Pharma IQ is a leading online network for pharmaceutical and biotech professionals that provides industry news, articles, videos and events. It has over 25,000 members from major companies. The document discusses how partnering with Pharma IQ allows companies to engage with members online through webinars, white papers, podcasts and ads to position themselves as thought leaders and generate qualified leads. These interactive platforms can help boost brand awareness, educate audiences and reduce sales cycles in a cost-effective way.
Demystifying Social Business Trends for the Insurance IndustryCognizant
We explore how the insurance industry can embrace social media and networking. Far beyond a mere marketing channel, social business in insurance can be used to recruit employees, design products, collaborate, analyze, and much more.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
Social media has become a major business platform that allows direct interaction with customers. Many companies are actively using social media for marketing purposes across different industries. Some notable successes include Dell generating $6 million in online sales from Twitter and Starbucks receiving over 50,000 customer support inquiries via social media. A survey found that 59% of marketers plan to increase their social media budgets and see it as a top marketing initiative, especially for B2C companies. Social media marketing is proving effective, with 68% of companies acquiring customers through their social media channels.
Sample business plan to share with other entrepreneurs. Business plan from my 3rd startup, GoingOn Networks, which was a social media platform for companies & organizations. BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.
This document summarizes Innoventive Media, an agency that helps brands better engage with consumers in the digital age. It discusses how consumer behavior and demands have changed as people increasingly interact with each other and the world digitally. Innoventive Media takes a 360-degree approach using creativity, technology and marketing to help brands communicate effectively with consumers across both physical and digital platforms. One of its most advanced projects is called "Scan is The Future", which allows brands to deliver personalized content to consumers' smartphones by scanning QR codes.
A recent survey explains how companies aiming to reach customers through social media have been successful using three key capabilities. These capabilities help strengthen organizations' social media presence as they move to digitize their brands.
Comprehensive social media strategy by john bellJohn Bell
We spend millions defining and communicating the brand via marketing and communications channels. We need to take a fresh look at how the brand can behave in
social media. A crisp definition of our social brand will guide us from mere tactics to more impactful strategy. It will focus the efforts around best
practices from ethics to results and help our brands reap the benefits of social media faster and with a more enduring effect.
Demystifying Social Business Trends for the Insurance IndustryCognizant
We explore how the insurance industry can embrace social media and networking. Far beyond a mere marketing channel, social business in insurance can be used to recruit employees, design products, collaborate, analyze, and much more.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
Social media has become a major business platform that allows direct interaction with customers. Many companies are actively using social media for marketing purposes across different industries. Some notable successes include Dell generating $6 million in online sales from Twitter and Starbucks receiving over 50,000 customer support inquiries via social media. A survey found that 59% of marketers plan to increase their social media budgets and see it as a top marketing initiative, especially for B2C companies. Social media marketing is proving effective, with 68% of companies acquiring customers through their social media channels.
Sample business plan to share with other entrepreneurs. Business plan from my 3rd startup, GoingOn Networks, which was a social media platform for companies & organizations. BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.
This document summarizes Innoventive Media, an agency that helps brands better engage with consumers in the digital age. It discusses how consumer behavior and demands have changed as people increasingly interact with each other and the world digitally. Innoventive Media takes a 360-degree approach using creativity, technology and marketing to help brands communicate effectively with consumers across both physical and digital platforms. One of its most advanced projects is called "Scan is The Future", which allows brands to deliver personalized content to consumers' smartphones by scanning QR codes.
A recent survey explains how companies aiming to reach customers through social media have been successful using three key capabilities. These capabilities help strengthen organizations' social media presence as they move to digitize their brands.
Comprehensive social media strategy by john bellJohn Bell
We spend millions defining and communicating the brand via marketing and communications channels. We need to take a fresh look at how the brand can behave in
social media. A crisp definition of our social brand will guide us from mere tactics to more impactful strategy. It will focus the efforts around best
practices from ethics to results and help our brands reap the benefits of social media faster and with a more enduring effect.
