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The teaser trailer was for a thriller film called Enigma about a university student whose parents die in a car crash and his brother is then kidnapped. The trailer uses an open narrative, revealing some key plot points like the car crash and kidnapping, but leaving much unspecified to intrigue audiences. Roland Barthes' theory of how codes generate and maintain interest is reflected in the teaser's use of an open narrative and hermeneutic codes to spark discussion and mystery without giving too much away. The unique storyline of the main character having tasks to complete to find his brother acts as a selling point for the film.
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Q1b) narrative
The document discusses applying narrative concepts to a teaser trailer for a film titled "DIVIDE", which is about a college student who seems like a loner but engages in criminal activities outside of school. The trailer uses Barthes' theory of major and minor enigma codes to generate audience interest through questions. It also applies Bordwell and Thompson's concepts of plot and story, obscuring some elements to intrigue audiences and leave them wanting more information. Examples are given of how questions about the main character's behavior and what is real create intrigue, fitting with the teen crime drama genre. The narrative and unanswered elements in the teaser trailer successfully draw in audiences as intended.
Questionnaire results
This questionnaire provided information to help create a thriller film project that appeals to its target age group of 15-19 year olds. The results showed that suspense, tension, horror subgenres, and building tension/suspense over time are most appealing. While a majority prefer a plot-driven film with a cliffhanger opening, the film will need elements to appeal to all audiences.
Script of question 2 video
The document evaluates the effectiveness of combining a film's teaser trailer, poster, and magazine cover to promote the same thriller called "Depth". It finds that the combination is effective because all three products feature the same main actress and use a matching title to establish a clear and consistent brand identity. While the teaser trailer and poster clearly communicate the thriller genre through their dark colors and ominous imagery, the magazine cover is less clear but still promotes to the intended target audience of 17-24 year olds seeking suspense.
The Pitch (depth)
Friends try to find their missing friend Charlotte, who has been reportedly kidnapped. However, in searching for her, the friends themselves get kidnapped. It ends up that Charlotte had planned the whole thing and was never actually kidnapped. The film will have similarities to Taken and Scream and will focus on the theme that there is more to the story than initially meets the eye. The working title is "Depth" and the tagline is "There's more to what meets the eyes." Key characters include the worried friend looking for Charlotte, the skeptical friend who thinks Charlotte is attention-seeking, and the friend who received a text purportedly from Charlotte but questions if it really was her. The target audience is teenagers, aiming for demographic categories C
Codes & conventions of a film trailer
The document outlines various codes and conventions commonly used in film trailers, including:
1) Beginning with the production company logo to establish credibility.
2) Including the age certification to indicate the target audience.
3) Encouraging viewers to engage on social media around hashtags and websites related to the film.
4) Introducing characters, especially famous actors, to draw in audiences familiar with their work.
5) Concluding with the film release date to motivate viewers to see it in theaters.
Evaluation question 1
The trailer summarizes conventions of real media products in 3 sentences:
1) It reflects conventions like being a short extract that ends on a cliffhanger to intrigue audiences, providing information on release date, actors, and narrative.
2) It also produced additional promotional materials like posters and magazines, extending its reach like real world marketing.
3) While challenging aspects like not jumping between scenes, it keeps conventions like an atmospheric intro that leaves audiences wanting more and ends on a suspenseful cliffhanger.
Codes & conventions of a film trailer
Film trailers follow certain codes and conventions to effectively promote movies. Trailers typically include production logos, the film title, social media promotions, age ratings, music and voiceovers to set the tone, introductions of characters, and last under 2 minutes. Key information like the release date is often shown at the end to leave a lasting impression on viewers. Thrillers commonly use quick cuts, battles of good vs evil, interrupted actions, and isolated heroes to generate suspense through their trailers.
Codes and conventions of film trailers
Film trailers use several techniques to entice audiences. These include including the production company logo to indicate budget and genre. They also provide the film certification to convey appropriate audience age. Trailers introduce prominent cast and crew to attract fans of their previous work. They vary the pace of shots, using slower initial shots that speed up to build tension. Shot lengths differ from less than a second to longer shots, with shorter clips highlighting plot points and longer shots providing context.
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Q1b) narrative
The document discusses applying narrative concepts to a teaser trailer for a film titled "DIVIDE", which is about a college student who seems like a loner but engages in criminal activities outside of school. The trailer uses Barthes' theory of major and minor enigma codes to generate audience interest through questions. It also applies Bordwell and Thompson's concepts of plot and story, obscuring some elements to intrigue audiences and leave them wanting more information. Examples are given of how questions about the main character's behavior and what is real create intrigue, fitting with the teen crime drama genre. The narrative and unanswered elements in the teaser trailer successfully draw in audiences as intended.
Questionnaire results
This questionnaire provided information to help create a thriller film project that appeals to its target age group of 15-19 year olds. The results showed that suspense, tension, horror subgenres, and building tension/suspense over time are most appealing. While a majority prefer a plot-driven film with a cliffhanger opening, the film will need elements to appeal to all audiences.
Script of question 2 video
The document evaluates the effectiveness of combining a film's teaser trailer, poster, and magazine cover to promote the same thriller called "Depth". It finds that the combination is effective because all three products feature the same main actress and use a matching title to establish a clear and consistent brand identity. While the teaser trailer and poster clearly communicate the thriller genre through their dark colors and ominous imagery, the magazine cover is less clear but still promotes to the intended target audience of 17-24 year olds seeking suspense.
