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Tv future v3
The document provides a timeline of major milestones in the development of electricity, broadcasting, television, computers, and the internet from 1600 to 1996. It traces the evolution from early discoveries about electricity in the 1600s to modern digital broadcasting and the world wide web. Key developments included the invention of the telegraph, telephone, radio, and television and the establishment of major broadcast networks like NBC, CBS, and ABC.
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Tv future v3
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- 2. THE ELECTRONIC PAST • 1600 William Gilbert publishes “On The Magnet” coining “electrica” • 1660 O9o von Guericke invents sta<c electricity producing machine, first “generator” • 1729 Stephen Gray discovers principle of conduc/on of electricity • 1733 du Fay discovers “posi/ve” and “nega/ve” forms of electricity • 1824 Joseph Henry invents first ba8ery 3
- 3. THE BROADCAST PAST • 1831 Joseph Henry conducts first telegraph transmission • 1833 First Mass Produced Penny Press Newspaper • 1844 First Na/onal Telegraphy in US • 1866 Translatlan/c Telegraph Service begins • 1873 Maxwell theorizes about electromagne/c energy • 1876 Bell patents Telephone • 1878 Edison Invents Phonograph • 1899 First US Vaudeville House 4
- 4. THE “WIRELESS” PAST • 1888 Hertz transmits and detects “radio waves” experimentally • 1920 First US broadcas/ng sta/on established • 1922 WEAF sells air <me for a “commercial message” 5
- 5. THE TELEVISION PAST • 1923 NAB founded; Zworkin invents iconoscope • 1926 NBC founded • 1927 Congress passes first legisla/on specifically dealing with “broadcas<ng” • 1928 Columbia Broadcast System founded • 1930 NBC establishes nightly radio newscasts • 1933 FDR broadcasts “Fireside Chats”; Armstrong patents FM radio technology • 1934 Congress passes Communica/ons Act; Mutual Broadcas<ng System founded • 1938 Orson Welles panics na<on with Halloween broadcast on CBS • 1939 Edward R. Murrow broadcasts reports from London being bombarded; David Sarnoff demos RCAs TV System at NY World’s Fair 6
- 6. THE TELEVISION ERA • 1941 US enters WW2; all manufacturing devoted to war effort • 1941 FCC adopts tech standards for B & W TV • 1945 NBC sells Blue Network crea<ng ABC • 1947 Mobile phone base sta<ons used by law enforcement • 1948 FCC places freeze on new TV licenses un<l 1952 • 1953 FCC adopts tech standards for color TV • 1956 Ampex Corp introduces videotape recorder • 1957 Russians launch first satellite • 1961 FCC adopts standards for stereo FM broadcast • 1962 Congress requires all TVs to have VHF/UHF tuners 7
