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Media Practice in The Workplace
(Coursework 2)
Brandon Boyd - N0703554
Contents Page
Contents
Page
(Part 1)
Contents Page
Interests, Skills & Strengths
Education
Work Experience
Career Preferences
Jobs Shortlist
Places of Work
Possible Employers
Key Messages
CV & Cover Letter
LinkedIn Profile
Sources for Job Adverts
Contents
Page
(Part 2)
Jobs you might apply for
Analyse, List & Build your Network
Engage in some Networking
Elevator Pitch
Business Card
Referees
Mock Interviews
Online Portfolio
Set some Career Goals
Create an Action Plan
Conclusions
Recommendations
Introduction
In terms of career aspirations, I have decided that I want to go into a digital marketing or social
media role with a variety of different media forms and outlets. I haven’t specifically chosen which
area to specialise in as I believe that I am both interested and skilled in a variety of different roles.
This includes selling myself as a brand and promoting myself on a personal website, various social
media accounts, attending events to promote myself or brands, and even collaborate with other
‘influencers’.
My aim would be to use my voice for what I believe in, through video, photography and
interviewing other creatives, among other media forms. This type of career is called ‘multi faceted’
and I have already connected with a variety of media and creative people who have influenced me in
coming to the decision of a multi faceted role.
Here is a little collage of images, for job roles I would like to go
into - (or aspects that I would love to have included in a future
job role from experience I have already gained);
(1) Radio work
(2) Tennis
(3) Data Entry
(4) Drums
(5) Interviewing / Interviewee
Interests, Strengths & Skills
Interests
Social Media
Digital Marketing
Content Creation
Photography
Modelling
Videography/Video
Blogging/Writing
Interviews
Podcasts
Radio
Music
Sports
ICT
Social Media:
-Active on a variety of platforms
everyday (including Facebook, Twitter,
Instagram, LinkedIn and YouTube) to
share posts or upload my own original
content
-Regularly checking the latest trends,
celebrity news, entertainment news
among a variety of other things
Content Creation:
-Regularly creating content for personal
social media accounts or in
collaboration with other people
(including Podcasts, YouTube videos
on multiple channels, Interviews and
content for NTU’s three media
societies; TrentTV, Platform Magazine
and FlyFM).
Photography & Modelling:
-Recently joined a group for
Nottingham Creatives (including
models, photographers, videographers,
graphics designers, students or even
professionals in their own industry who
want to collaborate with new people)
ICT:
-Always had an interest in ICT (short
for Information & Communications
Technology). Studied it for both
GCSE’s and A Levels and taught myself
how to use a variety of programmes
(including Adobe Photoshop, Premiere
Pro and Microsoft Office programmes
Strengths
Confidence
Leadership
Initiative
Educate/Learn/Proactive
Independent/Team
worker
Hard Worker
Enthusiastic
Focus
Responsibility
Planning
Time Management
Organisation/Discipline
Confidence:
-Something I struggled with growing up in
Secondary school, but grew in confidence
during the end of Secondary school and in
my gap year when working in my first full
time job.
-Ability to stand up in-front of
classes/crowds and discuss ideas or give talks
-Going into a social media role, it’s
important to listen to ideas but also to
introduce your own, so confidence is key
Leadership ‘An Eagle’:
-Strong leader in terms of both
working independently and having
people look up-to me but also taking
leadership/control in group
situations when a task needs to be
completed
-Able to listen to advice/constructive
criticism and lead more effectively in
most tasks I complete
Time Management, Hard Worker &
Organisation:
-Always working on multiple tasks
simultaneously so have to schedule what work I
can complete where.
-Able to use sticky notes/screenshots on my
phone to plan my time effectively
-Social media roles require you to work to
specific deadlines especially if something is
trending or a recent news story that’s gone viral
Focus:
-Once I start a task, I like to
complete it as soon as possible
without delaying it/putting it
off.
-In social media/digital
marketing roles, being focused
is key, because if there are any
mistakes after publishing, it
cannot be fully removed from
the Internet
Skills
Content Creation
Photography
Videography/Video
Blogging/Writing
Microsoft Word
Microsoft Powerpoint
Microsoft Excel
Adobe Photoshop
Adobe Premiere Pro
Literacy/Numeracy
Data Entry
Interpersonal
Communication
Interpersonal Communication:
-Being able to communicate effectively;
through speaking or writing is essential for
social media roles (and I have gained previous
experience and knowledge in the industry)
-Completed a variety of placements and work
experiences which have required me to talk to
a variety of important/highly respected
individuals, so I’ve had to make sure that I
communicated effectively (including the NTU
Global Trip to Karlsruhe, Germany)
Photography & Videography:
-Been an avid photographer for several
years and more recently upgraded my
camera to develop my skills and my content
further. After studying ‘Creative Media’ at
both GCSE and as an A Level, having
created a variety of short videos and films, I
began enjoying videography as something
else I enjoyed (I also enjoy editing content).
-Have taken part in a variety of photo and
video projects representing both NTU (on
their Instagram page), filming an Italian
Cooking Demo and also projects outside of
University such as shooting ‘behind the
scenes’ for multiple music videos and being
a photographer at the ‘Hockley Hustle’
event in 2019
Adobe PP, Photoshop & Microsoft Office:
-Being a media creative, it is also important to
learn a variety of programmes to help edit
your content. I taught myself how to use both
Adobe Premiere Pro and Photoshop (after
upgrading my editing software from Windows
Movie Maker).
-I am also proficient in Microsoft Office
programmes including Powerpoint, Word,
Excel and Access
Education
In terms of my education, I went to Eversley Primary School, Highlands
Secondary School and most recently, Nottingham Trent University. During
both primary and secondary school, I knew that I was very different to the
other children in my year, and the children in my year were focusing on
their school life and I was always thinking ahead.
In Secondary school I studied Business and Economics for my Year 9 GCSE,
I studied Creative Media in Years 10 & 11, and for A Levels I studied ICT,
Photography and BTEC Creative Media. Through studying these courses, I
feel that I have gained a lot of knowledge around social media and digital
marketing that people who haven’t studied the courses/subjects would
know.
At Nottingham Trent University, I am currently studying Media with the
Practical Pathway. During the course of my degree, I have started working
out which types of media I enjoy and don’t enjoy, and that my future job
role will include social media or digital marketing (and content creation if
the company I work for doesn’t have a content creation team, or they need
extra assistance)
The above screenshots are from the online interview and feature in a magazine
were projects I have been involved with since being a student at University, and
was approached by a member of the marketing team due to being an active
student.
The screenshots above are a variety of
projects that I have been a part of. The
video thumbnails are videos I made as
part of my media course back in Years
12 and 13 (whilst in Sixth Form)
Work Experience
JLGB:
-Started as a ‘Duke of
Edinburgh Coordinator,
checking the emails and
answering phone calls. After
explaining I had an interest in
social media/creating my own
content, I was put in charge of
creating photos and videos for
their social media platforms
(including Facebook, Twitter,
Snapchat and Instagram)
Music Video Extra:
-From using social media almost
everyday, I was able to find an
opportunity that was posted on
Twitter. I was chosen along with 11
other people to feature in a music video
for The Vamps, on their new single
‘Personal’ featuring Maggie Lindemann
If I wouldn’t have been as active as I
was on social media, I wouldn’t have
gained the experience that I did on the
set of the music video
NTU Smart Cities Challenge:
-Chosen along with course
representative Indi Johnson to
create a variety of promotional
videos showcasing Nottingham,
England and Karlsruhe, Germany
as ‘smart cities’ and what each city
can learn from each other. The
videos were showcased the videos
to over 500 people in the
Nottingham Council House.
Mollie Ralph ‘Old Cafe’ music video:
-I was messaged about an opportunity
to help film a music video. Primarily I
was to get ‘behind the scenes’ videos
and pictures, but some of the clips that
I filmed were set to be used in the final
music video edit. I spent a day unpaid
in a recording studio, and got to meet
Mollie, her band and the owners of the
venue. It gave me some really good
experience with being in a real life
music video environment, and that a
good team is always helpful, as filming
for a music video isn’t a one
man/woman job.
‘Trent Me Out’:
-I applied for a role to help out as a camera
operator for Trent TV's show ‘Trent Me Out’
which is a budgeted version of the ITV dating
show ‘Take Me Out’. The shooting took several
hours, and I was also able to build connections
with new people at the event as well. I was able to
work well under pressure, and as the event was
being filmed lived, I was able to follow instructions
about which way to move camera, whether to tilt
up/down and zoom in/out respectively.
10 years of Rescue Rooms:
-I was told about an
opportunity to help film
and edit a short video about
Rescue Rooms, and how
they have their open mic
nights every Monday which
has brought in a lot of
customers and a big
audience of people who
enjoy the music. I was a
camera operator primarily,
but also managed to get
some nice pictures, along
with scouting people who
would be suitable for an
interview.
Blog post about ‘Mental Health’:
-Wrote a few paragraphs about Mental health
and the stigmas around men finding it
difficult to open up. Creating content on
social media can include things such as
photographs and videos, but can also be
podcasts, interviews, blogs.
Original Content for NTU:
-I was approached back in 2017
to answer some questions about
life at Nottingham Trent
University and what there is to
do in Nottingham as a city.
Then, I was asked to host a ‘Day
in the Life’ of a student, which
was a paid role, where I just
filmed myself doing daily tasks,
showing the opportunities
available as a student.
Italian Cooking Demonstration:
-Myself and two other NTU
students were tasked to film, edit
and translate a cooking demo. The
students were taught how to make
a variety of simple Italian dishes
including dough balls and we had
to capture the content. The video
was made for educational purposes
and was uploaded to the Italian
lecturer’s YouTube channel.
Simbrix:
-Main roles were to film and edit
videos for a variety of projects
(including ‘Simbrix Give a Gift’). I also
had to edit some podcasts which my
leader has recorded in China or with
people from around the world. I also
had to create and post content on their
social media platforms (mainly
Twitter, YouTube and the Simbrix
website).
Dancing England 2019:
-A placement opportunity discovered through NTU
Employability emails. My main role was to work with Kev,
from ‘Written in Film’ to film a variety of different dances
from different locations of the Nottingham Playhouse
venue.
-Gained more knowledge of how to use cameras more
effectively and which angles would look good for a video.
Interviewing 3rd year students:
-One of my first opportunities was interviewing third year media students. I
had to ask them a variety of questions based on the placement that they took
the year before. Questions included ‘Why did you complete a placement’,
‘What did you learn from your placement’ and ‘What advice would you give to
others who are about to embark on their work experience/placement journey’.
The opportunity helped me to network with a variety of students who thought
similarly to me, and I began communicating with some of them on social
media such as LinkedIn. By completing the interviews, it also opened up my
eyes as to what placements were available, how you could search for
placements suited for you and get some insight into a variety of placements
that people had actually completed to see if anything stood out.
Interviewing 2nd year students:
-Another opportunity I was given was actually by a member of the
employability team Georgia Stone, who wanted a few media students to
interview and film 2nd year humanities students to ask them about their
work placement module (either ‘Working in the Media’ or ‘Humanities
at Work’). Our little team interviewed at least 5 students at a different
stage of their University degree including 2nd year Media, History and
English students alongwith 3rd year media communications students.
‘RESPONSE’ project:
-Volunteered to help out as videographer and
photographer for an event called ‘Response’
which was a group of students responding to a
particular theme. There was a variety of work
showcased including poetry, music from Vega
Bay among other media types. I was also involved
in a short video overview of the event where I
spoke to a variety of students asking them about
their personal involvement with the project and
how they managed to get involved. It was a good
experience to interview people live on the spot
without having questions planned out, and it also
gave me a very quick opportunity to network
with some other creative people who I wouldn’t
have met if I didn’t go to this event.
Voiceover artist:
-I have been approached by
multiple people on social media
asking me if I would be able to
do some voice acting for a
character, show or video that
they are working on. Two of the
people I worked with are
‘Grumpy Owl Gaming’ on
YouTube who wanted me to
voice a manly character called
‘Clarence’. The other
opportunity was with a lady
called ‘MsKathyReads’ who
wanted me to do a voiceover for
a character called ‘Max The
Duck’ as part of her spoken word
poem series for children, which
she posts to her YouTube
Blog posts online into Printed articles:
-Regularly creating blog posts about a
variety of topics such as
entertainment, sports, University life
and music reviews. Some of the posts
that were uploaded to the Platform
Magazine website were also printed
into a student magazine which was
distributed among all three NTU
campuses.
Raising money for Student Minds:
-As part of an NTU collaboration, the three media
societies (FlyFM, Platform Magazine and TrentTV
came together to host a netball competition for charity,
raising awareness and money for the mental health
charity ‘Student Minds’.
I was in charge of multiple Instagram and Twitter
accounts at the same time, posting GIF’s, videos,
pictures and live updates of the matches (and where
people could donate)
Photography at ‘Hockley
Hustle’:
-Volunteered to help out at
the music and popular
Nottingham event
‘Hockley Hustle’. I was
tasked to be in charge of
the photography at Rescue
Rooms (as I knew some of
the performers and people
that worked at the venue).
The images were to be
used on social media or
kept for promotional
purposes and I was given
full credit on my work.
TrentTV:
-I have filmed, edited or planned a variety of ideas for TrentTV
packages, one of my first projects around the topic of ‘Sexual
Violence Awareness Week’; where I was tasked to be the interviewer,
but also took on extra roles of filming various shots, planning
interviews in less than 5 minutes and editing the final video together
within 24 hours.