The Pitch (depth)
Friends try to find their missing friend Charlotte, who has been reportedly kidnapped. However, in searching for her, the friends themselves get kidnapped. It ends up that Charlotte had planned the whole thing and was never actually kidnapped. The film will have similarities to Taken and Scream and will focus on the theme that there is more to the story than initially meets the eye. The working title is "Depth" and the tagline is "There's more to what meets the eyes." Key characters include the worried friend looking for Charlotte, the skeptical friend who thinks Charlotte is attention-seeking, and the friend who received a text purportedly from Charlotte but questions if it really was her. The target audience is teenagers, aiming for demographic categories C
Codes & conventions of a film trailer
The document outlines various codes and conventions commonly used in film trailers, including:
1) Beginning with the production company logo to establish credibility.
2) Including the age certification to indicate the target audience.
3) Encouraging viewers to engage on social media around hashtags and websites related to the film.
4) Introducing characters, especially famous actors, to draw in audiences familiar with their work.
5) Concluding with the film release date to motivate viewers to see it in theaters.
Evaluation question 1
The trailer summarizes conventions of real media products in 3 sentences:
1) It reflects conventions like being a short extract that ends on a cliffhanger to intrigue audiences, providing information on release date, actors, and narrative.
2) It also produced additional promotional materials like posters and magazines, extending its reach like real world marketing.
3) While challenging aspects like not jumping between scenes, it keeps conventions like an atmospheric intro that leaves audiences wanting more and ends on a suspenseful cliffhanger.
Codes & conventions of a film trailer
Film trailers follow certain codes and conventions to effectively promote movies. Trailers typically include production logos, the film title, social media promotions, age ratings, music and voiceovers to set the tone, introductions of characters, and last under 2 minutes. Key information like the release date is often shown at the end to leave a lasting impression on viewers. Thrillers commonly use quick cuts, battles of good vs evil, interrupted actions, and isolated heroes to generate suspense through their trailers.
Codes and conventions of film trailers
Film trailers use several techniques to entice audiences. These include including the production company logo to indicate budget and genre. They also provide the film certification to convey appropriate audience age. Trailers introduce prominent cast and crew to attract fans of their previous work. They vary the pace of shots, using slower initial shots that speed up to build tension. Shot lengths differ from less than a second to longer shots, with shorter clips highlighting plot points and longer shots providing context.
{Task 3} Essay
The document discusses the purpose and conventions of movie trailers. It explains that trailers are used to advertise upcoming films and generate interest by showing short clips and explaining minor parts of the story. Key conventions identified include showing the studio logo, providing context about the story, using memorable titles, introducing characters, incorporating fitting music, and displaying the film's age rating. The document analyzes how four film trailers - Kong: Skull Island, Rings, Logan, and Get Out - employ these conventions in different ways to suit each film's genre and message.
Target audience research
The document discusses the results of surveys given to the target audience of a teen thriller film. It found that 100% associated low key lighting with the genre. It also found the song "Smashing Pumpkins" was the most popular choice to use in the trailer. For the movie poster, audiences preferred just showing the main protagonist rather than a group or the antagonist. Regarding including character deaths in the trailer, audiences felt it was acceptable as long as it wasn't a central character and didn't reveal too much of the plot.
Codes and conventions of film trailers
This is my presentation on the Codes and Conventions of film trailers. This research will help me when it comes to making my own film trailer.
Football factory
The document provides an analysis of the trailer for the 2004 film Football Factory, which focuses on football hooliganism. It notes that the trailer establishes the film's focus on hooligan gangs through depictions of violence, slang, and clothing. Scenes in the trailer build drama and interest through pacing, highlighting of stars like Danny Dyer through close-ups and voiceover, and use of editing techniques like cross-cutting between shots. The target audience is identified as young adult males in the UK who would be interested in the realistic portrayal of hooligan culture.
Primary target research
This document discusses the results of audience research conducted to inform the creation of a promotional package for a teen thriller film. The research found that thrillers and action/psychological thrillers were popular genres among participants. It also identified that participants expected teen thrillers to feature adolescent main characters, with a female victim and male villain, conforming to genre conventions. Additionally, most participants used social media to learn about new films, suggesting it would be an effective platform to market the teaser trailer.
Evaluation
The document discusses how synergy was used across multiple marketing pieces for a crime thriller film. Key elements like the main character, a handgun prop, navy blue suit costume, and gray-tinted bold text were consistently featured on the poster, magazine cover, and trailer to clearly indicate the genre and narrative. This use of recurring visual cues and themes across ancillary tasks effectively promoted genre recognition and ensured the target audience would be met. While the ancillary pieces had strong synergy, the document concludes the trailer was most successful at clearly representing the film as a crime thriller without confusion of other genres.
Evaluation Question 2
The document discusses the use of mise-en-scene and props in a film marketing campaign to establish brand identity across a teaser, poster, and magazine. Key props like a clown mask, poker chips, cards, and a gun are featured throughout to represent themes of crime, gambling, and danger. These consistent visual elements reinforce the film's identity and genre.
