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CASE STUDY
BACK GROUND DETAILS
•   Top of the Pops magazine is a monthly publication published by BBC magazines. It features
    chart information, star gossip, fashion and beauty advice, quizzes, song lyrics and posters. It
    is a supplementary magazine for the TV show Top of the Pops
•   Top of the Pop’s magazine has been running since February 1995, and filled the void in the
    BBC magazine portfolio where Number One magazine used to be. It began much in the mould
    of Q magazine, then changed its editorial policy to directly compete with popular teen
    celebrity magazines such as and Big, with free sticker giveaways replacing Brett Anderson
    covers.
•   An early feature on the Spice Girls coined the famous "Spice" nicknames for each member
    (Baby, Ginger, Posh Scary and Sporty) that stayed with them throughout their career as a
    group and beyond.
•   The BBC announced that the magazine would continue in publication despite the end of the
    television series, and is still running.
•   The title has had several editors over the years, including Peter Lorraine, Corinna Schaffer
    and Rosalie Snaith, and contributing editors including Adam Tanswell. Its current editor is
    Peter Hart.
TOP OF THE POP‘S TODAY
• The cover price of Top of the Pop’s is £2.99
  and the magazine is issued monthly. It’s
  circulation is 78,352 and readership is
  331,000. 15% of boys read it and 87% of girls
  read it although its target audience is females.
  The magazine consists of about 67 pages all
  filled with enticing girly gossip about
  music, boys and fashion!
This is an edition of Top of the Pops from
2001. 11 years ago and 6 years after the
magazine was first published.
As you can see conventions are very much
the same then as they are now. A music artist
(Britney Spears) is used as the main image
which fills the frame. The other artists
featured are all also pop artists (Craig David
and Hearsay). The colour scheme is also the
same then as it is today: pink. Pink is a
feminine colour which will appeal to the
target audience and make them want to pick
up and buy the magazine. The mast head is
also placed in the same place as it is in
today’s editions; the top left hand corner. It is
placed there because that is the first place
the Western eye will look.
CONTENT
• Content is entirely devoted to pop music with
  music/band news and articles, celebrity gossip
  and fashion tips are also a major part of the
  magazine. Quizzes and competition pages are
  present too.
• Bands and artists that commonly feature are: One
  Direction, Little Mix, The Saturdays, Tulisa, Cheryl
  Cole, JLS and Justin Beiber.
• The magazine offers free posters, reflecting the
  largely youth readership.
STYLE
• Top of the Pops features a lot of iconography
  associated with pop/chart music and the scene that
  surrounds it, e.g. fashion, boys, make-up, etc.
• The magazine is visual, image-heavy.
• The magazine features a lot of uppercase text in a
  fun and quirky font.
• Feminine colours are featured most strongly, such as
  pink white, blue and lilac, creating feminine feel
  which suggests a young, fun, feminine female
  readership.
Feminine colours are
                         STYLE    Top of the Pops
                                  features a lot of
featured most                     iconography
strongly, such as pink            associated with
white, blue and lilac             pop/chart music and
                                  the scene that
                                  surrounds it, e.g.
                                  fashion, boys, make-
                                  up, etc.




                                 The magazine features
                                 a lot of uppercase text
                                 in a fun and quirky
                                 font.
The magazine is
visual, image-
heavy.
MODE OF ADDRESS
• Casual, featuring informal words and phrases
  that the TA might use.
• The tone of expression used by a young fan of
  pop music is established.
• Friendly and down-to-earth, suggesting a
  good, friend-to-friend relationship between
  reader an magazine.
MODE OF ADDRESS
Casual, featuri          Has headline
ng informal              and sub
words and                headings that
phrases that             the target
the TA might             audience can
use. (e.g.               relate to.
‘lush’)
MODE OF ADDRESS
EXAMPLES OF MODE OF ADDRESS:
• ‘AMAZEBALLS’
• ‘LUSH’
• ‘WHO’S THE FITTEST?’
• ‘CRINGE!’
• ‘BRILLIANT, BARGAIN, BUYS’
• ‘SWAGGY’
• ‘LOL’
• ‘WOW!’
• ‘OMG!’
OWNERSHIP
• The British Broadcasting Corporation (BBC) owns Top
  of the Pop’s magazine. The BBC corporation also
  owns the Classic FM music magazine. Top of the
  Pop’s magazine is sister of TV show Top of the Pops,
  also known as TOTP, which was a music chart
  television programme, made by the BBC and
  originally broadcast weekly between 1st January
  1964 and 30th July 2006. The BBC is a massive
  company that is known world wide so the fact that
  the magazine is owned by them is a massive benefit.

