how to use this unique method to raise more for your organization with hots tips on the top crowdfunding sites and the most important components of a successful campaign.
https://learn.acendia.com/crowdfunding-for-nonprofits/
How Nonprofits Can Make Their Fundraising Campaigns More Social (Lightful x N...Tereza Litsa
Social media channels can help you amplify the message of your fundraising campaigns. What’s important is to understand how to make the most of each social media platform.
This webinar will look at the latest trends in social media fundraising and how to improve the success of your campaigns. Topics include:
• How to use every social channel in your fundraising campaign
• Best practices on making your fundraising more social
• The latest trends in social media marketing and how they affect nonprofits
• How to build a funnel for your social fundraising content
• Successful examples of using social media in fundraising
How a nonprofit can survive and thrive in the world of crowd collaborationFirstGiving
How does your nonprofit know when to use peer-to-peer fundraising or crowdfunding?
Join Georgia Wright-Simmons (Senior Business Development Associate, Launcht) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) as they explore the differences and similarities between peer-to-peer fundraising and crowd-funding for nonprofits.
Georgia and Dan will cover:
-When each fundraising strategy makes sense to implement
-The differences between peer-to-peer fundraising and crowdfunding
-General guidelines in application
-Case studies examples
Not-for-Profit Organizations often have small budgets for marketing and awareness campaigns. Utilizing social media tactics can help them reach exponential amounts of people and grow awareness for their organization.
This introductory course to Facebook Marketing explains the benefits of a Fan Page, the value of content creation, communication style, building your fan base organically and expanding your reach through Facebook ad marketing.
How to put a social media plan together for your business with video highlights. Presentation given at Travel Technology Show, 9 Feb 2011 Presentation is tailored for travel companies but key messages for any size of business.
What Fundraisers Can Do to Retain Year-End DonorsBloomerang
The document provides tips for nonprofit fundraisers to retain year-end donors. It recommends thanking year-end donors quickly and personalizing communications based on donor segmentation including past giving levels, channels, and interests. Personal touches like thank you calls can increase future donations. Fundraisers should have a communications plan to steward donors after their year-end gifts before soliciting future support.
This document provides tips and strategies for non-profits to better communicate with and retain donors through various digital channels. It emphasizes focusing communication efforts on building long-term relationships rather than just annual donations. Specific recommendations include using a donor welcome series, sharing impact stories through different media, getting feedback from donors, and having a strategic multi-channel communication plan. The goal is to keep donors engaged and make the non-profit their favorite cause.
Ghosts are scary; raising money online is notFirstGiving
Whether your offline fundraising events have been successful in the past or not, bringing them online can be a rather frightening prospect. If the thought of transitioning to an online fundraising system seems daunting, find out what should really scare you: missing out on what you could be reaping from raising money online.
This document provides best practices for successfully rolling out a donor badge program. It recommends designing the badge to evoke alumni pride through images and testimonials. The badge should be prominently displayed on donation receipts, reminder emails, and social media pages to recognize and encourage donors. It also suggests analyzing website traffic and donations to track the effectiveness of the badge in driving awareness, visits, and direct gifts.
This document discusses different types of influencers that are used in digital marketing, including celebrity influencers, micro influencers, blog influencers, social media influencers, and specialized influencers. For each type, it provides information on who they are, where they operate, and typical payment ranges per post. It also offers dos and don'ts for influencer marketing, emphasizing the importance of clearly disclosing any financial relationships with brands being endorsed.
Social Media Advertising | Junior League BakersfieldKerry Rego
The document discusses considerations for using social media advertising. It recommends focusing ads on new members, selling tickets, getting donations, and supporting goals. Ads should think about audience needs and be short, concise, and encourage sharing. Metrics like ROI should be measured daily, weekly, monthly or for events. Social media ads alone do not guarantee success and consistency is important, focusing on appreciation, advocacy and appeals. Paid likes are not necessarily recommended and brand exposure, targeted audiences, events, and great pictures are important factors to consider along with SMART goals and analytics. Social media is ultimately about building relationships and providing value to audiences.
