The document discusses the challenges facing traditional media companies in the digital era. It notes the steep declines newspapers and magazines have faced in advertising revenue and circulation as audiences have migrated online. While digital platforms are growing, the revenue gains have not offset print losses. The presentation outlines other threats such as new competitors like Google and Facebook capturing former media revenue streams. However, it also identifies opportunities for media companies, including investing in quality digital content and focusing on connectivity across platforms to build trusted brands and engage new audiences. The role of media innovation centers is discussed as supporting media convergence projects and embracing new technologies and players.
Social Media Boot Camp at NORAD NORTHCOMguest3b9e35d
The document provides an overview of a social media boot camp. It discusses the benefits of social media and how it has changed news consumption and media relations. It also covers best practices for using social media, including developing a message map, controlling communications, and adapting to different news cycles. The document warns of the consequences of uncontrolled communications and stresses the importance of transparency, ease of use, and cultivating unofficial spokespeople on social media.
This document discusses the opportunities and importance of social marketing. It highlights that social marketing is about engagement and involving a brand's entire socio-system. The key aspects of social marketing discussed are listening to existing communities, empowering customers, uniting communities, and integrating social marketing into business models and field actions. Case studies on Starbucks' blog and opportunities for SMEs to engage are also provided.
Using SoLoMo to get more from your community - Kikk Festival 2011Thomas Van Roy
The word has changed and is changing
Social media is part of the communication plan of brand, But ROI is still difficult to measure.
Smartphone are the thing you don't want to forget at home. We use it for everything, it's part of our life.
Those two big things lead to SoLoMo (Social Local Mobile)
How to use this trend to reinforce the relationship with your community
This document provides tips on how to become an excellent marketer. It recommends focusing on where your audience is by being present on social media and online platforms. It emphasizes using an inbound marketing approach to generate leads and sales through content like blogging. It also stresses building an awesome marketing team that works together across different departments using a funnel approach. The document concludes by advising marketers to simplify their systems and processes.
Why Now is Great Time to be Media Sales (and other Media Trends)Greg Stuart
This was a presentation that I was paid to prepare and give to a B2B Media companies about Why Now is Great Time to be in Media Sales (which I was nervous about doing). It uses some digital media trends from 2010 and some material from my book, What Sticks, to make the case that Media Companies need to take more control over their future and much more responsibility for the effectiveness of the advertising (in fact it's imperative that they do so).
This is the 2nd time (first time was to Digital Media CEO’s from around the world) I've given a variation of this talk and the response has been extraordinary from Media Sales people. Appears this really strikes a nerve for Media companies and especially those that sell advertising today.
The document provides an update on media consumption and consumer behavior during the COVID-19 pandemic from Havas Media Netherlands. It summarizes that media reach has returned to normal levels after initially increasing, though some channels like Instagram still see higher usage. Consumers are pessimistic about spending but value connecting with others. Industries like hospitality and transportation are seen as needing more support than automotive or finance. In general, consumers don't strongly judge industry responses to the crisis.
Consumer spending on traditional and digital media is declining but media consumption is increasing. According to a survey by KPMG, average monthly spending on traditional media fell from £9.19 to £7 while digital media spending dropped from £1.99 to £0.98 over a six month period. However, time spent consuming media increased, with traditional media time rising from 11 hours 40 minutes to 12 hours 13 minutes and digital media time jumping from 6 hours 14 minutes to 7 hours 28 minutes. The survey highlights ongoing challenges for the media industry in curbing declining revenues as consumers spend less while accessing more free online content.
1. The evolution of media and how people communicate is changing how brands interact with consumers. Consumers are more informed before purchasing and are comfortable sharing opinions online, both positive and negative.
2. Top Italian brands were analyzed based on their social media presence and online conversations. While having social profiles doesn't necessarily impact a brand, the topics discussed can make a difference. Video sharing is popular for sharing ads and runway shows.
3. To benefit from social media, brands need to listen to online conversations, understand their audiences, and produce engaging content at a steady pace. The goal is to build trust so marketing messages are better received rather than seen as annoying advertisements.
Social Media Boot Camp at NORAD NORTHCOMguest3b9e35d
The document provides an overview of a social media boot camp. It discusses the benefits of social media and how it has changed news consumption and media relations. It also covers best practices for using social media, including developing a message map, controlling communications, and adapting to different news cycles. The document warns of the consequences of uncontrolled communications and stresses the importance of transparency, ease of use, and cultivating unofficial spokespeople on social media.
This document discusses the opportunities and importance of social marketing. It highlights that social marketing is about engagement and involving a brand's entire socio-system. The key aspects of social marketing discussed are listening to existing communities, empowering customers, uniting communities, and integrating social marketing into business models and field actions. Case studies on Starbucks' blog and opportunities for SMEs to engage are also provided.
Using SoLoMo to get more from your community - Kikk Festival 2011Thomas Van Roy
The word has changed and is changing
Social media is part of the communication plan of brand, But ROI is still difficult to measure.
Smartphone are the thing you don't want to forget at home. We use it for everything, it's part of our life.
Those two big things lead to SoLoMo (Social Local Mobile)
How to use this trend to reinforce the relationship with your community
This document provides tips on how to become an excellent marketer. It recommends focusing on where your audience is by being present on social media and online platforms. It emphasizes using an inbound marketing approach to generate leads and sales through content like blogging. It also stresses building an awesome marketing team that works together across different departments using a funnel approach. The document concludes by advising marketers to simplify their systems and processes.
Why Now is Great Time to be Media Sales (and other Media Trends)Greg Stuart
This was a presentation that I was paid to prepare and give to a B2B Media companies about Why Now is Great Time to be in Media Sales (which I was nervous about doing). It uses some digital media trends from 2010 and some material from my book, What Sticks, to make the case that Media Companies need to take more control over their future and much more responsibility for the effectiveness of the advertising (in fact it's imperative that they do so).
