Media evaluation task 3
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The document discusses the importance of audiences for media content like films. Without audiences, there would be no financial incentive to create new content. It also notes that target audiences for certain media content include those aged 15-30 and content may contain explicit language or violence. The document then discusses how film students screened a rough cut of a teaser trailer for feedback, and comments pointed out needed improvements in areas like sound quality. Student filmmakers used this feedback to refine their media products before final screening.
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Media evaluation 3
The document discusses the importance of audiences for media content like films and music. Without audiences, there would be no financial incentive to create new content. It also mentions that the target audience for the media content discussed is ages 15-30 and includes explicit language and violence. The document then talks about receiving feedback on a rough cut of a teaser trailer from others in a class, with comments pointing out both good elements and areas needing improvement, particularly with the sound in the teaser trailer.
The marketing of gravity
The document discusses different aspects of how Gravity was marketed leading up to its release. It describes how the teaser trailer was very effective at drawing people in while not giving too much away. Interviews with the stars Sandra Bullock and George Clooney in major publications helped promote the film. Social media also played a significant role in marketing through online buzz and sharing of content. Showing the film at film festivals in Venice and Telluride before its wide release allowed critics and industry insiders to see it and begin generating buzz online and in person long before it hit theaters.
Film promo research gravity
Gravity
Budget: $100 million (Universal Pictures)
Director: Alfonso Cuaron (A Little Princess, Harry Potter and the Prisoner of Azkaban)
Stars: Sandra Bullock (The Blind Side, The Proposal) and George Clooney (Tomorrowland, Oceans Eleven/Twelve/Thirteen)
Storyline: Bullock and Clooney play astronauts stranded in space after destruction of their space shuttle.
Released in US on October 4, 2013 and UK on November 8, 2013. Main competitors were Cloudy With a Chance of Meatballs 2, Runner Runner, and Rush. The film aimed to use star power and original concept to raise awareness
Task 4
The document provides overviews of the participatory media, cultural competence, and fan culture aspects of WWE Smackdown and The X Factor television shows. For WWE Smackdown, fans can interact through social media to influence matches and stay engaged with wrestlers. Understanding wrestling terms and personalities is important for cultural competence. Fan culture includes buying wrestler merchandise and creating blogs. The X Factor similarly allows fan participation through voting and social media. Cultural competence involves knowing the judges and contestants. Fan culture is demonstrated through sharing songs and making designs about the show.
Media studies jackass 3 d promotional package
The film marketing campaign utilized billboards, posters, trailers, clips, and public appearances to generate buzz and intrigue around the upcoming film release. Billboard campaigns and posters were released over time to tease scenes without revealing too much. Trailers and clips on TV shows like the VMAs further previewed the film. Cast members did interviews and attended premieres in various cities to promote the film. MTV also re-aired past TV episodes and released a soundtrack and box set to keep interest high leading up to the film's opening weekend, which ended up being very successful.
Need for speed marketing campaign
The document discusses the marketing campaign for the film Need for Speed. It provides a list of various talk shows and radio programs where Aaron Paul, the lead actor, promoted the film. These included appearances on Top Gear, Jimmy Kimmel, Radio 1, and WWE Raw. The purpose of these appearances was to reach a wide audience and promote the film to fans of the existing Need for Speed video game franchise. The document analyzes how Aaron Paul was effective at promoting the film given his popularity from Breaking Bad, and that the media appearances aligned with the target demographic for Need for Speed.
Ccr3
Our film Charlotte uses social media like Twitter to generate hype and reach its target 15-24 age bracket audience, posting snippets and teasers to build anticipation. The distributor is responsible for marketing the film by deciding how many copies to produce and connecting the filmmakers to audiences, helping make Charlotte as popular and anticipated as possible for its release.
AS Media - Boat That Rocked Case Study
The document discusses various marketing strategies used by film production companies, including theatrical trailers, official websites, press junkets, advertisements, celebrity appearances, product placements, publicity stunts, and tailoring promotions to specific target audiences. It provides examples of how trailers and promotions may differ for American versus British audiences. Students are prompted to discuss how the British film industry is affected by large American studios in Hollywood.
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Media evaluation 3
The document discusses the importance of audiences for media content like films and music. Without audiences, there would be no financial incentive to create new content. It also mentions that the target audience for the media content discussed is ages 15-30 and includes explicit language and violence. The document then talks about receiving feedback on a rough cut of a teaser trailer from others in a class, with comments pointing out both good elements and areas needing improvement, particularly with the sound in the teaser trailer.