‘Nottingham Creatives’ Documentary:
-Camera operator, director and editor for my team project
which was to create a documentary for a second year module
‘Creative Documentary’. In addition, we also had to create a
production log to show the progression of our ideas. As the
topic of the documentary was primarily my idea, I had to
communicate with the creative people I wanted to cast for the
video (including a model, photographer, YouTube, media
graduate/technician as well as organising some of my
videographer friends to film some ‘behind the scenes’ shots.
Video CV - Sarah Jorge:
-Along with my own projects, I
have also helped people out
with projects of their own. This
first one was about one of my
friends showcasing herself in a
video; including her CV and
selling herself to potential
future employers. I offered to
film some of the content, and
Sarah was able to find archived
footage which she wanted to
use, and she also edited the
video together. I also gave her
some creative ideas as to how
she should shoot the video to
stand out from the crowd.
‘Student Facility Services - Ben Mardell:
-One of the other projects I helped film on was called ‘Student Facility
Services’ a video project for one of my maths friends. They had to create a
fake business which sold either a product/service and create a short video
speaking about what the company does, along with showcasing their
primary and secondary research. In the screenshot above, you can see a
blue background. I suggested Ben filmed in front of it as it was a bright
background which made the video seem more professional (especially
because he was the CEO of the business).
‘Endangered Species Recovery - Matt Cordon:
-The third and final video project which I helped on, was one for a Science
friend called Matt. He needed to edit together a specific amount of clips
and pictures together; but the only difficulty was that he didn’t know how
to use editing software, he didn’t own a camera and he wasn’t sure which
footage and pictures to use. I helped him come up with a plan for what to
use and what he could get rid of, as well as editing some of the video
together for him, and overseeing how he was editing the rest.
Guest on a podcast called ‘Being LGBTQ’:
-I was approached on Twitter by an LGBTQ+
activist and supporter called Sam Willey to be
a guest speaker on his podcast ‘Being LGBTQ’.
On my episode, I spoke about the reality show
‘Love Island’ and if the show needs to add
LGBTQ representation as well as a range of
body types. We also spoke about other
LGBTQ+ issues that he hadn’t covered on his
podcast before. I was joined by LGBTQ singer
Adam Lyons who was speaking about his
newest album, the progress of his musical
career and his performance at Liverpool Pride.
Radio show host:
-I was given the opportunity
to have a one hour radio slot
every week where I speak
about celebrities, the latest
news and play a variety of
different tracks from a
variety of set playlists. So far
I have created 10 shows, and
it’s an unpaid role until I
build up a big enough
audience for brands to have
trust in me to promote their
products/services.
Workhouse Network filming:
-For one of my third year modules ‘Advanced Media Practice’, our
group has been given the brief of filming a two minute promotional
video about the Workhouse Network, and I recently went with a small
sub team to the workhouse located in Norfolk. I went with one of my
group Matt Bradley, along with two others. We got a variety of
interviews, shots of the interior/exterior along with various other
types of content including pictures and soundbites.
Filming for NTU Employability:
-Nominated in another videography role to interview students about their
experience with the employability team and whether they were helped in anyway
(such as for finding placements, more academic related help or help with
documents such as CV/cover letter or personal statements).. I had to brief each of
the interviewees of the questions and build instant connections with people to
make them feel comfortable in front of the camera. I was also in charge of editing
the best parts of the interviews together so that they could be shared on social
media as examples of real people who had got the help they needed.
Car park steward:
-For just under a year
now I have been a car
parking steward
helping guide cars in
and out of campus,
helping cars find
spaces on open days
and making sure that
people were parking
in the right place. Had
to communicate
effectively with all
members of staff and
students as I was the
first point of contact
on the main gate of
Clifton Campus.
Television show casting:
-Saw a message in the ‘TrentTV’ chat
about an opportunity from Lewis about
being featured in a game show for a
broadcasting module. The test filming
was happening during mid-end of
February and beginning of March 2020,
with the final filming taking place at the
middle-end of March 2020 for
assessment.
Career Preferences
In terms of a career preference, I would love to primarily work in a social media / digital marketing role using my
knowledge of content creation to produce blog posts, photography and short videos to be posted online. I would
also love to be able to incorporate some of my hobbies into my work, including my love for music and sports, and
also topics that I can speak passionately about including mental health and LGBTQ+ issues.
I have already been in a variety of job roles where I have been able to link multiple forms of work together,
including being a tennis coach where I was also in charge of helping with the photography. I have also been
working on my own ‘brand’, posting blogs, podcasts, videos and photos showcasing a variety of my interests.
When thinking about the working environment, I would happily work in either a small or a big company, but I
think as a student in the working world it will be very stressful to go straight into a large company. I haven’t
thought about my future career progression, but as long as I am in a job that I enjoy, I will begin connecting and
networking with new people and discovering new opportunities all the time.
Jobs Shortlist
Whilst looking at the social media and digital marketing job opportunities, there are so many different choices
of roles, which is why I would like to research into all my available options before rushing into a job role that
could be better suited for somebody else. Some of the job titles that have caught my eye, and after looking at the
job descriptions seem like the types of jobs for me, include;
‘Marketing Executive’
‘Marketing & Design Executive’
‘Digital Marketing Executive’
‘Digital Marketing Coordinator’
‘Social Media Executive’
‘Marketing Analyst’
‘Marketing CRM Analyst’
‘Social Media & CRM Executive’
‘Social & Digital Messaging Manager’
Other roles that can sometimes be linked with social media / digital marketer or content creator include roles
like ‘Data Entry’, ‘Data Entry Clerk’ or ‘Data Entry Assistant’.
Places of Work
Having lived in London for the past 21 years (apart from during term time where I’ve lived in Nottingham), I
would love to live and work in Nottingham as I made quite a lot of connections and completed a lot of work
experience here. I aim to apply for a variety of the NTU Graduate job roles as I have completed a lot of work for
both the University but also for myself.
During my time at NTU I have taken part in a variety of projects such as multiple placement opportunities
including an Italian Cooking Demonstration and a dance event called Dancing England, social media takeovers
on Instagram, which was a paid role on behalf of the University, the responsibility of filming promotional
videos on behalf of NTU Global Lounge in Karlsruhe, Germany among other things.
If I am successful on the graduate programme, then I would begin planning some solo trips to a variety of
different countries and learning about new cultures - including India, Spain and America.
LONDON, U.K
NOTTINGHAM, U.K
GERMANY
SPAIN
Possible Employers
Nottingham Trent University (Graduate Programme) - It would be amazing to work for a University that I have been studying at for
the past three years. It would help me gain more inside knowledge about how the University is run, and be able to work alongside my
lecturers rather than below them as a student. It would also be beneficial for me, as I love meeting and talking to new people all the
time, and I would be able to speak about my relevant experience and tips for succeeding for those current students.
Nottingham Trent University (Car Parking Steward) - An alternative role that I could work in at NTU is as a car parking steward.
Although it’s not ‘social media’ or ‘digital marketing’ related, I would constantly be socialising with students and staff that work at the
University. I would also see if I could continue making content for the University and splitting my time into working as a parking
steward but also coming into lectures to give talks to current students or helping students within their University experience as I was
a student at the University.
BBC Radio Nottingham - Having already got experience recording and producing my own radio shows, BBC Nottingham would
definitely be one of the five options I would consider for a job role. I wouldn’t necessarily have to be a radio presenter, but could help
with posting on their social media platform, blog writing or planning and hosting interviews with guests.
Nottingham City Council - Already got some connections who work for the council on both LinkedIn and in real life. Helping the
council by creating a variety of student content is something that they are looking for, but more importantly students who either
study or have graduated from NTU. Again, there are a wide range of jobs available and I have already started looking into which jobs
would be best suited for my skills.
Rescue Rooms, Nottingham - Similarly to the Nottingham City Council, I have a few contacts that work and perform at Rescue
Rooms, and I would be able to make regular content for social media similarly to when I worked in my office role, but this would be
one step higher, combining my interest in music and singing, with content creation and social media.
Key Messages
Key Message 1 - One thing I would tell future employers is that I have a vast amount of experience in a variety of different job roles and placements. I would want to
showcase that I am able to show my creativity and personality through the uses of media, but there is a lot more to me than just taking picture and filming videos. I also
like to keep to date with my own personal brand, social media accounts and content creating, I’m musical and enjoy sports. I like to think that I am also quite organised
and can prioritise tasks effectively.
Key Message 2 - I like to voice my opinion on a variety of topics and subjects and have grown in confidence over the years by being given opportunities to take part in
focus groups, discussions and give talks on things I am passionate about or that I can spread my tips and advice on; (such as dealing with mental health issues, being
part of the LGBTQ+ community or dealing with stress as three largely spoken about topics).
Key Message 3 - Based on the bad experiences in my life, I would love to be successful to prove all the people wrong that didn’t believe in my power to be the best I can
be. I also used to be led in the majority of projects/tasks I worked on, and now can have an opinion for myself. I have more recently become a leader and also a
collaborative worker, alongside like minded people. I am open for discussions with people I have built connections with, and would like to showcase my talents and
skills with people who might not be as experienced or educated in the ‘media world’ and just want to meet, connect and learn new things.
-Work is always organised into
sections/suitable folders. This is
my YouTube folder for videos and
pictures that I haven’t yet edited
-Variety of work including
photography, modelling, videography,
public speaking and editing. I also
have folders for ‘Edited’, ‘Non-edited’
photographs and videos so that I
know which work I have published.
-The above screenshots show a variety of different projects I have
been working on. A separate folder for podcasts (which I have
discontinued on Anchor FM, but will continue to post on
YouTube), a photo shoot I did with one of my friends Sarah, and a
variety of video projects that I helped film, organise together and
edit.
Curriculum Vitae & Cover Letter
In terms of my CV, it is something that I am
always updating and adding new experiences to.
I have been told in the past that my CV doesn’t
showcase that I am wanting to go into a ‘media
job role’ and that it’s quite general...which was
the aim for my CV. I have listed a variety of my
skills and interests, stating that I am a media
student and enjoy a variety of media
forms/content creating etc - but I also have
other skills that branch outside of a media role.
For this module I am showcasing all my
interests and skills in a social media / digital
marketing job, but I wouldn’t change my CV to
only showcase myself as a ‘media student who
wants to go into a social media job only’. I like
to think of myself as somebody who wants to go
into a ‘multi-faceted job role’ which is why I
have multiple skills, interests and experiences
listed on my CV.
I don’t currently have a cover letter, as that is something I would
create separately, and tailor to a particular role I’m applying for.
LinkedIn Profile
Before University I already had a LinkedIn account but had no idea how to use it and didn’t realise the benefits
of having an account. I had filled in all my personal information including my name, age and my education
(before starting University). During my second year at NTU, we had to use our LinkedIn profile to start
connecting with new people, but also to begin uploading our work experience and placements.
I decided to begin connecting with three main types of people;
1- Students studying at University (connecting with other young, creative people who were in the same stage of
their lives)
2- Professionals whether in education/teaching or in corporate companies including BBC, ITV or Channel 4
3- Anyone studying or working in a media related role (whether that be social media, digital marketing, film,
television, languages and media, television, radio etc)
Here is a screenshot of a variety of my
work experiences, placements, paid work
and voluntary work, both inside and
outside of NTU. I have decided to upload
as much of my experience as possible
onto LinkedIn to showcase myself as
somebody who has a lot of skills and had
worked with/for many different
individuals/clients.
Recommendations from people I have worked
alongside / worked for:
-Ella Farnsworth (3rd year Media and Communications
student)
-Martin Skelton (My team leader whilst on the NCS
programme)
-Assim Ishaque (Point of contact during my placement at
‘Simbrix’, Nottingham)
Sources for Job Adverts
There are multiple ways to look for job
opportunities. One of the main ways is
through looking for specific job opportunities
on sites including Indeed, Reed and TotalJobs.
Another way is to constantly post original
content on your own social media channels
(whether that be Facebook, Twitter,
Instagram or YouTube for example) - and
people may approach you with job
opportunities.
There are always job opportunities being posted on sites
such as LinkedIn; a social media networking site but also a
site for employers to search for innovative and creative
individuals. I have personally been using LinkedIn to make
connections and look at available social media job roles.
Social media platforms
like Facebook also
advertise jobs in a more
‘fun’ and ‘relatable’ way
by creating memes, GIF’s
or even funny phrases
that might make people
apply for jobs.
Institutions and
places of education
also have ways to
promote jobs -
straight through
their website or
from a secondary
job website which
leads people to the
main page to see all
the available roles.
Word is mouth is also a very important convenient way
to hear about new job opportunities. As a media student
there are always spaces in workshops, extra curricular
discussions, media events and meetings with
professionals where people are looking for young
creative people in a variety of industries to join their
Jobs you might apply for
The jobs that I have added screenshots and images for on these
slides are all based at NTU. One of the reasons I would prefer to
work for the University, is that I have built up a rapport with the
staff and have a lot of connections at the University already
(including staff, students, volunteers and outside speakers who
have taken their time to run events and talks for students. I
would feel highly motivated to create content and work hard for
an organisation I have studied at for three years, than just to
apply for any social media / digital agency role in which the
people don’t know anything about me, my skills or my interests
and will base my skills on an interview.
The graduate scheme roles I am thinking of applying for
are the ‘Communications Marketing Assistant’ and
‘Employability Project Officer’ as the person specification
seemed to cover a lot more of my skills than some of the
other roles.