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Case study

  • 2. BACK GROUND DETAILS • Top of the Pops magazine is a monthly publication published by BBC magazines. It features chart information, star gossip, fashion and beauty advice, quizzes, song lyrics and posters. It is a supplementary magazine for the TV show Top of the Pops • Top of the Pop’s magazine has been running since February 1995, and filled the void in the BBC magazine portfolio where Number One magazine used to be. It began much in the mould of Q magazine, then changed its editorial policy to directly compete with popular teen celebrity magazines such as and Big, with free sticker giveaways replacing Brett Anderson covers. • An early feature on the Spice Girls coined the famous "Spice" nicknames for each member (Baby, Ginger, Posh Scary and Sporty) that stayed with them throughout their career as a group and beyond. • The BBC announced that the magazine would continue in publication despite the end of the television series, and is still running. • The title has had several editors over the years, including Peter Lorraine, Corinna Schaffer and Rosalie Snaith, and contributing editors including Adam Tanswell. Its current editor is Peter Hart.
  • 3.
  • 4. TOP OF THE POP‘S TODAY • The cover price of Top of the Pop’s is £2.99 and the magazine is issued monthly. It’s circulation is 78,352 and readership is 331,000. 15% of boys read it and 87% of girls read it although its target audience is females. The magazine consists of about 67 pages all filled with enticing girly gossip about music, boys and fashion!
  • 5. This is an edition of Top of the Pops from 2001. 11 years ago and 6 years after the magazine was first published. As you can see conventions are very much the same then as they are now. A music artist (Britney Spears) is used as the main image which fills the frame. The other artists featured are all also pop artists (Craig David and Hearsay). The colour scheme is also the same then as it is today: pink. Pink is a feminine colour which will appeal to the target audience and make them want to pick up and buy the magazine. The mast head is also placed in the same place as it is in today’s editions; the top left hand corner. It is placed there because that is the first place the Western eye will look.
  • 6. CONTENT • Content is entirely devoted to pop music with music/band news and articles, celebrity gossip and fashion tips are also a major part of the magazine. Quizzes and competition pages are present too. • Bands and artists that commonly feature are: One Direction, Little Mix, The Saturdays, Tulisa, Cheryl Cole, JLS and Justin Beiber. • The magazine offers free posters, reflecting the largely youth readership.
  • 7.
  • 8. STYLE • Top of the Pops features a lot of iconography associated with pop/chart music and the scene that surrounds it, e.g. fashion, boys, make-up, etc. • The magazine is visual, image-heavy. • The magazine features a lot of uppercase text in a fun and quirky font. • Feminine colours are featured most strongly, such as pink white, blue and lilac, creating feminine feel which suggests a young, fun, feminine female readership.
  • 9. Feminine colours are STYLE Top of the Pops features a lot of featured most iconography strongly, such as pink associated with white, blue and lilac pop/chart music and the scene that surrounds it, e.g. fashion, boys, make- up, etc. The magazine features a lot of uppercase text in a fun and quirky font. The magazine is visual, image- heavy.
  • 10. MODE OF ADDRESS • Casual, featuring informal words and phrases that the TA might use. • The tone of expression used by a young fan of pop music is established. • Friendly and down-to-earth, suggesting a good, friend-to-friend relationship between reader an magazine.
  • 11. MODE OF ADDRESS Casual, featuri Has headline ng informal and sub words and headings that phrases that the target the TA might audience can use. (e.g. relate to. ‘lush’)
  • 12. MODE OF ADDRESS EXAMPLES OF MODE OF ADDRESS: • ‘AMAZEBALLS’ • ‘LUSH’ • ‘WHO’S THE FITTEST?’ • ‘CRINGE!’ • ‘BRILLIANT, BARGAIN, BUYS’ • ‘SWAGGY’ • ‘LOL’ • ‘WOW!’ • ‘OMG!’
  • 13. OWNERSHIP • The British Broadcasting Corporation (BBC) owns Top of the Pop’s magazine. The BBC corporation also owns the Classic FM music magazine. Top of the Pop’s magazine is sister of TV show Top of the Pops, also known as TOTP, which was a music chart television programme, made by the BBC and originally broadcast weekly between 1st January 1964 and 30th July 2006. The BBC is a massive company that is known world wide so the fact that the magazine is owned by them is a massive benefit.