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How to make your fundraising social
- 1. www.lightful.com 01 www.lightful.com How to make fundraising social Tereza Litsa - Social Media Manager, Lightful
- 2. 01 www.lightful.com • how fundraising can become more social • four different ways to involve social media in fundraising • how to create a social fundraising plan to help you get more organised Agenda Outcomes Plan and implement one idea to improve your fundraising on social
- 3. 01 www.lightful.com Challenges when using social media •Time •Resources •Budget •Digital skills •Getting buy-in •Measuring impact of social media
- 4. 01 www.lightful.com • 2.44 billion social media users worldwide • 64% of British adults use social media Social media usage • 93% have a Facebook page • 77% have a Twitter profile • 50% have an Instagram profile How nonprofits use social media in Europe Social media for fundraising Stats 95% of charities agree that social media is effective for online brand awareness. Social media for brand awareness 71% of charities agree that social media is effective for online fundraising.
- 5. www.lightful.com 5 The power of social media Raise Awareness Mobilise Support Grow Funds
- 6. 01 www.lightful.com Social media is where people go when they are looking for exactly what charities have in spades: a) connection b) purpose c) inspiration Social media and fundraising
- 7. 01 www.lightful.com Focus on your donors • Why do they give? • What stage of life are they in? • How do your values align? • What motivates them?
- 8. 01 www.lightful.com 4 ways social media can be part of fundraising •Identification of donors •Engagement •Solicitation •Acknowledgement
- 9. 01 www.lightful.com Identification of donors Use social media to connect with potential donors or fundraisers. Find people who share the same values as your organisation. TIP Join conversations, use hashtags to find new potential donors.
- 11. www.lightful.com 11 Engagement Good cultivation is a key ingredient in the fundraising process. It’s not enough to simply identify a prospect. An ‘ask’ without cultivation does not typically yield the best results. Ask questions and listen to what your supporters have to say. TIP Use social media to build a relationship with your supporters.
- 14. 01 www.lightful.com Solicitation • A strong, emotive message is crucial when you’re making a fundraising ask on social media. • Use engaging content such as videos, images or stories to show people what they’ll be contributing to if they donate or fundraise for your cause. • Storytelling can increase the chances of reaching new donors by creating a genuine connection with the cause. TIP Accompany your ask with a clear call to action and a quick journey through to completing that action.
- 18. 01 www.lightful.com Acknowledgement Social media allows you to say thank you in a highly personal, public and creative way. Create social media content to give donors personal, public recognition and an insight into how they are helping you create change TIP
- 25. 01 www.lightful.com Key takeaways Keep testing what works better for your organisation Find new supporters Engage existing and prospect donors Inspire your supporters with creative content
- 27. 01 www.lightful.com Creating a social plan Get more organised Be more effective Discover new opportunities Improve collaboration
- 28. www.lightful.com 28 4 steps to creating a content calendar Decide on the content Involve your team Analyse the results Plan your campaigns
- 30. 01 www.lightful.com Exercise Social media and storytelling for fundraising
- 31. 01 www.lightful.com Social media with a purpose Make your fundraising more social to reach new prospect donors Listen, don’t just talk Overview Create a plan to save time Go where your target audience is