I have also partaken in a lot of car parking security work for NTU,
and would potentially apply for a full-time role, but I would also
see if people needed help compiling video or photo content for
their social media platforms. In addition to having a full time job, I
would see if it was possible to continue liasing with staff, students
and the NTSU executive team to still raise my thoughts and ideas
for how they can make changes to the University.
Indeed & Reed To look for other potential jobs for after graduating
University, I decided to check out a variety of other
job searching websites to see if any new jobs have
been posted. I had email notifications on for several
months in second year to help with finding a
temporary placement and also help give me options
for jobs once I graduated from NTU.
Initially, I typed in ‘Media’ as the category and
‘United Kingdom’ as the location, but then decided
to narrow my search by selecting ‘Nottingham’ as my
location’ and ‘Content Creator/Social Media
Manager’ as the type of job.
One of the main positive aspects about both Indeed
and Reed is that you’re able to filter a number of
categories to find the most suitable jobs for you. I
have actually applied for over 20+ jobs on both of
these websites combined but when speaking with the
potential employer I didn’t have enough experience,
and my career preference has changed since I have
used these sites.
LinkedIn Jobs & Monster
Most recently I have been looking for job opportunities through the social
network platform LinkedIn. I have been actively using the site for the past 2 years
and have connected with over 5,000 relevant professionals/students/people.
LinkedIn is one of those social media platforms where you are able to search for
job opportunities and that’s something I have been keeping my eye on recently.
One of the negatives is that you aren’t able to have email notifications; (the
notifications will be through the app itself).
It’s very helpful as it shows a variety of jobs that are best suited yo you, according
to your profile. I have added a lot of content creation and social media experience
on my profile so that’s the type of job that will be recommended to me first. One
of the other great aspects of the job section is that you can see which of your
connections are already working for or have worked for that company. The
amount of people in the office, style of company and connections with that
particular job are also shown, which could hinder or help your decision of
whether to apply for or accept a job offer.
I also decided to update my profile on ‘Monster’, another job searching
website. The first thing that I did was upload my most recent CV, along
with as many of my achievements, skills and work experiences I have
along with some personal details and a picture of myself so people can
easily recognise me. I have currently got email notifications turned on
so that I’ll be notified of relevant jobs in Nottingham (or up North)...
I decided to use some other resources and websites to find some potential jobs that I would think
about applying to. I signed up to a website called ‘the muse’ as I hadn’t heard of it before until it was
mentioned in a lecture. It’s similar to sites like ‘Indeed’ and ‘Monster’ but shows more of a variety of
jobs that would be better suited for me, and a higher level job role which would be better suited to
the type of worker I am. I also linked the account with my LinkedIn so if people want to check the
experience I’ve got, they’re able to see it easily through the click of a few buttons.
When I began searching for
jobs in ‘Nottingham, U.K’,
there were little to no results,
but then I decided to expand
my search instead of just
selecting which job level or
size of the company I wanted
to work for, and was able to
get some more results.
Most of the jobs were
irrelevant to the industry I
want to go into, but still gave
me some insight for how the
jobs are advertised and the
skills needed for specific jobs.
Then I came across some
social media related jobs (not
in the U.K), but I wanted to
see how they were advertised.
The two social media jobs that I decided to look at were from a company called
‘duoLingo’ and ‘Addison Group’ which seemed to have similar requirements including
at least 2 years experience in a social media role, an interest in social media and ability
to multitask on a variety of tasks. When looking at/applying for jobs, I try to make a
mental checklist of how many things I am able to do or things that can relate to me,
and I seem to have covered a majority of the points in both of these jobs.
BBC Careers Hub I decided to also update my account on
the BBC Careers Hub. I thought the best
thing to do was to update my
information, skills and work/voluntary
experience to keep my job options open
for after University.
From this screenshot, you can see that I
have included my future aspirations that
include motivating and inspiring other
people (which is what the Employability
role at NTU offers as a graduate scheme).
In my personal statement, I copied what I
included as my LinkedIn bio but changed
the phrasing from ‘part time work’ to
‘seeking professional social
media/marketing work’, which is one
path of work that I would think about
pursuing.
Finally, I added my interests and hobbies
which include a variety of topics
including music, sports, social media,
content creation, meeting new people
and being involved in a variety of
projects among other things.
Setting up an RSS feed (or similar)
Analyse, List & Build your Network
One of the ways in which I was able to
complete work placements and projects was
through student email. I have email
notifications on for a variety of student related
emails; especially from my lecturers. Some of
the recent projects I have been lucky enough to
work on include;
-The Italian Cooking Demonstration (led by
Gianluca Fantoni, alongside Ella Farnsworth and
Maisie Hill)
-The European Creative Cities project (led by NTU
Global, Georgia Stone, Karen Randell and others,
alongside Indi Johnson, Olivia Dodgson and Thomas
Walmsley)
-A short talk about my experience with LinkedIn and
how I was able to gain more knowledge and
experience of the real life world.
The first ever project that I worked on at NTU, was a paid
video project which was a role that was advertised on both
Facebook and through student email. They were looking for a
student to create a short video for a themed night where
‘Hodor’ from Game of Thrones was going to be DJing for the
night.
I was given full credit and the video was shown on a variety
of Facebook pages. This will help me in future projects, as I
can speak about the opportunities I had, and that I am very
passionate about media based projects.
Other ways in which I was able to build my network was
by joining a variety of NTU societies including TrentTV,
Fly FM and Platform Magazine (the media societies)
along with ‘Blogging and Vlogging’ and ‘NTU Pride’
(where I became the social officer, and was in charge of
the social media channels, as well as updating group
chats with plans, team meetings and ways to improve the
society and welcome the new members.
In addition to this, I was also approached by the digital
marketing assistant who runs the NTU Instagram for a
‘social media takeover’ opportunity where I would
answer questions from both prospective students and
those already in NTU, for tips, advice, life hacks or just
information that they might want to know about
Nottingham.
Student
Email
NTU Instagram
Personal Email
NTSU Website
One of the main alumni contacts
that I stayed in regular contact
with is Abbie, a recent Fashion,
Marketing & Branding graduate.
She reached out to me on social
media for my first ever takeover
opportunity and actually
messaged me again letting me
know of another opportunity
that they wanted my help for. As
well as a ‘Q&A,’, they wanted me
to host a ‘Day in the life of a
student’ story via the NTU
Instagram account, and because
I already had a digital marketing
connection, it was a simple
process to get details and ideas
planned out through a quick
meeting.
Abbie admits that applying for a
Digital Marketing Assistant role
just seemed like a ‘natural career
progression’ for her, as it fell in
with her strengths and what she
enjoys doing.
Facebook is another social media platform that I use regularly to
connect and network with people all the time. I am in over 15
different groups which specialise on a variety of different topics.
Some of the groups are regarding job opportunities for
filmmakers, photographers and models (both in London and
Nottingham). I’m also in the private TrentTV and Fly FM groups
which both always post available opportunities and projects with
the roles available for ‘packages’ or shows. Other groups include
places I used to work or networking events I have been to.
FacebookPersonal Instagram
LinkedIn LinkedIn is probably where I do the most connecting and networking. I like to think of the app as a
‘professional version of Facebook’ but with a lot more capabilities. I have created both a blog post and
a radio show briefly speaking about some of my personal uses with LinkedIn and people I have
connected with. I have over 7,000 connections with people that I don’t necessarily know, but they fall
into at least one of the following categories;
1- A Sixth Form/College/University student. I believe connecting with other creative young minded
people is always a good thing to do. The people you will be competing against for jobs, but potentially
also collaborating to create unique and successful ideas/projects. I have personally connected with 429
NTU graduates or current students to this date.
2- Professionals already in the industry (such as working for large corporate companies or digital
agencies; including BBC, CapitalFM, Channel4, ITV, Studio Lambert, Sky Sports and many others) -
so they can see the new wave of talent soon to be graduating or leaving education, and they may want
to train somebody up from the bottom to the top.
3- Anyone with ‘media related’ tags or job titles; from filmmakers and photographers to graphic
designers, fashion photographers, sound engineers and influencers. Connecting with anyone in the
media industry is beneficial to have as a contact, as they may be helpful when completing jobs or
projects in the near future.
Blogging
Engage in some Networking
The first time where I took part in networking was while I was
a participant on ‘NCS’ (The National Citizen Service). This is
a programme for 16-17 year olds to go on a three week trip
away from home, developing skills, meeting other young
people and eventually creating a project to either raise
awareness, money or to promote a particular
cause/charity/organisation. Here are a variety of pictures I had
taken with some of the other young people I began
networking with! I have also included some pictures from our
practice and final pitch. Our project was created to raise
awareness of disability in sport and how there should be more
venues that have disabled access, or the ability to host events
specifically for disabled users.
I was also a member of the Royal Air Force as an ‘Air Cadet’. I was there for about 5-6
years and was able to network with a variety of people, including air cadets from
different ‘squadrons’/’centres’ (each squadron/centre is in a different area and they
have their allocated number. I was part of 85, which was the Winchmore Hill branch,
and my secondary school (Highlands School)’s number was 2374). Each squadron is
also split into headquarters and detached flight, depending on which location they
were able to get to and which activities they wanted to complete that week.
Here’s a collage of images that I collected over the years of working
at ‘JLGB’ (the Jewish Lads and Girls Brigade). My main role was
working in the office completing administrative roles and tasks
relating to the DofE Award. I was able to therefore network with all
of the participants working towards their Bronze, Silver and Gold
awards as I personally taught them a variety of the sessions they
needed to know.
I was also one of the main points of contact for when the expeditions
were being organised and generally had parents and young people
phoning the office / contacting me on my work email to discuss
timings and location for where to drop off the participants.
Along with the people I met at the office and the young people that I gave sessions to, I
also tried to network with as many of the special guests, performers and entertainers.
Above are some of the business cards that I gathered along with a picture of ‘Taylor Swift’.
One of the other events I was invited to was the #EvolveCelebration awards ceremony which celebrated all
of the young people who had given up their personal time to volunteer at least 25 hours to one more
organisations or charities. Some of the performers included Sacha Johnson; magician, (another staff member
and volunteer for JLGB), Ashley James (a radio presenter) and Craig David (Singer and performer)
As part of my role at JLGB, I was also sent on a variety
of the annual camps (Summer, between July and
August and Winter, over the Christmas holidays and
new year). Some of the performers that I met at this
event included Michael Rice (who won ‘All Together
Now’ back in 2018) and Luena Martinez who got to the
6 chair challenge on The X Factor in both 2016 as a
solo artist, and in 2019 as part of ‘X Factor: The Band’.
Since meeting her at the camp several years ago, we
have been speaking consistently on social media and
are planning on some creative projects in the near
future! We’ve only met each other twice but we both
have some mutual connections which doesn’t only
bring the two of us closer together, but allows us to
make new connections.
One of the other job roles
which made it possible for
me to network with new
people was helping out on
JLGB’s NCS programme.
A 3 week programme
where 16-17 year olds are
given the opportunity to
meet new people, make
friends, build bonds and
give something back to
the community using their
creativity, skills and
knowledge.
The images above are from the final evening spent with my work colleagues.
We all went out to a bar and a nightclub and I was introduced to some of their
media/creative friends as they knew I was due to be going to University (which
is the only reason I didn’t continue working there). I am still in communication
with some of the new people I became friends with and have some projects
planned for the near future once I have graduated and got myself a full time
Another event that gave me the opportunity to network with new people was
at my Gold Duke of Edinburgh ceremony which was held in February 2020 at
the St James’ Palace. I went to the venue with my Auntie and bumped into
several of my old work friends (from JLGB) so instantly began catching up,
speaking with and discussing what we had been upto since we last saw each
other. When heading into the building we were also told to stand in a ‘horse
shoe’ shape and I was standing next to a few guys I had never met before and
began talking to them. I made a list of the people I had been speaking to and
told them to contact me if they wanted to plan some events/activities or hang
out as I have a very busy schedule and have to prioritise the spare time that I
do have on tasks and activities that would be beneficial for me.
In terms of networking, I reached out to a few companies to explain who
I am, my interests and the fact that I have a lot of skills (or skills that I
am continuing to develop), to help build rapport and show initiative.
One of the people I emailed was the LTA; (‘Lawn Tennis Association’) as
I used to play tennis competitively, and offered my services of helping
out with any video/photography or social media work.
‘Social in the City’ previously known as ‘Summer in the City’ is primarily a YouTube convention
where content creators could come together and share experiences/speaking about creating
digital content; (this includes famous/popular YouTubers or people that owned their own
YouTube channels). There were also scheduled tasks with different panels of people speaking
about an aspect of the digital world.
For example: There was an all female panel discussing ‘Female comedians on YouTube’ and how
the stereotypes say that women can’t be funny. I actually began networking with some video
creators and we are planning to hopefully collaborate in the near future.
I have also attended a variety of networking events in London, including ‘LGBT
Leaders’ back in 2018 where people were discussing the importance of LGBTQ+
inclusivity in jobs and that there needs to be more showcasing of our talents. Some of
the sessions spoke about direct political and controversial issues, whilst others covered
a variety of different skills needed. This included social media developments/growth,
the ability to speak up about certain topics from previous experiences and also for
people in all communities to speak up for things they believe in.
I also visited ‘The Media
Production Show’ in
London back in 2019
where I was able to speak
to a variety of
media/creative people
including those who had
their own businesses,
large audiences on social
media or were part of
discussions or panels.