How effective is the combination of your main
This document discusses the effectiveness of ancillary texts used to promote a thriller film trailer. It analyzes a magazine cover, film poster, and trailer created to advertise the film. The magazine cover highlights the film's placement on "Top 10 Thrillers" lists and includes stills from the trailer and interviews to attract audiences. The poster uses mystery and intrigue with images of the masked killer to draw viewers in. Both ancillary texts effectively utilize color schemes, fonts, and key objects like the killer's mask, gloves and knife consistently across materials to create a cohesive promotional campaign.
Film Trailers- Codes and Conventions
Film trailers tend to follow certain codes and conventions to attract audiences. They typically begin with the film studio logo to establish brand recognition. The film title is usually featured prominently near the end to be memorable. Trailers also include billing blocks with key cast and crew, genre-specific music and voiceovers to set the tone, and fast-paced editing with short clips to build intrigue without revealing too much of the plot. Common camera shots like establishing shots and close-ups of stars are also utilized. Overall, trailers aim to tease audiences and leave them wanting to learn more about the film.
Features of a trailer
Trailers are designed to attract audiences to films in a limited amount of time. They showcase exciting clips and highlight stars while giving some information about the plot and genre through conventions like fast pacing, dramatic camera angles, and one-liners between characters. Different types of trailers exist for different purposes, like teaser trailers leaving audiences wanting more or theatrical trailers shown before films to target similar audiences. Trailers are viewed in various locations both in theaters and online on websites and social media.
Research Portfolio For "PowerUP" Pilot
The document provides an overview of Jonathan Mak's research portfolio. It includes sections on codes and conventions, primary research, pre-production documentation, production techniques, and post-production techniques. The codes and conventions section explores inspiration from Wong Fu Productions web series, how to create a pilot episode, and YouTube monetization. The primary research section discusses conducting audience research to better understand the target demographic. The pre-production documentation section examines the format of scripts, line scripting, and creating shot lists and storyboards.
Movie poster research
The poster provides key details about the film's genre, storyline, protagonists and release date. It features a close-up image of a distressed female protagonist's face in monochrome colours set against a dark background, hinting at the film's horror genre and ominous tone. The title is prominently displayed in a bold, sharp font that stands out and is memorable. Text on the poster also names the director and includes the tagline to further intrigue viewers about the plot.
Trailers: The Theory
The document discusses different elements of film marketing campaigns including product, placing, promotion, publicity, and viral marketing. It notes that the marketing campaign plays a vital role in informing potential audiences about a film. As part of a portfolio, the document discusses creating a marketing campaign for a film, including targeting the correct audience and placing marketing materials like trailers, posters, and interviews in appropriate locations.
Evaluation question 2
The document discusses the importance of consistency between a filmmaker's main product (film trailer) and ancillary products (poster and magazine). It emphasizes creating a recognizable "house style" across all products to develop the audience's understanding of the narrative and establish a brand. While the magazine style may differ from real-world conventions, the poster, trailer, and characters are designed with a dark color scheme and mysterious elements to match the thriller genre and leave things open to the audience's imagination. Theories around how products are categorized and consumed support the idea that the filmmaker's package of main and ancillary products can work together entertainingly for audiences.
Q1b exam practice first attempt
This document analyzes the genre conventions applied in a teaser trailer for a marketing campaign called "Enigma". It discusses how genre theory was used to appeal to the target audience of 15-30 year olds of both genders. Specifically, it examines the syntactic (narrative) elements like when the main character is informed of his parents' death, and his brother going missing. Semantic elements like the gun used also link to thriller genre conventions like violence. Editing techniques like montage were used to compile clips and create a fast-paced trailer conveying the thriller genre. Overall genre was key to marketing the film by achieving conventions to appeal to the intended age demographic.
Teaser Trailer Pitch
Two reporters are given 24 hours to live by an online group. They must track down the group to find out the motive and save their lives. The film will focus on the reporters investigating the mysterious group as the deadline looms. Promotional materials like the teaser trailer, poster, and magazine covers will emphasize the mystery-drama genre and focus on the two main characters and their relationship without revealing the plot. The target audience is mature adults aged 15-40, especially males, from lower middle socioeconomic classes who enjoy mystery films like Zodiac and Gone Baby Gone.
Evaluation question 2
The student created a trailer, poster, and magazine cover to promote a horror film called ".com".
The poster establishes the horror genre through using conventions like red writing and a mysterious close-up image of the killer. The trailer unsettles audiences with erratic shots, religious symbols, and an unseen killer. It leaves much to the imagination without revealing too much.
The magazine cover also features a close-up shot of the killer with his face covered by a cross, linking it to the other pieces. It uses red, white, and gold fonts and an unedited killer image to uncover more details while maintaining the mystery. All the promotional pieces effectively tease audiences about the genre, themes, and characters without
Poster Analysis Two
This poster analysis discusses a teaser poster for the psychological horror film "Hide and Seek". The analysis examines how the poster effectively uses conventions of the horror genre through elements like its dark color scheme, ominous main image showing a woman in a hallway, and tagline "Come out, come out, whatever you are". It also analyzes how the poster draws attention to certain elements like the large, red tagline while keeping other text like the institutional information inconspicuous. Overall, the analysis finds the poster incorporates horror conventions well to intrigue audiences about the film's psychological thriller narrative.