The document discusses branding and social media strategies. It provides statistics about Facebook, Twitter, and YouTube users. It emphasizes the importance of having a clear brand with strong messaging and visuals before engaging in social media. It discusses creating a "brand prism" to define the brand's appearance, personality, values, and relationships. It provides an example of a brand prism and suggests broadening the brand by thinking outside the box and delivering a total customer experience. The document outlines best practices for mastering messaging through creating a clear main message and supporting points in a "message triangle" format.
Top 10 sources to keep track on FB campaigns provide marketers ways to maximize effectiveness on Facebook. The sources include Buzzfeed, Mashable for case studies and blogs on trending campaigns. Campaigns can drive traffic, increase likes, extend audience reach, boost engagement. Determining the campaign goal and giving away an incentive over 1 month are important. Benchmarks should be set upfront. Promote the campaign daily on Facebook, Twitter, Reddit through posts and ads to build participation. Halfway through, encourage existing entrants to generate more exposure. Select a winner, announce them and mail the prize personally to encourage sharing. Following these steps can create a successful campaign with thousands of entries and increased likes, followers, and engagement.
Leveraging social media for foundationsNilesh Jadhav
This document provides guidance on leveraging social media for fundraising. It discusses how foundations can use major social media platforms like Facebook, Twitter, Google+, Pinterest, and YouTube to promote fundraising campaigns. For each platform, it provides tips on creating engaging content to boost donations. It also offers advice on measuring the effectiveness of social media efforts through analytics and tracking donations. The key is to build relationships, include clear calls to action, and create content that inspires people and goes viral by being fun and shareable. The document outlines best practices for designing and executing a successful online fundraising campaign through developing a compelling message, choosing a central hub, launching, and following up.
GlobalGiving is an online crowdfunding platform that connects nonprofits, donors, and companies around the world. It provides local organizations access to funding, tools, training, and support to become more effective. The document discusses GlobalGiving's presence and impact in India, including the number of Indian nonprofits and donors on the platform and the total dollars raised. It also outlines features like an international donor base, fundraising tools, and the GlobalGiving Accelerator program to help nonprofits launch online fundraising campaigns and become full partners.
This document provides information on how non-profits can stand out and take advantage of opportunities around #GivingTuesday on December 3rd. It discusses how GreatNonprofits is supporting #GivingTuesday through an interactive guide of top-rated non-profits, social media kits, and media outreach. Non-profits are encouraged to claim or complete their GreatNonprofits profile, gather reviews to potentially be featured on the top-rated list, and use the social media kit to promote their organization.
Japan GlobalGiving Partner Workshop 2018GlobalGiving
GlobalGiving is a global crowdfunding platform that connects nonprofits, donors, and companies around the world. In 2017, GlobalGiving raised $66 million for 3,100 organizations through 230,000 donors. GlobalGiving also raised $22 million for disaster relief that year. GlobalGiving provides tools, training, and support to help nonprofit partners become more effective and raise more funds.
Crowdfunding is the future of fundraising for nonprofits. Discover how to use this unique method to raise more for your organization with hots tips on the top crowdfunding sites and the most important components of a successful campaign.
https://learn.acendia.com/crowdfunding-for-nonprofits/
How Nonprofits Can Make Their Fundraising Campaigns More Social (Lightful x N...Tereza Litsa
Social media channels can help you amplify the message of your fundraising campaigns. What’s important is to understand how to make the most of each social media platform.
This webinar will look at the latest trends in social media fundraising and how to improve the success of your campaigns. Topics include:
• How to use every social channel in your fundraising campaign
• Best practices on making your fundraising more social
• The latest trends in social media marketing and how they affect nonprofits
• How to build a funnel for your social fundraising content
• Successful examples of using social media in fundraising
How a nonprofit can survive and thrive in the world of crowd collaborationFirstGiving
How does your nonprofit know when to use peer-to-peer fundraising or crowdfunding?
Join Georgia Wright-Simmons (Senior Business Development Associate, Launcht) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) as they explore the differences and similarities between peer-to-peer fundraising and crowd-funding for nonprofits.
Georgia and Dan will cover:
-When each fundraising strategy makes sense to implement
-The differences between peer-to-peer fundraising and crowdfunding
-General guidelines in application
-Case studies examples
Not-for-Profit Organizations often have small budgets for marketing and awareness campaigns. Utilizing social media tactics can help them reach exponential amounts of people and grow awareness for their organization.