The marketing of gravity
The document discusses different aspects of how Gravity was marketed leading up to its release. It describes how the teaser trailer was very effective at drawing people in while not giving too much away. Interviews with the stars Sandra Bullock and George Clooney in major publications helped promote the film. Social media also played a significant role in marketing through online buzz and sharing of content. Showing the film at film festivals in Venice and Telluride before its wide release allowed critics and industry insiders to see it and begin generating buzz online and in person long before it hit theaters.
Film promo research gravity
Gravity
Budget: $100 million (Universal Pictures)
Director: Alfonso Cuaron (A Little Princess, Harry Potter and the Prisoner of Azkaban)
Stars: Sandra Bullock (The Blind Side, The Proposal) and George Clooney (Tomorrowland, Oceans Eleven/Twelve/Thirteen)
Storyline: Bullock and Clooney play astronauts stranded in space after destruction of their space shuttle.
Released in US on October 4, 2013 and UK on November 8, 2013. Main competitors were Cloudy With a Chance of Meatballs 2, Runner Runner, and Rush. The film aimed to use star power and original concept to raise awareness
Task 4
The document provides overviews of the participatory media, cultural competence, and fan culture aspects of WWE Smackdown and The X Factor television shows. For WWE Smackdown, fans can interact through social media to influence matches and stay engaged with wrestlers. Understanding wrestling terms and personalities is important for cultural competence. Fan culture includes buying wrestler merchandise and creating blogs. The X Factor similarly allows fan participation through voting and social media. Cultural competence involves knowing the judges and contestants. Fan culture is demonstrated through sharing songs and making designs about the show.
Media studies jackass 3 d promotional package
The film marketing campaign utilized billboards, posters, trailers, clips, and public appearances to generate buzz and intrigue around the upcoming film release. Billboard campaigns and posters were released over time to tease scenes without revealing too much. Trailers and clips on TV shows like the VMAs further previewed the film. Cast members did interviews and attended premieres in various cities to promote the film. MTV also re-aired past TV episodes and released a soundtrack and box set to keep interest high leading up to the film's opening weekend, which ended up being very successful.
Need for speed marketing campaign
The document discusses the marketing campaign for the film Need for Speed. It provides a list of various talk shows and radio programs where Aaron Paul, the lead actor, promoted the film. These included appearances on Top Gear, Jimmy Kimmel, Radio 1, and WWE Raw. The purpose of these appearances was to reach a wide audience and promote the film to fans of the existing Need for Speed video game franchise. The document analyzes how Aaron Paul was effective at promoting the film given his popularity from Breaking Bad, and that the media appearances aligned with the target demographic for Need for Speed.
Ccr3
Our film Charlotte uses social media like Twitter to generate hype and reach its target 15-24 age bracket audience, posting snippets and teasers to build anticipation. The distributor is responsible for marketing the film by deciding how many copies to produce and connecting the filmmakers to audiences, helping make Charlotte as popular and anticipated as possible for its release.
AS Media - Boat That Rocked Case Study
The document discusses various marketing strategies used by film production companies, including theatrical trailers, official websites, press junkets, advertisements, celebrity appearances, product placements, publicity stunts, and tailoring promotions to specific target audiences. It provides examples of how trailers and promotions may differ for American versus British audiences. Students are prompted to discuss how the British film industry is affected by large American studios in Hollywood.
Audience feedback summary
The document provides feedback from audience members on a film trailer, poster, and website created by the author to promote a psychological thriller film. The feedback was generally positive and showed that the audience found the trailer fitting for the genre, understood the recurring themes across the promotional materials, and would be encouraged to see the film based on the trailer. Minor criticisms involved some aspects of camerawork and mise-en-scene in the trailer, but overall the audience approved of the technical elements and branding strategy used in the promotional campaign.
SADLER POTTS eval
The document summarizes an evaluation of a media studies project titled "Fearless" by Jon Sadler and Ed Potts. It discusses how the project uses and challenges conventions of real media products by following Joseph Campbell's hero's journey model and having a hero without extraordinary powers. It represents teenagers and males in a way that portrays stereotypical violence. The project would likely be distributed by an independent British film institution to a target male audience of teenagers to young adults due to its serious themes and violence. Lessons learned include improving camerawork, editing, planning, and acting skills.
Evaluation Question 5
The filmmakers targeted an audience aged over 20 who enjoy problem solving. To attract this audience, they used both old and new media techniques. On social media, they posted links to the opening title sequence on Facebook and Twitter to encourage views and feedback. They also created posters to reach those not online. Feedback showed social media was most effective at spreading the film, as people shared the video widely. The filmmakers gained useful feedback on what audiences liked and disliked to apply to future films.
