The document discusses how the healthcare industry has embraced modern media platforms and forms of communication. It outlines 4 key trends: 1) Use of mobile technology and apps to share information instantly and increase product/service awareness. 2) Use of social media to introduce well-connected communities and stream information to the widest audiences. 3) Use of medical animations as a cost-effective marketing platform with infinite shelf-life when repurposed to different formats. 4) Use of 3D/stereoscopic technology as an educational, training and engagement tool that provides intensified and richer content through motion sensing.

1. Media trends in
healthcare
communications
today
www.polygonmedical.com

2. to
KEEP
ABREAST
WITH THE
TIMES...

3. the healthcare
industry

4. the healthcare
industry

5. have
the healthcare
industry

6. have
the healthcare
industry
E MBRACED

7. MODERN

8. MODERN
FORMS
OF

9. communication

10. MEDIA
PLATFORMS

11. MEDIA
PLATFORMS
essential to

12. MEDIA
PLATFORMS
& essential to
WIDELY used

13. MEDIA
PLATFORMS
& essential to
WIDELY used
Healthcare
in Communications

14. 1.
mobile
technology

15. 1.
mobile
technology

16. iNFORMATION
is shared
INSTANTANEOUSLY
1.
mobile
technology

17. iNFORMATION
is shared
INSTANTANEOUSLY
INCREASE
product & service
AWARENESS
1. through
mobile mobile “APPS”
technology

18. iNFORMATION
is shared
INSTANTANEOUSLY
INCREASE
product & service
AWARENESS
1. through
mobile mobile “APPS”
technology
audience directly
connects with the
messaging
provided by the
company.

19. iNFORMATION
is shared
INSTANTANEOUSLY
INCREASE
product & service
AWARENESS
1. through
mobile mobile “APPS”
technology
audience directly
connects with the
literally hold
messaging
information
provided by the
in the
company.
palm of your
hands

20. iNFORMATION
FULLY is shared
INSTANTANEOUSLY
INTERACTIVE
INCREASE
CONTENT
product & service
AWARENESS
1. through
mobile mobile “APPS”
technology
audience directly
connects with the
literally hold
messaging
information
provided by the
in the
company.
palm of your
hands

21. 2.
social
media

22. 2.
social
media

23. introduction of a
well-connected
community
2.
social
media

24. introduction of a
well-connected
community
2.
social
media
stream
information to
the
WIDEST
possible
audience

25. introduction of a
well-connected
community
Consumers are
2. active part-takers
as well as the
social organizations
media
stream
information to
the
WIDEST
possible
audience

26. FACE google+ tumblr flickr
book
twitter YouTube introduction of a pinterest
linked in well-connected vimeo
community
Consumers are
2. active part-takers
as well as the
social organizations
media
stream
information to behance
the LiveJournal
wordpress
WIDEST
reddit digg possible
BLOGGER
myspace
orkut
StumbleUpon audience

27. 3.
medical
animation

28. 3.
medical
animation

29. 3.
medical
animation
one of the most
cost-effective
platforms in
marketing
communications

30. 3.
medical
animation
one of the most
cost-effective
platforms in
marketing
communications
Maximising ROI
through
re-purposing
to any
media
formats

31. 3.
medical
animation
one of the most
cost-effective
platforms in
marketing
communications
the shelf-life of Maximising ROI
animated videos through
is in fact re-purposing
to any
infinite media
formats

32. 3.
medical
animation
sophisticated, one of the most
dynamic & cost-effective
engaging visual platforms in
presentations marketing
communications
the shelf-life of Maximising ROI
animated videos through
is in fact re-purposing
to any
infinite media
formats

33. 3.
medical
animation
sophisticated, one of the most
dynamic & cost-effective
engaging visual platforms in
presentations marketing
communications
fully
immersive
experience
the shelf-life of Maximising ROI
animated videos through
is in fact re-purposing
to any
infinite media
formats

34. 4.
3D

35. 4.
3D
stereoscopic technology

36. 4.
educational,
3D
training
& engagement
tool
stereoscopic technology

37. 4.
educational,
3D
training
& engagement
tool
intensified &
richer content
for sound, color &
motion sensing
stereoscopic technology

38. 4.
educational,
3D
training
& engagement
tool
intensified &
richer content
for sound, color &
motion sensing
stereoscopic technology one of the best
ways to increase
'foot' traffic in
healthcare booths
at trade shows and
events

39. www.polygonmedical.com