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
This document discusses the rise of social technologies and their value and impact. It notes that social technologies have become ubiquitous, changing how billions of people live and work. Companies are increasingly using social technologies to engage customers, improve performance and advance their missions. The document outlines 10 ways that social technologies are creating value for businesses, including through co-creating products, demand forecasting, distributing business processes, and improving communication and collaboration. Fully embracing social technologies may require transformational organizational changes to develop knowledge-sharing cultures that can best capture potential value.
Altimeter Group, prepared for Facebook
Rebecca Lieb, analyst
Jaimy Szymanski, senior researcher
For brands to build engagement and maintain respectful relationships with consumers, mobile strategies must
become seamlessly integrated into existing marketing strategies and customer-experience efforts. Brands will also need to ensure that strong content for mobile is coupled with an integrated media approach to keep the brand’s message, voice and identity clear.
Social Media Whitepaper Web Supplier 11 09Mark Moreno
The document defines the social media opportunity for foodservice suppliers. It notes that while social media is a clear opportunity for consumer-facing businesses, the opportunity is more refined for suppliers and must be focused on specific audiences like chefs or independent restaurant owners. It discusses how suppliers can use social media to gain consumer insights and target communications to specific business-to-business groups. The document also provides guidance on empowering employees in social media while establishing clear guidelines.
The Coming Change in Social Media by Social Media TodayElizabeth Lupfer
In a major paradigm shift that is impacting public relations and marketing oranizations, companies are now viewing social media as their front line strategy for customer engagement, immediate contact, and lead generation. This means the software tools we use in the social space will be changing a lot too. This gamebreaker call was based on research developed by our resident trendspotter, Josh Gordon, in Social Media Today's latest free download white paper The Coming Change In Social Media. It's our focus here at Social Media Today to help frame the issues and put them into perspective so that community members can use them as a roadmap and drive the future of social media. Don't get behind the curve.
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
1. The internet will continue to splinter into semi-walled gardens like social networks, requiring brands to develop multiple presences across different platforms.
2. Online shopping will continue to grow strongly in 2011, fueled by convenience and deals, while augmented reality may help bridge the gap of not seeing products in person.
3. New interactive and expanding display ad formats will emerge in 2011, combining formats, incorporating social media, and capturing attention in innovative ways.
The document discusses the rise of social media and its impact on marketing and commerce. It notes that 90% of consumers trust recommendations from people they know and over 50% of people on Twitter recommend brands. It also states that up to 15% of consumer spending could go through Facebook in the next few years. The document outlines how social advertising, image sharing and mobile engagement can be used to monetize social networks and more effectively target consumers.
This document discusses the growing trend of global programmatic advertising. Programmatic advertising uses automation and data to target digital ads. The summary is:
1. Programmatic advertising is no longer confined to the US, but is growing internationally as brands look to deliver targeted messages globally.
2. Drivers for adopting programmatic internationally are similar to the US - increasing efficiency to get more out of budgets. However, regional variations require localized approaches.
3. A recent forecast predicts worldwide programmatic ad spending will rise 52% in 2014 and continue growing 27% annually through 2018, totaling $53 billion.
2008 User Generated Content, Social Media and AdvertisementGonzalo Martín
This document provides an overview of user generated content, social media, and advertising in 2008. It discusses the rise of user generated content through early forms like reviews sites, blogs, and wikis. It describes how social media platforms like social networks and content sharing sites are transforming the media landscape and advertising industry. The document outlines trends in user generated content advertising, challenges and opportunities for marketers, and concludes by listing the member companies of the IAB UGC & Social Media Committee.
The document defines standard metrics for measuring social media advertising. It outlines categories of social media including sites, blogs, and widgets/apps. It then provides definitions for general social media metrics like unique visitors and time spent. It also includes blog-specific metrics like conversation size, author credibility, and content freshness. Finally, it details widget and app metrics such as installs, active users, and influence. The goal is to provide consistency in reporting metrics across social media partners.
