The document discusses the interrelationship between information technology and media. It describes how (1) information technology has evolved from early writing systems to today's digital age, enabling new forms of mass media. It explains (2) Marshall McLuhan's concepts of "hot" and "cold" media and how media technologies influence society. Finally, it outlines (3) how information technology has impacted mass media by allowing information to be more easily distributed worldwide through various channels and the rise of social media.

1. Information Technology
Keshabi Joshi
Mid West University, Nepal

2. The Age of Information Technology

3. Information technology and media: Interrelationship
1. Introduction
 - Information technology
 - Media
2. Development of technology and media.
 -Trend and technology
 -Periodical Systems
 Marshal McLuhan’s concept
 1-medium is the message
 2- Global village
 3- Hot media and Cold medias
 - Media History (Marshal McLuhan)

4. Continue-
3. Interrelationship between media and
Information Technology
 Impact of mass media technology
 Information society
 Mass media theory
 Reference

5. Introduction
1. Introduction of Information Technology
 information technology is the use of computers and software
to manage information.
 The term "Information Technology" in its modern sense first
appeared in a 1958
 It was introduced by Leavitt and Whisler.
 Now it does not yet have a single established name
 The information technology is a department of a large
company.
 storing information, protecting information, processing the
information, transmitting the information

6. Introduction of Mass media
 "media" is widely used as a short-hand for "mass media“
 "media" is the plural of "medium“
 It refers to the multiplicity of publications, broadcast outlets etc
 Now "media" is often used interchangeably with "news media”
 It was coined in the 1920
 Broadcast media (also known as electronic media)
transmit their information electronically
 print media use a physical object as a means of sending
their information

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 Internet media is also known as mass
media, due to the many mass media
services it provides, such as email,
websites, blogging, Internet and
television.
 Production and distribution of symbolic
content
 Media are both free and powerless

8. Historical Development of Information Technology and
Media:
 The present information revolution is the fourth in a series of
such revolutions in human history.
 The 1st revolution began when human beings acquired
language, giving birth to an oral culture.
 Human civilization: Sumerian, Persian, Aryan, Turkeys,
Greece, Roam, German civilization.
 The 2nd one occurred when writing was invented, giving birth
to the literary culture.
 The 3rd information revolution began when mass printing and
mass publication technologies were invented

9.  facilitating the spread of education.
 The 4th is the present digital electronic revolution.
 Confluence of technological advance in three
fields: Computing, Telecommunication and
Broadcasting
 Trend and systems for the development of
innovations.

10. Pictographs, cuneiform script and Alphabet
writing
ppi

11. 1.Trend and technology
Trend Technology
Human civilizations Oral Language, writing patterns,
techniques and equipment.
Renaissance period Printing press and sculpture
Revolutionary era ( movement,
industrial revolution and technological
revolution)
Telegraph, Camera, Telephone
World war (I&II) Radio & Television
Cold war Satellite and cable
Antiterrorism war Fiber, Internet(web), social media

12. Johannes Gutenberg and Printing Press.

13. 2-Periodical Systems
 Four basic periods:
Characterized by a principal technology used to solve
the input, processing, output and communication
problems of the time:
 Pre-mechanical
 Mechanicals
 Electromechanical
 Electronic

14. A. The Pre-mechanical Age: 3000 B.C. - 1450 A.D.
 Writing and Alphabets--communication.
 First humans communicated only through speaking and
picture drawings.
 3000 B.C, the Sumerians in Mesopotamia (what is today
southern Iraq) invented cuneiform
 Around 2000 B.C, Phoenicians created symbols
 The Greeks later adopted the Phoenician alphabet and
added vowels; the Romans gave the letters Latin names to
create the alphabet we use today.
 Sumerians' input technology was a stylus that could scratch
marks in wet clay.

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 About 2600 B.C., the Egyptians write on the papyrus plant
 Around 100 A.D., the Chinese made paper from ribs, on
which modern-day papermaking is based.
 Religious leaders in Mesopotamia kept the earliest
"books"
 The Egyptians kept scrolls
 Around 600 B.C., the Greeks began to fold sheets of
Papyrus vertically into leaves and bind them together.