Great Gatsby trailer
The trailer uses various film techniques to build anticipation and intrigue for the audience. It begins with production logos and establishes the 1920s setting before revealing the film's director and stars near the end to generate interest. Soundtracks by modern artists are incorporated to appeal to current audiences. Camera work includes establishing shots, close-ups of characters, and a montage to tease the plot. Mise-en-scene features lavish costumes and sets that reflect the wealth of the characters. Editing alternates between fast-paced climactic clips and slower moments to engage the viewer.
Red riding hood film poster analysis
The poster uses red prominently to emphasize key information for viewers, like the film title, director, and release date, as red conveys danger and intensity fitting the romance/thriller genre. It depicts the main character Amanda Seyfried appearing afraid while trapped between thorny trees, creating a sense of tension. The text and layout reinforce the genre through phrases like "Beware the wolf" and positioning the release date clearly in red at the bottom to aid recall. References to the source fairytale and Twilight director attract relevant audiences and suggest this film will find similar widespread success.
Narrative hw
Our teaser trailer used a nonlinear narrative through montage and flashbacks to hint at the deteriorating state of mind of a bullying victim. Scenes of the victim being surrounded and pushed by peers implied the theme of bullying, while shots of him on social media looking at his bully's pages inferred a desire for revenge. The trailer did not show whether or how the victim gets revenge, leaving questions unanswered - an example of an enigma code used to engage audiences. By restricting details and leaving the narrative open-ended, the teaser accomplished its goal of piquing interest without fully revealing the story.
Evaluation
The document discusses a film trailer that uses quick cuts between scenes to confuse the audience and provoke questions. This is done intentionally to generate excitement and interest in the actual film by leaving the audience with unanswered questions. The trailer features different mini stories in each scene that are loosely connected to tease the overall film's plot without giving too much away.
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{Task 3} Essay
The document discusses the purpose and conventions of movie trailers. It explains that trailers are used to advertise upcoming films and generate interest by showing short clips and explaining minor parts of the story. Key conventions identified include showing the studio logo, providing context about the story, using memorable titles, introducing characters, incorporating fitting music, and displaying the film's age rating. The document analyzes how four film trailers - Kong: Skull Island, Rings, Logan, and Get Out - employ these conventions in different ways to suit each film's genre and message.
Target audience research
The document discusses the results of surveys given to the target audience of a teen thriller film. It found that 100% associated low key lighting with the genre. It also found the song "Smashing Pumpkins" was the most popular choice to use in the trailer. For the movie poster, audiences preferred just showing the main protagonist rather than a group or the antagonist. Regarding including character deaths in the trailer, audiences felt it was acceptable as long as it wasn't a central character and didn't reveal too much of the plot.
Codes and conventions of film trailers
This is my presentation on the Codes and Conventions of film trailers. This research will help me when it comes to making my own film trailer.
Football factory
The document provides an analysis of the trailer for the 2004 film Football Factory, which focuses on football hooliganism. It notes that the trailer establishes the film's focus on hooligan gangs through depictions of violence, slang, and clothing. Scenes in the trailer build drama and interest through pacing, highlighting of stars like Danny Dyer through close-ups and voiceover, and use of editing techniques like cross-cutting between shots. The target audience is identified as young adult males in the UK who would be interested in the realistic portrayal of hooligan culture.
Primary target research
This document discusses the results of audience research conducted to inform the creation of a promotional package for a teen thriller film. The research found that thrillers and action/psychological thrillers were popular genres among participants. It also identified that participants expected teen thrillers to feature adolescent main characters, with a female victim and male villain, conforming to genre conventions. Additionally, most participants used social media to learn about new films, suggesting it would be an effective platform to market the teaser trailer.
Evaluation
The document discusses how synergy was used across multiple marketing pieces for a crime thriller film. Key elements like the main character, a handgun prop, navy blue suit costume, and gray-tinted bold text were consistently featured on the poster, magazine cover, and trailer to clearly indicate the genre and narrative. This use of recurring visual cues and themes across ancillary tasks effectively promoted genre recognition and ensured the target audience would be met. While the ancillary pieces had strong synergy, the document concludes the trailer was most successful at clearly representing the film as a crime thriller without confusion of other genres.
Evaluation Question 2
The document discusses the use of mise-en-scene and props in a film marketing campaign to establish brand identity across a teaser, poster, and magazine. Key props like a clown mask, poker chips, cards, and a gun are featured throughout to represent themes of crime, gambling, and danger. These consistent visual elements reinforce the film's identity and genre.
How effective is the combination of your main
This document discusses the effectiveness of ancillary texts used to promote a thriller film trailer. It analyzes a magazine cover, film poster, and trailer created to advertise the film. The magazine cover highlights the film's placement on "Top 10 Thrillers" lists and includes stills from the trailer and interviews to attract audiences. The poster uses mystery and intrigue with images of the masked killer to draw viewers in. Both ancillary texts effectively utilize color schemes, fonts, and key objects like the killer's mask, gloves and knife consistently across materials to create a cohesive promotional campaign.
Film Trailers- Codes and Conventions
Film trailers tend to follow certain codes and conventions to attract audiences. They typically begin with the film studio logo to establish brand recognition. The film title is usually featured prominently near the end to be memorable. Trailers also include billing blocks with key cast and crew, genre-specific music and voiceovers to set the tone, and fast-paced editing with short clips to build intrigue without revealing too much of the plot. Common camera shots like establishing shots and close-ups of stars are also utilized. Overall, trailers aim to tease audiences and leave them wanting to learn more about the film.