This is the 2nd time (first time was to Digital Media CEO’s from around the world) I've given a variation of this talk and the response has been extraordinary from Media Sales people. Appears this really strikes a nerve for Media companies and especially those that sell advertising today.
The document provides an update on media consumption and consumer behavior during the COVID-19 pandemic from Havas Media Netherlands. It summarizes that media reach has returned to normal levels after initially increasing, though some channels like Instagram still see higher usage. Consumers are pessimistic about spending but value connecting with others. Industries like hospitality and transportation are seen as needing more support than automotive or finance. In general, consumers don't strongly judge industry responses to the crisis.
Consumer spending on traditional and digital media is declining but media consumption is increasing. According to a survey by KPMG, average monthly spending on traditional media fell from £9.19 to £7 while digital media spending dropped from £1.99 to £0.98 over a six month period. However, time spent consuming media increased, with traditional media time rising from 11 hours 40 minutes to 12 hours 13 minutes and digital media time jumping from 6 hours 14 minutes to 7 hours 28 minutes. The survey highlights ongoing challenges for the media industry in curbing declining revenues as consumers spend less while accessing more free online content.
1. The evolution of media and how people communicate is changing how brands interact with consumers. Consumers are more informed before purchasing and are comfortable sharing opinions online, both positive and negative.
2. Top Italian brands were analyzed based on their social media presence and online conversations. While having social profiles doesn't necessarily impact a brand, the topics discussed can make a difference. Video sharing is popular for sharing ads and runway shows.
3. To benefit from social media, brands need to listen to online conversations, understand their audiences, and produce engaging content at a steady pace. The goal is to build trust so marketing messages are better received rather than seen as annoying advertisements.
The document summarizes 12 trends from the 2011 Cannes Lions International Festival of Creativity. The trends include: 1) The rise of social TV and using social media to drive viewers back to live shared experiences. 2) Digital storytelling and brands becoming publishers. 3) The rise of HTML5 and web apps. 4) Collaboration and co-creation. 5) The power of real-time marketing. 6) Social business models. 7) Designing for social spread and networks. 8) Seamless integration across devices. 9) Tangible experiences and social objects. 10) The rise of tablets. 11) Interactive experiences across players and browsers. 12) Socially connected physical objects.
Media in the Digital World - Presentation by Henry Blodget, CEO, Editor-In-Chief of Business Insider at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
Nrf13 brasil varejo holiday shopping 2013Brasil Varejo
Cotter Cunningham, CEO of WhaleShark Media, discusses key retail and technology trends for 2013 including the growing influence of mobile devices on customer shopping behavior. He emphasizes that retailers must embrace mobile, leverage big data to create personalized shopping experiences, and operate cohesively across online and offline channels to meet rising consumer expectations around immediacy, choice and convenience.
What is SoLoMo, and why is it important for marketers? We explore the reasons why location-based mobile social is gaining momentum all over the world, and share 7 case studies of best-in-class SoLoMo marketing.
- Interactive marketing and digital promotions are rapidly changing advertising as consumers spend less time with traditional media and more time online.
- New technologies have fragmented media and empowered consumers, making it harder for advertisers to engage audiences. Online promotions spending is expected to triple over the next five years.
- Digital consumers are shifting from passive to active participants through social media, online contests, and user-generated content, allowing deeper brand engagement through promotions.
The document discusses trends in real-time marketing and social media in 2009. Some key highlights include the massive growth of Twitter to 80 million users that year, and brands innovating in real-time advertising through tools like Best Buy's Twelpforce customer service on Twitter. Real-time sharing of events on platforms like Facebook and YouTube also grew substantially in 2009.
Why you should get serious about the mobile webTijs Vrolix
This document discusses reasons why now is the perfect time to get serious about the mobile web. It notes that while mobile technology has come a long way, the industry is still in its early stages. It highlights trends like the growing popularity of smartphones, increasing numbers of young mobile users, and the importance of social networking and location-based services on mobile. The document argues that the mobile web's future lies in pull-based advertising and marketing that provides value to users rather than interruptive push notifications. Overall it presents mobile as a major emerging opportunity for marketers and advertisers.
The document discusses trends in real-time marketing and social media in 2009. It describes how services like Twitter grew massively in popularity that year. It also discusses how brands innovated in real-time advertising, including Best Buy answering customer questions on Twitter, IKEA running a promotion on Facebook, and Lufthansa updating social media with flight information. The document also provides examples of real-time campaigns from Cadbury and Playground Stores.
Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
U.S. Digital future in focus 2012 (comScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
The document analyzes over 200,000 tweets to compare opinions on Google TV and Apple TV. It finds that Apple TV garnered 3 times as many relevant opinions as Google TV in less time. The dominant demographic for both was 20-30 year old males, though Apple TV had a larger age range. More tweets came from outside the US for both, but within the US most were from California. For Google TV, most tweets expressed excitement for its launch or said it was better than Apple TV. For Apple TV, most tweets expressed joy from recent purchase or curiosity about purchasing.
This document provides a deployment guide for using a KEMP LoadMaster appliance to load balance Microsoft Exchange 2010 servers. It includes an overview of Exchange 2010 and how load balancing can optimize it. The guide then discusses how to configure the LoadMaster to load balance various Exchange 2010 services like Outlook Web App, ActiveSync, SMTP, and RPC Client Access. It also covers using the LoadMaster for Exchange high availability and site resiliency. The document provides detailed configuration instructions and considerations for optimizing the LoadMaster for each Exchange service.