IAB México - 8th Study on Online Advertising Investment in MexicoIAB México
The document analyzes the 2013 results of an annual study on online advertising investment in Mexico. It finds that online advertising investment continued growing at a rapid 31% rate in 2013. Display advertising represented the largest portion at 61% of the $632 million total online advertising investment. Social media and video grew significantly as platforms for display advertising. The media and entertainment industry saw the greatest growth in investment at 197%. Overall, the study concludes that online advertising continues to grow substantially each year in Mexico.
The document discusses the author's experience in social media research, market research, client services, and project management. It summarizes that the author conducted independent research on how pharmaceutical companies can use social media, identified industry and consumer trends by compiling over 500 media sources as a market research intern, developed strategies to improve customer service at The Vanguard Group, and served as a liaison between cross-functional teams while creating SharePoint sites and leading risk management processes as a project management intern at Johnson & Johnson.
Social business media focuses on engaging with decision-makers in specific industries through platforms like webinars, podcasts, blogs, and online forums. It allows for contextual marketing during work hours and aids in influencing product purchases. Cygnus Business Media uses various social business media platforms to connect brands with industry professionals and make them part of ongoing conversations.
Did you know that business-to-business media companies have been engaging in influential social communities long before "social media" was the buzz word? Think all companies should be on Facebook?
This document discusses social media usage statistics and strategies for social media marketing. It notes that over 800 million people use social media globally, including many users over 30 years old. While myths exist that social media is not relevant for B2B or conversion, facts show that 41% of B2B companies using Facebook and 62% of B2C companies using Facebook have acquired new customers from it. The document provides tips for getting started with social media, including defining clear objectives, researching your brand, listening before posting, identifying influencers, creating online identities, and developing content. It also discusses measuring social media effectiveness and handling crises.
The document discusses digital trends in the Philippines and how brands can effectively engage with digital Filipinos. Some key points:
- 58% of Filipinos are online for an average of 8.59 hours per day via laptop/desktop or mobile
- 58% are on social media for 4.17 hours daily, with 50 million Facebook users
- Brands must listen to consumers and engage with them online rather than just pushing products
- When planning campaigns, brands should follow five building blocks: know the market, identify needs, identify platforms, create a cohesive communications plan, and analyze/optimize
- Using social media can increase brand recognition, search engine rankings, leads, customer experience, and insights
The document outlines 9 opportunities in digital out-of-home advertising for brands and networks. These include building solutions focused on advertiser demand, achieving standardization through agnostic platforms, providing accountability through intelligent measurement, leveraging deep audience insights, creating brand innovation platforms focused on "what's in it for me", shifting from push to pull content-driven marketing, enabling OOH broadcast and cross-platform content syndication, and optimizing creative content alongside media planning and procurement. The opportunities presented will prove lucrative for companies that can provide solutions across networks and advertising to meet the evolving demands of digital advertising.
This document discusses how content marketing has become critical for most organizations' marketing strategies. It outlines how paid, owned, and earned media are blurring together in an evolving digital landscape. Content marketing, especially using online video and social media, can help integrate these different types of media across the customer lifecycle to increase impact and ROI. However, managing content across multiple online channels and platforms poses challenges around cost, time-to-market, and measurement. Cloud-based content services can help address these challenges by enabling efficient video delivery, app development, and cross-platform analytics.
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
This document discusses the rise of social technologies and their value and impact. It notes that social technologies have become ubiquitous, changing how billions of people live and work. Companies are increasingly using social technologies to engage customers, improve performance and advance their missions. The document outlines 10 ways that social technologies are creating value for businesses, including through co-creating products, demand forecasting, distributing business processes, and improving communication and collaboration. Fully embracing social technologies may require transformational organizational changes to develop knowledge-sharing cultures that can best capture potential value.
Altimeter Group, prepared for Facebook
Rebecca Lieb, analyst
Jaimy Szymanski, senior researcher
For brands to build engagement and maintain respectful relationships with consumers, mobile strategies must
become seamlessly integrated into existing marketing strategies and customer-experience efforts. Brands will also need to ensure that strong content for mobile is coupled with an integrated media approach to keep the brand’s message, voice and identity clear.
