Mobile advertising has several strengths over other advertising mediums: it can deliver targeted messages to users via their mobile phones. The document outlines five strengths: using multiple channels to reach users; leveraging user data for targeting; using incentives to motivate users; enabling interactive responses; and triggering messages in real-time. It then provides examples of successful mobile marketing campaigns and discusses challenges like privacy, legal issues, relevance, spam, and metrics that mobile operators face. Overall, the document argues that mobile advertising is an effective marketing medium when done properly while addressing users' concerns.
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
Mobile advertising matured drastically in 2011, with more so- phisticated ad units and campaign executions. This matura- tion has made consumers more open to mobile ads. According to Nielsen’s State of the Media: Consumer Usage Report, 51 percent of consumers say that they are OK with advertising on their devices if it means they can access content for free.
"Mobile Marketing beyond apps" presentation by Richard Otto (Marketing & Comm...Richard Otto
"Mobile Marketing beyond apps" presentation by Richard Otto for the Swiss Club Global Conference (Marketing & Communications Loft), Lausanne 4th of April 2012 (Switzerland)
A powerful platform to create OFFERS and Coupons! Create-Distribute-Track & Analyze your Campaigns.
Get consumers to recieve RICH branded coupons in the mCoupon Wallets on their phones. Track their actions -SAVEs, REFERs, REDEEMs
If you need to distance your product or service form your competition then tell a better story that will engage your customers. Branded Entertainment exploits that opportunity and leverages what makes your brand unique.
Authored by David Apple, and team at AT in 2010 specifically for the 2011 iStrat Conference. The deck as been referenced over 2000 times since then. Feel free to use, but please source.
The mobile world is fast changing and filled with many outlandish terms to the uninitiated. Don’t feel intimidated! Here’s a quick glossary guide to some of the most popular terms you may encounter.
Commission by Shopper Marketing Institute with Arc World Wide and Augme Technologies (Prior to Augme Technologies discontinuing managed services in favor of IP Litigation, company is no longer operational) in 2011, this white paper takes a deep dive into mobile engagement in store and strategy to understand planning and limitations.
This presentation provides an overview of the Chinese mobile marketing space. Also contains some useful examples of mobile advertisements and mobile apps.
Our corporate brochure contains an overview of the mobile advertising market and discusses the benefits of partnering with 24MAS for all mobile advertising needs.
Mobile advertising matured drastically in 2011, with more so- phisticated ad units and campaign executions. This matura- tion has made consumers more open to mobile ads. According to Nielsen’s State of the Media: Consumer Usage Report, 51 percent of consumers say that they are OK with advertising on their devices if it means they can access content for free.
"Mobile Marketing beyond apps" presentation by Richard Otto (Marketing & Comm...Richard Otto
"Mobile Marketing beyond apps" presentation by Richard Otto for the Swiss Club Global Conference (Marketing & Communications Loft), Lausanne 4th of April 2012 (Switzerland)
A powerful platform to create OFFERS and Coupons! Create-Distribute-Track & Analyze your Campaigns.
Get consumers to recieve RICH branded coupons in the mCoupon Wallets on their phones. Track their actions -SAVEs, REFERs, REDEEMs
If you need to distance your product or service form your competition then tell a better story that will engage your customers. Branded Entertainment exploits that opportunity and leverages what makes your brand unique.
Authored by David Apple, and team at AT in 2010 specifically for the 2011 iStrat Conference. The deck as been referenced over 2000 times since then. Feel free to use, but please source.
The mobile world is fast changing and filled with many outlandish terms to the uninitiated. Don’t feel intimidated! Here’s a quick glossary guide to some of the most popular terms you may encounter.
Commission by Shopper Marketing Institute with Arc World Wide and Augme Technologies (Prior to Augme Technologies discontinuing managed services in favor of IP Litigation, company is no longer operational) in 2011, this white paper takes a deep dive into mobile engagement in store and strategy to understand planning and limitations.
This presentation provides an overview of the Chinese mobile marketing space. Also contains some useful examples of mobile advertisements and mobile apps.
Our corporate brochure contains an overview of the mobile advertising market and discusses the benefits of partnering with 24MAS for all mobile advertising needs.