Appsec usa2013 js_libinsecurity_stefanodipaoladrewz lin
This document summarizes Stefano di Paola's talk on security issues with JavaScript libraries. It discusses how jQuery's $() method can be considered a "sink" that executes HTML passed to it, including examples of XSS via jQuery selectors and AJAX calls. It also covers problems with JSON parsing regular expressions, AngularJS expression injection, and credentials exposed in URLs. Solutions proposed include validating all input, auditing third-party libraries, and moving away from approaches like eval() that execute untrusted code.
Exchange online real world migration challengesSteve Goodman
The document discusses real-world challenges encountered when migrating email from an on-premises Exchange deployment to Exchange Online. It covers planning considerations like directory synchronization, firewall configuration, and testing migration throughput. During the migration, it is important to communicate with users and use distribution groups to organize mailbox moves in batches. Thorough planning and testing are essential to overcome challenges and ensure a smooth migration.
This short document appears to be notes about a family trip mentioning Mrs. and Mr. Arvind near Mussorie, a stop at the Golden Temple, and notes about the author's father, daughter, sister, and brother-in-law.
The document provides a summary of digital health funding and deals in the first half of 2015. Key points include:
- Total funding reached $2.8 billion across 1,800 deals, similar to levels in 2014.
- Later stage deals saw higher median funding amounts, indicating a maturing market.
- Top subsectors were wellness/benefits, patient/consumer experience, and big data/analytics.
- Notable deals included Zenefits' $500 million round and regional activity in cities like Minneapolis and Salt Lake City.
This document discusses the iterative process of co-creating an ontology with stakeholders. Researchers conducted contextual inquiries through documentation analysis, observations, and interviews across multiple healthcare sites. Scenarios were developed and used in workshops with various stakeholders including medical professionals, engineers, and social scientists. The workshops introduced ontologies and involved role playing, decision making, and concept evaluation. A proof of concept was developed using a personal electronic device to demonstrate the ontology. The document reflects on further refining the process and developing the research.
Break out: Incubation and Venturing - Felix Van Maeleimec.archive
The document discusses entrepreneurship and provides details about the speaker's background as the co-founder and CEO of Collibra, a data governance software company. It outlines Collibra's growth over time from preparing with an idea and seed funding to currently proving themselves with international customers and market recognition. The document also offers tips for international sales, noting the importance of finding sales channels to target markets beyond one's home country. It closes with a brief discussion of open source business models.
The document summarizes 12 trends from the 2011 Cannes Lions International Festival of Creativity. The trends include: 1) The rise of social TV and using social media to drive viewers back to live shared experiences. 2) Digital storytelling and brands becoming publishers. 3) The rise of HTML5 and web apps. 4) Collaboration and co-creation. 5) The power of real-time marketing. 6) Social business models. 7) Designing for social spread and networks. 8) Seamless integration across devices. 9) Tangible experiences and social objects. 10) The rise of tablets. 11) Interactive experiences across players and browsers. 12) Socially connected physical objects.
Media in the Digital World - Presentation by Henry Blodget, CEO, Editor-In-Chief of Business Insider at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
Nrf13 brasil varejo holiday shopping 2013Brasil Varejo
Cotter Cunningham, CEO of WhaleShark Media, discusses key retail and technology trends for 2013 including the growing influence of mobile devices on customer shopping behavior. He emphasizes that retailers must embrace mobile, leverage big data to create personalized shopping experiences, and operate cohesively across online and offline channels to meet rising consumer expectations around immediacy, choice and convenience.
What is SoLoMo, and why is it important for marketers? We explore the reasons why location-based mobile social is gaining momentum all over the world, and share 7 case studies of best-in-class SoLoMo marketing.
- Interactive marketing and digital promotions are rapidly changing advertising as consumers spend less time with traditional media and more time online.
- New technologies have fragmented media and empowered consumers, making it harder for advertisers to engage audiences. Online promotions spending is expected to triple over the next five years.
- Digital consumers are shifting from passive to active participants through social media, online contests, and user-generated content, allowing deeper brand engagement through promotions.
The document discusses trends in real-time marketing and social media in 2009. Some key highlights include the massive growth of Twitter to 80 million users that year, and brands innovating in real-time advertising through tools like Best Buy's Twelpforce customer service on Twitter. Real-time sharing of events on platforms like Facebook and YouTube also grew substantially in 2009.
Why you should get serious about the mobile webTijs Vrolix
This document discusses reasons why now is the perfect time to get serious about the mobile web. It notes that while mobile technology has come a long way, the industry is still in its early stages. It highlights trends like the growing popularity of smartphones, increasing numbers of young mobile users, and the importance of social networking and location-based services on mobile. The document argues that the mobile web's future lies in pull-based advertising and marketing that provides value to users rather than interruptive push notifications. Overall it presents mobile as a major emerging opportunity for marketers and advertisers.
The document discusses trends in real-time marketing and social media in 2009. It describes how services like Twitter grew massively in popularity that year. It also discusses how brands innovated in real-time advertising, including Best Buy answering customer questions on Twitter, IKEA running a promotion on Facebook, and Lufthansa updating social media with flight information. The document also provides examples of real-time campaigns from Cadbury and Playground Stores.
Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
U.S. Digital future in focus 2012 (comScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
The document analyzes over 200,000 tweets to compare opinions on Google TV and Apple TV. It finds that Apple TV garnered 3 times as many relevant opinions as Google TV in less time. The dominant demographic for both was 20-30 year old males, though Apple TV had a larger age range. More tweets came from outside the US for both, but within the US most were from California. For Google TV, most tweets expressed excitement for its launch or said it was better than Apple TV. For Apple TV, most tweets expressed joy from recent purchase or curiosity about purchasing.
