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By Sharine Rose
Gender




                   Male
                   Female




How old are you?



                   11 or 12
                   13 or 14
                   15 or 16
What are your interests?


                        Sport/Leisure
                        Beauty/Fashion
                        Music/TV/Gaming
                        Other




Do you enjoy watching films?



                         Yes
                         Sometimes
                         No
Favourite film genre?

                        Action
                        Drama
                        Horror/Thriller
                        Comedy
                        Adventure
                        Other



Favourite Colours?
                        Blue
                        Red
                        Green
                        Purple
                        Black
                        Orange
                        Yellow
                        Pink
                        Other
Do you use any social media sites?



                         Yes
                         No




What social sites do you use?

                         Facebook
                         Youtube Account
                         Twitter
                         Myspace
                         Other
Teenage Market                  Clear difference in dress sense and fashion.
                                Teenagers are conscious of how they look and
                                what they wear.
                                                                                   Aimed at
      Self-Esteem and                                                              teenage girls.
      Aspirational Needs.
      She has a desire to fit
      in.
                                                                                 Establishing shot.
                                                                                 Showing a connection
                                                                                 between this group.
 Celebrity Endorsement:
 Lindsay Lohan.
                                                                                   Stereotypical girly
                                                                                   colours, pink and
  There are no gaps in-                                                            purple.
  between the words and
  it’s all in capital
  letters, showing
  informality. You wouldn’t
  write a sentence in this                                                     Mid-shot camera
  way. It’s different and                                                      angle.
  unusual which appeals to
  youths.
                                                                                 Informality.
                                                                                 “Watch Your
  Characters are around the
                                                                                 Back” would
  same age as the target
                                                                                 be a phrase
  audience, allowing
                                               Serif font – Contemporary and     teenagers/you
  teenagers to relate. Role
                                               youthful. Eye – catching to       ths would say.
  Models etc.
                                               teenagers.
Horror/Thriller Market            Not much lighting. Light
                                  from behind outlines the 3
                                  characters more quickly.



The fact she’s hiding                                 A spooky background/scene.
shows she doesn’t want to                             Forests are vast and mysterious
be found and her facial                               and anything could be lurking
expressions/body posture                              amongst them.
shows anticipation and a
sense insecurity. She is in
the forest and at risk of
danger.                                                Shadows/silhouettes of
                                                       characters. Adds secrecy and
                                                       mystery and makes the
  The lady has dirty                                   audience intrigued.
  clothes and skin. Spent a
  lot of time attempting to
  get away.
                                                         Red, patchy, bold text. Use
                                                         of bold adds emphasis.
                                                         Connotations of red are
                                                         danger, blood, sacrifices…
  Not many colours, all of them                          all elements that would be
  are dark. Blacks, Reds, the                            present in a horror film.
  character in the foreground
  looks washed-out.
Comedy Market
                                                        Lots of light, very bright.

                                                                                      Colourful, vibrant, busy
Bold text adds emphasis.                                                              background/scene.




                                                                                            The strange face on
All the kids laying                                                                         the deer as it peeks
sprawled out                                                                                out from behind the
behind him tells the                                                                        man makes it
audience it’s crazy                                                                         humorous.
and out of
control, which
makes it funny, as
people enjoy
watching characters
tackle situations
out of their comfort                                                                       Strange, funny, unusua
zone.                                                                                      l facial expressions.




     In the middle of the road, which is unusual. Comedy films
     are usually in new or unusual situations.
COMEDY FILM
Dark Colours
Bright Colours
From market research, the two most popular genre of film that teenagers
between the age of 11 and 16 enjoy watching are horror and comedy. Due
to these factors, the movie poster will be advertising a hybrid genre of
horror and comedy. It is an unusual mix of two very common genres but
for this reason, could be very popular with teenagers. One of main
characters on the poster will be projected to have quite a humorous and
silly personality, (shown in facial expressions and postures of the
character) to project the comedy genre. The background will be quite
eerie and mysterious with the use of dark, cool colours to project the
horror/thriller genre.