Radio Trailer Analysis
1) The document analyzes radio trailers for the films Jaws 2, The Great Gatsby, and Gravity.
2) It discusses how the trailers for each film target specific audiences and aim to generate excitement and anticipation through the use of dialogue, music, and imagery that conveys the tone and themes of the films.
3) The analysis suggests the trailers effectively attract audiences by associating the films with their source material or predecessors and appealing to celebrity endorsements, ideological perspectives, and technological aspects like 3D.
Evaluation audience research pp
The document summarizes audience research conducted on a trailer and ancillary products for a film. Feedback was gathered through questionnaires, online comments, and a focus group of the target demographic (teenagers). Strengths of the trailer included following conventions and using relevant props. Weaknesses were an unclear narrative and lack of emphasis on costumes. Strengths of the ancillary products were their layout and color scheme. Weaknesses included uniform fonts and limited use of mise-en-scene from the film.
3. media-language-analysis-of-intros-09-01-15
TV news institutions use introductions and title sequences to create a sense of seriousness and promote their values. Conventions include dramatic music that builds to a crescendo, quick cuts or sweeping camera movements with no talking, and the inclusion of the institution's logo. These elements establish a sense of gravitas and identify the organization's brand. Students are asked to analyze the introductions of news sources like BBC, CNN, and Al Jazeera to compare how different institutions convey their values and perspectives.
Presentation3
For their film project, the student conducted audience research which found their primary target was 15-30 year olds and secondary was 40+ year olds. They received feedback in three stages: initial pitch presentation, rough cut screening, and final screening. After the pitch, they improved their research and planning. The rough cut screening provided feedback on adding a soundtrack to the teaser and improving the poster design and magazine alignments. They made these changes, such as adding music and redesigning the poster and magazine cover, based on the rough cut feedback. The final screening confirmed their products had synergy and effective brand identity.
Evaluation, Question 2
The document discusses the effectiveness of combining a documentary with ancillary texts, including a magazine article and radio trailer. It finds the combination is very effective due to visual, audio, and content links between the pieces. Archival footage, vox pops, background music, quotes, and narration are reused across the documentary and ancillary texts to create familiarity and promote the documentary. These combinations establish a coherent brand and persuade audiences to view the documentary.
Question 3
The filmmakers received audience feedback at two stages of their project. Initial feedback on a rough cut helped them identify that the montage sequence was too slow and the colors needed adjusting. Feedback on the teaser trailer helped them shorten it and improve the quality with a soundtrack. Later feedback on the poster and magazine suggested the font was effective but the building's color correction could be better, and the trailer's colors and effects could also be improved. The feedback has helped strengthen different elements of their marketing and film.
Apple Takeover Evaluation
The document discusses a group project to create a documentary, radio trailer, and magazine article about the rise of Apple technology. It analyzes how the group's documentary follows conventions of real documentaries by using techniques seen in the documentary "Supersize Me," including editing, interviews, music, and voiceover. Key conventions that were successfully used include titles for interviews, medium close-up shots for interviews, background footage for interviews, and changing music levels for interviews and vox pops.
Apple Takeover Evaluation
The document discusses a group's media project on Apple technology for their A2 Media coursework. They created a documentary, radio trailer, and magazine article exploring how Apple technology has grown in popularity among young adults. In analyzing their documentary, they discuss how it follows conventions of real documentaries by using techniques like editing, interviews, vox pops, music, and voiceover that they learned from analyzing the documentary "Supersize Me."
Presentationmedia
The document discusses how film industries conduct test screenings to gather feedback and improve their films before official release. It focuses on a group's media product developing a thriller film trailer, poster, and magazine cover. After an initial screening, feedback indicated the soundtrack did not suit the thriller genre. Adjusting the soundtrack in the final screening helped viewers correctly identify the genre and feel suspense. The final feedback showed the changes greatly improved how the genre was portrayed.
Research into music videos
The document discusses the production process of music videos, including pre-production planning, filming during production, and post-production editing. It notes that pre-production can take months or years and involves choosing a suitable production company and developing storyboards. During production, days of filming are required to capture professional footage. Post-production involves editing the shots and adding finishing touches like lip syncing before the video's release online and through channels like MTV.
