The document describes a movie poster created for a teenage audience. It combines elements of horror and comedy genres to appeal to teenagers' most popular film interests. Market research informed the poster's design with dark colors, references to social media, and characters around the target age. The poster depicts an eerie school setting to subvert expectations while hinting at strange events, blending thriller and comedy tones for a "thrillcom" film genre.

1. By Sharine Rose

2. Gender
Male
Female
How old are you?
11 or 12
13 or 14
15 or 16

3. What are your interests?
Sport/Leisure
Beauty/Fashion
Music/TV/Gaming
Other
Do you enjoy watching films?
Yes
Sometimes
No

4. Favourite film genre?
Action
Drama
Horror/Thriller
Comedy
Adventure
Other
Favourite Colours?
Blue
Red
Green
Purple
Black
Orange
Yellow
Pink
Other

5. Do you use any social media sites?
Yes
No
What social sites do you use?
Facebook
Youtube Account
Twitter
Myspace
Other

6. Teenage Market Clear difference in dress sense and fashion.
Teenagers are conscious of how they look and
what they wear.
Aimed at
Self-Esteem and teenage girls.
Aspirational Needs.
She has a desire to fit
in.
Establishing shot.
Showing a connection
between this group.
Celebrity Endorsement:
Lindsay Lohan.
Stereotypical girly
colours, pink and
There are no gaps in- purple.
between the words and
it’s all in capital
letters, showing
informality. You wouldn’t
write a sentence in this Mid-shot camera
way. It’s different and angle.
unusual which appeals to
youths.
Informality.
“Watch Your
Characters are around the
Back” would
same age as the target
be a phrase
audience, allowing
Serif font – Contemporary and teenagers/you
teenagers to relate. Role
youthful. Eye – catching to ths would say.
Models etc.
teenagers.

7. Horror/Thriller Market Not much lighting. Light
from behind outlines the 3
characters more quickly.
The fact she’s hiding A spooky background/scene.
shows she doesn’t want to Forests are vast and mysterious
be found and her facial and anything could be lurking
expressions/body posture amongst them.
shows anticipation and a
sense insecurity. She is in
the forest and at risk of
danger. Shadows/silhouettes of
characters. Adds secrecy and
mystery and makes the
The lady has dirty audience intrigued.
clothes and skin. Spent a
lot of time attempting to
get away.
Red, patchy, bold text. Use
of bold adds emphasis.
Connotations of red are
danger, blood, sacrifices…
Not many colours, all of them all elements that would be
are dark. Blacks, Reds, the present in a horror film.
character in the foreground
looks washed-out.

8. Comedy Market
Lots of light, very bright.
Colourful, vibrant, busy
Bold text adds emphasis. background/scene.
The strange face on
All the kids laying the deer as it peeks
sprawled out out from behind the
behind him tells the man makes it
audience it’s crazy humorous.
and out of
control, which
makes it funny, as
people enjoy
watching characters
tackle situations
out of their comfort Strange, funny, unusua
zone. l facial expressions.
In the middle of the road, which is unusual. Comedy films
are usually in new or unusual situations.

10. COMEDY FILM
Dark Colours
Bright Colours

11. From market research, the two most popular genre of film that teenagers
between the age of 11 and 16 enjoy watching are horror and comedy. Due
to these factors, the movie poster will be advertising a hybrid genre of
horror and comedy. It is an unusual mix of two very common genres but
for this reason, could be very popular with teenagers. One of main
characters on the poster will be projected to have quite a humorous and
silly personality, (shown in facial expressions and postures of the
character) to project the comedy genre. The background will be quite
eerie and mysterious with the use of dark, cool colours to project the
horror/thriller genre.
At the bottom of the poster will be logo’s of the 3 main popular
networking sites; Facebook, Twitter and YouTube to attract the attention
of teenagers and also to show them that trailers, behind-the-scene
clips, and more information can all be found easily on their favourite
websites.

12. Name: Jake Nicholson
Gender: Male
Age: 15
Ethnicity: English
Area he lives: West Norwood
Interests: Sports, Gaming, Likes
watching films with friends, especially
within the horror or comedy genre.
Favourite Colours: Green, Red, Black
Networking sites: YouTube and Twitter

13. Period 9 is the name of the new thrillcom (thriller and comedy) film. When one
careless, unemployed, x-box playing layabout Mike bags himself a new job as a
caretaker at a local secondary school, he is soon quite satisfied with his new career.
With his best friend, Alan, a current teacher at the school, Mike’s believes his life is
finally running nice and smoothly. His hard-working, aspiring friend Alan couldn’t be
more happier that Mike is now working at his school. After all, what could be better
then spending everyday with your best friend? Or so he thought. After a misfortunate
happening, the two friends find themselves locked alone together within the school
grounds on a Friday night. To make matters worse, spine-chilling events are taking
place and peculiar noises are heard coming from the school’s downstairs basement….
How will they survive being caged away, with no form of escape, and relying only on
each other, until school starts 8:50 on Monday morning? It is guaranteed to be the
most funniest, most gripping, most adrenaline pumping teenage thrillcom movie of the
year!

16. By the end of the summer term, I aimed to have researched, planned, designed and finally
created a film poster for a teenage market audience. To ensure that it would be appealing to
teenagers, I had to do some market research. This helped me to find out what genre of film was
most popular to teenagers between the ages of 11-16. I also found out what colours were their
favourites and also what social media sites are used amongst them. I furthermore had to find
similar products to the one I was going to be creating, and analyse them, which would help me
when I came to creating my own. I examined a movie poster from the teenage market, from the
horror/thriller market and lastly from the comedy market. This helped me to find out what
conventions I needed on my movie poster that portrayed all 3 genre’s. With all this in mind, I
made sure that my movie poster had Facebook, Twitter and YouTube icons at the bottom of the
page after finding out my target audience loved to use social media sites. This would be giving
them the pleasure of being able to follow and keep up to date with the latest on the movie, while
socialising with friends and being on there favourite websites. I used a black background because
not only does it relate to horror films, it was a colour that was quite popular amongst my target
audience. To create my poster, I used a web tutorial to help me to understand the features of
Illustrator. I also watched a tutorial on how to create a poster. After watching the videos, I had a
better understanding of how to use the program, and I was able to create my film poster, adding
extra features and layers. Overall, I don’t believe the production process was extremely difficult or
challenging however if I hadn’t watched the tutorials, I don’t believe my film poster would have
been that good.

17. The film poster conforms to a typical horror film poster because of the use of dark colours and
minimal light, which implies the fear of the unknown, which is a key feature in horror/thriller
films. However I could say that it subverts from generic conventions of a comedy film because
there isn’t anything humorous, there are no bright colours and there is no way of telling that
there are any comedic elements to this movie by the typography. School buildings are portrayed
to be dark, mysterious and hidden with secrets in my poster. Since schools are usually
lively, bright and filled with bustling students, it proves that there is something strange and
peculiar going on if the school corridor happens to be eerie and deserted. It’s a diversion as it
helps teenagers to escape from there everyday school lives, and makes something more
interesting and exciting of a place teenagers stereotypically, find boring.
In the real world, this movie poster would be located in places and areas that teenagers hang out.
E.g. Cinema’s shopping centres, and also general public areas where it can be seen by teenagers
on a regular basis, maybe travelling to and from school for example. E.g. At bus stops and other
transport stations, on the side of buses, on billboards etc.