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Borrell Conference on Local Media (Mobile)Greg Stuart
This is a keynote I gavea in March 2011 at a Borrel Local Online Advertising around the topic of Mobile marketing's relationship to Local. Focus is on how Mobile is the "missing" piiece to Local Advertisiing.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Exploring Patterns of Connection with Social Dreaming
The advantage of using mobile advertising
1. SOLD ON MOBILE MARKETING: EFFECTIVE
WIRELESS CARRIER MOBILE ADVERTISING AND
HOW TO MAKE IT EVEN MORE SO
Guy Yaniv
...mobile advertising can stake a claim to
Abstract: deliver what no other medium can: the right
The mobile environment provides the most dynamic,
effective and personal medium for marketing. The mobile
message at the right time to the right person
phone, the one item that everyone keeps at hand in and via the right channel…
out of the house, creates a receptive, convenient tool for
receiving mobile advertising. According to Informa, the
financial impact of mobile marketing content is expected
to top $12 billion by 2013, and more companies are
discovering the benefits of mobile advertising. What makes
2. Targeting: Leveraging a Vast Storehouse of Knowledge
mobile marketing the most effective form of advertising?
Many unique characteristics combine to create special
value to advertisers. This paper focuses on five of the most
outstanding mobile advantages: multiple touchpoints,
targeting, incentives, interactive capabilities and real-
time triggers. We then examines several prominent case
M
studies, some key concerns and how those concerns can
be addressed.
Keywords: mobile advertising, mobile marketing, incentives, touchpoints
FIVE MOBILE ADVERTISING STRENGTHS AND ADVANTAGES
1. Using the Right Channel: The Advantage of Multiple Channels
86 International Journal of Mobile Marketing 87
2. SOLD ON MOBILE MARKETING: EFFECTIVE
WIRELESS CARRIER MOBILE ADVERTISING AND
HOW TO MAKE IT EVEN MORE SO
Guy Yaniv
...mobile advertising can stake a claim to
Abstract: deliver what no other medium can: the right
The mobile environment provides the most dynamic,
effective and personal medium for marketing. The mobile
message at the right time to the right person
phone, the one item that everyone keeps at hand in and via the right channel…
out of the house, creates a receptive, convenient tool for
receiving mobile advertising. According to Informa, the
financial impact of mobile marketing content is expected
to top $12 billion by 2013, and more companies are
discovering the benefits of mobile advertising. What makes
2. Targeting: Leveraging a Vast Storehouse of Knowledge
mobile marketing the most effective form of advertising?
Many unique characteristics combine to create special
value to advertisers. This paper focuses on five of the most
outstanding mobile advantages: multiple touchpoints,
targeting, incentives, interactive capabilities and real-
time triggers. We then examines several prominent case
M
studies, some key concerns and how those concerns can
be addressed.
Keywords: mobile advertising, mobile marketing, incentives, touchpoints
FIVE MOBILE ADVERTISING STRENGTHS AND ADVANTAGES
1. Using the Right Channel: The Advantage of Multiple Channels
86 International Journal of Mobile Marketing 87
3. Vodacom South Africa: AdMe coupons and giveaways
Blyk: Free SMS and airtime for interactive ads
5. Real-Time Triggering
3. The Use of Incentives to Motivate Users
has its sites set on reaching the milestone of one million
H3G Italy: MMS promotions
4. Interactive Response Capabilities
Vodafone Egypt: Free “Please Call Me” SMS
T
SELECTED MOBILE MARKETING SUCCESS STORIES
Orange: Ad-supported videos
Virgin Mobile: Airtime for interactive ads
88 International Journal of Mobile Marketing 89
4. Vodacom South Africa: AdMe coupons and giveaways
Blyk: Free SMS and airtime for interactive ads
5. Real-Time Triggering
3. The Use of Incentives to Motivate Users
has its sites set on reaching the milestone of one million
H3G Italy: MMS promotions
4. Interactive Response Capabilities
Vodafone Egypt: Free “Please Call Me” SMS
T
SELECTED MOBILE MARKETING SUCCESS STORIES
Orange: Ad-supported videos
Virgin Mobile: Airtime for interactive ads
88 International Journal of Mobile Marketing 89
5. User Privacy:
Success Stories: Summary
Legal issues:
CONCLUSION
O
OVERCOMING MOBILE ADVERTISING CHALLENGES Challenges to Mobile Operators
AND CONCERNS
Relevancy:
Spam:
Metrics:
References:
90 International Journal of Mobile Marketing 91
6. User Privacy:
Success Stories: Summary
Legal issues:
CONCLUSION
O
OVERCOMING MOBILE ADVERTISING CHALLENGES Challenges to Mobile Operators
AND CONCERNS
Relevancy:
Spam:
Metrics:
References:
90 International Journal of Mobile Marketing 91