This document provides a deployment guide for using a KEMP LoadMaster appliance to load balance Microsoft Exchange 2010 servers. It includes an overview of Exchange 2010 and how load balancing can optimize it. The guide then discusses how to configure the LoadMaster to load balance various Exchange 2010 services like Outlook Web App, ActiveSync, SMTP, and RPC Client Access. It also covers using the LoadMaster for Exchange high availability and site resiliency. The document provides detailed configuration instructions and considerations for optimizing the LoadMaster for each Exchange service.
Appsec usa2013 js_libinsecurity_stefanodipaoladrewz lin
This document summarizes Stefano di Paola's talk on security issues with JavaScript libraries. It discusses how jQuery's $() method can be considered a "sink" that executes HTML passed to it, including examples of XSS via jQuery selectors and AJAX calls. It also covers problems with JSON parsing regular expressions, AngularJS expression injection, and credentials exposed in URLs. Solutions proposed include validating all input, auditing third-party libraries, and moving away from approaches like eval() that execute untrusted code.
Exchange online real world migration challengesSteve Goodman
The document discusses real-world challenges encountered when migrating email from an on-premises Exchange deployment to Exchange Online. It covers planning considerations like directory synchronization, firewall configuration, and testing migration throughput. During the migration, it is important to communicate with users and use distribution groups to organize mailbox moves in batches. Thorough planning and testing are essential to overcome challenges and ensure a smooth migration.
This short document appears to be notes about a family trip mentioning Mrs. and Mr. Arvind near Mussorie, a stop at the Golden Temple, and notes about the author's father, daughter, sister, and brother-in-law.
The document provides a summary of digital health funding and deals in the first half of 2015. Key points include:
- Total funding reached $2.8 billion across 1,800 deals, similar to levels in 2014.
- Later stage deals saw higher median funding amounts, indicating a maturing market.
- Top subsectors were wellness/benefits, patient/consumer experience, and big data/analytics.
- Notable deals included Zenefits' $500 million round and regional activity in cities like Minneapolis and Salt Lake City.
This document discusses the iterative process of co-creating an ontology with stakeholders. Researchers conducted contextual inquiries through documentation analysis, observations, and interviews across multiple healthcare sites. Scenarios were developed and used in workshops with various stakeholders including medical professionals, engineers, and social scientists. The workshops introduced ontologies and involved role playing, decision making, and concept evaluation. A proof of concept was developed using a personal electronic device to demonstrate the ontology. The document reflects on further refining the process and developing the research.
Break out: Incubation and Venturing - Felix Van Maeleimec.archive
The document discusses entrepreneurship and provides details about the speaker's background as the co-founder and CEO of Collibra, a data governance software company. It outlines Collibra's growth over time from preparing with an idea and seed funding to currently proving themselves with international customers and market recognition. The document also offers tips for international sales, noting the importance of finding sales channels to target markets beyond one's home country. It closes with a brief discussion of open source business models.
Break out: Project Communication and Dissemination - Koen De Vosimec.archive
This document discusses best practices for disseminating project information to target audiences. It advises selecting the right dissemination tools and channels based on the audience, such as using social media, websites, newsletters, and publishing tools. A case study of the Apollon project shows what dissemination methods worked well, such as an open living labs website and newsletter, and what did not, like LinkedIn and Twitter. The document stresses publishing results at the right time, to the right audience, using existing channels, with simple explanations and an enticing manner.
1) The document discusses the need for a new way of perceiving, being, and doing in the world as the old ways no longer work due to current crises.
2) It proposes moving from an industrial-market era focused on GDP to a socio-ecological era with new metrics like the ISEW that consider social and environmental welfare over time.
3) Social innovation is presented as a process where new ideas come from those directly involved in problems to find solutions through collaboration rather than top-down approaches. This distributes complexity and innovation more widely.
I Minds2009 Proeftuinen In Vlaanderen Dr Pieter Ballon & Dr Lieven Demarez...imec.archive
This document discusses Living Labs as open innovation platforms using the IBBT approach. It provides an outline of Living Labs and IBBT's work with iLab.o on various Living Lab projects involving mobile technology, interactive television, e-paper, and mobile television. The IBBT Living Lab approach involves continuous user feedback throughout the new product development process to overcome failures in needs assessment. iLab.o manages methodological expertise and user communities to support Living Lab research projects in areas like media, healthcare, and mobility.
Presentatie mfconnect Museum Boerhaave en TwitterVera Bartels
Deze presentatie heb ik gegeven tijdens de conferentie Connect van MuseumFuture op 12 november 2010 in Zeist. De presentatie geeft een korte introductie op het twittergebruik van @museumboerhaave en een workshop gedeelte
The document summarizes an iMinds 2011 presentation about Niko Group and the Smart-E IBBT project. It introduces Niko Group's products and solutions for electrical installations and energy management in homes. It then provides an overview of the Smart-E project goals, work packages, use cases, and user interface. The presentation emphasizes the importance of the consortium's complementary skills and using technology to enable useful end user applications, with a field trial planned to test stability, user interest, and gather feedback.
This document discusses Siruna, an open source business that provides mobile web engineering expertise and services. It operates using a dual licensing model, making its open source software available under both a commercial license and an AGPL license. This allows it to commit to open source while also building a sustainable, profitable business. The document outlines Siruna's vision, technology, licensing strategy, and business models for generating revenue from open source software through services, support, consulting and training.
The document discusses kpiWare's innovative SaaS solutions for market research analysis and reporting. kpiWare offers two main products: Survey Analyser, an online survey analysis and reporting tool, and ReportNow, which automatically generates standard reports. Both tools provide features like frequency graphs, cross-tabulation with statistical tests, and impact diagrams. kpiWare also offers custom development services and statistical consulting to meet specific client needs for research applications and analytical models.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
El documento presenta una serie de secciones sobre temas filosóficos como el racionalismo, empirismo, positivismo y teoría crítica. Cada sección contiene diapositivas con conceptos y comentarios sobre pensadores como Galileo, Descartes, el positivismo y Hans Reichenbach. El documento analiza diferentes enfoques filosóficos sobre el conocimiento y la ciencia.