Another networking event I went to was called ‘Desire, Love, Identity’ where two
female authors wanted to get stories from a variety of LGBTQ+ people living in
Nottingham; including students, people who have either grown up here/moved here
or those who have a connection with the city.
There were several meetings every week discussing the project and how they wanted
our work to be presented in the final book. We were also given the opportunity to
mingle and chat with the other people who were creating stories for the project, and
one of the people taking part was an alumni student Rebecca Morris-Buck. We
initially began talking as I recognised her from a previous session, and she has been
looking for opportunities I may be interested in to signpost me in the right direction.
Other connections I have made over the years, are through different groups
and institutions I have been a part of. One of my closest friends from
childhood and somebody I used to go to school with; Daisy Maskell is now
one of the two morning presenters on KISS FM alongside Tom Green. Model
and actress Natasha Lawer, is somebody I met through a group of creative
people in Nottingham called ‘Nottingham Pixels and Poses’ previously known
as the ‘Nottingham Creatives’. Nikki Lilly is a mutual connection as both her
older brother and sister went to my primary and secondary school. I only
discovered Nikki when attending YouTube conventions and social media
events where she gained a large audience of fans - and speaks openly about
how people with body malfunctions can still do ordinary tasks and that being
different isn’t a bad thing. She has over 1 million YouTube subscribers and has
most recently won Great British Bake Off (the children’s version).
Facebook has been one of the best platforms that I have
used in order to network with new people. One of the best
examples is the ‘Nottingham Pixels & Poses’ group
(previously known as the ‘Nottingham Creatives’; who I
met back in 2017 when I was searching for creative people
in Nottingham. I joined the group and went to the first
meet-up alone, and began making connections, taking
photos and also having photos being taken of me. Over
time I have definitely grown confidence and I am regularly
connecting and networking with people in the group.
Here is some of
my photography
taken at a meet-
up in 2018/2019
along with
photos that were
taken of me at
the first meet-up
I attended, from
back in
September of
2017.
The majority of the posts
on the page are of
models and
photographers
showcasing their work
and offering
collaborations away from
the meet-ups, and that’s
where most of the
networking happens as
people are usually tagged
in posts or people will
This is an example of a post by a
model who is showcasing some of
her previous work. I don’t know
her, but I did comment saying
how I liked the images and would
be up for shooting.
As the social secretary of
‘NTU Pride’, my main role
was to socialise and network
with as many of the new
members as possible. One of
my other roles was planning
content in both photo and
video form to upload to the
NTU Pride social media
accounts (including Twitter
and Instagram).
Here are some other images that I took during an event
which was hosted by the sports club Fencing, when they
held a taster session for NTU Pride back in 2019.
The rest of the caption reads;
‘He then went on to discuss how he is using these experiences to his
advantage by staying active on LinkedIn to help reach more
employers.
There are so many opportunities university offers to you. Just
remember to stay focused and keep your engagement high and I
promise good opportunities will come.
Remember to always use the facilities NTU have available to help you,
from tech support to library or careers support’.
I gave a short talk to a class of second year students about
‘LinkedIn’, and the benefits of using the social media platform. I
explained my personal uses of the app, the main benefits and how
else you can make sure that you make the most of your time at
University, other than just completing a degree. I managed to ask
one of the members of staff to film my speech so that I could
upload it to social media as well as storing it and adding it to my
portfolio.
The Instagram profile ‘@ntumediacourse’ was a project that myself and Indigo
Johnson (a media course representative) decided to set up, to help promote
student work, events that students can part in, and general University tips and
tricks in a variety of formats including video/photo and written.
Most recently I went to a networking event in Nottingham about jobs in the future after University and the different ways in
which you can get into a successful job role. In the image on the left you can see the schedule of talks that were happening
during the day from 2:45 pm until 6pm.
These were the three talks that I decided to go to…
1. ‘Be Your Own Boss: The Hive’ which helped people think about whether they wanted to go into a freelance job and
work for themselves. ‘The Hive’ is part of the University that can help build your business with you, and they will
continue to support you upto three years after you’ve graduated so it was very helpful. The screenshots on the left were
from the talk. We were asked to write one thing we wanted to get out of the session to which I answered with
‘Understand the different ways to have a business and ways to approach it’ - which was quite vague, but I was hoping
to work freelance part time or do ‘one off’ paid jobs, but primarily have a full time job which brings in regular money.
2. ‘Bright Networking’ was the second talk that I went to, ran by Jake Schlogger and Akhil Hunte (a recent Law
Graduate from NTU) about how to use social media to network effectively, and actually utilise the connections you
make, rather than just adding random people and never speaking to them. I am already very active on a lot of social
media platforms including LinkedIn, so found this talk very helpful.
3. ‘Pitch Yourself’ was the final talk that I decided to go to, ran by Becci Hubbard. This talk was simply to talk about how you sell yourself through your documents (including your CV
and cover letter if it’s necessary), and if you were to speak about yourself, what would you focus on.
‘Future You Careers Conference’ 2020
Another way that I began networking with people was through the use of social
media interactions. I am very active on a lot of social media accounts and
regularly share images, videos, motivational quotes on my channels for people to
see publicly. I also like to share content that other people share to their own
accounts so it shows I am supporting their social media journey. On LinkedIn, I
usually try and respond to relevant questions that I feel as if I can give an
opinion/viewpoint on based on my current experiences with the topic. From this
screenshot, the topic of discussion in question was regarding public speaking,
and Quentin Allums, a TED Speaker, CEO and Podcaster admitted that he
found it difficult to speak publicly and preferred speaking about topics that he
had an interest in, rather than being forced to speak about issues that didn’t
relate to him.
I decided to reply and include a bit of my personal story and the fact that I am
also not a fan of social media, but over the years of practice I have learned to not
care what other people think about me. I expressed my opinions on how public
speaking is an important skill, and that there are a variety of ways in which you
can grow confidence. This type of communicating allows users on a particular
platform to see that you are a real human and are able to communicate and give
your own viewpoint in discussions, than just being somebody who connects with
random people without any engagement/interest in their work.
Another networking event I went to
was in celebration of International
Women’s Day! I was assigned a
table number and was able to meet
a variety of new faces (including
first and second year students,
along with other members of staff
from the NTU Employability team)
and it was good to share opinions
and views on some of the barriers
faced in the workplace.
I also went to a panel called ‘Succeeding Against Adversity’ which was hosted by NTU’s society ‘The
New Black’ society who want to raise awareness of the problems with being part of the B & ME
community, but showcasing some of the amazing talent that these individuals have, fighting all the
negative/racist stereotypes. On the panel was Akil Hunte, a recent Law graduate from NTU and Joshua
Whitehead, the President of FFC (Funky Fresh Collective; a dance society at NTU for anyone and
everyone to join; no matter how skilled or unskilled they are at dancing. It’s a way to connect with like
minded people and make friends for life.
As a CERT student mentor I am always networking and connecting with new students and members of
staff. As you can see above in the screenshots, I was selected as ‘Mentor of the Month’ in February 2020,
and was also featured in a promotional video to showcase the role of being a student mentor. I have
definitely grown a lot of confidence since being a student mentor as I have been able to share my
experiences with other students without feeling that I am being judged/watched by other students or
As a UniBuddy, my job would entail networking with a variety of different prospective students who just
wanted to find out more information about NTU or Nottingham life. I joined a 1-2 hour video call to
discuss how the app would be working and what resources are available to us! I have highlighted the
questions/comments I made during the call in red. After the video call, we decided to create a little
Facebook group chat to keep up to date with each-other. This was a way to signpost prospective students
to other University ambassadors. We were also told about a variety of things we should and shouldn’t do
on the app (such as not to share personal information, but to give clear and concise opinions and views).
Elevator Pitch
What is an elevator pitch?
In short, it is a short paragraph or summary to describe you as a person, including aspects such as your personal life,
your background and your future goals. It can be asked of you at anytime by anyone, especially employers and/or
colleagues. The four main questions that an elevator pitch should include is Who you are, What you do, Why you
are unique and Your goals and ambitions.
In my elevator pitch I made sure to include a variety of different experiences and skills to help sell myself in the best
way possible. I began with a truthful statement saying that a lot of students and graduates are quite closed minded, but
that I am constantly learning new things especially with my skills in digital media, social media and content creation.
This statement most definitely sets me apart from other students because it means I am not restricting myself to any
opportunities or allowing barriers to stop me from succeeding.
I don’t usually like to label myself but in this instance I called myself a ‘creative freelancer’ but I probably won’t stick
with that name for my whole life. In this little paragraph I included an example of how I represented by University on a
trip to Germany and briefly explained what the project was. This was an opportunity that I was selected for due to my
hard work earlier in the year and my engagement throughout the course.
For the third paragraph, I decided to tailor the elevator pitch by making it more personal and explaining that I have
been developing my personal brand for over three years and that creating my own content is something I have been
doing for a young age. I also listed a variety of aspects of why creating content would be beneficial for me; (and it
includes being able to create my own content with no limits, connect with other young creative minds, both online and
offline, and eventually, if I get into a social media job role, I would be getting paid to do what I enjoy on a daily basis,
and prove the people wrong who once doubted my abilities.
In the final paragraph, I explain what my goals are and my future goals in terms of a job. I also said that I would love a
job that would allow me to travel, creative original content and give me the opportunity/platform to write a book,
album or host an event to inspire others. My elevator pitch is probably very different to a lot of other students, but
that’s why I wanted to write what I wanted to write.
From looking at other examples online of Elevator Pitches, I feel that mine is slightly too long, but depending on the
employer / person who asks me, I will focus on different parts of the pitch. In total my pitch is 250 words (which is only
about 100 over the recommended word count), but like with social media, I will be constantly chopping and changing
my elevator pitch and there will be some parts I want to highlight over, and others I will want to elaborate on.
Business Card
What is a business card?
A business card is used to promote yourself and your services. I have had one business card in
the past which showed the usernames for my YouTube channel, Instagram and Twitter, but
didn’t include any of my personal skills or strengths. The business card also has a variety of
images with some emojis, which doesn’t look that professional, so I decided to make a more
professional looking one, with better quality images, and updated logos and usernames for my
social media channels. I have also listed a variety of my skills and strengths including
Photography, Videography, Modelling, Presenting, Podcasting, Content Creating,
Singing/Songwriting, Mentoring and the ability to give University Advice.
Creates a first and long lasting impression:
One of the biggest benefits of using business cards is that they can create a great first impression and saves you having to
explain your interests/hobbies and skills as they are written on a business card, with social media links for people to check
out the content you produce anyways. One positive aspect of using business cards is that it can engage people into a
conversation and be a good way of networking with new people. By giving somebody a physical copy of your business card
rather than just telling somebody your name, is that they will have a tangible item which would hopefully remind them to
contact you.
Cheap to design and create:
I’ve only had a business card for the last 3-4
years, as before I started University, they weren’t
needed. There are so many cheap websites
including ‘VistaPrint’, ‘Moo’ and ‘Canva’ where
there are so many different design options, and
the ability to use different font styles, colours,
alignments as well the option to add your own
images and logos! I have used VistaPrint which is
around £10 for 250 business cards, and you can
pay slightly extra money to have them glossy
(rather than matte).
Quick introductions
Business cards are very handing,
especially for networking events
because if you are trying to speak
to a lot of people in a short
amount of time, you can quickly
introduce yourself, hand
somebody a business card and let
them check your social media
platforms in their own time. It
helps to give a lot of information
in a short amount of space, and
can also show off your creative
style. Some people prefer busier
business cards, others prefer a
simple style, so having a chosen
‘aesthetic’ is important, and could
also be used as a conversation
starter to explain what you do
and what your skills, strengths
and hobbies are.
I joined Thomas Walmsley on a
Facebook livestream to discuss how we
were going to edit our Germany footage
from when we completed the NTU
Global trip to Karlsruhe, Germany, and
he gave me a shout out by holding up
my business card and showing his
audience. Since then I have created a
new business card and changed my
branding, but I did get a few people
reach out to me and ask me what
Referees
Who should you ask to be your referee?
(1) Academic. Degree or personal tutor who has taught you and knows you well
(2) An employer from work experience or paid work. Somebody that has supervised you in sports for etc
(3) Somebody that can give a different perspective (a social character for example)
How to ask for a reference? (Things to keep in mind)
Explain fully and concisely what it is you are applying for and why
Don’t imply that this referee is the only referee or last choice
Don’t send a ‘grape shot’ email
Make sure to make it a personal request
Give details about what and why
Give a time scale
Don’t assume that a reference is ‘yours by right’ (e.g University references)
Don’t pressurise for an immediate answer such as asking for a reply ‘as soon as possible’
Observe email etiquette
Address appropriately through emails and avoid ‘Hey’ and emoticons
Use full sentences/check spelling/grammar
Don’t assume they’ll know or remember who you are/explain who you are and how they know you
Avoid being over familiar or too casual
Avoid being rushed in contacting your potential referees
Be positive and honest about your strengths and weaknesses
When thinking about potential referees, I initially thought back to primary and secondary school, as there were a lot
of teachers who saw something in me from a very young age and I wanted to see if they would have given me a
reference. Since being at University, I have taken part in a variety of placements, projects and work experiences (both
paid and unpaid) and decided that the majority of my referees would be from University. I decided to split my referees
into different sub categories of where/how I know them and for which job applications they would be relevant for me.