Rough cut screening feedback
The rough-cut screening provided useful feedback from classmates on each media group's early works-in-progress, including a magazine, poster, and teaser trailer. Feedback indicated audiences were confused about which characters were which in the trailer, a key plot point. Other feedback was generally positive and included suggestions for improvement. Based on this, the group plans to rearrange elements like the voiceover to make the trailer and characters clearer.
Research documentaires
The document discusses conventions used in three documentaries about social media. The first documentary effectively used an on-screen presenter to make the audience feel involved, and included interviews with professionals in relevant environments. The second documentary set the scene well with archival footage and had a clear voiceover recorded in a proper environment. The third documentary differed by only presenting facts and statistics without footage or interviews, though it similarly used backing music throughout.
Audience feedback evaluation
Audience feedback is important for production companies to ensure their film meets the target audience's expectations. By receiving feedback through questionnaires, screenings, or interviews, companies can alter aspects of their films before release to avoid bad reviews or disappointment. The document discusses how the filmmakers obtained feedback on their target audience and genre for a teen drama by presenting early ideas to their class. They then screened a rough cut of their teaser trailer to gain feedback on additional elements to include or changes to make.
Eval
The document discusses how the media product challenges conventions of real music videos. It focuses on the conceptual category of music videos rather than narrative or performance to allow multiple interpretations. It also challenges the "hypodermic needle theory" by using ambiguity rather than giving a single meaning. Some of Andrew Goodwin's features of music videos are followed, like synchronizing lyrics and visuals, though the editing could be faster in one section. Audience feedback noted a desire for a conclusion, faster editing in one section, and that visuals/editing fit the song well overall. New media like YouTube, Photoshop and movie editing software were used in construction, research, planning and evaluation.
Evaluation taks 3 media
Test screening involves showing previews of movies or TV shows to audiences before their general release to get feedback. Participants complete questionnaires about their reactions which can help filmmakers identify ways to improve the work, such as editing or additional scenes. This process is important as it allows movies and shows to be refined before wide release based on audience response, improving their chances of success and popularity.
Evaluation task 3
The document discusses how film companies use test screenings to get feedback on films before their general release. It provides an example of how one film changed its ending based on negative feedback from a test screening. The feedback identified that the original ending was too depressing. Changing the ending resulted in the film being more successful commercially.
3.what have you learnt from audience feedback
Through submitting drafts of media products and questionnaires to audiences, the document discusses what was learned from audience feedback. Drafts of a movie trailer uploaded to social media received comments about unsteady camera shots, blurry focus, and an interesting narrative. A second draft addressed these issues. A questionnaire provided quantitative and qualitative data, showing that males aged 18 preferred horror, audiences enjoyed complicated storylines, and posters should be simplistic with eye-catching images and prominent title/release dates.
Film trailers
The document discusses film trailers, including their purpose and conventions. Film trailers are an effective way to promote movies and lure audiences through television and the internet. They work best when they show compelling scenes that give viewers a sense of what the film is about without revealing too much of the plot. Trailers usually include production logos, the film title, age ratings, character introductions, music, release dates, and captions of people involved to attract specific audiences. An ideal trailer is around 1-2 minutes long, balances information and mystery, and captures the mood of the film through emotion rather than just plot.
Task 3 media updated
The document discusses audience feedback for a student film project. It describes how the filmmakers tested an early "rough cut" version with audiences to get feedback, which revealed needed changes like improving the audio. They then made revisions and tested a final version, which received positive feedback with no suggested improvements. Gathering this audience feedback at different stages was important for creating the best possible final product.
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Audience feedback summary
The document provides feedback from audience members on a film trailer, poster, and website created by the author to promote a psychological thriller film. The feedback was generally positive and showed that the audience found the trailer fitting for the genre, understood the recurring themes across the promotional materials, and would be encouraged to see the film based on the trailer. Minor criticisms involved some aspects of camerawork and mise-en-scene in the trailer, but overall the audience approved of the technical elements and branding strategy used in the promotional campaign.
SADLER POTTS eval
The document summarizes an evaluation of a media studies project titled "Fearless" by Jon Sadler and Ed Potts. It discusses how the project uses and challenges conventions of real media products by following Joseph Campbell's hero's journey model and having a hero without extraordinary powers. It represents teenagers and males in a way that portrays stereotypical violence. The project would likely be distributed by an independent British film institution to a target male audience of teenagers to young adults due to its serious themes and violence. Lessons learned include improving camerawork, editing, planning, and acting skills.