This introductory course to Facebook Marketing explains the benefits of a Fan Page, the value of content creation, communication style, building your fan base organically and expanding your reach through Facebook ad marketing.
How to put a social media plan together for your business with video highlights. Presentation given at Travel Technology Show, 9 Feb 2011 Presentation is tailored for travel companies but key messages for any size of business.
What Fundraisers Can Do to Retain Year-End DonorsBloomerang
The document provides tips for nonprofit fundraisers to retain year-end donors. It recommends thanking year-end donors quickly and personalizing communications based on donor segmentation including past giving levels, channels, and interests. Personal touches like thank you calls can increase future donations. Fundraisers should have a communications plan to steward donors after their year-end gifts before soliciting future support.
This document provides tips and strategies for non-profits to better communicate with and retain donors through various digital channels. It emphasizes focusing communication efforts on building long-term relationships rather than just annual donations. Specific recommendations include using a donor welcome series, sharing impact stories through different media, getting feedback from donors, and having a strategic multi-channel communication plan. The goal is to keep donors engaged and make the non-profit their favorite cause.
Ghosts are scary; raising money online is notFirstGiving
Whether your offline fundraising events have been successful in the past or not, bringing them online can be a rather frightening prospect. If the thought of transitioning to an online fundraising system seems daunting, find out what should really scare you: missing out on what you could be reaping from raising money online.
This document provides best practices for successfully rolling out a donor badge program. It recommends designing the badge to evoke alumni pride through images and testimonials. The badge should be prominently displayed on donation receipts, reminder emails, and social media pages to recognize and encourage donors. It also suggests analyzing website traffic and donations to track the effectiveness of the badge in driving awareness, visits, and direct gifts.
This document discusses different types of influencers that are used in digital marketing, including celebrity influencers, micro influencers, blog influencers, social media influencers, and specialized influencers. For each type, it provides information on who they are, where they operate, and typical payment ranges per post. It also offers dos and don'ts for influencer marketing, emphasizing the importance of clearly disclosing any financial relationships with brands being endorsed.
Social Media Advertising | Junior League BakersfieldKerry Rego
The document discusses considerations for using social media advertising. It recommends focusing ads on new members, selling tickets, getting donations, and supporting goals. Ads should think about audience needs and be short, concise, and encourage sharing. Metrics like ROI should be measured daily, weekly, monthly or for events. Social media ads alone do not guarantee success and consistency is important, focusing on appreciation, advocacy and appeals. Paid likes are not necessarily recommended and brand exposure, targeted audiences, events, and great pictures are important factors to consider along with SMART goals and analytics. Social media is ultimately about building relationships and providing value to audiences.
The document discusses branding and social media strategies. It provides statistics about Facebook, Twitter, and YouTube users. It emphasizes the importance of having a clear brand with strong messaging and visuals before engaging in social media. It discusses creating a "brand prism" to define the brand's appearance, personality, values, and relationships. It provides an example of a brand prism and suggests broadening the brand by thinking outside the box and delivering a total customer experience. The document outlines best practices for mastering messaging through creating a clear main message and supporting points in a "message triangle" format.
Top 10 sources to keep track on FB campaigns provide marketers ways to maximize effectiveness on Facebook. The sources include Buzzfeed, Mashable for case studies and blogs on trending campaigns. Campaigns can drive traffic, increase likes, extend audience reach, boost engagement. Determining the campaign goal and giving away an incentive over 1 month are important. Benchmarks should be set upfront. Promote the campaign daily on Facebook, Twitter, Reddit through posts and ads to build participation. Halfway through, encourage existing entrants to generate more exposure. Select a winner, announce them and mail the prize personally to encourage sharing. Following these steps can create a successful campaign with thousands of entries and increased likes, followers, and engagement.
Leveraging social media for foundationsNilesh Jadhav
This document provides guidance on leveraging social media for fundraising. It discusses how foundations can use major social media platforms like Facebook, Twitter, Google+, Pinterest, and YouTube to promote fundraising campaigns. For each platform, it provides tips on creating engaging content to boost donations. It also offers advice on measuring the effectiveness of social media efforts through analytics and tracking donations. The key is to build relationships, include clear calls to action, and create content that inspires people and goes viral by being fun and shareable. The document outlines best practices for designing and executing a successful online fundraising campaign through developing a compelling message, choosing a central hub, launching, and following up.