Sub Categories:
NTU Media & Employability: Matt Kerry, Georgia Stone, Laura Moody, Abbie Nicholson, Sebastian Mind
Placements/Other NTU related: Assim Ishaque, Kev Theaker, Gianluca Fantoni, Corie Slaney, Maxine Spry
Music: Gareth Siggins, Hollie Shepherd
Secondary School: Felicity Clarke, Jamie Martin
Primary School: Patricia Wood, Alison Sawkins, Hayley Kirkpatrick
NCS: Martin Skelton, Neil Martin, Ellie Pendred, Daniel Lever, Gia Nathan
Thinking of people to ask
For the next activity I had to
choose 10 important
characteristics that would be
appropriate for the type of job I
want to apply for. Below is my
personal rating for each of them
and why there are beneficial.
1 - ‘Evidence of taking responsibility’. I feel that taking responsibility is one of the 10 important characteristics for any role,
as you shouldn’t have to be watched/observed every step of the day. As an employer you will have to deal with a variety of
tasks that will be given to you, and it’s your personal responsibility to make sure that they are completed. If you need help,
of course assistance will be available. Excellent
2 - ‘Is approachable’. Being approachable in a job role is important otherwise you will not progress if you’re working alone
all the time. For an employability role, being approachable is key as you’ll need to be speaking to students on a daily basis.
Exceptional
3 - ‘Is a good listener’. In jobs, being a good speaker is just as important as being a good listener. Being able to respond
effectively to people’s questions/queries or asking questions back to somebody, shows that you understand and care about
them as an individual. Excellent
4 - ‘Evidence of reliability’. Being reliable is similar to taking responsibility in the fact that you are being trusted to take
certain actions/give advice, and how trustworthy the information is that you are giving to people. Excellent
5 - ‘Organisation and Motivation’. These are both very important skills because it means that you are able to organise the
varied tasks you are working on and prioritise effectively. Being motivated ensures that you don’t lose passion to help
people. Excellent
6 - ‘Subject knowledge’. Having an understanding about the sector you’re working in is very important, as people are
relying on you to utilise your skills effectively. For a role giving advice to students, you will have already gone through the
process and therefore be eligible to give advice compared to somebody who hasn’t gone through the University process.
Excellent
7 - ‘Leadership’. Having good qualities as a leader will give people more confidence in you as an individual. Proving you
can lead a team effectively or take a lead on tasks shows that you are able to give your opinions and views effectively,
rather than letting somebody else take control. Excellent
8 - ‘Versatility, Flexibility and Multitasking’. These three skills are very important in the workplace as being able to work
on a variety of different objectives at the same time is just what a full time job will test you to do. In addition to this,
having a variety of flexible jobs means that you are able to complete tasks when needed, but sometimes dismiss jobs that
aren’t going to be helpful anymore. Excellent
9 - ‘Logical’. Having a specific way of completing a task/job/objective is important, because then it means you don’t have to teach yourself the same thing.
Sometimes it is important to try new ways of approaching a task because it means you have a variety of methods to complete the same task. Excellent
10 - ‘Present ideas clearly’. Showing that you are able to have ideas and be able to explain them clearly is very important as it means people don’t have
to think about what your idea is. It also means that action can be taken quicker to either accept or dismiss of that idea. Excellent
Mock Email for reference request
In terms of referees, we had to draft out a message that we would send to a potential person that we would ask to be our reference. For me, this was very difficult as I
am planning on going into a creative role and wouldn’t necessarily need to change the way in which I speak, as a casual ‘Hello’ or ‘Hi, how are you’ is generally a
suitable enough emailm starter. For a more professional employer such as Nottingham Trent University, I would begin my email along the lines of ‘Hope, you’re well’,
‘Hope this email reaches you easily’ or ‘Hope you’re having a good week’ to show that you care about the other person, rather than going straight in with the question
of whether this person can be your reference.
After the few introduction sentences of how the referee knows me and the placements/job we worked on together, I would go on to speak about the qualities and
skills needed for the role I was applying for. In addition to this I would speak about the potential things I have achieved both academically and during my time as a
student, along with relevant projects completed outside of education. Other information I could include would be my updated CV, a potential showreel or portfolio of
work and my LinkedIn profile so my employer can see all of the work experience and placements that I have completed.
‘Dear’ is always
better than ‘Hi’ if
applying for a more
academic/business
related role
‘Suitable subject line’
so the recipient
knows what your
email is about
Think about using the ‘BCC
function’ to send a copy of
the email to a staff member
of the employability team
or somebody you trust, so
they can give you advice for
the next time you send an
email
Show that you
‘care about your
potential referee’
‘Speak about specific
work/projects’ you
have worked on to
make the email more
personal
‘Explain what you are
applying for’ and why
their reference is
beneficial/relevant
‘Include qualities’
needed for the job
and evidence of
‘my own skills’
‘Include academic and non
academic work’ to show
that you’re proactive both
in and out of education
Identify your key strengths and
where you want to improve so
that you can see progress in your
work/development as a person
Think about potentially adding extra details/documents/files
such as a CV, cover letter, relevant portfolios/blogs/websites
and a link to professional networks such as LinkedIn
For the ‘Reference Development Form’ I decided to write myself a reference. I decided to try and focus on some of the achievements I have that would be
different from other people in my class. This included things such as being a CERT student mentor, Student ambassador for example. I decided to answer
the questions in note form and pick a few specific things to have in the reference and use the Sample References Pack for inspiration of how to write one
properly. The role which I was getting a reference for, would be one of the graduate jobs (I didn’t want to be specific because the requirements for all of
them are very different so I wanted to be quite vague with the reference, and tailor it down once I chose a specific graduate scheme to apply for.
Mock Interview
In terms of interview preparation, I have only ever had two interviews and I didn’t need to prepare anything
beforehand. As a University graduate, even if applying for a job at the University, employers will expect people to
be prepared for the interview. Some tips that I have learnt over time were as follows:
-Turn up at least 10 to 15 minutes earlier than appointment so that you can compose yourself
-Avoid interviews that are online as there’s not an opportunity to be 100% focused
-Smart/casual clothes depending on the job you are applying for
-Take part in interview practice with a friend, teacher, family member (somebody that can give you constructive
feedback)
Other things to think about:
-Using the STARR Method (Situation, Task, Action, Results, Reflection when talking about projects you have
worked on)
-Practice ‘hypothetical’ or ‘What would you do if…’ questions
-Think about your weaknesses and how you can address or overcome them
Mock interview
feedback from
Stephanie Genz
& Julia Bristow
Mock Interview Reflection:
When looking at the comments on the mock interview, most of the feedback that I got was positive. It was clear
that I was very interested in the employability job as I expressed how I was thinking of adapting to a different
career. I explained that I was happy to speak to anyone and pass on my advice to the younger students who could
benefit from my knowledge based on my experience as a University student. I was told to go into detail about
what specific advice I would be giving (such as writing CV’s, how to find placements, helping yourself stand out
from the crowd from the other students).
Both Stephanie Genz and Julia Bristow told me that I sounded very passionate and enthusiastic but
recommended me to speak about some more specific examples of what work I have completed to help me stand
out from other candidates for this particular role. I was told to focus on things that other people wouldn’t
necessarily have, such as being a student ambassador, working on a variety of paid and unpaid projects for the
University and the variety of work experiences I undertook both inside and outside of University.
For my next interview, I need to focus on using more detailed/sophisticated language as well as explaining more
of the specific things that I have done than just generally saying that ‘I have achieved a lot of things’.
Career Coaching - Elizabeth Neathey
After my mock interview with Stephanie and Julia, I went to see
Elizabeth Neathey a mentor and coach about various options
regarding my job career path. I initially explained that I wanted to
go into a media based role, and during my time at University, the
‘media side’ has began fading away. I explained that I had some
previous experience in a social media/marketing role for just under
three years and that could also be a potential role to move forward
with. My main aim in life is to help people, but specifically based
on the positive experiences I have had at University, I wanted to
help the younger students who are going through the same process
I am about to finish. Elizabeth maden some notes about things that
I could start thinking about or looking into to help decide what
jobs to consider, but recommended that I do keep my options open
and say yes to any opportunity that comes my way.
-Arrange more practice of interviewing
(including video interviews)
-Mock assessment centres
-Psychometric tests
-ntc.ac.uk/emponline
Interview follow up exercises
In terms of follow up exercises, I made a note to make sure that I try and complete some
more practice interviews, whether that be in real life (at the mock assessment centres), or
online through either a video call/phone call. I am not planning on arranging any
interviews at the moment as completing my University work is my main focus but it is
definitely something I will continue doing in my spare time and even once I have
graduated. I have only ever had 2-3 professional interviews for when applying for jobs, so
when I was in the mock interview with Stephanie and Julia, I didn’t really have many of
the answers to my questions prepared as I am the sort of person who likes to speak
openly without sticking to a set list of points. Over the years, from my first interview
(which was back during sixth form), to now, whilst I’m in my final year of my degree, I
have not only grown in confidence, but have also gained a lot more experience than
before I came to University so I feel naturally a lot more confident.
The first test psychometric test that I decided to complete was called ‘Situational Judgement
Test 1’ which is a test with 16 questions. In each question, you’re given a scenario, a
company/business and a potential problem that they are facing, and you have to decide which of
the answer choices are the best ways to solve the issue down to the worst way to solve the issue.
The questions get more difficult as they progress forward, which is why I only scored 30/52
points. I also didn’t pay attention to the company changing for each question, and instead I
answered the questions as if they were all speaking about the same company so I need to make
sure I read the questions properly next time I complete this test.
I also completed the test is a very quick time, spending averagely 48 seconds per question
(which is too fast, when the actual test has a limit of 1 hour). Next time I complete either this
test or another one, I will make sure I read the initial instructions and that I read the questions
clearly so that I can aim for full marks/100%.
Online Portfolio
Completed a ‘Digital Footprint search’ to scan the Internet for any information about me. There is nothing that
brings a negative or bad name for myself, and most of the results that come up after searching my name include my
LinkedIn and SlideShare accounts, my online website and the celebrity ‘Brandon Boyd’ who is part of a rock band.
When searching for
both my first name
and surname, along
with my name and
my University, there
are different links
that pop up, including
my interview with
NTU, the trip I was a
part of and my
professional website.
I am active on over 5+ social
media platforms including
Facebook, Twitter,
Instagram, Snapchat,
Whatsapp, YouTube,
LinkedIn among others.
Along with my social media platforms, I also have an active website
and blog which I try to update regularly. On my page I have links to
my social media accounts including Twitter, Instagram, YouTube
and LinkedIn so that people can look at my content on multiple
platforms if they have a preference themselves. On the right hand
side of the screen I also have my recent tweets and retweets along
with some of my recent Instagram pictures to show that I am active
on social media and post a variety of different content.
On my website, I have three main sections called ‘Who
Am I?’, ‘NTU’ and ‘Original Songs’ where I post relevant
images, videos and work under each of the sub
categories, to show that I am a ‘jack of all trades’ and
could work in a multi faceted job which can come with a
variety of different job roles and tasks on a daily basis.
The final page on my website is a link
to my blog page. I don’t have a lot of
content on my blog, but I have
already shared a variety of my work
including photography, videography,
placements and several blog posts
about different television shows (such
as ‘The Circle’ and ‘Love Island UK’).
I’ll be using my blog to write about
topics I feel passionately about or
start conversations with people.
My Social Media Accounts
I currently have 27 social media related applications that I use to enhance my
social media presence. Some of them aren’t social media platforms, but just
help to create or modify content; (so they will have a red sign through them)Facebook: Main use is
to communicate with
NTU students and
my media
coursemates in
particular. I have
recently been adding
my work to a
Facebook page that I
created after my
brand name
‘IsThatBrandon’. It’s a
very essential tool for
furthering my brand
and gaining a bigger
audience
Twitter: Mainly for connecting with
celebrities/influencers and other
creative people who may not have
any other social media platforms.
Showcasing my content, including
YouTube videos, modelling shots
and photography. My ‘online
persona’ has helped me reach nearly
7,000 followers on the platform and
noticed by a few highly popular
people in professional industries.
Instagram: Mainly for me to share photoshoot
images/places and events I have been to. I have
10+ different accounts specific to a particular type
of content. My pages are dedicated to things
including photography, modelling, promoting
other accounts, ‘spam’, my podcast (which has
currently not been added to since September
2019 and my main account which has helped me
reach nearly 4,000 followers. (Over 300+ active
users who watch my daily updates via my story)
Snapchat: This is one of the
underrated apps that is actually
very helpful when trying to
increase your audience on social
media and get more people to see
your content. You are able to add
links straight to your posts so
people can swipe up and see the
content you are producing. This
can include content such as
YouTube videos, social media
accounts or anything else with a
correct URL. My aim when using
Snapchat is to check all of the
trending stories/news as well as
the people I have as friends, and
create content based on
something that’s being spoken
about in/on the media. I am also
in a variety of group chats where I
will sometimes share my content
to a more specific group of people
so I can get feedback on the work
I have produced.
Whatsapp: This is a very helpful app when sharing
content quickly, and the app is very effective. I
primarily use Whatsapp for business messages and
arranging meetings with people unrelated to University
so that I can separate my social and business life from
each other. Most of my NTU contacts are either on
Whatsapp or LinkedIn and most of my social contacts
or friends are on Facebook Messenger, Snapchat or
Instagram. A massive positive aspect about Whatsapp is
that your chats are backed up constantly and you’re
able to save videos and images straight from the chat
(compared to Instagram for example where you are
able to save images but the videos don’t save to your
camera roll and you can’t forward them on.
