Billboard is an international music magazine established in 1894 that covers music and the music industry. It was originally called Billboard but had name changes in the 1960s before reverting to just Billboard. The magazine publishes music charts and was the first to publish a music hit parade in 1936. It is aimed at music fans aged 18-30 and focuses on genres like R&B and pop music. The magazine covers music news, reviews, and artist lifestyle in a modern visual style.

1. Case Study
By: Miriana Younan

3.  First issue, November 1, 1894
 Billboard is an international news weekly magazine devoted to
music and the music industry, and is one of the oldest trade
magazines in the world.
 At the start of 1961, The Billboard was renamed Billboard Music
Week.
 The title was changed to simply Billboard at the start of 1963. In
2005, the magazine and its web sites were repositioned to
provide coverage of all forms of digital and mobile
entertainment.
 On January 4, 1936 The Billboard published its first music hit
parade, and on July 20, 1940 the first Music Popularity Chart
was calculated. Since August 4, 1958, the Hot 100 has been
published, combining single sales and radio airplay.

5. Billboard in, 1894.
The masthead on
Billboard today is
white and black.

6.  Issued monthly
 Cost $6.99 per issue.

7. Inside billboard

8.  18-30 years old
 It is aimed at a unisex audience
 Interested in fashion, films, reviews and
celeb lifestyle
 They are passionate about the artists
featuring on the magazine, they are fun and
full of energy and want to live the life to the
fullest.
 Billboard presents RnB and Pop artists.

10.  Content is entirely devoted to music with
music/band news and articles, album
reviews, gig information and gig guides.
Quizzes and Letter pages are present too.
 They always have one main image on either
the centre right or left and then they have
three small images featuring at the top.
 They also have No.1 list on the side of the
contents featuring number one
singles/albums.

12.  Billboard style is modern and full of different
colours, the colours that feature on the
magazine front cover relates to the
artist/image on the front cover.
 The magazine is also into the fashion part of
music everything is the new trends and
styles.
 The font style and colour is also associated
to the artist and the image. The images are
also very visual.

13. Colours used on
the front cover,
the image and the
masthead.
Content relates to RnB
The white font stands
out because of the
image of Rihanna which
is bright and red, the
white contrast to that
and stands out.

14.  The phrases used in the magazine, are used
by the TA.
 The tone of expression used by RnB/pop
fans.
 Friendly and down-to-earth, suggesting a
good, friend-to-friend relationship between
reader an magazine.


15.  Owned by Prometheus Global Media
 Prometheus Global Media, formerly e5 Global Media, is an
American entertainment publishing company based in New York
City. The company was formed by the sale of the entertainment
and media division of Nielsen Business Media in December 2009.
 Music’s most passionate fans to the industry’s most influential
people. From its award-winning website to its iconic,
authoritative weekly publication, Billboard content is consumed
by millions of people in more than 100 countries.