Evaluation Question 5
The filmmakers targeted an audience aged over 20 who enjoy problem solving. To attract this audience, they used both old and new media techniques. On social media, they posted links to the opening title sequence on Facebook and Twitter to encourage views and feedback. They also created posters to reach those not online. Feedback showed social media was most effective at spreading the film, as people shared the video widely. The filmmakers gained useful feedback on what audiences liked and disliked to apply to future films.
Radio Trailer Analysis
1) The document analyzes radio trailers for the films Jaws 2, The Great Gatsby, and Gravity.
2) It discusses how the trailers for each film target specific audiences and aim to generate excitement and anticipation through the use of dialogue, music, and imagery that conveys the tone and themes of the films.
3) The analysis suggests the trailers effectively attract audiences by associating the films with their source material or predecessors and appealing to celebrity endorsements, ideological perspectives, and technological aspects like 3D.
Evaluation audience research pp
The document summarizes audience research conducted on a trailer and ancillary products for a film. Feedback was gathered through questionnaires, online comments, and a focus group of the target demographic (teenagers). Strengths of the trailer included following conventions and using relevant props. Weaknesses were an unclear narrative and lack of emphasis on costumes. Strengths of the ancillary products were their layout and color scheme. Weaknesses included uniform fonts and limited use of mise-en-scene from the film.
3. media-language-analysis-of-intros-09-01-15
TV news institutions use introductions and title sequences to create a sense of seriousness and promote their values. Conventions include dramatic music that builds to a crescendo, quick cuts or sweeping camera movements with no talking, and the inclusion of the institution's logo. These elements establish a sense of gravitas and identify the organization's brand. Students are asked to analyze the introductions of news sources like BBC, CNN, and Al Jazeera to compare how different institutions convey their values and perspectives.
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Similar to Media evaluation task 3
Presentation3
For their film project, the student conducted audience research which found their primary target was 15-30 year olds and secondary was 40+ year olds. They received feedback in three stages: initial pitch presentation, rough cut screening, and final screening. After the pitch, they improved their research and planning. The rough cut screening provided feedback on adding a soundtrack to the teaser and improving the poster design and magazine alignments. They made these changes, such as adding music and redesigning the poster and magazine cover, based on the rough cut feedback. The final screening confirmed their products had synergy and effective brand identity.
Evaluation, Question 2
The document discusses the effectiveness of combining a documentary with ancillary texts, including a magazine article and radio trailer. It finds the combination is very effective due to visual, audio, and content links between the pieces. Archival footage, vox pops, background music, quotes, and narration are reused across the documentary and ancillary texts to create familiarity and promote the documentary. These combinations establish a coherent brand and persuade audiences to view the documentary.
Question 3
The filmmakers received audience feedback at two stages of their project. Initial feedback on a rough cut helped them identify that the montage sequence was too slow and the colors needed adjusting. Feedback on the teaser trailer helped them shorten it and improve the quality with a soundtrack. Later feedback on the poster and magazine suggested the font was effective but the building's color correction could be better, and the trailer's colors and effects could also be improved. The feedback has helped strengthen different elements of their marketing and film.
Apple Takeover Evaluation
The document discusses a group project to create a documentary, radio trailer, and magazine article about the rise of Apple technology. It analyzes how the group's documentary follows conventions of real documentaries by using techniques seen in the documentary "Supersize Me," including editing, interviews, music, and voiceover. Key conventions that were successfully used include titles for interviews, medium close-up shots for interviews, background footage for interviews, and changing music levels for interviews and vox pops.
Apple Takeover Evaluation
The document discusses a group's media project on Apple technology for their A2 Media coursework. They created a documentary, radio trailer, and magazine article exploring how Apple technology has grown in popularity among young adults. In analyzing their documentary, they discuss how it follows conventions of real documentaries by using techniques like editing, interviews, vox pops, music, and voiceover that they learned from analyzing the documentary "Supersize Me."
Presentationmedia
The document discusses how film industries conduct test screenings to gather feedback and improve their films before official release. It focuses on a group's media product developing a thriller film trailer, poster, and magazine cover. After an initial screening, feedback indicated the soundtrack did not suit the thriller genre. Adjusting the soundtrack in the final screening helped viewers correctly identify the genre and feel suspense. The final feedback showed the changes greatly improved how the genre was portrayed.
Research into music videos
The document discusses the production process of music videos, including pre-production planning, filming during production, and post-production editing. It notes that pre-production can take months or years and involves choosing a suitable production company and developing storyboards. During production, days of filming are required to capture professional footage. Post-production involves editing the shots and adding finishing touches like lip syncing before the video's release online and through channels like MTV.