Skype: I have several business contacts on
Skype who don’t use the standard social
media networks and keep their online
profile/portfolio to a minimum. Skype is also
very helpful when trying to schedule video
calls or audio calls as the service is free, quite
effective in terms of speed, and keeping
details of the calls that you have. During the
calls you are also able to take screenshots or
screen record straight from the app if you
want to keep evidence/proof that the
communication between yourself and
somebody else happened. In addition to this,
you’re able to have 4+ people on a call at the
same time, so this is very effective for remote
group meetings if not everybody in the team
is able to meet at a certain location.
Messenger: The chatting service provided by
Facebook. I use messenger mainly to speak to my
friends, colleagues and not necessarily
business/professional people. I am also in a variety of
group chats for a variety of different projects
(including TrentTV for filming opportunities,
Platform Magazine for writing blog posts and LGBT
Leaders which was an event I attended two years ago,
and is constantly being updated with future events,
networking opportunities and opportunities. I am
also in a group chat with my NTU Media
coursemates which I tend to be active in when there
is a University discussion on a particular issue. The
group chats have most certainly helped with my
online portfolio as I am connecting and networking
regularly with people, showing that I am a good
communicator and have the ability to deal with
problems using social media.
LinkedIn: I like to think of LinkedIn as the
‘professional alternative’ to Facebook. I
share my work placements, opportunities
and any projects that I have worked on in
the variety of roles I am capable of
achieving (including photographer,
videographer and most recently social
media manager/digital ambassador). I also
like to check regularly for any jobs that are
available and continue to connect with
undergraduate University students and
above, professionals already in the
media/creative media/social media industry
and any NTU students and staff that could
be beneficial for my success in the future. I
also connect with those people that I could
help in the future for when they are
applying for specific jobs.
Tinder: Although Tinder is
primarily a dating app to find
boyfriends/girlfriends or a
future partner, I have decided
to utilise the app in a different
way. My aim is to try and
connect with people interested
in creative subjects such as
photography, modelling, art,
graphic design, videography for
example and work
collaboratively with them on
future projects (both voluntary
and paid, depending on the
person and the project). I feel
that this is a better way to make
use of the platform as you can
still connect with like minded
individuals, you just have to
hope that they match you and
find you interesting based on
your short bio.
TikTok: I’ve only been using this 6-second video app for about a year, browsing the content that
does well and looking at the biggest creators on the platform for inspiration in my creative journey.
More recently I have began using the platform to showcase my photography and modelling work,
along with trying to keep a positive online persona and creative ‘relevant’ content. So far I have
gained 500+ likes on the posts I have uploaded, and this is a platform that I am going to continue
posting on, taking part in trends/connecting with new people and building my online platform.
Byte: This app has only recently gone live in 2020, and it’s
similar to Tik Tok/Musical.ly where you are able to make 6
second videos (and I haven’t seen any benefits of having the app
as their are no analytics/statistics showing the amount of
followers/likes etc, but I will looking into this over the coming
months and seeing other people’s opinions).
Discord: A social media platform
mainly used by gamers/streamers
online, but an app becoming more
popular among all generations of
people due to its simplicity and
accessibility. The app allows you to
create a ‘server’, add participants,
and create sub sections/categories
within different chats. For example,
one of the servers I am on is for the
social media app ‘Rizzle’, and there’s
separate chats for being to post
anything relating to ‘Social Media
Promotions’, ‘Memes’, ‘Suggestions
for updates on the app’ among
others. This makes it a lot easier for
people to find what they want and
ask questions, as there’s not just one
massive chat with constant traffic of
data and information.
Rizzle: A social media platform previously called ‘Rumbl’
allowing you to create videos upto 60 seconds long answering
prompts suggested by other users, the app themselves or other
well known companies/media forms (such as The Sun
magazine, BBC and international sources for example).
Similarly to YouTube where you have ONE channel and
different types of videos in playlists, on this platform you do the
same thing. You can create channels titled with whatever you
are interested/passionate about, creating and answering
prompts relating to that channel. If you create at least 30 videos
a month, your channel becomes ‘premium’ and then you begin
getting paid to speak about what you enjoy. I have networked
with a variety of people on this app and have over 4 million
total views and 3.5k followers on the app.
UniBuddy: I haven’t actually began using this app yet, but I will
undertaking a paid role replying to student’s questions and queries via
the app. The aim is for answers to be more relatable for current
students at NTU, along with helping prospective students answer any
questions that they may not have been given the information about
elsewhere. In terms of my online portfolio, it will be an amazing way
to build bonds and connections with other students, potentially delve
into the courses that they do, where they go for support and finding
the right career for them. In addition to this, I would be constantly
searching and scouting people for collaborations if they are necessary
and suitable for the project either I am/they are working on at the
time of answering their questions.
Creating an additional portfolio
When thinking about creating an additional portfolio, I thought it would be more
sensible to use the website I already had and make that one even better than to
begin again from scratch. I am always updating my website so I thought I would
take a look at what it looks like now before I start making all of the new additions.
On my website at the moment, I have a simple layout design, and only three main
pages. ‘Who Am I’ has a drop down of the varied media forms that I enjoy creating.
‘NTU’ is simply a tab of what I have completed at NTU, both in work and through
societies, and I have also included ‘features’, whether that be in student magazines,
on the website etc. The final page is the blog page, which takes you to an external
website called ‘Sharing Thoughts’ my blog site created on WIX.
Screenshots of the updated portfolio
Link to my online
portfolio:
https://isthatbrandon.wordpres
s.com/
Here are some examples of blog posts
that I created speaking about a few of
my opportunities at NTU. (Featured
in the screenshot is ‘UniBuddy
Ambassador’ and ‘CERT Student
Mentor of the Month of February)
Andrew Griffin - Portfolio Evaluation
(Home Page / About / Profile)
Andrew Griffin - Portfolio Evaluation
(Curriculum Vitae)
Andrew Griffin - Portfolio Evaluation
(Work Experience / Examples)
Andrew Griffin - Portfolio Evaluation
(Contact / Testimonials)
Andrew Griffin - Portfolio Evaluation
(Final Evaluation)
Set some Career Goals
One of the questions I am always asked is ‘What’s your goal for the future’, or ‘What’s your dream job’, and I
couldn’t give you specific answers, so my career goals are more personal than general.
Short term goals (in the first 6 months after graduating):
-Connect with over 10,000 people on LinkedIn to ensure that I am widening my network outside of University connections
-Continue updating and regularly posting content on my personal social media accounts; including photography, modelling shots, videos I have
worked on, YouTube content, and blog posts on either my personal website, my blog or LinkedIn.
-Ensure that I have found a secure job (or at least a first job) in Nottingham, to make sure that I am able to avoid myself having to relocate to
somewhere new, or go back to London).
Medium term goals (in the first 2 to 5 years of my career):
-Showcasing that I have a variety of different skills that could be beneficial for any job, and begin working out the ‘perfect’ job opportunities for
myself.
-Continue to take part in projects, explore new talent in the local areas, continue creating original content and build up my portfolio with more
professional work.
-Aim 10,000 followers on Instagram so that I can begin doing swipe ups to relevant/relatable video links, accounts, websites or events.
Long term goals (5 years from your Graduation date):
-Become a professional in one or multiple of my chosen fields (media, public speaking, mentoring/advising, social media/marketing) and continue
creating content for my own social media channels along the side, and making money from my work.
-Becoming a leader within a company/organisation or start my own brand in which I will be providing a variety of different services. I will need to
research into the available options over the coming months, and see if I can kick start my own company with help from any of the connections that I
have gained during my University experience or extracurricular activities.
-Winning an award or receiving recognition for the work that I do or the people that I help. Becoming a face/person that people become familiar
with outside of education, but in the real world where opportunities can come from any angle.
Create an Action Plan
In terms of creating an action plan, a variety of the things I will aim to do are below;
-Continue being active on social media and engaging with the people that I link with:
This include websites such as LinkedIn which will allow me to connect with professionals as well as just a variety of students from
different Universities. I will also use Instagram to not only share my own content, but connect and share work from those that I
appreciate. Twitter will be used in a similar way to Instagram as well as replying to comments, threads and posts that I find
interesting/unique or simply just want to give an opinion on.
-Approaching a variety of different companies and agencies in Nottingham for job opportunities:
I have already been in email and telephone communication with Notts TV, BBC Nottingham, Confetti Campus and NTU and been in
communication with representatives from each organisation about paid work/opportunities. It is very difficult for me to be accepted for
a job at the moment as I haven’t fully completed my degree and I haven’t found one specific job role that my skills, knowledge and
experience fit into.
-Utilising the contacts that I already have:
-Since starting at NTU, I have built a large network of people who I have either collaborated with on a project, worked alongside or
have just been impressed with the work from, and decided to add them to my social circles. I am currently in discussions with over 15
different people about personal projects to work on; such as photography, modelling, radio opportunities, voice over work, paid work
experience and networking opportunities, but I am making sure that I don’t fully commit to anything, as I don’t know where I am going
to be after Graduation (and whether I’ll be successful in any of the jobs I have applied for).
Conclusions
Media Practice in the Workplace v2
Media Practice in the Workplace v2
Media Practice in the Workplace v2
Media Practice in the Workplace v2

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Media Practice in the Workplace v2

  • 1. Media Practice in The Workplace (Coursework 2) Brandon Boyd - N0703554
  • 3. Contents Page (Part 1) Contents Page Interests, Skills & Strengths Education Work Experience Career Preferences Jobs Shortlist Places of Work Possible Employers Key Messages CV & Cover Letter LinkedIn Profile Sources for Job Adverts
  • 4. Contents Page (Part 2) Jobs you might apply for Analyse, List & Build your Network Engage in some Networking Elevator Pitch Business Card Referees Mock Interviews Online Portfolio Set some Career Goals Create an Action Plan Conclusions Recommendations
  • 6. In terms of career aspirations, I have decided that I want to go into a digital marketing or social media role with a variety of different media forms and outlets. I haven’t specifically chosen which area to specialise in as I believe that I am both interested and skilled in a variety of different roles. This includes selling myself as a brand and promoting myself on a personal website, various social media accounts, attending events to promote myself or brands, and even collaborate with other ‘influencers’. My aim would be to use my voice for what I believe in, through video, photography and interviewing other creatives, among other media forms. This type of career is called ‘multi faceted’ and I have already connected with a variety of media and creative people who have influenced me in coming to the decision of a multi faceted role. Here is a little collage of images, for job roles I would like to go into - (or aspects that I would love to have included in a future job role from experience I have already gained); (1) Radio work (2) Tennis (3) Data Entry (4) Drums (5) Interviewing / Interviewee
  • 8. Interests Social Media Digital Marketing Content Creation Photography Modelling Videography/Video Blogging/Writing Interviews Podcasts Radio Music Sports ICT Social Media: -Active on a variety of platforms everyday (including Facebook, Twitter, Instagram, LinkedIn and YouTube) to share posts or upload my own original content -Regularly checking the latest trends, celebrity news, entertainment news among a variety of other things Content Creation: -Regularly creating content for personal social media accounts or in collaboration with other people (including Podcasts, YouTube videos on multiple channels, Interviews and content for NTU’s three media societies; TrentTV, Platform Magazine and FlyFM). Photography & Modelling: -Recently joined a group for Nottingham Creatives (including models, photographers, videographers, graphics designers, students or even professionals in their own industry who want to collaborate with new people) ICT: -Always had an interest in ICT (short for Information & Communications Technology). Studied it for both GCSE’s and A Levels and taught myself how to use a variety of programmes (including Adobe Photoshop, Premiere Pro and Microsoft Office programmes
  • 9. Strengths Confidence Leadership Initiative Educate/Learn/Proactive Independent/Team worker Hard Worker Enthusiastic Focus Responsibility Planning Time Management Organisation/Discipline Confidence: -Something I struggled with growing up in Secondary school, but grew in confidence during the end of Secondary school and in my gap year when working in my first full time job. -Ability to stand up in-front of classes/crowds and discuss ideas or give talks -Going into a social media role, it’s important to listen to ideas but also to introduce your own, so confidence is key Leadership ‘An Eagle’: -Strong leader in terms of both working independently and having people look up-to me but also taking leadership/control in group situations when a task needs to be completed -Able to listen to advice/constructive criticism and lead more effectively in most tasks I complete Time Management, Hard Worker & Organisation: -Always working on multiple tasks simultaneously so have to schedule what work I can complete where. -Able to use sticky notes/screenshots on my phone to plan my time effectively -Social media roles require you to work to specific deadlines especially if something is trending or a recent news story that’s gone viral Focus: -Once I start a task, I like to complete it as soon as possible without delaying it/putting it off. -In social media/digital marketing roles, being focused is key, because if there are any mistakes after publishing, it cannot be fully removed from the Internet
  • 10. Skills Content Creation Photography Videography/Video Blogging/Writing Microsoft Word Microsoft Powerpoint Microsoft Excel Adobe Photoshop Adobe Premiere Pro Literacy/Numeracy Data Entry Interpersonal Communication Interpersonal Communication: -Being able to communicate effectively; through speaking or writing is essential for social media roles (and I have gained previous experience and knowledge in the industry) -Completed a variety of placements and work experiences which have required me to talk to a variety of important/highly respected individuals, so I’ve had to make sure that I communicated effectively (including the NTU Global Trip to Karlsruhe, Germany) Photography & Videography: -Been an avid photographer for several years and more recently upgraded my camera to develop my skills and my content further. After studying ‘Creative Media’ at both GCSE and as an A Level, having created a variety of short videos and films, I began enjoying videography as something else I enjoyed (I also enjoy editing content). -Have taken part in a variety of photo and video projects representing both NTU (on their Instagram page), filming an Italian Cooking Demo and also projects outside of University such as shooting ‘behind the scenes’ for multiple music videos and being a photographer at the ‘Hockley Hustle’ event in 2019 Adobe PP, Photoshop & Microsoft Office: -Being a media creative, it is also important to learn a variety of programmes to help edit your content. I taught myself how to use both Adobe Premiere Pro and Photoshop (after upgrading my editing software from Windows Movie Maker). -I am also proficient in Microsoft Office programmes including Powerpoint, Word, Excel and Access
  • 12. In terms of my education, I went to Eversley Primary School, Highlands Secondary School and most recently, Nottingham Trent University. During both primary and secondary school, I knew that I was very different to the other children in my year, and the children in my year were focusing on their school life and I was always thinking ahead. In Secondary school I studied Business and Economics for my Year 9 GCSE, I studied Creative Media in Years 10 & 11, and for A Levels I studied ICT, Photography and BTEC Creative Media. Through studying these courses, I feel that I have gained a lot of knowledge around social media and digital marketing that people who haven’t studied the courses/subjects would know. At Nottingham Trent University, I am currently studying Media with the Practical Pathway. During the course of my degree, I have started working out which types of media I enjoy and don’t enjoy, and that my future job role will include social media or digital marketing (and content creation if the company I work for doesn’t have a content creation team, or they need extra assistance) The above screenshots are from the online interview and feature in a magazine were projects I have been involved with since being a student at University, and was approached by a member of the marketing team due to being an active student. The screenshots above are a variety of projects that I have been a part of. The video thumbnails are videos I made as part of my media course back in Years 12 and 13 (whilst in Sixth Form)
  • 14. JLGB: -Started as a ‘Duke of Edinburgh Coordinator, checking the emails and answering phone calls. After explaining I had an interest in social media/creating my own content, I was put in charge of creating photos and videos for their social media platforms (including Facebook, Twitter, Snapchat and Instagram) Music Video Extra: -From using social media almost everyday, I was able to find an opportunity that was posted on Twitter. I was chosen along with 11 other people to feature in a music video for The Vamps, on their new single ‘Personal’ featuring Maggie Lindemann If I wouldn’t have been as active as I was on social media, I wouldn’t have gained the experience that I did on the set of the music video NTU Smart Cities Challenge: -Chosen along with course representative Indi Johnson to create a variety of promotional videos showcasing Nottingham, England and Karlsruhe, Germany as ‘smart cities’ and what each city can learn from each other. The videos were showcased the videos to over 500 people in the Nottingham Council House.