Tr@Ins6 Trackside Communication Herman Clausimec.archive
The document discusses a handover solution for picocells using radio over fibre and WLAN fast handover. It describes the existing problem of seamless handover for fast moving vehicles between small cells. Two solutions are presented: 1) A radio over fibre approach that uses fibre to connect widely spaced antennae to centralized electronics. 2) A WLAN fast handover method that uses a dedicated handover frequency to smoothly transition connections between access points without disrupting communication. Supporting hardware is also outlined that provides flexible transport of separated IP channels over fibre.
Schibsted: Shaping the media of tomorrow todayNetthoder
Schibsted has a history of innovating to transition to new technologies and business models. Two examples are:
1) Breaking up the newspaper model along dimensions of content, operations, and business models in response to new technologies.
2) Strategically developing online properties to maximize traffic and profit growth, growing local concepts into international successes.
Today's challenge is innovating for mobile, as mobile ARPU is lower than desktop. Schibsted aims to innovate consumer and advertiser relationships to sustain growth. Innovation is a core value, and mistakes and cannibalization are accepted to disrupt and conquer new opportunities.
DEMAT - Dematerialization in Media and Consumer ElectronicsJens-Peter Labus
Media industry sectors such as music or photography underwent digital transformations over the last decades. CDs, record stores, sales assistants, cameras and many more have been virtualized and thus dematerialized. As I couldn't find good stats for the music industry I tried to fill the gap.
Whirlpool EMEA presents: Digital school, lesson 3. The third part of an online course about social media and digital life. In these slides you will understand how the communication has changed, from radio, print and tv to websites and, now, social media. For an integrated marketing and communication system.
The IDATE DigiWorld Yearbook has become an essential tool for digital professionals, providing a compact and accessible review of the main events of the past year, the latest data on the markets and market players, and the major trends on the world stage.
E-commerce in Russia reality check. May 2012Arkady Sandler
This document provides an overview of e-commerce in Russia, including key statistics about the country's geography, population, and internet usage. It notes that while Russia has a large internet audience, internet penetration is still relatively low, representing significant growth potential. The document also examines Russians' online shopping behaviors and preferences, such as a preference for cash-on-delivery and lack of trust in online payments. It summarizes sales data that shows electronics, clothing, and children's goods as top purchase categories in both large cities and regional areas.
This document discusses the changing media landscape and the rise of digital and social media. It notes that traditional media like television, newspapers and magazines are struggling due to time-shifting, online competition, and loss of advertising revenue. However, the future of media is mobile as people increasingly consume content on smartphones and tablets. The document advocates for an approach called "relevance marketing" where brands build trusted relationships with customers by providing relevant and valuable experiences, stories and content.
The document discusses trends affecting the role of print media in the media mix. It notes that newspaper and magazine advertising shares are expected to decline while internet advertising is expected to increase significantly. Younger digital natives are spending less time with traditional print media and more time online and engaged in other digital activities. However, innovations like enriched paper with new technologies and increased outdoor media use may help maintain a role for print. The media landscape is also shifting with new players like Google playing a more prominent role.
Popular digital media realms like audio, video, search, social media, and news each include several very popular and profitable formats, while others struggle or fail to be profitable. Within these realms, companies like Google and Microsoft have been the most successful due to their ability to sustain new ideas and survive failures through diversification. The document provides examples of revenue and usage statistics for major players within each format to illustrate the differences in popularity and profitability.
As given to the Customer Futures SA Executive Council. Thanks to all the SA bloggers for your help - either direct or by pillaging your blogs and slideshares.
This document is a research proposal for an advertising agency called Woedend! analyzing how different media like the internet, television, and gaming can be integrated into an effective advertising campaign while considering the brand and digital environment. It discusses how the rise of digital television and internet capabilities are changing the advertising landscape. Television commercials are becoming less effective due to DVRs allowing viewers to skip ads. However, sponsoring of TV shows and movies is increasing. The internet provides new opportunities for personalized and engaging ads. Product placement in online games is also an effective way to reach audiences when combined with online communities.
Why Digital Media is Killing Traditional AdvertisingMing Chan
Global ad spend is $489 billion annually and growing. Digital media is disrupting traditional advertising as consumers spend more time online. By 2016, digital ad spending in China will surpass the U.S. and brands must integrate digital and traditional advertising to engage consumers, measure results, and drive sales.
This document summarizes several real-time marketing trends from 2009, including the rise of Twitter and other social media platforms. It discusses how companies like Best Buy, IKEA, Lufthansa, Cadbury and others leveraged real-time engagement and content sharing across social networks to drive awareness, participation and sales. Real-time advertising opportunities are also highlighted.
The Future Is Now - Presentation for Screen media expoStephen Randall
The future is now.
Digital out of home networks not architected for the future won't have a future. Advertisers not prepared for the future will be marginalized. The audience is already living in the future. The web is disrupting TV and everything passive in its wake is going the same way. The word digital used to mean "not analog". Today it means frictionless. Tomorrow it means free and if your network isn't truly digital, it means it's f***ed.
To understand the future of digital signage, we can learn much from the US, where web technologies and social media platforms are not only shaping our industry, but our lives. Nimble, innovative technology and media companies are leveraging location based services and user generated content to catalyze opportunities at the expense of traditional media and broadcast models.
This keynote will help form strategies for a connected web-enabled future and reduce dependancies on siloed networks, proprietary systems, walled gardens and passive media.