Social Media Whitepaper Web Supplier 11 09Mark Moreno
The document defines the social media opportunity for foodservice suppliers. It notes that while social media is a clear opportunity for consumer-facing businesses, the opportunity is more refined for suppliers and must be focused on specific audiences like chefs or independent restaurant owners. It discusses how suppliers can use social media to gain consumer insights and target communications to specific business-to-business groups. The document also provides guidance on empowering employees in social media while establishing clear guidelines.
The Coming Change in Social Media by Social Media TodayElizabeth Lupfer
In a major paradigm shift that is impacting public relations and marketing oranizations, companies are now viewing social media as their front line strategy for customer engagement, immediate contact, and lead generation. This means the software tools we use in the social space will be changing a lot too. This gamebreaker call was based on research developed by our resident trendspotter, Josh Gordon, in Social Media Today's latest free download white paper The Coming Change In Social Media. It's our focus here at Social Media Today to help frame the issues and put them into perspective so that community members can use them as a roadmap and drive the future of social media. Don't get behind the curve.
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
1. The internet will continue to splinter into semi-walled gardens like social networks, requiring brands to develop multiple presences across different platforms.
2. Online shopping will continue to grow strongly in 2011, fueled by convenience and deals, while augmented reality may help bridge the gap of not seeing products in person.
3. New interactive and expanding display ad formats will emerge in 2011, combining formats, incorporating social media, and capturing attention in innovative ways.
The document discusses the rise of social media and its impact on marketing and commerce. It notes that 90% of consumers trust recommendations from people they know and over 50% of people on Twitter recommend brands. It also states that up to 15% of consumer spending could go through Facebook in the next few years. The document outlines how social advertising, image sharing and mobile engagement can be used to monetize social networks and more effectively target consumers.
This document discusses the growing trend of global programmatic advertising. Programmatic advertising uses automation and data to target digital ads. The summary is:
1. Programmatic advertising is no longer confined to the US, but is growing internationally as brands look to deliver targeted messages globally.
2. Drivers for adopting programmatic internationally are similar to the US - increasing efficiency to get more out of budgets. However, regional variations require localized approaches.
3. A recent forecast predicts worldwide programmatic ad spending will rise 52% in 2014 and continue growing 27% annually through 2018, totaling $53 billion.
2008 User Generated Content, Social Media and AdvertisementGonzalo Martín
This document provides an overview of user generated content, social media, and advertising in 2008. It discusses the rise of user generated content through early forms like reviews sites, blogs, and wikis. It describes how social media platforms like social networks and content sharing sites are transforming the media landscape and advertising industry. The document outlines trends in user generated content advertising, challenges and opportunities for marketers, and concludes by listing the member companies of the IAB UGC & Social Media Committee.
The document defines standard metrics for measuring social media advertising. It outlines categories of social media including sites, blogs, and widgets/apps. It then provides definitions for general social media metrics like unique visitors and time spent. It also includes blog-specific metrics like conversation size, author credibility, and content freshness. Finally, it details widget and app metrics such as installs, active users, and influence. The goal is to provide consistency in reporting metrics across social media partners.
IAB México - 8th Study on Online Advertising Investment in MexicoIAB México
The document analyzes the 2013 results of an annual study on online advertising investment in Mexico. It finds that online advertising investment continued growing at a rapid 31% rate in 2013. Display advertising represented the largest portion at 61% of the $632 million total online advertising investment. Social media and video grew significantly as platforms for display advertising. The media and entertainment industry saw the greatest growth in investment at 197%. Overall, the study concludes that online advertising continues to grow substantially each year in Mexico.
The document discusses the author's experience in social media research, market research, client services, and project management. It summarizes that the author conducted independent research on how pharmaceutical companies can use social media, identified industry and consumer trends by compiling over 500 media sources as a market research intern, developed strategies to improve customer service at The Vanguard Group, and served as a liaison between cross-functional teams while creating SharePoint sites and leading risk management processes as a project management intern at Johnson & Johnson.