Rough cut screening feedback
The rough-cut screening provided useful feedback from classmates on each media group's early works-in-progress, including a magazine, poster, and teaser trailer. Feedback indicated audiences were confused about which characters were which in the trailer, a key plot point. Other feedback was generally positive and included suggestions for improvement. Based on this, the group plans to rearrange elements like the voiceover to make the trailer and characters clearer.
Research documentaires
The document discusses conventions used in three documentaries about social media. The first documentary effectively used an on-screen presenter to make the audience feel involved, and included interviews with professionals in relevant environments. The second documentary set the scene well with archival footage and had a clear voiceover recorded in a proper environment. The third documentary differed by only presenting facts and statistics without footage or interviews, though it similarly used backing music throughout.
Audience feedback evaluation
Audience feedback is important for production companies to ensure their film meets the target audience's expectations. By receiving feedback through questionnaires, screenings, or interviews, companies can alter aspects of their films before release to avoid bad reviews or disappointment. The document discusses how the filmmakers obtained feedback on their target audience and genre for a teen drama by presenting early ideas to their class. They then screened a rough cut of their teaser trailer to gain feedback on additional elements to include or changes to make.
Eval
The document discusses how the media product challenges conventions of real music videos. It focuses on the conceptual category of music videos rather than narrative or performance to allow multiple interpretations. It also challenges the "hypodermic needle theory" by using ambiguity rather than giving a single meaning. Some of Andrew Goodwin's features of music videos are followed, like synchronizing lyrics and visuals, though the editing could be faster in one section. Audience feedback noted a desire for a conclusion, faster editing in one section, and that visuals/editing fit the song well overall. New media like YouTube, Photoshop and movie editing software were used in construction, research, planning and evaluation.
Evaluation taks 3 media
Test screening involves showing previews of movies or TV shows to audiences before their general release to get feedback. Participants complete questionnaires about their reactions which can help filmmakers identify ways to improve the work, such as editing or additional scenes. This process is important as it allows movies and shows to be refined before wide release based on audience response, improving their chances of success and popularity.
Evaluation task 3
The document discusses how film companies use test screenings to get feedback on films before their general release. It provides an example of how one film changed its ending based on negative feedback from a test screening. The feedback identified that the original ending was too depressing. Changing the ending resulted in the film being more successful commercially.
3.what have you learnt from audience feedback
Through submitting drafts of media products and questionnaires to audiences, the document discusses what was learned from audience feedback. Drafts of a movie trailer uploaded to social media received comments about unsteady camera shots, blurry focus, and an interesting narrative. A second draft addressed these issues. A questionnaire provided quantitative and qualitative data, showing that males aged 18 preferred horror, audiences enjoyed complicated storylines, and posters should be simplistic with eye-catching images and prominent title/release dates.
Film trailers
The document discusses film trailers, including their purpose and conventions. Film trailers are an effective way to promote movies and lure audiences through television and the internet. They work best when they show compelling scenes that give viewers a sense of what the film is about without revealing too much of the plot. Trailers usually include production logos, the film title, age ratings, character introductions, music, release dates, and captions of people involved to attract specific audiences. An ideal trailer is around 1-2 minutes long, balances information and mystery, and captures the mood of the film through emotion rather than just plot.
Task 3 media updated
The document discusses audience feedback for a student film project. It describes how the filmmakers tested an early "rough cut" version with audiences to get feedback, which revealed needed changes like improving the audio. They then made revisions and tested a final version, which received positive feedback with no suggested improvements. Gathering this audience feedback at different stages was important for creating the best possible final product.
Documentary Trailers.pptx
The two documentary trailers analyzed both follow standard conventions for documentary trailers but have some differences. Both include music and voiceovers, display the Netflix logo and release date, and end with revealing the title. However, one trailer includes an age rating while the other does not, and they have different target audiences. Additionally, one uses real footage while the other uses edited scenes, and they had differing marketing strategies with one relying more on social media.
Evaluation task 3
The document discusses the key stages of gathering audience feedback on a film trailer project. At each stage - an initial pitch, rough cut, and final cut - the filmmakers received feedback from their target audience of late teens. This feedback helped them understand what elements appealed to viewers and what needed improvement. Based on the feedback, they refined the narrative, added music and sound effects, and made other edits to make the trailer more appealing and attract their target audience. The feedback process allowed them to develop the trailer in a way that pleased viewers and increased interest in the film.