The document summarizes the Mobile Ad Awards competition hosted by D2 Communications (D2C) in Japan since 2002. It provides examples of winning mobile ad campaigns from various years to illustrate the evolution of mobile marketing approaches over time. These have progressed from simple black and white banner ads to more complex campaigns integrating multiple platforms and tactics. The document also introduces D2C and its CEO, outlining their leadership role in developing the mobile marketing industry in Japan.
The document summarizes a presentation given by Roy Williams on multi-channel publishing at Media Port in Vienna from October 10-12, 2011. The presentation discussed using technology to streamline the production of content so it can be published across multiple platforms and devices. It noted the declining revenues and circulations facing the newspaper industry and presented cool solutions for delivering content more efficiently in the current business environment.
The document discusses a living lab for small and medium enterprises (SMEs) to involve users in the product development process from an early stage. Some key benefits mentioned include detecting unintended problems or opportunities through active user involvement, conducting multi-method research to enrich products academically, and allowing technologies to be domesticated by users rather than just consumed. The living lab offers services to SMEs to help fast track the process from ideation to demonstration through co-creation with various user types and extra funding and support opportunities.
PRoF is a living lab that builds very life-like environments using state-of-the-art products to enable early testing and concept validation. It provides an ecosystem for innovation and business across companies, academia, users, and care actors. PRoF has a long history of collaboration and has had a big impact on innovation in healthcare.
Results of the Apollon pilot in homecare and independent livingimec.archive
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Delivery of feedback on Health, Home Security and Home Energy in Aware Homes ...imec.archive
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The document describes the Emmanuel Haven Living Lab located in Motherwell, South Africa. The Living Lab was established to provide prevention, treatment, care and support to communities impacted by HIV/AIDS, tuberculosis, and diabetes. It aims to mitigate the health, psychological and socio-economic effects of these diseases through the use of information and communication technologies (ICT) and community programs. Some of its initiatives include using mobile technologies to enable home-based care, nutritional education, and skills development for disabled community members. The Living Lab faces challenges such as lack of infrastructure, connectivity and access issues, as well as social challenges like poverty and low literacy levels in the community.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Health-Lab Amsterdam is a living lab platform focused on testing and improving ICT and healthcare solutions together with users. It has three dimensions: 1) a platform where people can meet and discuss new care solutions, 2) living labs where solutions can be tested with users, and 3) new educational programs focused on implementing solutions. The living lab has apartments equipped with sensors to study user needs, concepts, and acceptance of new solutions. Students from various fields participate in minors to learn about digital health and intelligent environments.
The European Network of Living Labs (ENoLL) is a non-profit international association representing over 300 certified Living Labs across Europe. Living Labs are real-life test environments where users and producers co-create innovations. ENoLL was launched in 2006 and supports various EU initiatives related to aging well, smart cities, and future internet technologies by facilitating partnerships between its member Living Labs. ENoLL is committed to the EU Active and Assisted Living Program and plans workshops and projects to promote interoperability and gather evidence on independent living solutions.
This document summarizes the process and outcomes of the 6th Wave of the European Network of Living Labs (ENoLL). It describes how 72 proposals were submitted and evaluated by 6 teams against 20 criteria on a scale of 0-5. 46 Living Labs were ultimately selected, including 31 from EU countries and 15 non-EU members. The document provides details on the evaluation phases and typical weaknesses seen in applications. It concludes by welcoming the new members and thanking those involved in the evaluation process.
The Connected Smart Cities Network and Living Labs - Towards Horizon 2020 - K...imec.archive
The document discusses how EU Cohesion Policy supports innovation, particularly through the European Regional Development Fund (ERDF). It provides an overview of how over €86 billion was spent on research and innovation during 2007-2013 to build research capacity and infrastructure in all regions. For 2014-2020, there will be a thematic focus on research and innovation, ICT, and SME competitiveness to maximize impact. Regions will develop research and innovation strategies for smart specialisation to concentrate resources on competitive advantages. Synergies between Cohesion Policy and Horizon 2020 are aimed at supporting research and innovation from the idea stage to market.
Apollon-23/05/2012-9u30- Parallell session: Living Labs added value imec.archive
1) Living labs provide meeting places for research, development, and innovation where companies, researchers, specialists, teachers, students, and product users collaborate.
2) Demola is an innovation platform that combines student ideas with needs and support from project partners and customers, turning ideas into product and service demos.
3) Benefits of Demola include real market potential for projects, valuable experience for students, opportunity for students to start their own businesses, and license agreements or partnerships between students and project partners.
Apollon - 22/5/12 - 11:30 - Local SME's - Innovating Across bordersimec.archive
This document outlines a methodology for setting up and operating cross-border networks of living labs to support small and medium enterprises (SMEs) with innovation. It describes a multi-phase process including connecting partners, planning projects, supporting experimentation, and evaluating results. A variety of methods and tools were developed and validated through pilot projects in different domains like healthcare, energy efficiency, and manufacturing. These methods and tools are accessible through an online knowledge center to facilitate cross-border collaboration between living labs.
Apollon - 22/5/12 - 16:00 - Smart Open Cities and the Future Internetimec.archive
The document discusses Lisbon's efforts to become a smarter city through open innovation and citizen participation. It outlines challenges like economic issues but also opportunities from new technologies. Lisbon is promoting spaces and tools for public involvement, including participatory budgeting, living labs, open data, and co-working areas. It also supports entrepreneurship through initiatives like Lx Startup, Fab Lab, and Lx Academy. The city is investing in sustainable mobility and renewable energy programs. Overall, the goal is to engage citizens in developing solutions and make Lisbon a center for creativity, business, and green technology.