GlobalGiving is an online crowdfunding platform that connects nonprofits, donors, and companies around the world. It provides local organizations access to funding, tools, training, and support to become more effective. The document discusses GlobalGiving's presence and impact in India, including the number of Indian nonprofits and donors on the platform and the total dollars raised. It also outlines features like an international donor base, fundraising tools, and the GlobalGiving Accelerator program to help nonprofits launch online fundraising campaigns and become full partners.
This document provides information on how non-profits can stand out and take advantage of opportunities around #GivingTuesday on December 3rd. It discusses how GreatNonprofits is supporting #GivingTuesday through an interactive guide of top-rated non-profits, social media kits, and media outreach. Non-profits are encouraged to claim or complete their GreatNonprofits profile, gather reviews to potentially be featured on the top-rated list, and use the social media kit to promote their organization.
Japan GlobalGiving Partner Workshop 2018GlobalGiving
GlobalGiving is a global crowdfunding platform that connects nonprofits, donors, and companies around the world. In 2017, GlobalGiving raised $66 million for 3,100 organizations through 230,000 donors. GlobalGiving also raised $22 million for disaster relief that year. GlobalGiving provides tools, training, and support to help nonprofit partners become more effective and raise more funds.
This document provides an agenda and overview for a presentation on creating compelling virtual fundraising asks. The presentation discusses staying true to an organization's mission, values, and vision when fundraising virtually. It also covers expressing an authentic voice and tone on virtual platforms. Additional topics include using Zoom as a virtual newsletter and creating a year-end giving plan. The presentation concludes with a discussion of Giving Tuesday campaigns and providing 10 steps to run a successful virtual giving day campaign.
New parter workshop powerpoint zug (03.11)GlobalGiving
This document provides an overview and agenda for an online fundraising workshop. It discusses what online fundraising is and why it is important, how to strategize and build networks for online fundraising, and how nonprofit organizations can join the GlobalGiving online fundraising platform. The workshop covers developing an online fundraising strategy, identifying networks and advocates, effective outreach methods, donor appreciation, and GlobalGiving's application process and open challenges. Attendees learn how online fundraising can help nonprofits increase awareness, engagement, and funds to support their missions.
This document provides an overview of online fundraising and engagement strategies. It discusses using online platforms like GlobalGiving to connect organizations to donors, telling compelling stories to attract donors, developing fundraising strategies and goals, identifying and engaging advocacy networks, and utilizing tools like social media, emails and events to recognize donors and keep them informed and engaged. The key is to strategize, identify networks, recognize donors, use outreach to promote the cause and engage networks to expand support.
The Us & Us Collective session: Introduction to Virtual Fundraising. Featuring speakers from Massive, Funraisin, Alzheimer's Research UK on Virtual Fundraising in the post-pandemic era.
Engaging Donors Online presented for the JCC's of North AmericaAbila
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged online donors follow organizations on social media, see increased website traffic and online donations. The document provides tips for nonprofit organizations, including listening to donors, making interactions and donations easy, and providing the content donors want like impact stories and details about the organization. It emphasizes testing approaches with donors to see what resonates and tailoring content based on insights.
Engaging Donors in an Online Age for the JCC's of North America Professional ...Bridget Brandt
This presentation was a part of the 2011 JCC's of North America Professional Conference and provides ideas and tips for successful online fundraising and increasing donor engagement.
Eastern Europe Online Fundraising Workshop PresentationGlobalGiving
1) The document provides an agenda for an online fundraising workshop that discusses online fundraising strategies and how to join the GlobalGiving platform.
2) GlobalGiving is an online fundraising platform that connects charitable organizations around the world with donors to raise funds and awareness of their work. It provides tools and access to over 400,000 individual and corporate donors.
3) To join GlobalGiving, an organization must submit an application with various documents, undergo due diligence, and then post a project. Many also participate in Open Challenges to raise funds and become a permanent partner.