Features of a trailer
Trailers are designed to attract audiences to films in a limited amount of time. They showcase exciting clips and highlight stars while giving some information about the plot and genre through conventions like fast pacing, dramatic camera angles, and one-liners between characters. Different types of trailers exist for different purposes, like teaser trailers leaving audiences wanting more or theatrical trailers shown before films to target similar audiences. Trailers are viewed in various locations both in theaters and online on websites and social media.
Research Portfolio For "PowerUP" Pilot
The document provides an overview of Jonathan Mak's research portfolio. It includes sections on codes and conventions, primary research, pre-production documentation, production techniques, and post-production techniques. The codes and conventions section explores inspiration from Wong Fu Productions web series, how to create a pilot episode, and YouTube monetization. The primary research section discusses conducting audience research to better understand the target demographic. The pre-production documentation section examines the format of scripts, line scripting, and creating shot lists and storyboards.
Movie poster research
The poster provides key details about the film's genre, storyline, protagonists and release date. It features a close-up image of a distressed female protagonist's face in monochrome colours set against a dark background, hinting at the film's horror genre and ominous tone. The title is prominently displayed in a bold, sharp font that stands out and is memorable. Text on the poster also names the director and includes the tagline to further intrigue viewers about the plot.
Trailers: The Theory
The document discusses different elements of film marketing campaigns including product, placing, promotion, publicity, and viral marketing. It notes that the marketing campaign plays a vital role in informing potential audiences about a film. As part of a portfolio, the document discusses creating a marketing campaign for a film, including targeting the correct audience and placing marketing materials like trailers, posters, and interviews in appropriate locations.
Evaluation question 2
The document discusses the importance of consistency between a filmmaker's main product (film trailer) and ancillary products (poster and magazine). It emphasizes creating a recognizable "house style" across all products to develop the audience's understanding of the narrative and establish a brand. While the magazine style may differ from real-world conventions, the poster, trailer, and characters are designed with a dark color scheme and mysterious elements to match the thriller genre and leave things open to the audience's imagination. Theories around how products are categorized and consumed support the idea that the filmmaker's package of main and ancillary products can work together entertainingly for audiences.
Q1b exam practice first attempt
This document analyzes the genre conventions applied in a teaser trailer for a marketing campaign called "Enigma". It discusses how genre theory was used to appeal to the target audience of 15-30 year olds of both genders. Specifically, it examines the syntactic (narrative) elements like when the main character is informed of his parents' death, and his brother going missing. Semantic elements like the gun used also link to thriller genre conventions like violence. Editing techniques like montage were used to compile clips and create a fast-paced trailer conveying the thriller genre. Overall genre was key to marketing the film by achieving conventions to appeal to the intended age demographic.
Teaser Trailer Pitch
Two reporters are given 24 hours to live by an online group. They must track down the group to find out the motive and save their lives. The film will focus on the reporters investigating the mysterious group as the deadline looms. Promotional materials like the teaser trailer, poster, and magazine covers will emphasize the mystery-drama genre and focus on the two main characters and their relationship without revealing the plot. The target audience is mature adults aged 15-40, especially males, from lower middle socioeconomic classes who enjoy mystery films like Zodiac and Gone Baby Gone.
Evaluation question 2
The student created a trailer, poster, and magazine cover to promote a horror film called ".com".
The poster establishes the horror genre through using conventions like red writing and a mysterious close-up image of the killer. The trailer unsettles audiences with erratic shots, religious symbols, and an unseen killer. It leaves much to the imagination without revealing too much.
The magazine cover also features a close-up shot of the killer with his face covered by a cross, linking it to the other pieces. It uses red, white, and gold fonts and an unedited killer image to uncover more details while maintaining the mystery. All the promotional pieces effectively tease audiences about the genre, themes, and characters without
Poster Analysis Two
This poster analysis discusses a teaser poster for the psychological horror film "Hide and Seek". The analysis examines how the poster effectively uses conventions of the horror genre through elements like its dark color scheme, ominous main image showing a woman in a hallway, and tagline "Come out, come out, whatever you are". It also analyzes how the poster draws attention to certain elements like the large, red tagline while keeping other text like the institutional information inconspicuous. Overall, the analysis finds the poster incorporates horror conventions well to intrigue audiences about the film's psychological thriller narrative.
Great Gatsby trailer
The trailer uses various film techniques to build anticipation and intrigue for the audience. It begins with production logos and establishes the 1920s setting before revealing the film's director and stars near the end to generate interest. Soundtracks by modern artists are incorporated to appeal to current audiences. Camera work includes establishing shots, close-ups of characters, and a montage to tease the plot. Mise-en-scene features lavish costumes and sets that reflect the wealth of the characters. Editing alternates between fast-paced climactic clips and slower moments to engage the viewer.
Red riding hood film poster analysis
The poster uses red prominently to emphasize key information for viewers, like the film title, director, and release date, as red conveys danger and intensity fitting the romance/thriller genre. It depicts the main character Amanda Seyfried appearing afraid while trapped between thorny trees, creating a sense of tension. The text and layout reinforce the genre through phrases like "Beware the wolf" and positioning the release date clearly in red at the bottom to aid recall. References to the source fairytale and Twilight director attract relevant audiences and suggest this film will find similar widespread success.