Apollon - 22/5/12 - 16:00 - Smart Open Cities and the Future Internetimec.archive
The document summarizes a presentation on smart cities as innovation ecosystems sustained by the future internet. Some key points:
1) Smart cities are not yet a reality, but rather an urban development strategy and vision focused on empowering citizens and creating an "urban innovation ecology."
2) The FIREBALL project aims to bring together cities, living labs, and future internet stakeholders to explore how open innovation and user participation can support experimentation and adoption of future internet technologies.
3) Case studies of smarter cities show examples of technology districts, living lab initiatives, infrastructure development, and efforts to engage citizens. However, challenges remain around skills gaps, funding, and measuring impact.
Apollon - 22/5/12 - 16:00 - Smart Open Cities and the Future Internetimec.archive
The document describes an open data app challenge organized by Open Cities. It invites developers to create apps using European open data sources that solve citizen issues. The challenge runs from February to November 2012, with a submission period in August-September and finals at the Smart City Expo in November. Top prizes include €5,000 for first place. The goal is to promote open data apps and make city living easier through collaboration across Europe.
Apollon - 22/5/12 - 16:00 - Smart Open Cities and the Future Internetimec.archive
The document describes open data platforms and sensor network platforms created by the Open Cities project. It discusses how the platforms provide open data and sensor data from multiple cities through common interfaces and tools. This allows developers to more easily access and build applications using the urban data. The platforms have seen increasing use, with thousands of data sets accessed from cities across Europe. Support is provided to developers through tutorials, code samples and documentation to help them create innovative apps using the open data.
Apollon - 22/5/12 - 11:30 - Local SME's - Innovating Across bordersimec.archive
This document discusses the transition of a large living lab called i-City in Flanders into a spin-off MVNO business. It summarizes that i-City started as a wireless city project with over 500 hotspots and 2000 test users. Some of the alfa community members who received support went on to work for the founding companies. The spin-off took the community-focused approach of i-City and applies it to their MVNO business, which has grown to over 120,000 users through testing with focus groups and an open API. The plans are to expand the business model to other European countries using the same approach of building, testing, and rebuilding with community input.
Apollon - 22/5/12 - 09:00 - User-driven Open Innovation Ecosystemsimec.archive
The document discusses the European Network of Living Labs (ENoLL), which connects over 320 Living Labs across Europe and globally. Living Labs are open innovation ecosystems that engage stakeholders to address societal challenges through user-driven collaboration. ENoLL supports its members through events, projects and services. It also works to expand globally through partnerships and regional networks. The Connected Smart Cities Network was launched to facilitate collaboration between cities on developing smart city solutions using Living Labs approaches.
Apollon - 22/5/12 - 09:00 - User-driven Open Innovation Ecosystemsimec.archive
1) The FIREBALL project coordinates and aligns approaches between future internet research, experimentation testbeds, and user-driven open innovation to promote innovation in smart cities.
2) Smart cities require three components: cities/communities to define challenges, living labs as generators of solutions developed with citizen involvement, and internet technologies as facilitators of communication and information processing.
3) Key FIREBALL activities include developing a smart city vision and cases, building smart city innovation ecosystems and networks, and coordinating medium to long term future internet research with short to medium term applied research and large scale experimentation.
Apollon - 22/5/12 - 09:00 - User-driven Open Innovation Ecosystemsimec.archive
This document summarizes a keynote about user-driven open innovation ecosystems across borders, and the Future Internet Public-Private Partnership (FI PPP) program. The FI PPP aims to make applications research drive technology development, make Europe a leader in future internet technologies, and accelerate sustainable innovation. It involves three phases: technology development, networked pilots and trials across Europe, and expansion of testbeds and pilots. The program is implemented through a series of calls for proposals totaling over 300 million Euros. It represents an effort to reinvent how the European Commission approaches internet-related research and innovation.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
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Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
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While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
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Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
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Mediapresentatie econopolis
1. The New Paradigm
Threats & Opportunities for media & publishers
in the digital era
Geert Wellens / Econopolis NV
Kick-off event media innovatie centrum (mic)
Monday 19 March 12
3. NEWSPAPERS IN TROUBLE
Insane drop in income Same story for magazines
Some major newspapers are the biggest concern is that A similar story is going on Mayor drops in advertising
near bankrupt, and eager to the quality of the reporting for the mayor magazines. urges them to make smaller
find a new model for their will go down because of Elle, Vogue, Wallpaper, issues, and less in depth
income. In a cry for help, this. NYT reports it is they, all report the same articles are features, due to a
cutting storu
Monday 19 March 12
5. magazines: VOGUE FRANCE
2009 vs 2011
Advertising -48%
Number of pages -25%
Content pages -24%
Photo pages +23%
Monday 19 March 12
6. From print to digital
Digital gains can’t make up for print losses
$
For every $1 gained
lost
in digital
a re t
$7 prin
in en ue
rev
$
$
$ $
$
* PEW Research Center’s Project for Excellence in Journalism
$ $
Monday 19 March 12
7. PAID SUBSCRIPTIONS
Magazine paid subscriptions drops
1.0
2008 2009 2010
0.5
0.0
-0.5
-1.0
-1.5
* 2011 State of the News Media, Audit Bureau of Circulations, FAS-FAX report for consumer magazines
Monday 19 March 12
8. SINGLE COPIES
Single copy magazine sales keeps dropping
2008 2009 2010
0.0
-2.0
-4.0
-6.0
-8.0
-10.0
-12.0
* 2011 State of the News Media, Audit Bureau of Circulations, FAS-FAX report for consumer magazines
Monday 19 March 12
9. TIME SPENT on NEWS IN PRINT
In 2011 the time spent on print is 16%...
16%
Monday 19 March 12
10. TIME SPENT on news ON LINE
...while the time spent online is 84%!