- 7. THE COMPUTER ERA • Late 1960’s Defense Department’s Advanced Research Projects Agency develops computer communica/on network among university-‐based researchers • 1969 Computerized switch used called Interface Message Processor at UCLA • 1973 First mobile phone call placed in NYC • 1975 Home video recorders come on the market; HBO begin satellite distributed programming • 1976 First Apple Computer invented and introduced • 1981 IBM introduces personal computer; Epson introduces first laptop • 1984 Apple MacIntosh invented, first home computer with mouse 8
- 8. THE INTERNET ERA • 1986 Fox established as 4th network • 1990 World Wide Web, mul<media branch of Internet introduced • 1993 Mosaic browser, forerunner of Netscape introduced • 1996 FCC mandates conversion to digital broadcast by 2004 • 1997 NeNlix founded • 1999 Napster launched • 2001 iPod introduced • 2004 Janet Jackson’s “wardrobe malfunc<on” leads to s<ffer indecency enforcement; Facebook launched 9
- 9. THE WIRELESS PRESENT • 2005 YouTube launched • 2006 Twi8er launched; YouTube bought by Google • 2007 iPhone introduced; Hulu founded • 2009 Conversion from analog to digital broadcasts • 2010 iPad introduced • 2011 Social Media plays role in Arab Spring; SOPA introduced in Congress • 2012 Mobile TV Apps proliverate; LG OLED screen introduced at CES 10
- 10. THE FUTURE NOW: FOUR SCREENS ARE BETTER THAN ONE STREAMING VS. BROADCAST SMART VS. DUMB TVS CHANNELS VS. PLATFORMS CHANNELS VS. THE BACKCHANNEL VIEWING VS. COVIEWING FREE BROADCAST VS. SUBSCRIPTION VOD VS. DAYPART SCHEDULING 11
- 11. FUTURE NOW 2 PROMOS VS. INTERACTIVITY TV GUIDE VS. SEARCH SCHEDULED PROGRAMMING VS. SOCIAL RECOMMENDATION STUDIO PRODUCTION VS. UGC LONG-‐FORM VS. SHORTFORM COMMERCIAL PODS VS. TRUEVIEW VIDEO VIEWS VS. WATCH TIME 12
- 12. “GOOGLE’S FOLLY” • 2ND LARGEST GLOBAL SEARCH ENGINE • FEB 2009 1 BILLION VIEWS EVERY 1-‐2 MONTHS • TODAY 1 BILLION VIEWS DAILY • 800 MILLION VISITORS MONTHLY • 72 HOURS NEW VIDEO UPLOADED PER MIN • $29 BILLION GROSS REVENUES 2012 • 1K YT “PRODUCERS” EARNING AT LEAST $100K PER YEAR FROM ADS • 1M YT USERS EARNING $ FROM VIDEOS—GREATER NUMBER THAN ARE EMPLOYED IN US TELEVISION INDUSTRY 13
- 13. “BROADCAST YOURSELF” • JAMAL EDWARDS SB.TV 144M CHANNEL VIEWS £200K IN REVENUES 2012 • CHARLIE MCDONNEL 265M CHANNEL VIEWS 1.6 MILLION SUBS • ALEX DAY 500K PAID DOWNLOADS • TANYA BURR 54M VIEWS SIGNED BY YT TALENT AGENCY • TOM RIDGEWELL 55M VIEWS £3500-‐7000/MO • LUKE HOOD UKF BASS CULTURE 250K ALBUMS SOLD 14
- 14. THE YOUTUBE ANTI-‐MODEL • AT FIRST, NOT PEGGED TO BIZ MODEL: NO CHARGE, FINANCIAL REWARD FOR CONTENT CREATION • LACK OF BARRIERS TO PARTICIPATION, VIEWING • YIELDED DISCOVERY OF NEW PATTERNS OF ATTENTION AMONG AUDIENCE BEHAVIOR RATHER THAN BUSINESS POLICY 15
- 15. PLATFORM VS. CHANNEL • TV DOMINANT MONOPOLY ON ATTENTION IN LIVING ROOM MADE IT HARD FOR PEOPLE IN INDUSTRY TO THINK AUDIENCES WANTED TO CONSUME CONTENT IN A DIFFERENT WAY • PLATFORM DOES NOT MAKE ANY ASSUMPTIONS ABOUT HOW PEOPLE ARE GOING TO USE IT 16