Task 3 media
The document discusses audience feedback for a student film project. It describes conducting test screenings of a rough cut and final teaser trailer for a romantic drama targeted at female audiences ages 14-20. Feedback from the rough cut helped improve audio and voiceover. Feedback for the final trailer was positive with no suggested changes, showing the best possible trailer was created. The filmmakers benefited from audience feedback to improve editing techniques and ensure success.
Evaluation task 3
The document discusses feedback received from test audiences on marketing materials for a horror film. It describes conducting test screenings of a pitch presentation, rough cuts of a trailer, poster and magazine cover, and final versions. Feedback was generally positive but identified some areas for improvement, like changing the font, poster design and some sound effects. The production team made alterations based on recurring feedback and was pleased that the final products received overwhelmingly positive comments, showing the marketing campaign was effective at engaging the target audience.
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Q1b exam practice first attempt
This document analyzes the genre conventions applied in a teaser trailer for a marketing campaign called "Enigma". It discusses how genre theory was used to appeal to the target audience of 15-30 year olds of both genders. Specifically, it examines the syntactic (narrative) elements like when the main character is informed of his parents' death, and his brother going missing. Semantic elements like the gun used also link to thriller genre conventions like violence. Editing techniques like montage were used to compile clips and create a fast-paced trailer conveying the thriller genre. Overall genre was key to marketing the film by achieving conventions to appeal to the intended age demographic.
Document1
The teaser trailer was for a thriller film called Enigma about a university student whose parents die in a car crash and his brother is then kidnapped. The trailer uses an open narrative, revealing some key plot points like the car crash and kidnapping, but leaving much unspecified to intrigue audiences. Roland Barthes' theory of how codes generate and maintain interest is reflected in the teaser's use of an open narrative and hermeneutic codes to spark discussion and mystery without giving too much away. The unique storyline of the main character having tasks to complete to find his brother acts as a selling point for the film.
Q1a essay
1) Over the course of studying AS and A2 media, the understanding of conventions in real media texts informed the student's own media productions. In AS, sound conventions were applied to an opening sequence, while in A2 conventions of time, design, and format were considered for a trailer, magazine cover, and poster.
2) Research into sound, format, and genre conventions supported the development of the opening sequence for the AS course. Understanding company credits, character introductions, and thriller elements helped create a professional product that fit the genre.
3) Additional research into posters, magazines, and sound furthered the student's grasp of conventions for the A2 course. Learning layouts, headings, and uses
character representation
George is the main character who is represented through the document as responsible, clever, hardworking, persistent, confident and optimistic. Screenshots provide visual representations of George being hardworking, a student, clever, and optimistic based on mise-en-scene clues like folders, a laptop, colored cups, and setting of a dorm room. The document analyzes how the screenshots depict George as hardworking through focused study materials and as a student through dorm room props.
Exam revision q1a digital technology essay
Over the course of a two-year media studies course, the student learned important skills for filming, editing, and designing media projects. In the first year, the student gained basic skills like operating a camera, editing footage, and using software through preliminary tasks. These skills were applied to subsequent projects, including an opening sequence that required various shot types and advanced editing. In the second year, the student took on new challenges like designing a magazine cover and movie poster using Photoshop. Experience capturing footage with a DSLR and editing projects in Final Cut Pro allowed the student to improve and complete a culminating crime thriller teaser trailer. Through continuous practice across various assignments, the student became proficient with different media technologies and platforms.
Media evaluation task 1
1) The document discusses conventions for creating a teaser trailer, poster, and magazine cover for a thriller film project. Research was done on existing thriller media to ensure conventions were properly followed.
2) Genre conventions for thriller narratives, characters, and settings are outlined. Characters often deal with mental instability, crime, and violence. Narratives involve crime, investigations, and obstacles for protagonists. Settings commonly include dark, isolated places that heighten tension.
3) Thrillers are meant to create a thrilling atmosphere and contain frightening elements making them unsuitable for young children. Subgenres like psychological thrillers incorporate more psychological aspects.
Media evaluation task2
The document discusses three media products created to promote a thriller film. All three products represent the thriller genre through their use of dark, misty backgrounds that connote mystery and fear. They also show the narrative and main character through depictions of the main character on the magazine cover and poster, establishing his importance to the story of saving his younger brother. The products are meant to represent the main character of the film, who is central to the movie's plot as it depends on his actions.
Media evaluation task 4
The document discusses the process of creating sound, recording footage, and editing for a teaser trailer. Garage Band was used to create custom sound effects. A Canon DSLR was used to record high quality footage with different tones and lighting. Final Cut Pro, Photoshop, and Illustrator were used to edit the footage, create posters, and design company logos. Key features like favoriting clips, multiple versions, noise removal, and voice alterations were utilized.