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Our teaser trailer used a nonlinear narrative through montage and flashbacks to hint at the deteriorating state of mind of a bullying victim. Scenes of the victim being surrounded and pushed by peers implied the theme of bullying, while shots of him on social media looking at his bully's pages inferred a desire for revenge. The trailer did not show whether or how the victim gets revenge, leaving questions unanswered - an example of an enigma code used to engage audiences. By restricting details and leaving the narrative open-ended, the teaser accomplished its goal of piquing interest without fully revealing the story.
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The document discusses a film trailer that uses quick cuts between scenes to confuse the audience and provoke questions. This is done intentionally to generate excitement and interest in the actual film by leaving the audience with unanswered questions. The trailer features different mini stories in each scene that are loosely connected to tease the overall film's plot without giving too much away.
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2) Shutter Island focuses on mystery and isolation with Leonardo DiCaprio as the main selling point. It establishes the thriller genre through themes of secrets.
3) The Woman in Black establishes isolation and mystery through its setting and imagery. Daniel Radcliffe is a key selling point due to his popularity. It effectively establishes the horror genre.
Narrative powerpoint media
The document discusses narrative structures in film trailers. It analyzes the narration of the author's teaser trailer, which uses an inferred nonlinear narrative to show a person being bullied over time through their online diary entries. This leaves the audience with puzzles around how the character will seek "revenge" by the end. The purpose of teaser trailers is achieved through this open-ended cliffhanger structure.
Dark knight trailer
The trailer uses various techniques to attract audiences to the new Batman film. It shows intense action shots and explosions to convey the film's genre as an action thriller. Famous actors Christian Bale and the late Heath Ledger are featured prominently as the hero and villain. The trailer cuts between short clips at a rapid pace to generate excitement without revealing too much of the plot. Intense music and sound effects heighten the tension. Through these techniques, the trailer effectively promotes the film and generates interest in its target audience.
Ancillary Task 1 - Research
Short film posters often have certain conventions like using white font for the title to make it stand out. They may also use bold typography to generate interest. Some posters do not show a person's face but instead their hands or feet to hint at something important in the plot without revealing identities. Characters are often facing away to suggest a journey of discovery. Posters leave some elements as mysteries through hermeneutic and proairetic codes to intrigue viewers until they see the film.
Evaluation
The document provides details about a film trailer that was created to be intentionally confusing and provoke questions in the audience. Short, quick clips are used in a montage throughout the trailer to generate excitement while hiding key story elements. Actors and taglines were selected that fit the thriller genre and hinted at the main character facing difficult choices. Music with an intense pace was chosen to maintain audience attention despite the confusing narrative. The goal of the confusing trailer is to encourage audiences to view the full film for answers.
Q1 evaluation film trailer
The document summarizes the process of researching and creating a film trailer for a psychological thriller film. Key conventions from existing trailers like Split and Donnie Darko were analyzed and incorporated, such as including production logos, intertitles, and a billing block. Scenes like a bathroom scene and a psychologist scene were directly inspired by films. Costumes and themes of illusion vs. reality and revenge were used. The trailer challenges conventions by having a male lead character to raise awareness of male mental health issues. Overall the trailer aims to interest audiences and follows standard codes and conventions of the genre.
Q1 evaluation film trailer
The document summarizes the process of researching and creating a film trailer for a psychological thriller film. Key conventions from existing trailers like Split and Donnie Darko were analyzed and incorporated, such as including production logos, intertitles, and a billing block. Scenes like a bathroom scene and a psychologist scene were directly inspired by films. Costumes and themes of illusion vs. reality and revenge were used. The trailer challenges conventions by having a male lead character to raise awareness of male mental health issues. Overall the trailer aims to interest audiences and follows standard codes and conventions of the genre.
CRAR Evaluation
The document discusses how various media technologies were used at different stages of creating a media campaign. Research involved watching films online and analyzing trailers, posters, and magazines. Planning utilized storyboarding and scripts. Construction used video cameras, editing software, and design software. Feedback was gathered by screening and surveying audiences. Overall, the document outlines the full process of researching, planning, constructing, and evaluating a media campaign using different technologies at each stage.
Evaluation
1) The opening sequence of the media product uses and challenges conventions by showing the main character's daily routine before receiving a shocking phone call that prompts him to flee.
2) Flashbacks of a previous murder are kept ambiguous, challenging expectations by not fully revealing information to the audience.
3) Color grading and lighting are used to create different atmospheres in scenes and show the main character is conflicted.
Evaluation
1) The opening sequence of the media product uses and challenges conventions by showing the main character's daily routine before receiving a shocking phone call that prompts him to flee.
2) Flashbacks of a previous murder are kept ambiguous, challenging expectations by not fully revealing information to the audience.
3) Color grading and lighting are used to create different atmospheres in scenes and show the main character is conflicted.
Narrative powerpoint
The document discusses using narrative structure in a movie trailer. It analyzes the trailer for the teen drama "Young, Ruthless and Useless", which follows a linear chronological order and ends on a cliffhanger with a close-up of a pregnancy test. This is intended to entice audiences to watch the full movie to find out what happens. The document also discusses theories of narrative from Bordwell and Thompson on plot and story, and Barthes on action codes and enigma codes. It argues that the trailer effectively uses these techniques and a narrative approach to attract its target audience of 15-24 year olds.