At the bottom of the poster will be logo’s of the 3 main popular
networking sites; Facebook, Twitter and YouTube to attract the attention
of teenagers and also to show them that trailers, behind-the-scene
clips, and more information can all be found easily on their favourite
websites.
Name: Jake Nicholson
Gender: Male
Age: 15
Ethnicity: English
Area he lives: West Norwood
Interests: Sports, Gaming, Likes
watching films with friends, especially
within the horror or comedy genre.
Favourite Colours: Green, Red, Black
Networking sites: YouTube and Twitter
Period 9 is the name of the new thrillcom (thriller and comedy) film. When one
careless, unemployed, x-box playing layabout Mike bags himself a new job as a
caretaker at a local secondary school, he is soon quite satisfied with his new career.
With his best friend, Alan, a current teacher at the school, Mike’s believes his life is
finally running nice and smoothly. His hard-working, aspiring friend Alan couldn’t be
more happier that Mike is now working at his school. After all, what could be better
then spending everyday with your best friend? Or so he thought. After a misfortunate
happening, the two friends find themselves locked alone together within the school
grounds on a Friday night. To make matters worse, spine-chilling events are taking
place and peculiar noises are heard coming from the school’s downstairs basement….
How will they survive being caged away, with no form of escape, and relying only on
each other, until school starts 8:50 on Monday morning? It is guaranteed to be the
most funniest, most gripping, most adrenaline pumping teenage thrillcom movie of the
year!
By the end of the summer term, I aimed to have researched, planned, designed and finally
created a film poster for a teenage market audience. To ensure that it would be appealing to
teenagers, I had to do some market research. This helped me to find out what genre of film was
most popular to teenagers between the ages of 11-16. I also found out what colours were their
favourites and also what social media sites are used amongst them. I furthermore had to find
similar products to the one I was going to be creating, and analyse them, which would help me
when I came to creating my own. I examined a movie poster from the teenage market, from the
horror/thriller market and lastly from the comedy market. This helped me to find out what
conventions I needed on my movie poster that portrayed all 3 genre’s. With all this in mind, I
made sure that my movie poster had Facebook, Twitter and YouTube icons at the bottom of the
page after finding out my target audience loved to use social media sites. This would be giving
them the pleasure of being able to follow and keep up to date with the latest on the movie, while
socialising with friends and being on there favourite websites. I used a black background because
not only does it relate to horror films, it was a colour that was quite popular amongst my target
audience. To create my poster, I used a web tutorial to help me to understand the features of
Illustrator. I also watched a tutorial on how to create a poster. After watching the videos, I had a
better understanding of how to use the program, and I was able to create my film poster, adding
extra features and layers. Overall, I don’t believe the production process was extremely difficult or
challenging however if I hadn’t watched the tutorials, I don’t believe my film poster would have
been that good.
The film poster conforms to a typical horror film poster because of the use of dark colours and
minimal light, which implies the fear of the unknown, which is a key feature in horror/thriller
films. However I could say that it subverts from generic conventions of a comedy film because
there isn’t anything humorous, there are no bright colours and there is no way of telling that
there are any comedic elements to this movie by the typography. School buildings are portrayed
to be dark, mysterious and hidden with secrets in my poster. Since schools are usually
lively, bright and filled with bustling students, it proves that there is something strange and
peculiar going on if the school corridor happens to be eerie and deserted. It’s a diversion as it
helps teenagers to escape from there everyday school lives, and makes something more
interesting and exciting of a place teenagers stereotypically, find boring.

In the real world, this movie poster would be located in places and areas that teenagers hang out.
E.g. Cinema’s shopping centres, and also general public areas where it can be seen by teenagers
on a regular basis, maybe travelling to and from school for example. E.g. At bus stops and other
transport stations, on the side of buses, on billboards etc.