The Georgia Center for Nonprofits hosts a statewide campaign for nonprofits to raise donations call Georgia Gives. We were asked to provide participating nonprofits with some basic social media tips to improve their fundraising effort.
Social Media for Non Profits. Griffin Communications Group partnered with Amelia Woodbridge to present Social Media for Non-Profits at the Cocoa Beach Chamber of Commerce in 2011.
Dynamic Signal is a company that partners with brands to help empower employees and influencers as advocates. They discuss how to build large-scale advocate relationships through gamification and incentives to drive engagement and ROI. Advocates are motivated by recognition, access, and rewards, and an ongoing incentive program can activate advocates to share content and grow member loyalty. Examples of rewards include gifts, prizes, merchandise, and digital rewards that are tied to points earned from sharing and participation in the program.
The document discusses using social media and the internet to grow a nonprofit's donor audience and increase donations. It provides tips on using platforms like Facebook, Twitter, and social media marketing to engage current and potential donors. It also describes a challenge event run by a community foundation that provides prize money to nonprofits that meet fundraising thresholds through an online donor platform between November and December 2010.
This document provides an agenda and summary for a GlobalGiving partner workshop held in Portland, Oregon in 2016. The agenda includes introductions, GlobalGiving updates on fundraising results and initiatives for the coming year, tips on creating SMART fundraising goals, engaging fundraising advocates, crafting compelling stories in 60 seconds or less, and an overview of the GG Rewards program for organizational engagement and effectiveness. Partners participated in activities to draft SMART goals, identify potential advocates, and pitch their projects in under a minute.
GlobalGiving's Online Fundraising Workshop in Bulgaria 2015GlobalGiving
This document provides an overview of online fundraising best practices. It discusses developing an online fundraising strategy, identifying and expanding donor networks through advocates, engaging donors through compelling storytelling and use of tools like social media, and recognizing donors to improve engagement and fundraising success over time. The key aspects covered are strategizing goals and campaigns, identifying current networks, presenting projects compellingly online, and keeping donors engaged through varied outreach methods.
Similar to Meeting Holiday Fundraising after #GivingTuesday (20)
How to showcase impact online after #GivingTuesdayTara Verner
#GivingTuesday is over but you can keep the momentum going and meet your fundraising goals. Learn how to leverage social media and the web to showcase constituents, thank donors and encourage donations.
Showcasing Impact Online in the Nonprofit SectorTara Verner
GreatNonprofits recently gave a webinar with Guidestar helping nonprofits leverage their reviews to showcase their impact online. See several examples of how nonprofits are leveraging the GreatNonprofits platform and reviews to raise money and demonstrate their impact.
GreatNonprofits 2014 #GivingTuesday Social Media and Marketing GuideTara Verner
#GivingTuesday is a national day of giving. Make sure you're ready with this free social media and marketing guide from GreatNonprofits that helps nonprofits gain exposure.
GreatNonprofits shares how nonprofits can leverage online reviews to showcase...Tara Verner
At the America's Charities user conference, GreatNonprofits talked to nonprofits on how they can leverage the GreatNonprofits free online review platform to share their stories of impact. Learn more.
Our VP of marketing, Tara Verner, recently spoke at an America's Charities pannel on “Leveraging Charity Validators”. In this working session we gave real hands-on guidance to members on how to engage their stakeholders to rate their organization, strategies for success and how to deal with reviews. Basically how to be transparent, increase engagement and showcase impact online.
Bharat Mata - History of Indian culture.pdfBharat Mata
Bharat Mata Channel is an initiative towards keeping the culture of this country alive. Our effort is to spread the knowledge of Indian history, culture, religion and Vedas to the masses.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
UN WOD 2024 will take us on a journey of discovery through the ocean's vastness, tapping into the wisdom and expertise of global policy-makers, scientists, managers, thought leaders, and artists to awaken new depths of understanding, compassion, collaboration and commitment for the ocean and all it sustains. The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
karnataka housing board schemes . all schemesnarinav14
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Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Food safety, prepare for the unexpected - So what can be done in order to be ready to address food safety, food Consumers, food producers and manufacturers, food transporters, food businesses, food retailers can ...
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Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
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3. #GivingTuesday! Now what?
How to keep the momentum going?