  • 15. Mollie Ralph ‘Old Cafe’ music video: -I was messaged about an opportunity to help film a music video. Primarily I was to get ‘behind the scenes’ videos and pictures, but some of the clips that I filmed were set to be used in the final music video edit. I spent a day unpaid in a recording studio, and got to meet Mollie, her band and the owners of the venue. It gave me some really good experience with being in a real life music video environment, and that a good team is always helpful, as filming for a music video isn’t a one man/woman job. ‘Trent Me Out’: -I applied for a role to help out as a camera operator for Trent TV's show ‘Trent Me Out’ which is a budgeted version of the ITV dating show ‘Take Me Out’. The shooting took several hours, and I was also able to build connections with new people at the event as well. I was able to work well under pressure, and as the event was being filmed lived, I was able to follow instructions about which way to move camera, whether to tilt up/down and zoom in/out respectively. 10 years of Rescue Rooms: -I was told about an opportunity to help film and edit a short video about Rescue Rooms, and how they have their open mic nights every Monday which has brought in a lot of customers and a big audience of people who enjoy the music. I was a camera operator primarily, but also managed to get some nice pictures, along with scouting people who would be suitable for an interview.
  • 16. Blog post about ‘Mental Health’: -Wrote a few paragraphs about Mental health and the stigmas around men finding it difficult to open up. Creating content on social media can include things such as photographs and videos, but can also be podcasts, interviews, blogs. Original Content for NTU: -I was approached back in 2017 to answer some questions about life at Nottingham Trent University and what there is to do in Nottingham as a city. Then, I was asked to host a ‘Day in the Life’ of a student, which was a paid role, where I just filmed myself doing daily tasks, showing the opportunities available as a student. Italian Cooking Demonstration: -Myself and two other NTU students were tasked to film, edit and translate a cooking demo. The students were taught how to make a variety of simple Italian dishes including dough balls and we had to capture the content. The video was made for educational purposes and was uploaded to the Italian lecturer’s YouTube channel.
  • 17. Simbrix: -Main roles were to film and edit videos for a variety of projects (including ‘Simbrix Give a Gift’). I also had to edit some podcasts which my leader has recorded in China or with people from around the world. I also had to create and post content on their social media platforms (mainly Twitter, YouTube and the Simbrix website). Dancing England 2019: -A placement opportunity discovered through NTU Employability emails. My main role was to work with Kev, from ‘Written in Film’ to film a variety of different dances from different locations of the Nottingham Playhouse venue. -Gained more knowledge of how to use cameras more effectively and which angles would look good for a video.
  • 18. Interviewing 3rd year students: -One of my first opportunities was interviewing third year media students. I had to ask them a variety of questions based on the placement that they took the year before. Questions included ‘Why did you complete a placement’, ‘What did you learn from your placement’ and ‘What advice would you give to others who are about to embark on their work experience/placement journey’. The opportunity helped me to network with a variety of students who thought similarly to me, and I began communicating with some of them on social media such as LinkedIn. By completing the interviews, it also opened up my eyes as to what placements were available, how you could search for placements suited for you and get some insight into a variety of placements that people had actually completed to see if anything stood out. Interviewing 2nd year students: -Another opportunity I was given was actually by a member of the employability team Georgia Stone, who wanted a few media students to interview and film 2nd year humanities students to ask them about their work placement module (either ‘Working in the Media’ or ‘Humanities at Work’). Our little team interviewed at least 5 students at a different stage of their University degree including 2nd year Media, History and English students alongwith 3rd year media communications students.
  • 19. ‘RESPONSE’ project: -Volunteered to help out as videographer and photographer for an event called ‘Response’ which was a group of students responding to a particular theme. There was a variety of work showcased including poetry, music from Vega Bay among other media types. I was also involved in a short video overview of the event where I spoke to a variety of students asking them about their personal involvement with the project and how they managed to get involved. It was a good experience to interview people live on the spot without having questions planned out, and it also gave me a very quick opportunity to network with some other creative people who I wouldn’t have met if I didn’t go to this event. Voiceover artist: -I have been approached by multiple people on social media asking me if I would be able to do some voice acting for a character, show or video that they are working on. Two of the people I worked with are ‘Grumpy Owl Gaming’ on YouTube who wanted me to voice a manly character called ‘Clarence’. The other opportunity was with a lady called ‘MsKathyReads’ who wanted me to do a voiceover for a character called ‘Max The Duck’ as part of her spoken word poem series for children, which she posts to her YouTube Blog posts online into Printed articles: -Regularly creating blog posts about a variety of topics such as entertainment, sports, University life and music reviews. Some of the posts that were uploaded to the Platform Magazine website were also printed into a student magazine which was distributed among all three NTU campuses.
  • 20. Raising money for Student Minds: -As part of an NTU collaboration, the three media societies (FlyFM, Platform Magazine and TrentTV came together to host a netball competition for charity, raising awareness and money for the mental health charity ‘Student Minds’. I was in charge of multiple Instagram and Twitter accounts at the same time, posting GIF’s, videos, pictures and live updates of the matches (and where people could donate) Photography at ‘Hockley Hustle’: -Volunteered to help out at the music and popular Nottingham event ‘Hockley Hustle’. I was tasked to be in charge of the photography at Rescue Rooms (as I knew some of the performers and people that worked at the venue). The images were to be used on social media or kept for promotional purposes and I was given full credit on my work. TrentTV: -I have filmed, edited or planned a variety of ideas for TrentTV packages, one of my first projects around the topic of ‘Sexual Violence Awareness Week’; where I was tasked to be the interviewer, but also took on extra roles of filming various shots, planning interviews in less than 5 minutes and editing the final video together within 24 hours. ‘Nottingham Creatives’ Documentary: -Camera operator, director and editor for my team project which was to create a documentary for a second year module ‘Creative Documentary’. In addition, we also had to create a production log to show the progression of our ideas. As the topic of the documentary was primarily my idea, I had to communicate with the creative people I wanted to cast for the video (including a model, photographer, YouTube, media graduate/technician as well as organising some of my videographer friends to film some ‘behind the scenes’ shots.
  • 21. Video CV - Sarah Jorge: -Along with my own projects, I have also helped people out with projects of their own. This first one was about one of my friends showcasing herself in a video; including her CV and selling herself to potential future employers. I offered to film some of the content, and Sarah was able to find archived footage which she wanted to use, and she also edited the video together. I also gave her some creative ideas as to how she should shoot the video to stand out from the crowd. ‘Student Facility Services - Ben Mardell: -One of the other projects I helped film on was called ‘Student Facility Services’ a video project for one of my maths friends. They had to create a fake business which sold either a product/service and create a short video speaking about what the company does, along with showcasing their primary and secondary research. In the screenshot above, you can see a blue background. I suggested Ben filmed in front of it as it was a bright background which made the video seem more professional (especially because he was the CEO of the business). ‘Endangered Species Recovery - Matt Cordon: -The third and final video project which I helped on, was one for a Science friend called Matt. He needed to edit together a specific amount of clips and pictures together; but the only difficulty was that he didn’t know how to use editing software, he didn’t own a camera and he wasn’t sure which footage and pictures to use. I helped him come up with a plan for what to use and what he could get rid of, as well as editing some of the video together for him, and overseeing how he was editing the rest.
  • 22. Guest on a podcast called ‘Being LGBTQ’: -I was approached on Twitter by an LGBTQ+ activist and supporter called Sam Willey to be a guest speaker on his podcast ‘Being LGBTQ’. On my episode, I spoke about the reality show ‘Love Island’ and if the show needs to add LGBTQ representation as well as a range of body types. We also spoke about other LGBTQ+ issues that he hadn’t covered on his podcast before. I was joined by LGBTQ singer Adam Lyons who was speaking about his newest album, the progress of his musical career and his performance at Liverpool Pride. Radio show host: -I was given the opportunity to have a one hour radio slot every week where I speak about celebrities, the latest news and play a variety of different tracks from a variety of set playlists. So far I have created 10 shows, and it’s an unpaid role until I build up a big enough audience for brands to have trust in me to promote their products/services. Workhouse Network filming: -For one of my third year modules ‘Advanced Media Practice’, our group has been given the brief of filming a two minute promotional video about the Workhouse Network, and I recently went with a small sub team to the workhouse located in Norfolk. I went with one of my group Matt Bradley, along with two others. We got a variety of interviews, shots of the interior/exterior along with various other types of content including pictures and soundbites.
  • 23. Filming for NTU Employability: -Nominated in another videography role to interview students about their experience with the employability team and whether they were helped in anyway (such as for finding placements, more academic related help or help with documents such as CV/cover letter or personal statements).. I had to brief each of the interviewees of the questions and build instant connections with people to make them feel comfortable in front of the camera. I was also in charge of editing the best parts of the interviews together so that they could be shared on social media as examples of real people who had got the help they needed. Car park steward: -For just under a year now I have been a car parking steward helping guide cars in and out of campus, helping cars find spaces on open days and making sure that people were parking in the right place. Had to communicate effectively with all members of staff and students as I was the first point of contact on the main gate of Clifton Campus. Television show casting: -Saw a message in the ‘TrentTV’ chat about an opportunity from Lewis about being featured in a game show for a broadcasting module. The test filming was happening during mid-end of February and beginning of March 2020, with the final filming taking place at the middle-end of March 2020 for assessment.
  • 25. In terms of a career preference, I would love to primarily work in a social media / digital marketing role using my knowledge of content creation to produce blog posts, photography and short videos to be posted online. I would also love to be able to incorporate some of my hobbies into my work, including my love for music and sports, and also topics that I can speak passionately about including mental health and LGBTQ+ issues. I have already been in a variety of job roles where I have been able to link multiple forms of work together, including being a tennis coach where I was also in charge of helping with the photography. I have also been working on my own ‘brand’, posting blogs, podcasts, videos and photos showcasing a variety of my interests. When thinking about the working environment, I would happily work in either a small or a big company, but I think as a student in the working world it will be very stressful to go straight into a large company. I haven’t thought about my future career progression, but as long as I am in a job that I enjoy, I will begin connecting and networking with new people and discovering new opportunities all the time.
  • 27. Whilst looking at the social media and digital marketing job opportunities, there are so many different choices of roles, which is why I would like to research into all my available options before rushing into a job role that could be better suited for somebody else. Some of the job titles that have caught my eye, and after looking at the job descriptions seem like the types of jobs for me, include; ‘Marketing Executive’ ‘Marketing & Design Executive’ ‘Digital Marketing Executive’ ‘Digital Marketing Coordinator’ ‘Social Media Executive’ ‘Marketing Analyst’ ‘Marketing CRM Analyst’ ‘Social Media & CRM Executive’ ‘Social & Digital Messaging Manager’ Other roles that can sometimes be linked with social media / digital marketer or content creator include roles like ‘Data Entry’, ‘Data Entry Clerk’ or ‘Data Entry Assistant’.