Similar to Document1 (20)
More from Andreas Andreou
Relate theory to vlogging
The document discusses theories relating to vlogging and how it challenges Andrew Keen's theory that web 2.0 devalues media expertise. David Gauntlett's theory that web 2.0 allows more creativity and connectivity is examined in relation to vlogging. Examples are provided about how popular vloggers like KSI have found success, demonstrating vlogging can be a career. While Keen argues web 2.0 threatens traditional media, vlogging shows large media businesses using YouTube successfully. Gauntlett's theory is supported by statistics showing YouTube's widespread use and the connectivity it provides users globally.
Lighting
Three point lighting refers to key lighting, fill lighting, and back lighting used in film production. Key lighting is the brightest light that aims at the main subject. Fill lighting reduces shadows created by the key light. Back lighting separates the subject from the background. There are different types of lighting like high key lighting which uses more fill light and creates brighter images, and low key lighting which uses less fill light and creates darker images with more shadows. Lighting techniques like backlighting, top lighting, and under lighting can be used to draw attention to certain objects or characters and create different moods like fear.
Q1a essay
1) Over the course of studying AS and A2 media, the understanding of conventions in real media texts informed the student's own media productions. In AS, sound conventions were applied to an opening sequence, while in A2 conventions of time, design, and format were considered for a trailer, magazine cover, and poster.
2) Research into sound, format, and genre conventions supported the development of the opening sequence for the AS course. Understanding company credits, character introductions, and thriller elements helped create a professional product that fit the genre.
3) Additional research into posters, magazines, and sound furthered the student's grasp of conventions for the A2 course. Learning layouts, headings, and uses
character representation
George is the main character who is represented through the document as responsible, clever, hardworking, persistent, confident and optimistic. Screenshots provide visual representations of George being hardworking, a student, clever, and optimistic based on mise-en-scene clues like folders, a laptop, colored cups, and setting of a dorm room. The document analyzes how the screenshots depict George as hardworking through focused study materials and as a student through dorm room props.
Exam revision q1a digital technology essay
Over the course of a two-year media studies course, the student learned important skills for filming, editing, and designing media projects. In the first year, the student gained basic skills like operating a camera, editing footage, and using software through preliminary tasks. These skills were applied to subsequent projects, including an opening sequence that required various shot types and advanced editing. In the second year, the student took on new challenges like designing a magazine cover and movie poster using Photoshop. Experience capturing footage with a DSLR and editing projects in Final Cut Pro allowed the student to improve and complete a culminating crime thriller teaser trailer. Through continuous practice across various assignments, the student became proficient with different media technologies and platforms.
Media evaluation task 3
The document discusses the importance of audiences for media content like films. Without audiences, there would be no financial incentive to create new content. It also notes that target audiences for certain media content include those aged 15-30 and content may contain explicit language or violence. The document then discusses how film students screened a rough cut of a teaser trailer for feedback, and comments pointed out needed improvements in areas like sound quality. Student filmmakers used this feedback to refine their media products before final screening.
Media evaluation task 1
1) The document discusses conventions for creating a teaser trailer, poster, and magazine cover for a thriller film project. Research was done on existing thriller media to ensure conventions were properly followed.
2) Genre conventions for thriller narratives, characters, and settings are outlined. Characters often deal with mental instability, crime, and violence. Narratives involve crime, investigations, and obstacles for protagonists. Settings commonly include dark, isolated places that heighten tension.
3) Thrillers are meant to create a thrilling atmosphere and contain frightening elements making them unsuitable for young children. Subgenres like psychological thrillers incorporate more psychological aspects.
Media evaluation task2
The document discusses three media products created to promote a thriller film. All three products represent the thriller genre through their use of dark, misty backgrounds that connote mystery and fear. They also show the narrative and main character through depictions of the main character on the magazine cover and poster, establishing his importance to the story of saving his younger brother. The products are meant to represent the main character of the film, who is central to the movie's plot as it depends on his actions.
Media evaluation task 4
The document discusses the process of creating sound, recording footage, and editing for a teaser trailer. Garage Band was used to create custom sound effects. A Canon DSLR was used to record high quality footage with different tones and lighting. Final Cut Pro, Photoshop, and Illustrator were used to edit the footage, create posters, and design company logos. Key features like favoriting clips, multiple versions, noise removal, and voice alterations were utilized.
Media evaluation task 4
The document discusses the processes of creating sound, recording, and editing for a teaser trailer. Sound was created in GarageBand since desired sounds could not be found online. Recording was done using a Canon DSLR to capture quality footage. Final Cut Pro and Photoshop were used for editing clips, adding effects, and designing posters. Multiple versions were created to allow for experimentation without overwriting work.
Media Evaluation Task 4
This document discusses media evaluation tasks related to sound recording and editing. It focuses on analyzing audio components of media and reworking audio elements like adjusting levels or applying effects. The goal is to refine sound quality and balance for broadcast or distribution.
Media evaluation 3
The document discusses the importance of audiences for media content like films and music. Without audiences, there would be no financial incentive to create new content. It also mentions that the target audience for the media content discussed is ages 15-30 and includes explicit language and violence. The document then talks about receiving feedback on a rough cut of a teaser trailer from others in a class, with comments pointing out both good elements and areas needing improvement, particularly with the sound in the teaser trailer.