Cultivate social media
Leverage your website
Extend giving beyond one day
Evangelize donors and your base
Tap into other ways to engage users
Highlight:
Thank supporters
Showcase
benefactors and
success stories
Show the impact of
your mission
4. Cultivate Social Media
Tips on Social Media
Favor, re-tweet, or
reply
Send a genuine
thank-you’s with
details on impact
Blog about your
impact
5. Cultivate Social Media
Amplify engagement with visuals:
Infographics (tools: Picktochart,
Visuall.y, InfoActive and more)
Thank you videos
Photos of those helped
7. Leverage your website
Optimize your
web presence
Blog after the
event or post
info on your site
Make donation
links visible
8. Leverage the web
Express impact
online
Tell people what
every dollar or
hour can do
Make donation
links visible
9. Extend Giving: Holidays
Giving is not Just One Day
Extend the giving season to
cover the holidays
10. Extend Giving: Holidays
Extend Giving With Holiday Recognition
Look for other ways for people to acknowledge you
11. Extend Giving
Crowdrise holiday challenge
that runs through 1/6
Success Story: Cure JM
Go to:
www.crowdrise.com/givingt
owerholidaychallenge
12. Evangelize Your Base
Make Your Impact Personal
Showcase why your donors gave
Leverage constituents to showcase your impact
Showcase your volunteers and the hours of their time
Leverage reviews and testimonials
13. Evangelize Your Base
Make Your Impact Personal: Leverage reviews & testimonials in
email newsletters
14. Top-Rated Awards
Winners get:
Top Rated Badge, Certificate,
Marketing Kit
Leaderboard & #GivingTuesday
Guide Listing
Promotion on Huffington Post and
other media
And more
WHY GATHER
REVIEWS ON GNP?
• 80% of donors say
reviews influence
giving
• 90% of donors say
reviews help them
better understand
your mission
15. THANK YOU!
For more: Get our
Marketing Guide
Get a free copy of the guide below:
Click here: http://slidesha.re/1dyOW4l
Email: tara@greatnonprofits.org
Or Visit: greatnonprofits.org
Other information:
Greatnonprofits.org
@GreatNonprofits
Editor's Notes
Hi, my name is Tara Verner and I oversee marketing at GreatNonprofits. For those of you who are not familiar with our site, we are the Yelp of nonprofits with over 200,000 reviews about nonprofits. Today I’m going to be reviewing what some of our top-rated nonprofits (and others) are doing to keep the momentum going. Much of this, given the nature of our site, will be how to leverage content, testimonials and your constituents. I’ll also be talking bout our 2015 Top-Rated Awards program which takes place after the holidays are over.
Before I begin, however, I want to give you all a virtual high five not only for participating in #GivingTuesday but also for all the hard work you do all year long.
http://www.classy.org/blog/givingtuesday-was-a-hit-now-what/
So, with that said, now that #GivingTuesday is over, now what. Well, I’ll be covering 5 ways you can keep the momentum going by: cultivating social media, making the most of your website, extending the giving day throughout and after the holidays; evangelizing your base and tapping into other ideas and ways to engage users.
So, first about cultivating social media. Now I know we’re probably all tired from the work on #givingtuesday not to mention holiday shopping, but it’s never too late to make sure you respond to donors and viewers by favoring, re-tweeting or replying to messages on social media. You’ll also want to send out a genuine thank you. For example, the Fistula Foundation posted this thank you on their website that showcases their #GivingTuesday results and thanks donors. You can even have a sponsor or supporter post on your behalf. For example, Irwin Naturals, an alternative health company, posted that their fundraising project helped the Sunrise Senior Living decorate for the holidays.
You’ll also want to amplify your message with visuals with infographics, thank you videos or pictures of those you’ve helped. We’ve posted one of our infographics about our user growth and impact here. If you want to make your own infographics, there are lots of free tools out there like Picktochart and Visuall.y and InfoActive. For the top 12, go to practicalecommerce.com.
You can also make videos with your iphone using videolicious or camtastic and edit and upload. But if all that is too time consuming, consider a simple thank you graphic like the one from Born this way foundation thanking users in many different languages.