Media evaluation task 4
The document discusses the processes of creating sound, recording, and editing for a teaser trailer. Sound was created in GarageBand since desired sounds could not be found online. Recording was done using a Canon DSLR to capture quality footage. Final Cut Pro and Photoshop were used for editing clips, adding effects, and designing posters. Multiple versions were created to allow for experimentation without overwriting work.
Media Evaluation Task 4
This document discusses media evaluation tasks related to sound recording and editing. It focuses on analyzing audio components of media and reworking audio elements like adjusting levels or applying effects. The goal is to refine sound quality and balance for broadcast or distribution.
Media evaluation task2
The three media products all represent the thriller genre through their use of dark, misty backgrounds and serious facial expressions that convey mystery and fear. The narrative theme is shown through the main character appearing on the magazine cover and poster, representing his importance to the story of trying to save his younger brother. The products focus on accurately representing the main character through his body language, dark clothing, and facial expression as the movie centers around his actions.
Media Evaluation Task 3
All three media products - a magazine cover, movie poster, and film - suggest the same thriller genre through similar dark, mysterious backgrounds and serious facial expressions that convey fear. They also share the same narrative theme around a main character's mission to save his younger brother. This main character is prominently featured on both the magazine cover and poster to emphasize his importance to the story and appeal to the target thriller genre audience.
Media evaluation task 1
1) The document discusses conventions for advertising films using teasers, posters, and magazines. Research was done on examples like Prisoners and Inception to ensure conventions were properly used.
2) Key details that were researched for different genre representations include characters, narratives, and settings commonly seen in psychological thrillers. Examples like investigators and criminals are described.
3) Thrillers are meant to create thrills for audiences over 15. Psychological thrillers in particular involve psychological elements and focus on characters descending into madness. Settings commonly involve dark, haunted places that enhance the psychological elements.
media additional editing
Through overlapping editing, a film producer can make shots last longer than in real life to emphasize important scenes and give the audience more viewing time. This creates the effect that the shot is important. Graphic match editing connects shots with similar themes across time and space to portray reality in one frame and a character's aspirations in another, showing creativity across genres. Sources for additional information on editing techniques can be found online.
media additional editing
Overlapping editing allows film producers to extend shots longer than in real life, creating the effect that the shot is important and emphasizes it for the audience. Graphic match is a creative editing technique that can portray reality in one frame and a character's aspiration in another, similar frame. It separates shots with a similar theme across time and space.
Presentation4
Continuity editing allows film clips to run longer, giving audiences a fuller understanding of scenes by keeping footage continuous without breaks. Montage editing cuts together short clips to show different aspects of a film quickly, allowing viewers to identify elements in a short time. This technique is commonly used in trailers. Establishing shots use long or extreme long shots to establish settings, locations, and characters. Shot reverse shot edits between two shots, showing one character's perspective then the other's in that scene. The 180-degree rule states that successive shots should not cross 180 degrees to keep the line of vision natural. The 30-degree rule ensures successive angles do not exceed 30 degrees to maintain space between characters.
Media trailer idents
- In teaser trailers, idents act as branding for the film's distribution company and can influence a viewer's interest in the film. For example, someone may be more inclined to watch a film distributed by Sony if they are already a fan of Sony.
- Movie idents in teaser trailers are typically animated for one or two seconds to create excitement and build atmosphere.
- Film idents usually appear at the very beginning of a trailer as one of the first things viewers see. Distribution companies that add their ident are responsible for marketing the film and providing financing.
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Media evaluation task 3
- 2. Why the audience is important Audience is a major part to the Media world and the film industry in general. The is an equation in place that proves the importance of the audience. Media content films, music and theatre performances are produced to be viewed by an audience. Without the audience their wouldn’t be a point in creating the content in the first place. At the same time it wouldn't be finically viable to do this and as soon as one movie is created another movie wouldn't be able to created due to the lack of financially funding.
- 3. The Target audience Violence 15-30 Explicit language
- 4. Feedback https://youtu.be/zCkk0UpxUbQ Rough cut Final cut transition During the screening of are rough cut the class was able to view our teaser trailer, once the viewing process was over people we're then able to write comments about are teaser trailer. These comments would then specify on area's of the teaser trailer that we're good and more importantly areas that needed improvement. These technical areas could have been anything from sound to lighting. In particular for our teaser trailer an area that needed improvement on was sound.The pitch feedback was key to ensuring that improvements were made to our media products so that they could come across as more appealing.