Media evaluation task2
The three media products all represent the thriller genre through their use of dark, misty backgrounds and serious facial expressions that convey mystery and fear. The narrative theme is shown through the main character appearing on the magazine cover and poster, representing his importance to the story of trying to save his younger brother. The products focus on accurately representing the main character through his body language, dark clothing, and facial expression as the movie centers around his actions.
Media Evaluation Task 3
All three media products - a magazine cover, movie poster, and film - suggest the same thriller genre through similar dark, mysterious backgrounds and serious facial expressions that convey fear. They also share the same narrative theme around a main character's mission to save his younger brother. This main character is prominently featured on both the magazine cover and poster to emphasize his importance to the story and appeal to the target thriller genre audience.
Media evaluation task 1
1) The document discusses conventions for advertising films using teasers, posters, and magazines. Research was done on examples like Prisoners and Inception to ensure conventions were properly used.
2) Key details that were researched for different genre representations include characters, narratives, and settings commonly seen in psychological thrillers. Examples like investigators and criminals are described.
3) Thrillers are meant to create thrills for audiences over 15. Psychological thrillers in particular involve psychological elements and focus on characters descending into madness. Settings commonly involve dark, haunted places that enhance the psychological elements.
media additional editing
Through overlapping editing, a film producer can make shots last longer than in real life to emphasize important scenes and give the audience more viewing time. This creates the effect that the shot is important. Graphic match editing connects shots with similar themes across time and space to portray reality in one frame and a character's aspirations in another, showing creativity across genres. Sources for additional information on editing techniques can be found online.
media additional editing
Overlapping editing allows film producers to extend shots longer than in real life, creating the effect that the shot is important and emphasizes it for the audience. Graphic match is a creative editing technique that can portray reality in one frame and a character's aspiration in another, similar frame. It separates shots with a similar theme across time and space.
Presentation4
Continuity editing allows film clips to run longer, giving audiences a fuller understanding of scenes by keeping footage continuous without breaks. Montage editing cuts together short clips to show different aspects of a film quickly, allowing viewers to identify elements in a short time. This technique is commonly used in trailers. Establishing shots use long or extreme long shots to establish settings, locations, and characters. Shot reverse shot edits between two shots, showing one character's perspective then the other's in that scene. The 180-degree rule states that successive shots should not cross 180 degrees to keep the line of vision natural. The 30-degree rule ensures successive angles do not exceed 30 degrees to maintain space between characters.
Media trailer idents
- In teaser trailers, idents act as branding for the film's distribution company and can influence a viewer's interest in the film. For example, someone may be more inclined to watch a film distributed by Sony if they are already a fan of Sony.
- Movie idents in teaser trailers are typically animated for one or two seconds to create excitement and build atmosphere.
- Film idents usually appear at the very beginning of a trailer as one of the first things viewers see. Distribution companies that add their ident are responsible for marketing the film and providing financing.
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Document1
- 1. Narrative essay The product that I will be focusing on will be the teaser trailer from the production. The teaser trailer from the production enigma was a thriller, the narrative was based on a university student who losses his parents in a car crash and then his brother is kidnapped forcing him to go and find him. We opted for an open narrative, leaving it open meant we could get are audience on the edge and more eager to find out more about the rest of the movie. Making it more appealing to are target audience. Narrative refers to how the story and plot are both portrayed to the audience. The theory Roland Barthes reflects on how major and minor engima codes to generate and maintain audience interest this is reflected in are teaser trailer as we aim to satisfy the needs of our target audience. we use an open narrative in order to ensure that we leave the audience thinking and wondering about what's going to happen next. Having an open narrative suits the conventions of a teaser trailer perfectly. The aim of the teaser trailer is to give an insight to the audience about what the teaser trailer is meant to be about, therefore by having an open narrative you leave it open for discussion and interpretation as well as not giving to much away which could have a negative effect on the success of your campaign and production as it could lead to people not being interested in full movie if they have already seen key details in the teaser trailer. Throughout the teaser trailer various information regarding both the plot and the story is given away to the audience. For instance two key pieces of information that the audience Findout is that there parents are involved in a car crash and die this is extremely important and significant information as well as also finding out that George's younger brother joey goes missing. Those two moments are major moments in the movie and teaser trailer. This allows the audience to develop their own opinion on how the story may end or develop. This shows typical genre conventions of a thriller, the genre will then have the ability to attract an audience and entice people to come and watch the full movie. This will have the ability to appeal to audiences due to the fact that the storyline is unique as George the main character has to go and find his younger brother in the process he has to complete these tasks which will allow him to get to his brother. Including tasks was unique and acted as a selling point for are movie and campaign. In the teaser trailer there are instances of hermeneutic codes moments of the movie that have not been fully explained, this is done so that parts of the trailer remain a mystery to the viewer. Proairtic codes are also in use, this code is good for developing tension in a clip we used in the teaser trailer we used it when George the main character answers a phone call from an unknown number. That moment in the teaser trailer allowed for tension to develop this was significant as it meant that it got the audience a bit more involved with the trailer and created interest. The teaser trailer does a good job in serving the purpose of a teaser trailer, it does a good job in enticing an audience. By using codes that engage them and involve them more in the teaser trailer.