- 16. ENTER GOOGLE • PURCHASED FOR $1.65 BILLION IN 2006 • WIRED: “YOU’D BE FORGIVEN FOR WONDERING HOW CLEARLY GOOGLE THOUGHT THIS THING THROUGH.” • GLOBALIZED PLATFORM • MEANT THAT NICHE TOPICS WHICH COULD NEVER JUSTIFY CHANNEL IN SINGLE DOMESTIC MARKET NOW COULD HAVE GLOBAL REACH 17
- 17. THE WEB EFFECT THE INTERNET HAS PERMANENTLY CHANGED USER BEHAVIOR AND CONSUMER EXPECTATIONS: • PERSONALIZATION • INTERACTIVITY • IMMEDIACY • COMMUNITY 18
- 18. THE INTERACTIVE MODEL • ABILITY TO INTERACT WITH AUDIENCES KEY TO YT’S SUCCESS • INITIAL MODEL: BUILDING AUDIENCES AROUND NICHES WHETHER DUBSTEP OR MAKEUP • THE AUDIENCE TURNS INTO USERS • USERS TURNED INTO CREATORS 19
- 19. THE YT SOCIAL NETWORK • NO HARSH LINE BETWEEN CREATOR AND CONSUMER • POWERFUL NETWORK AROUND YT CREATORS • MANY CHANNELS HELPING EACH OTHER TO GET OFF THE GROUND • “WHEN ME AND CHARLIE STARTED, WE WEREN’T DOING IT FOR THE MONEY” • “IT’S ONE PERSON IN FRONT OF A CAMERA, MAKING A REALLY HONEST CONNECTION” • NOW THE LARGEST AUDIO VISUAL CHANNEL IN HISTORY 20
- 20. RESULTS OF FOLLY • $200M REVENUES IN 2008 • SPENT $700M • GREATEST HITS: “BABY MONKEY (GOING BACKWARDS ON A PIG)” • USERS DIDN’T LIKE CLICKING ON ADS • ROLLS OUT TRUEVIEW IN 201O BASED ON SUPER BOWL AD REPLAYS • NOW 65% YT ADS SKIPPABLE • CPM OFTEN MORE THAN $15 WHICH IS 2-‐3X STANDARD RATE FOR NON-‐SKIPPABLE • YT’S HEAD OF GLOBAL CONTENT SAYS THAT YT ADS NOW MAKE MORE REVENUE PER HOUR THAN US CABLE TV 21
- 21. YOUTUBE TRENDS • CHANNELFLIP AGGREGATES 136 CHANNELS • 1.4 BILLION VIEWS • BASE79 LARGEST YT NETWORK IN EU VALUED AT $30M • GLEAM DIGITAL TALENT AGENCY FOR SOCIAL MEDIA STARS “TV AGENTS WOULD LAUGH, BUT IN TWO YEARS’ TIME IT’S GOING TO BE A DIFFERENT LANDSCAPE. YT TALENT WILL BE WAY MORE INFLUENTIAL” 22
- 22. MEET THE NEW BOSS? • THE CREATOR’S SPACE OPENED IN 2011 • FIRST OF ITS KIND IN THE WORLD: EDITING SUITES, STAGE WITH CAMERARIGS, LIGHTING, VO BOOTHS, GREEN ROOM FOR SPECIAL EFFECTS • NEXT LAB DEVELOPS NEW TALENT • ORIGINAL CHANNELS ANNOUNCED IN 2011 WITH $100M INVESTMENT IN 100 NEW CHANNELS (MADONNA, JAY-‐Z) • EXPANDED IN EUROPE 2012 WITH ANOTHER 60 CHANNELS • IN ADDITION TO GLEAM & CHANNELFLIP NOW BBC WORLDWIDE, ITN PRODUCTIONS 23
- 23. THE THIRD WAVE OF TV • BBC WORLDWIDE’S DIGITAL REVENUE NOW ACCOUNTS FOR 10% OVERALL TURNOVER • NEWSCORP SHINE BUYS CHANNEL FLIP FOR £415M • CHANNELIZATION • SUBSCRIPTION MODEL OR PPV? • STREAMING • AEREO STREAMING SERVICE CHALLENGE • SEARCH AND SOCIAL CURATION • TV EVERYWHERE: THE FOUR SCREENS 24
- 24. THE FUTURE NOW • THOUSANDS OF CHANNELS ABLE TO FIND THEIR AUDIENCE AND BUILD CONTENT SPECIFICALLY FOR THAT AUDIENCE • CABLE ON AFTERBURNER/STEROIDS? • PROJECT HITCHHIKER YT REDESIGN EMPHASIS ON CHANNELS • VIDEO RANKING/ALGORITHMS CHANGED TO REWARD VIEWING NOT CLICKS 25
- 25. THE 800 TON GORRILLA • E! • Style • G4 • NBC Sports • NBC • Syfy • USA • Bravo • CNBC • MSNBC 26
- 26. 800 TON MEDIA GORILLA 2 • Adult Swim • Boomerang • Cartoon Network • truTV • TBS • TNT • TCM • CNN • HLN • HBO • Cinemax 27