Social business media focuses on engaging with decision-makers in specific industries through platforms like webinars, podcasts, blogs, and online forums. It allows for contextual marketing during work hours and aids in influencing product purchases. Cygnus Business Media uses various social business media platforms to connect brands with industry professionals and make them part of ongoing conversations.
Did you know that business-to-business media companies have been engaging in influential social communities long before "social media" was the buzz word? Think all companies should be on Facebook?
This document discusses social media usage statistics and strategies for social media marketing. It notes that over 800 million people use social media globally, including many users over 30 years old. While myths exist that social media is not relevant for B2B or conversion, facts show that 41% of B2B companies using Facebook and 62% of B2C companies using Facebook have acquired new customers from it. The document provides tips for getting started with social media, including defining clear objectives, researching your brand, listening before posting, identifying influencers, creating online identities, and developing content. It also discusses measuring social media effectiveness and handling crises.
The document discusses digital trends in the Philippines and how brands can effectively engage with digital Filipinos. Some key points:
- 58% of Filipinos are online for an average of 8.59 hours per day via laptop/desktop or mobile
- 58% are on social media for 4.17 hours daily, with 50 million Facebook users
- Brands must listen to consumers and engage with them online rather than just pushing products
- When planning campaigns, brands should follow five building blocks: know the market, identify needs, identify platforms, create a cohesive communications plan, and analyze/optimize
- Using social media can increase brand recognition, search engine rankings, leads, customer experience, and insights
The document outlines 9 opportunities in digital out-of-home advertising for brands and networks. These include building solutions focused on advertiser demand, achieving standardization through agnostic platforms, providing accountability through intelligent measurement, leveraging deep audience insights, creating brand innovation platforms focused on "what's in it for me", shifting from push to pull content-driven marketing, enabling OOH broadcast and cross-platform content syndication, and optimizing creative content alongside media planning and procurement. The opportunities presented will prove lucrative for companies that can provide solutions across networks and advertising to meet the evolving demands of digital advertising.
This document discusses how content marketing has become critical for most organizations' marketing strategies. It outlines how paid, owned, and earned media are blurring together in an evolving digital landscape. Content marketing, especially using online video and social media, can help integrate these different types of media across the customer lifecycle to increase impact and ROI. However, managing content across multiple online channels and platforms poses challenges around cost, time-to-market, and measurement. Cloud-based content services can help address these challenges by enabling efficient video delivery, app development, and cross-platform analytics.
Ripple6 is a social media software platform that helps brands integrate into existing social networks and online communities to market to customers and gain insights. It puts brands in communities where customers already live and socialize online. Ripple6's management team has experience at companies like Amazon, McKinsey, Microsoft and Procter & Gamble. Some of Ripple6's clients include Procter & Gamble, Gannett and Meredith.
This document proposes a Facebook strategy for communication and marketing. It discusses developing a social network presence, Facebook usage statistics in Vietnam, and the effects of Facebook on communication. The proposed solution includes advertising on Facebook through creating a community and fan page. Key activities involve researching online behaviors, setting communication objectives, developing messages, and measuring the effectiveness of tactics on Facebook such as a full social campaign to build a loyal fan base.
This document proposes a Facebook strategy for communication and marketing. It discusses developing a social network presence, Facebook usage statistics in Vietnam, and the effects of Facebook on communication. The proposed solution includes advertising on Facebook through creating a community and fan page. Regular measurement and review of the online campaign's effectiveness is also recommended. The strategy aims to build brand awareness and engagement through social media applications on Facebook.
Incite social media-facts and figures worth sharing(110525)June Kim
Social media has become ubiquitous, with 91% of marketers using the top four platforms: Twitter, Facebook, LinkedIn, and blogs. While businesses initially struggled to understand social media's benefits, studies show it can increase brand exposure, drive traffic to websites, and help form new partnerships. When used effectively as part of an integrated marketing strategy, these platforms provide measurable returns like increased awareness among targeted customers and new business opportunities.
