The document discusses the target audience for a media product called "Hood Economics". It aims to provide hip hop and urban music news for people aged 16-25 who are attracted to wealthier "bling" culture. Specifically, it targets those classified as radicals, aspirers, materialists or hedonists on the Jicnar social scale of C2 and D, which usually includes skilled or partially unskilled manual workers. The target reader is defined as someone who owns multiple pairs of Adidas sneakers, listens to BBC 1Xtra, has many mix tapes, and whose favorite film is Kidulthood.