- 27. TV OR NOT TV • AVG US TV CONSUMPTION 5-‐7HRS DAILY • NIELSEN REPORTS TV VIEWING DOWN LAST 4 YEARS • YT VIDEO VIEWS DECLINED 28% IN 2012 • AT SAME TIME, USERS SPENT 61 BILLION MINUTES VIEWING VIDEOS INCREASE 57% • ONLINE TV VIEWING HAS GROWN • 40% VIEWERS NOW USE MOBILE/CO-‐VIEWING AT SAME TIME 28
- 28. “REALITY” TV • $100M YT INVESTMENT IN CHANNELS = 40 HOURS ORIGINAL PROGRAMMING IN TRADITIONAL TV • NETFLIX “HOUSE OF CARDS” $100M + BUDGET • NETFLIX, HULU PLUS, AMAZON PRIME = $7.99 • HOW MANY SERIES CAN BE PRODUCED ON AN ALL YOU CAN EAT SUB MODEL? • WHAT IF ESPN (WHICH COSTS CABLE PROVIDER $4.69 MONTH) BECOMES A CHANNEL? • CONSUMERS ALREADY DEMAND A LA CARTE 29
- 29. THE NETFLIX FACTOR • 30M SUBS IN 40 COUNTRIES • GROWN FROM 1K TITLES ON LAUNCH IN 2007 TO 2OOK • WITH 45K THAT CAN STREAM ON MORE THAN 700 DEVICES • REPLACED ITUNES AS TOP US ONLINE SELLER OF MOVIES/ TV SHOWS WITH 44% OF TOTAL ONLINE FILM BIZ TO APPLE’S 32% • SUBSCRIBERS ACCOUNT FOR 35% EVENING INTERNET BANDWIDTH—LARGEST SOURCE OF OVERALL WEB TRAFFIC • YT 25% BITTORRENT 30% • US POSTAL SERVICE’S LARGEST CUSTOMER 30
- 30. TV’S LAWN • ONLINE BEHAVIORAL SHIFT FROM PC & LAPTOPS TO IPADS, MOBILE DEVICES AND THE LIVING ROOM • SHIFTS TO INCLUDE ORGANIC SEARCH OR SOCIAL RECOMMENDATIONS • APPLE TV COMING, AMAZON FOCUS ON CONTENT DELIVERY SYSTEMS • XBOX IN 60M HOMES • WORLDWIDE BROADBAND PASSING 50% • WHEN YOU SWITCH ON YOUR TV AND SEE YOUR SUBSCRIPTIONS TO CHANNELS OR A SEARCH BOX OR WHAT FRIENDS ARE WATCHING—THE 3 WAYS PEOPLE NOW USE YOUTUBE • WHAT WILL BE THE IMPACT ON POSITION OF TRADITIONAL BROADCASTERS? 31
- 31. NEW TV TOYS • TRANSPARENT, FOLDABLE SCREENS (LG OLED 55”) • MAGIC REMOTES WITH VOICE/GESTURE RECOGNITION • HIPPO • ZEEBOX • ROKU • TV PLUS • BOXEE • HBOGO • ABC APP • VIGGLE 32
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- 36. LINKS • WHAT IS SOCIAL? • h9p://tribalmedia.blogspot.com/2011/03/what-‐is-‐social.html • TRUTH IN ADVERTISING AND TV’S “MAD MEN”: • h9p://tribalmedia.blogspot.com/2010/10/mad-‐mens-‐don-‐draper-‐nowhere-‐man-‐in.html • CURATION AND THE FUTURE OF SEARCH: • h9p://tribalmedia.blogspot.com/2010/09/death-‐by-‐data.html • KEY TRANSFORMATIONS IN CONSUMER BEHAVIOR: • h9p://tribalmedia.blogspot.com/2010/02/what-‐has-‐changed-‐key-‐transformers-‐in.html • GENERATION SLANG: • h9p://tribalmedia.blogspot.com/2009/06/its-‐like-‐truly-‐awesome-‐dude.html • CHANGES IN MUSIC DISCOVERY: • h9p://tribalmedia.blogspot.com/2009/05/my-‐first-‐record.html • THE SHORT-‐FORM VIDEO REVOLUTION: • h9p://tribalmedia.blogspot.com/2009/03/its-‐short-‐form-‐video-‐world-‐awer-‐all.html • THE SOCIAL MEDIA EFFECT: • h9p://tribalmedia.blogspot.com/2009/02/social-‐media-‐small-‐and-‐big.html • PERSONALIZATION: PRO AND CON: • h9p://tribalmedia.blogspot.com/2009/02/is-‐personaliza<on-‐really-‐personal.html • HOW THE WEB TRANFORMS TIME: • h9p://tribalmedia.blogspot.com/2009/02/why-‐web-‐is-‐<me-‐machine.html 37