This document provides an overview of social media optimization (SMO) and its benefits for businesses. SMO can advance brand awareness, influence customer behavior, and promote loyalty. It allows businesses to generate more sales and revenue through expanded audience reach and engagement on social media platforms. The document then discusses in detail the growth of major social media platforms like Facebook, LinkedIn, and Twitter and how businesses can leverage them to acquire new customers and drive growth. It emphasizes the importance of consulting experts to develop an effective SMO strategy tailored to a business's specific needs and goals.
Creating Products They Want: Consumer Driven Innovation via Social Media Moni...Connie Bensen Lund
A social media monitoring tool can help companies reduce costs and shorten product development cycles by gathering feedback directly from consumers. It provides insights into what customers want by analyzing online conversations. Companies can use this information to create more desirable products, reduce marketing expenses, and identify influencers to help with development. Monitoring social media also allows companies to get post-launch feedback and find new potential markets.
The document discusses how brands have lost control over their messaging as customers now have more ways to directly interact with and discuss brands through social media. It argues marketers must embrace this change and find ways to empower brand advocates and influence discussions in a positive way rather than trying to directly control conversations. Examples are given of companies like Ace Hardware and Procter & Gamble that have found success by allowing more customer input and responding transparently in real time on social media.
Founded in 1995, PAN Communications is a data-focused integrated marketing communications agency servicing technology, healthcare and consumer tech brands. With offices in Boston, San Francisco, Orlando and New York, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally. The firm provides today’s modern marketers with impactful communications, influencer relations, social media and digital services that continue to expand on their brand equity.
This document provides an overview of influencer marketing and its benefits for brands. It defines what influencer marketing is, explaining the hierarchy from celebrities to micro-influencers. It outlines four key reasons why brands are increasingly using influencer marketing: 1) word of mouth helps customers decide what to buy, 2) consumers trust influencers more than brands, 3) it provides a cost-effective way for brands to create content, and 4) data shows it delivers ROI by driving referrals. The document also provides tips on how to succeed in influencer marketing, including integrating paid and earned media for maximum impact.
This document discusses various aspects of online and social media marketing. It begins by distinguishing digital marketing from social media marketing, noting that digital marketing encompasses a broader range of online activities. It then presents the 4E framework for digital marketing, which focuses on exciting customers, educating them, helping them experience offerings, and engaging them. Next, it outlines the 7C online marketing framework and discusses content as a key factor. It also presents metrics for measuring social media engagement and notes the growth of mobile usage and apps. Finally, it outlines the process of listening, analyzing, and taking action based on social media engagement data.
The document discusses how the digital world is changing how brands market themselves and connect with consumers. It notes that consumers now spend more time interacting with brands across social media, mobile apps, and owned digital channels than traditional media. It advocates that brands should engage consumers through interactive content on owned channels, distribute that content through social and mobile media, and reach broader audiences with paid media to build an effective brand ecosystem. It provides Smirnoff as an example of a brand that successfully implemented this approach.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
1. Pharma IQ
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wIth Pharma IQ -
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Engage with a global Pharma community
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www.Pharma-IQ.com
2. Pharma IQ – the netwOrk fOr fact summarY
Pharma & BIOtech PrOfessIOnals launched in spring 2010
Pharma IQ is a leading network for the global pharma
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and technical aspects of the internet, including: design,
development, advertising, and sales. Allow us to place
your brand along many different stages of the customer
engagement cycle through search engine marketing,
search engine optimization, banner ads, e-marketing,
webinars and various other effective education tools.
