The document discusses how the media product, a thriller film trailer, uses and develops conventions of the thriller genre. It analyzes the various filmmaking techniques and stylistic choices used in the trailer, such as camera work, editing, sound, mise-en-scene, lighting, characters, and narrative structure, and how they conform to typical thriller genre conventions. By researching other thriller trailers and films, the filmmakers were able to identify common codes and conventions of the thriller genre and apply them to their own trailer to clearly communicate the genre to audiences.