You can also use tools like storify or tagboard.com. In particular, you can use tagboard.com to showcase all your mentions to donors. I’ve pulled together this tagboard from the GreatNonprofis 2014 Top-Rated awards so you can see how our nonprofits are using videos, testimonials and awards in their social media. In particular, the Cambodian Children’s Fund has done a nice job of combining a visual of their clients with the award. But you can also use certificates like the one on the right. Or, better, yet see how Summit Adventure has one of their participants talk for 30 minutes about the impact of the Summit Adventure program.
So, we’ve talked about social media, but what about your website. First and foremost you can blog about the impact of giving Tuesday. OR better yet, put forth a simple graphic or banner on your home page. This is a sample from Cure JM Foundation about the $130,000 they raised with the help of the Crowdrise Holiday Challenge which I’ll talk more about. I also like how they have their donation button clearly visible at the top of the page.
One other pointer (which I’m sure you are doing) is to use impact statements. This is one of our nonprofits profile pages, The National Breast Cancer Foundation. On the right hand side, we have links to donate. I like how they’ve clearly articulated that $100 can pay for one woman’s mammogram and 3 hours of volunteering can spread the message of early detention. Make sure your impact statements are clear, concise and concrete.
Ok, so now let’s move on to how you can extend the #GivingTuesday day to the holidays and beyond.
The first, most obvious is to just take advantage of the holidays. For example, Harvest Bridge, a 2014 Top-Rated nonprofit, has an “Alternative Christmas” inviting users to give a gift in their honor. For example, you can buy gifts for children, large families such as children's shoes. The gift will be given to the person needing supplies and you can give on behalf of your loved one.
A similar, but different program comes from the Fistula Foundation. They have a #nopresentspledge where people can pledge that instead of another gift they don’t need, they’ll pledge to give the gift of health to a woman in need. Search “hashtag” “nopresentspledge” for details.
Lastly, I love this example from FNE International. They are asking users to help their campaign by contributing a favorite picture of a trip taken while working with FNE in 2014 along with 6 words. They are posting a different picture and impact each day. I think this an excellent way to engage users, show impact and allow for another way of giving. You’ll here more about these ideas in a few slides.
Ok. So now that we’ve talked about content, lets have a word for a promotion you can take advantage of. The Crowdrise Giving Tower challenge is running now through January 6. This is a collaborative effort to collectively raise money. Each week Crowdrise is helping nonprofits by adding to successful campaigns. One of our top rated nonprofits, the JM Foundation raised a total of $130,000 with the help of one of the weekly Crowd sire Giving Tower Promotions. Visit crowdrise.com for more information.
Ok, so here are some lighter lift things you can do to publically acknowledge donors, volunteers and clients.
First, use social media to showcase donors and thank them. I like this example on the left from “Because of the Kids” as they’ve shown a montage of donors who are holding up signs (or post-its) expressing why they gave.
An example from showcasing clients served comes form Upwardly Global. They help immigrants secure jobs. This year their main target was their alumni base. During #GivingTuesday they engaged alumni with hard copy appeals, email, and messages and raised $17,000 through 12/4 and informed us the pledges kept coming in. In the middle you’ll see a post about one of their clients served.
Finally, Give Kids the World, a non profit providing joy to kids with life threatening diseases gathers testimonials about volunteers from the GreatNonprofits site and showcases those volunteers in social media as way of thank you.
My last example is how you can keep the momentum going. Consider featuring a review, testimonial or why donors give in your regular newsletter – such as the International Rescue committee has done here.
So I’ve finished my review of ideas from some of last year’s Top-Rated nonprofits I want to tell you about one more opportunity. Starting January and running through October 31 of 2014, GreatNonprofis holds an annual top rated awards. Nonprofits need to get 10 or more positive new reviews and maintain an overall average of 3.5 stars. Winners get a top rated badge, certificate, marketing kit and are placed on our leaderboard and in our #GivingTuesday guide as well as promoted on the HuffingtonPost and in other places.
Theses reviews are important because behind in person recommendations from friends our research shows that reviews are the second most important influence to helping donors understand your mission and influence giving.
For more information about the awards or to learn more about GreatNonprofits, we have a free social media and marketing kit that talks more in depth about how to use our service. We also invite you to claim your profile and invite reviews as our 2014 Top Rated Awards program is currently under way.
Thank you.