84%
Monday 19 March 12
11. IPHONES
Apple forecast to sell 143M iPhones, 68M iPads in 2013
2010 2011 2013
40 MILL. 72 MILL. 143 MILL.
*Apple Reports
Monday 19 March 12
12. Mobile MARKET
315 MILL.
The total amount of Apple iOs devices sold is 315 million
* Apple
Monday 19 March 12
13. MOBILE MARKET
300 MILL.
The total amount of Android devices sold is 300 million
* Google
Monday 19 March 12
14. MOBILE MARKET
25 MRD.
Download of apps: 35 mill/day. Every day there are 1288 apps extra.
Monday 19 March 12
15. SOCIAL MARKET
172 mill.
172 mill. visits/day on Facebook. 40 mill/day on Twitter, 20 mill/day on LinkedIn
Monday 19 March 12
16. APPS
In nov 2011 Instagram had reached 13mill. users in 13 months
13MILL
* Accenture
Monday 19 March 12
17. APPS
5 months later it reached 27million users
27MILL
* Accenture
Monday 19 March 12
18. GAMing market
67% of the Belgian population that plays games and plays an average of 5.4h/week
67%
* Games Industry.com
Monday 19 March 12
19. media consumption
Media consumption of the Belgian population in hours/week
10,6
Television 11,0
10,9
Internet 10,4
6,6
Radio 6,5
4,0
Games 3,2
1,7
Newspapers 1,2
1,1
Magazines 1,4
0 2,75 5,5 8,25 11
Male Female
* Todays Gamers
Monday 19 March 12
20. 2012: “The
pivotal moment”
(Thomas Baekdal)
Monday 19 March 12
21. THE PIVOTAL MOMENT
2012 everything will flip
traditional / one way / print
social / connected / digital
2011
Monday 19 March 12
22. THE PIVOTAL MOMENT
2012 everything will flip
traditional / one way / print
social / connected / digital
2012
Monday 19 March 12
23. THE PIVOTAL MOMENT
2012 everything will flip
social / connected / digital
traditional / one way / print
2015
Monday 19 March 12
25. Media:
weaknesses
&
Threats
Monday 19 March 12
26. 1. we gave away our content
$
Monday 19 March 12
27. 1. for free...
free
And allowed others to take over our money makers
(classifieds, ...)
Monday 19 March 12
28. 2. WE LOOKED AT THE FORM
INSTEAD OF CONTENT & usability
Monday 19 March 12
29. 3. the tv landscape is changing
OD
OTT, VOD, Streaming, Apple TV, Netflix, ...
Monday 19 March 12
30. 4. THE ADS are drying UP
we forgot to invent a new AD model
Monday 19 March 12
31. TIME SPENT VS AD SPENT
Share of Average Time Spent per Day with Select Media
by US Adults vs. US Ad Spending Share, 2011
TV
42.5%
42.2%
Internet*
25.9%
21.9%
Radio
14.6%
10.9%
Mobile
10.1%%
0.9%
Newspapers
4.0%
15.0%
Magazines
2.8%
9.7%
* eMarketer, Dec 2011
Monday 19 March 12
32. 5. we FORGOT TO focus
Gen
Gen
Gen
Z
’70/’80
baby X
boomers Gen
Y
the young people? the babyboomers?
Monday 19 March 12
33. 6. we didn’t see the social coming
We underestimated the rise of social media
Monday 19 March 12
34. 7. new players came along
and we let them take our markets
(News / content + classifieds)
Monday 19 March 12
38. The future of publishing
by Dorling Kindersley Books
http://www.youtube.com/watch?v=Weq_sHxghcg
Monday 19 March 12
39. Media:
strenghts
&
OPPORTUNITIES
Monday 19 March 12
40. ON A GOOD NOTE
The Wall Street Journal started charging in online in 2003
Newspaper 2 Wall Street Journal
LA Times
circulation NYT
in millions
1,5
1
0,5
0
1990 1995 2000 2005 2010
Monday 19 March 12
41. FINANCIAL TIMES
50%
50% of Financial Times’s revenue is coming from it’s content & The New York Times is
growing strong in digital content sales
* Financial Times
Monday 19 March 12
42. FINANCIAL TIMES
260K
260.000 paying subscribers, from which 20% come through a mobile device,
NYT 390.000 paying subscribers
* Financial Times
Monday 19 March 12
43. OPPORTUNITY 1:
digital quality
CONTENT IS
key
Monday 19 March 12
45. When everyone is being irrelevant
Entertaining Interesting Relevant Valuable
5%3% 3%
10%
26%
45%
82% 26%
YOU need to do the opposite
Monday 19 March 12
48. Connectivity-action of The Economist
Facebook
Debates Google
Tumblr
News
User Ask
Comments us
Readers
Audio Ideas
Flipboard Content Print Online Arena YouTube
Conversation On
Cloud invitation
iTunes Interaction LinkedIn
Twitter
Monday 19 March 12
58. 1. Quality digital content is king
(Create, don’t aggregate, create a brand,
monetize your content, and create a new ad model)
2. It’s all about connectivity
3. Embrace the other players
Monday 19 March 12
59. We need to cooperate, put a focus on
innovation, and on local content
& niche activities (depth, opinion,
education)
Monday 19 March 12
60. Design
Architectuur Digitale animatie Kunsten
Beelden Film
Geluid
TV
Telco Electronische games Mode
Hardware
Monday 19 March 12
61. We need to play the cards
of convergence:
involve gaming,
animation & other
creative activities
in media, enrich written
content with audiovisual
content
Monday 19 March 12
62. We need a coherent & supportive
government policy to make our
creative content valuable export
products
Monday 19 March 12
63. leading role for media in
flemish economy by 2020?
Monday 19 March 12