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Film Poster: Summer Project

  • 2. Gender Male Female How old are you? 11 or 12 13 or 14 15 or 16
  • 3. What are your interests? Sport/Leisure Beauty/Fashion Music/TV/Gaming Other Do you enjoy watching films? Yes Sometimes No
  • 4. Favourite film genre? Action Drama Horror/Thriller Comedy Adventure Other Favourite Colours? Blue Red Green Purple Black Orange Yellow Pink Other
  • 5. Do you use any social media sites? Yes No What social sites do you use? Facebook Youtube Account Twitter Myspace Other
  • 6. Teenage Market Clear difference in dress sense and fashion. Teenagers are conscious of how they look and what they wear. Aimed at Self-Esteem and teenage girls. Aspirational Needs. She has a desire to fit in. Establishing shot. Showing a connection between this group. Celebrity Endorsement: Lindsay Lohan. Stereotypical girly colours, pink and There are no gaps in- purple. between the words and it’s all in capital letters, showing informality. You wouldn’t write a sentence in this Mid-shot camera way. It’s different and angle. unusual which appeals to youths. Informality. “Watch Your Characters are around the Back” would same age as the target be a phrase audience, allowing Serif font – Contemporary and teenagers/you teenagers to relate. Role youthful. Eye – catching to ths would say. Models etc. teenagers.
  • 7. Horror/Thriller Market Not much lighting. Light from behind outlines the 3 characters more quickly. The fact she’s hiding A spooky background/scene. shows she doesn’t want to Forests are vast and mysterious be found and her facial and anything could be lurking expressions/body posture amongst them. shows anticipation and a sense insecurity. She is in the forest and at risk of danger. Shadows/silhouettes of characters. Adds secrecy and mystery and makes the The lady has dirty audience intrigued. clothes and skin. Spent a lot of time attempting to get away. Red, patchy, bold text. Use of bold adds emphasis. Connotations of red are danger, blood, sacrifices… Not many colours, all of them all elements that would be are dark. Blacks, Reds, the present in a horror film. character in the foreground looks washed-out.
  • 8. Comedy Market Lots of light, very bright. Colourful, vibrant, busy Bold text adds emphasis. background/scene. The strange face on All the kids laying the deer as it peeks sprawled out out from behind the behind him tells the man makes it audience it’s crazy humorous. and out of control, which makes it funny, as people enjoy watching characters tackle situations out of their comfort Strange, funny, unusua zone. l facial expressions. In the middle of the road, which is unusual. Comedy films are usually in new or unusual situations.
  • 9.
  • 11. From market research, the two most popular genre of film that teenagers between the age of 11 and 16 enjoy watching are horror and comedy. Due to these factors, the movie poster will be advertising a hybrid genre of horror and comedy. It is an unusual mix of two very common genres but for this reason, could be very popular with teenagers. One of main characters on the poster will be projected to have quite a humorous and silly personality, (shown in facial expressions and postures of the character) to project the comedy genre. The background will be quite eerie and mysterious with the use of dark, cool colours to project the horror/thriller genre. At the bottom of the poster will be logo’s of the 3 main popular networking sites; Facebook, Twitter and YouTube to attract the attention of teenagers and also to show them that trailers, behind-the-scene clips, and more information can all be found easily on their favourite websites.
  • 12. Name: Jake Nicholson Gender: Male Age: 15 Ethnicity: English Area he lives: West Norwood Interests: Sports, Gaming, Likes watching films with friends, especially within the horror or comedy genre. Favourite Colours: Green, Red, Black Networking sites: YouTube and Twitter
  • 13. Period 9 is the name of the new thrillcom (thriller and comedy) film. When one careless, unemployed, x-box playing layabout Mike bags himself a new job as a caretaker at a local secondary school, he is soon quite satisfied with his new career. With his best friend, Alan, a current teacher at the school, Mike’s believes his life is finally running nice and smoothly. His hard-working, aspiring friend Alan couldn’t be more happier that Mike is now working at his school. After all, what could be better then spending everyday with your best friend? Or so he thought. After a misfortunate happening, the two friends find themselves locked alone together within the school grounds on a Friday night. To make matters worse, spine-chilling events are taking place and peculiar noises are heard coming from the school’s downstairs basement…. How will they survive being caged away, with no form of escape, and relying only on each other, until school starts 8:50 on Monday morning? It is guaranteed to be the most funniest, most gripping, most adrenaline pumping teenage thrillcom movie of the year!
  • 14.
  • 15.
  • 16. By the end of the summer term, I aimed to have researched, planned, designed and finally created a film poster for a teenage market audience. To ensure that it would be appealing to teenagers, I had to do some market research. This helped me to find out what genre of film was most popular to teenagers between the ages of 11-16. I also found out what colours were their favourites and also what social media sites are used amongst them. I furthermore had to find similar products to the one I was going to be creating, and analyse them, which would help me when I came to creating my own. I examined a movie poster from the teenage market, from the horror/thriller market and lastly from the comedy market. This helped me to find out what conventions I needed on my movie poster that portrayed all 3 genre’s. With all this in mind, I made sure that my movie poster had Facebook, Twitter and YouTube icons at the bottom of the page after finding out my target audience loved to use social media sites. This would be giving them the pleasure of being able to follow and keep up to date with the latest on the movie, while socialising with friends and being on there favourite websites. I used a black background because not only does it relate to horror films, it was a colour that was quite popular amongst my target audience. To create my poster, I used a web tutorial to help me to understand the features of Illustrator. I also watched a tutorial on how to create a poster. After watching the videos, I had a better understanding of how to use the program, and I was able to create my film poster, adding extra features and layers. Overall, I don’t believe the production process was extremely difficult or challenging however if I hadn’t watched the tutorials, I don’t believe my film poster would have been that good.
  • 17. The film poster conforms to a typical horror film poster because of the use of dark colours and minimal light, which implies the fear of the unknown, which is a key feature in horror/thriller films. However I could say that it subverts from generic conventions of a comedy film because there isn’t anything humorous, there are no bright colours and there is no way of telling that there are any comedic elements to this movie by the typography. School buildings are portrayed to be dark, mysterious and hidden with secrets in my poster. Since schools are usually lively, bright and filled with bustling students, it proves that there is something strange and peculiar going on if the school corridor happens to be eerie and deserted. It’s a diversion as it helps teenagers to escape from there everyday school lives, and makes something more interesting and exciting of a place teenagers stereotypically, find boring. In the real world, this movie poster would be located in places and areas that teenagers hang out. E.g. Cinema’s shopping centres, and also general public areas where it can be seen by teenagers on a regular basis, maybe travelling to and from school for example. E.g. At bus stops and other transport stations, on the side of buses, on billboards etc.