16. B. The Mechanical Age: 1450 - 1840
 The First Information Explosion.
 Johann Gutenberg (Mainz, Germany)
 Invented the movable metal-type printing process in 1450.
 The envelopment of book indexes and the widespread use
of page numbers

17. C. The Electromechanical Age: 1840 - 1940.
The discovery of ways to harness electricity was the key advance
made during this period. Knowledge and information could
now be converted into electrical impulses.
 Beginnings of Telecommunication.
 Telegraph (1835), Camera and Telephone (1877)
 Cinema (1894), Radio (1896) and Television (1930)

18. D. Electronic or Digital or New media Age:
1940 – Present
Development of
1.Telecommunication
Wireless telephone system,
Mobile phone or Cell phone
2. Broadcasting
Radio- FM, AM and MW
Television
3. Computing system
Fiber, web and Internet
Digitalization

19. Slide rule and The Pascaline (front)

20. Media Timeline
number A Time
1 Language -3000 B.C
2 Writing 3500 B.C
3 Printing 1500 A.D
4 Photography 1800 A.D
5 Telegraph & telephone 1800 A.D
6 Radio & television 1900 A.D
7 Computer (digital
system)
1900 A.D

21. Media History (Marshal McLuhan)
The Tribal Age: Oral culture
 Sense of hearing, touch, taste and smell more developed than the visual.
 Encourages high involvement, passion, and spontaneity in interactions.
 Personal interaction and attention.
The Age of Literacy: Writing
 Visual sense becomes more dominant.
 Promotes logical, linear thinking; mathematics, science, philosophy.
 The Print Age: The printing press
 Made visual dependence widespread.
 Converting personal writing into technical print
 The Electronic Age: Electronic media( hot & cool media)
 Emergence of the “Global Village”
 Cool medium of TV encourages spontaneity and defined involvement.
 Passive spectator effect.

22. Marshall McLuhan’s concept
 “Medium is the Message”
 “Global village”
 Hot & Cool Media
 Hot Medium: A high definition channel of communication
 Cool Medium: A low definition channel of communication
Hot Cool
movies telephone
radio cartoon
sharp photographs face to face talk
print television.

23. Rearview and computing machines,
around 1642.

24. Telegraph and telephone, Camera and
Graham phone

25. Multimedia and interactive electronic culture
 The advance of media technology (James Watson- media communication, and
theory and process)

27. RADIO

28. TELEVISION

31. Interrelationship of media and Information technology
 The mass media are diversified media technologies that
are intended to reach a large audience by mass
communication.
 Mass media has used the technology to disseminate the
information.
 The Invention of the printing press, media had published
and disseminate the information in print.
 After the invention of Radio & TV, They disseminate the
information by broadcast
 Now, many mass media outlets have a presence on the
web and Internet
 It is easy to disseminate the information on the world
wide in easy and economical.

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 New Media has create a social media:
Face book, Twitter, YouTube, blogs etc.
 Because of the technology, media can
able to enhance for human
development, problem solving,
education and an lifestyle.
 Information technology creates the new
term ‘Information society.

33. Impact and effect of media
 The importance of media technology is widely recognized.
 Internet Protocol (IP) have made new variety of consumer
possible.
 New Media are rapidly changing our culture and how these
technologies affect our society.
 Technology as a driving force of social change.
 The use, impact and effect of the media in the duration of
world war.
 Media was used by the elite people as weapon to capture the
social power and authority.
 Hegemony, Diversity decreases, Global village

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 Contents and audience are Commodified.
 Media scholars researched about the power and effect of
media in society
 Propound the mass media theories and models, after the
1940’s
 Media theories were developed on the basis of two
perspectives: Media centric and Society centric.

35. Media and Technology Communication
Theories:
On the basis of media centric perspective
 Technological Determinism
 New media theory
 Information society theory
 Diffusion & Development theory
In the sociological perspective, the steps of communication
researches were developed on the basis of School of thoughts:
 Chicago school
 Frankfurt school
 Birmingham school
 Toronto schools

36. IT AGE

37. Today’s Communication system

38. END. . . .
ANY QUESTION? ? ? ?
“ BE THE CHANGE , YOU WANT TO
SEE IN THE WORLD”.
(MAHATMA GANDHI)