3. OnlIne marketInG chanGes the facts:
everYthInG $4.26 billion will be spent on
social media marketing globally
Marketing online allows you to track real-time results using in 2011
online analytics to make a determination on how your marketing
campaign is performing. There are ways to track traditional 46% of Internet users worldwide
interact with social media on
marketing efforts, but most of the time it cannot be done in a daily basis
real-time. This can mean the difference between success or
25% of social media users are
failure for your campaign. more likely to look into a brand
advertising on social media
There are so many options when marketing online. You can
use audio, video, blogging, email, social media and ongoing 15% of these users are more
newsletters. If you were to do the same thing in traditional likely to purchase from social
media advertisers
marketing, you would need to select several media outlets to
cover your bases and a tremendous budget. By 2012, half of the world’s
Internet users, 1 billion people,
When you market online you have the ability to convert will have a facebook account
a customer instantaneously, unlike the marketing options
there are 500 million active
in traditional media such as magazine ads, newspapers or facebook users world wide, 70%
television. Marketing online not only captures a potential of us users log in once a day
customer’s information, but allows you to capture a sale 64% of facebook users have
instantaneously by a few clicks of a mouse. liked a brand on facebook
there are over 100m active
twitter users worldwide
4. whY wIll thIs add value the facts:
tO mY OrGanIsatIOn? 48% of twitter users check their
account at least once a day
Pharma IQ allows you educate the pharma and biotech industry
on a mass scale, quickly positioning your organisation as 66% of company community
thought leaders within this area or specific industry members note the community
has made them more loyal to
Be seen as innovators in an age where the fastest growing a brand
communication channels are social networks and various 78.6% of consumers have joined
digital platforms a company’s community to get
more information on the company
Gain access to C-Level and VP decision makers using the
wider net. 71% of community members say
they are more likely to purchase
Reaching decision makers globally and efficiently, using from brand
various online methods as effective lead generation tools 71% of twitter users expect to
receive marketing messages via
Establish a long-term, seamless and consistent route to the platform
market when bolstered amongst traditional off-line
63% of corporate community
event activity members would recommend a
brand to colleagues / peers
Create the opportunity to build relationships with a qualified
prospective audience throughout specific industries President Barack Obama raised
over us$1 million in a single day
Raise credibility, awareness and brand presence of your during his extensive democratic
organisation throughout specific geographical regions and candidacy campaign, largely due
to online donors
or industries
ford’s 2011 explorer launch
Increase brand presence, leads and sales by pushing brand on facebook generated a 200%
messages across various online channels whilst gating these greater return than their super
channels to secure quality lead information Bowl ad
Significantly reduce your sales cycle by gaining key ‘online’
time with a qualified prospective audience. Having the ability
to educate multiple decision makers in a more time and cost
efficient approach
There are a number of platforms on offer via the Pharma IQ
portal, all designed to effectively play a significant role amongst
objectives in these key areas of your business; Thought
Leadership, Brand Awareness and Lead Generation.
Pharma IQ tImelIne
Lead Publish Reactive E-Shot
Webinar White Paper Social & Webinar
to support Media
thought Push
leadership
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Main sponsor
at a Pharma Summers here Time to set
New Leads IQ event and the leads are Budgets
needed after – thought dried up – who are for you and
Xmas lull leadership you going to call? your clients
5. weBInars – shOwcase YOur
OrGanIsatIOn tO the wOrld… lIve
A webinar is used to conduct live meetings, training, or
presentations via the Pharma IQ portal. In a webinar, each
participant sits at his or her own computer, anywhere in the
world and is connected to other participants via the portal.
A hugely effective tool to further boost online credibility and to
position your organisation as thought leaders amongst a wider
audience. A webinar also creates the opportunity to educate
new industries, geographical regions and / or further bolster
existing markets you are already operating within. It goes
without saying that this tool is a highly effective lead
generation tool, averaging 150+ registrants per webinar!
allowing you to have
freedom of topic with full
editorial support from the
Pharma IQ team
webinar is made available
‘on-demand’ for 12 months,
for both short term impact
and long term reach
Profiled details of
registrants (qualified
leads) shared with your
organisation
Promoted via integrated
marketing activity for upto
6 weeks” and make this the
first point
6. whIte PaPer – emPhasIse YOur exPertIse
White papers, articles and press releases are used to educate readers and
help the pharma and biotech audience make decisions, and are often used
in more technical fields.
The document is a key marketing or sales tool, organically adding to your
SEO activity whilst further positioning your organisation as thought leaders
and boosting credibility.
BenefIts
Gated: all attendees profiled for effective lead generation
Reader details shared with your organisation
All downloads sent directly to sponsor
Whitepaper/article made available for 12 months, for both
short term impact and long term reach
Promoted via senior marketing activity for upto 4 weeks
7. POdcast IntevIews – the IndustrY Is lIstenInG
The benefits of podcasting and video podcasting are numerous. As with any
modern technology it has taken some time for podcasting to develop to its full
potential when it comes to its uses in daily life.
The pharma and biotech world has discovered podcasting and its many practical
applications that can basically be applied to many products or services and with
a bit of creativity, campaigns geared towards certain products can reach a wide
audience in the podcasting world.
BenefIts
The ability to submit your own choice of speaker
Speaker interviewed by Pharma IQ
Interview is freely available as a podcast for 12 months, for both short term
impact and long term reach
Podcast interviews enable you to increase credibility, further educate and
also position your organisation as innovators across the online space
8. advertIsInG & BeYOnd
All of our platforms benefit from a set period of senior level marketing activity
reaching a mass audience effectively and instantly raising brand awareness
amongst a crowded market. Utilising E-Marketing opportunities via the
Pharma IQ will give you instant reach across thousands of senior members!
BenefIts
Banner adverts throughout Pharma-IQ.com (run of site)
Banner activity across Pharma IQ’s e-newsletters,
reaching 25,000+ members twice a week
9. the Pharma IQ unIverse
Industry Breakdown
Pharma 55%
Biotech 15%
Service Provider 20%
Academia 4%
Not-for-Profit 6%
company turnover
Less than $1m 25%
$1m - $5m 8%
$5m - $10m 4%
$10m - $25m 6%
$25m - $50m 5%
$50m - $100m 4%
$100m - $500m 20%
$500m+ 28%
maturity of member’s Industry experience
0 - 1 years 10%
2 - 4 years 20%
5 - 8 years 10%
8+ years 60%
10. the Pharma IQ unIverse
area of Interest
Regulatory / Legal 13%
Pre Clinical (Discovery 14%
& Development
Clinical 14%
Logistics 14%
Manufacturing 15%
Other 15%
Other 2 15%
type of Organisation
Large Pharma and Biotech 15%
Small/Mid-size 17%
Pharmaceutical
and Biotech
Large CRO 6%
Small/Mid-size CRO 7%
Academic/Research 7%
Institution
Industry Association 3%
Solution Provider 20%
Consultant 18%
Not for profit/Patient Rep 2%
All Other Responses 5%
membership Geographics
Europe 45%
Americas 30%
Asia 15%
Oceania 5%
Africa/ROW 5%
11. turn OPPOrtunItY IntO realItY
Now more than ever, it is important to differentiate your company
and the value it provides in the most cost effective manner!
Online sponsorships have become an integral part of the marketing
mix for solution providers who want to interact with their target
audience. Sponsors of Webinars have found that they are a cost-effective
way to deliver their message, position themselves as thought leaders,
and introduce new products, techniques and strategies to the market.
Activity via Pharma IQ is a great way to access IQPC’s database of conference
delegates and other market leaders. We use our wealth of media assets to
market your event and ensure that you capture top-quality leads that can be
tracked and prospected.
sPOnsOrInG Pharma IQ GIves YOu:
Visibility: Association with Pharma IQ / IQPC’s well recognised event brands
and its strong editorial commitment provides unparalleled credibility and
positions your company as an industry leader.
Staying Power: Your Webinar is viewable online for twelve months, ensuring
we capture any available buying window.
Lead Generation: Develop targeted leads and turn them into sales
opportunities through capture and reporting of viewers’
registration information.
Pharma IQ provides a full-service solution that enables you to quickly organize
and execute an online marketing campaign. Our packages include a full suite of
production, platform, hosting and audience development services. We provide
continuous lead and audience data capture while delivering
a highly engaging experience for viewers.
For the most cost effective solution to establish credibility, differentiate
your value proposition, change your brand perception or make your
business case – schedule your full service today!
for more information please
contact our sponsorship team
at +44 207 368 9300
or by email
sponsorship@iqpc.co.uk