  • 29. Having lived in London for the past 21 years (apart from during term time where I’ve lived in Nottingham), I would love to live and work in Nottingham as I made quite a lot of connections and completed a lot of work experience here. I aim to apply for a variety of the NTU Graduate job roles as I have completed a lot of work for both the University but also for myself. During my time at NTU I have taken part in a variety of projects such as multiple placement opportunities including an Italian Cooking Demonstration and a dance event called Dancing England, social media takeovers on Instagram, which was a paid role on behalf of the University, the responsibility of filming promotional videos on behalf of NTU Global Lounge in Karlsruhe, Germany among other things. If I am successful on the graduate programme, then I would begin planning some solo trips to a variety of different countries and learning about new cultures - including India, Spain and America. LONDON, U.K NOTTINGHAM, U.K GERMANY SPAIN
  • 31. Nottingham Trent University (Graduate Programme) - It would be amazing to work for a University that I have been studying at for the past three years. It would help me gain more inside knowledge about how the University is run, and be able to work alongside my lecturers rather than below them as a student. It would also be beneficial for me, as I love meeting and talking to new people all the time, and I would be able to speak about my relevant experience and tips for succeeding for those current students. Nottingham Trent University (Car Parking Steward) - An alternative role that I could work in at NTU is as a car parking steward. Although it’s not ‘social media’ or ‘digital marketing’ related, I would constantly be socialising with students and staff that work at the University. I would also see if I could continue making content for the University and splitting my time into working as a parking steward but also coming into lectures to give talks to current students or helping students within their University experience as I was a student at the University. BBC Radio Nottingham - Having already got experience recording and producing my own radio shows, BBC Nottingham would definitely be one of the five options I would consider for a job role. I wouldn’t necessarily have to be a radio presenter, but could help with posting on their social media platform, blog writing or planning and hosting interviews with guests. Nottingham City Council - Already got some connections who work for the council on both LinkedIn and in real life. Helping the council by creating a variety of student content is something that they are looking for, but more importantly students who either study or have graduated from NTU. Again, there are a wide range of jobs available and I have already started looking into which jobs would be best suited for my skills. Rescue Rooms, Nottingham - Similarly to the Nottingham City Council, I have a few contacts that work and perform at Rescue Rooms, and I would be able to make regular content for social media similarly to when I worked in my office role, but this would be one step higher, combining my interest in music and singing, with content creation and social media.
  • 33. Key Message 1 - One thing I would tell future employers is that I have a vast amount of experience in a variety of different job roles and placements. I would want to showcase that I am able to show my creativity and personality through the uses of media, but there is a lot more to me than just taking picture and filming videos. I also like to keep to date with my own personal brand, social media accounts and content creating, I’m musical and enjoy sports. I like to think that I am also quite organised and can prioritise tasks effectively. Key Message 2 - I like to voice my opinion on a variety of topics and subjects and have grown in confidence over the years by being given opportunities to take part in focus groups, discussions and give talks on things I am passionate about or that I can spread my tips and advice on; (such as dealing with mental health issues, being part of the LGBTQ+ community or dealing with stress as three largely spoken about topics). Key Message 3 - Based on the bad experiences in my life, I would love to be successful to prove all the people wrong that didn’t believe in my power to be the best I can be. I also used to be led in the majority of projects/tasks I worked on, and now can have an opinion for myself. I have more recently become a leader and also a collaborative worker, alongside like minded people. I am open for discussions with people I have built connections with, and would like to showcase my talents and skills with people who might not be as experienced or educated in the ‘media world’ and just want to meet, connect and learn new things. -Work is always organised into sections/suitable folders. This is my YouTube folder for videos and pictures that I haven’t yet edited -Variety of work including photography, modelling, videography, public speaking and editing. I also have folders for ‘Edited’, ‘Non-edited’ photographs and videos so that I know which work I have published. -The above screenshots show a variety of different projects I have been working on. A separate folder for podcasts (which I have discontinued on Anchor FM, but will continue to post on YouTube), a photo shoot I did with one of my friends Sarah, and a variety of video projects that I helped film, organise together and edit.
  • 34. Curriculum Vitae & Cover Letter
  • 35. In terms of my CV, it is something that I am always updating and adding new experiences to. I have been told in the past that my CV doesn’t showcase that I am wanting to go into a ‘media job role’ and that it’s quite general...which was the aim for my CV. I have listed a variety of my skills and interests, stating that I am a media student and enjoy a variety of media forms/content creating etc - but I also have other skills that branch outside of a media role. For this module I am showcasing all my interests and skills in a social media / digital marketing job, but I wouldn’t change my CV to only showcase myself as a ‘media student who wants to go into a social media job only’. I like to think of myself as somebody who wants to go into a ‘multi-faceted job role’ which is why I have multiple skills, interests and experiences listed on my CV. I don’t currently have a cover letter, as that is something I would create separately, and tailor to a particular role I’m applying for.
  • 37. Before University I already had a LinkedIn account but had no idea how to use it and didn’t realise the benefits of having an account. I had filled in all my personal information including my name, age and my education (before starting University). During my second year at NTU, we had to use our LinkedIn profile to start connecting with new people, but also to begin uploading our work experience and placements. I decided to begin connecting with three main types of people; 1- Students studying at University (connecting with other young, creative people who were in the same stage of their lives) 2- Professionals whether in education/teaching or in corporate companies including BBC, ITV or Channel 4 3- Anyone studying or working in a media related role (whether that be social media, digital marketing, film, television, languages and media, television, radio etc)
  • 38. Here is a screenshot of a variety of my work experiences, placements, paid work and voluntary work, both inside and outside of NTU. I have decided to upload as much of my experience as possible onto LinkedIn to showcase myself as somebody who has a lot of skills and had worked with/for many different individuals/clients. Recommendations from people I have worked alongside / worked for: -Ella Farnsworth (3rd year Media and Communications student) -Martin Skelton (My team leader whilst on the NCS programme) -Assim Ishaque (Point of contact during my placement at ‘Simbrix’, Nottingham)
  • 39. Sources for Job Adverts
  • 40. There are multiple ways to look for job opportunities. One of the main ways is through looking for specific job opportunities on sites including Indeed, Reed and TotalJobs. Another way is to constantly post original content on your own social media channels (whether that be Facebook, Twitter, Instagram or YouTube for example) - and people may approach you with job opportunities. There are always job opportunities being posted on sites such as LinkedIn; a social media networking site but also a site for employers to search for innovative and creative individuals. I have personally been using LinkedIn to make connections and look at available social media job roles. Social media platforms like Facebook also advertise jobs in a more ‘fun’ and ‘relatable’ way by creating memes, GIF’s or even funny phrases that might make people apply for jobs. Institutions and places of education also have ways to promote jobs - straight through their website or from a secondary job website which leads people to the main page to see all the available roles. Word is mouth is also a very important convenient way to hear about new job opportunities. As a media student there are always spaces in workshops, extra curricular discussions, media events and meetings with professionals where people are looking for young creative people in a variety of industries to join their
  • 41. Jobs you might apply for
  • 42. The jobs that I have added screenshots and images for on these slides are all based at NTU. One of the reasons I would prefer to work for the University, is that I have built up a rapport with the staff and have a lot of connections at the University already (including staff, students, volunteers and outside speakers who have taken their time to run events and talks for students. I would feel highly motivated to create content and work hard for an organisation I have studied at for three years, than just to apply for any social media / digital agency role in which the people don’t know anything about me, my skills or my interests and will base my skills on an interview. The graduate scheme roles I am thinking of applying for are the ‘Communications Marketing Assistant’ and ‘Employability Project Officer’ as the person specification seemed to cover a lot more of my skills than some of the other roles. I have also partaken in a lot of car parking security work for NTU, and would potentially apply for a full-time role, but I would also see if people needed help compiling video or photo content for their social media platforms. In addition to having a full time job, I would see if it was possible to continue liasing with staff, students and the NTSU executive team to still raise my thoughts and ideas for how they can make changes to the University.
  • 43. Indeed & Reed To look for other potential jobs for after graduating University, I decided to check out a variety of other job searching websites to see if any new jobs have been posted. I had email notifications on for several months in second year to help with finding a temporary placement and also help give me options for jobs once I graduated from NTU. Initially, I typed in ‘Media’ as the category and ‘United Kingdom’ as the location, but then decided to narrow my search by selecting ‘Nottingham’ as my location’ and ‘Content Creator/Social Media Manager’ as the type of job. One of the main positive aspects about both Indeed and Reed is that you’re able to filter a number of categories to find the most suitable jobs for you. I have actually applied for over 20+ jobs on both of these websites combined but when speaking with the potential employer I didn’t have enough experience, and my career preference has changed since I have used these sites.
  • 44. LinkedIn Jobs & Monster Most recently I have been looking for job opportunities through the social network platform LinkedIn. I have been actively using the site for the past 2 years and have connected with over 5,000 relevant professionals/students/people. LinkedIn is one of those social media platforms where you are able to search for job opportunities and that’s something I have been keeping my eye on recently. One of the negatives is that you aren’t able to have email notifications; (the notifications will be through the app itself). It’s very helpful as it shows a variety of jobs that are best suited yo you, according to your profile. I have added a lot of content creation and social media experience on my profile so that’s the type of job that will be recommended to me first. One of the other great aspects of the job section is that you can see which of your connections are already working for or have worked for that company. The amount of people in the office, style of company and connections with that particular job are also shown, which could hinder or help your decision of whether to apply for or accept a job offer. I also decided to update my profile on ‘Monster’, another job searching website. The first thing that I did was upload my most recent CV, along with as many of my achievements, skills and work experiences I have along with some personal details and a picture of myself so people can easily recognise me. I have currently got email notifications turned on so that I’ll be notified of relevant jobs in Nottingham (or up North)...
  • 45. I decided to use some other resources and websites to find some potential jobs that I would think about applying to. I signed up to a website called ‘the muse’ as I hadn’t heard of it before until it was mentioned in a lecture. It’s similar to sites like ‘Indeed’ and ‘Monster’ but shows more of a variety of jobs that would be better suited for me, and a higher level job role which would be better suited to the type of worker I am. I also linked the account with my LinkedIn so if people want to check the experience I’ve got, they’re able to see it easily through the click of a few buttons. When I began searching for jobs in ‘Nottingham, U.K’, there were little to no results, but then I decided to expand my search instead of just selecting which job level or size of the company I wanted to work for, and was able to get some more results. Most of the jobs were irrelevant to the industry I want to go into, but still gave me some insight for how the jobs are advertised and the skills needed for specific jobs. Then I came across some social media related jobs (not in the U.K), but I wanted to see how they were advertised. The two social media jobs that I decided to look at were from a company called ‘duoLingo’ and ‘Addison Group’ which seemed to have similar requirements including at least 2 years experience in a social media role, an interest in social media and ability to multitask on a variety of tasks. When looking at/applying for jobs, I try to make a mental checklist of how many things I am able to do or things that can relate to me, and I seem to have covered a majority of the points in both of these jobs.
  • 46. BBC Careers Hub I decided to also update my account on the BBC Careers Hub. I thought the best thing to do was to update my information, skills and work/voluntary experience to keep my job options open for after University. From this screenshot, you can see that I have included my future aspirations that include motivating and inspiring other people (which is what the Employability role at NTU offers as a graduate scheme). In my personal statement, I copied what I included as my LinkedIn bio but changed the phrasing from ‘part time work’ to ‘seeking professional social media/marketing work’, which is one path of work that I would think about pursuing. Finally, I added my interests and hobbies which include a variety of topics including music, sports, social media, content creation, meeting new people and being involved in a variety of projects among other things.
  • 47. Setting up an RSS feed (or similar)
  • 48. Analyse, List & Build your Network
  • 49. One of the ways in which I was able to complete work placements and projects was through student email. I have email notifications on for a variety of student related emails; especially from my lecturers. Some of the recent projects I have been lucky enough to work on include; -The Italian Cooking Demonstration (led by Gianluca Fantoni, alongside Ella Farnsworth and Maisie Hill) -The European Creative Cities project (led by NTU Global, Georgia Stone, Karen Randell and others, alongside Indi Johnson, Olivia Dodgson and Thomas Walmsley) -A short talk about my experience with LinkedIn and how I was able to gain more knowledge and experience of the real life world. The first ever project that I worked on at NTU, was a paid video project which was a role that was advertised on both Facebook and through student email. They were looking for a student to create a short video for a themed night where ‘Hodor’ from Game of Thrones was going to be DJing for the night. I was given full credit and the video was shown on a variety of Facebook pages. This will help me in future projects, as I can speak about the opportunities I had, and that I am very passionate about media based projects. Other ways in which I was able to build my network was by joining a variety of NTU societies including TrentTV, Fly FM and Platform Magazine (the media societies) along with ‘Blogging and Vlogging’ and ‘NTU Pride’ (where I became the social officer, and was in charge of the social media channels, as well as updating group chats with plans, team meetings and ways to improve the society and welcome the new members. In addition to this, I was also approached by the digital marketing assistant who runs the NTU Instagram for a ‘social media takeover’ opportunity where I would answer questions from both prospective students and those already in NTU, for tips, advice, life hacks or just information that they might want to know about Nottingham. Student Email NTU Instagram Personal Email NTSU Website
  • 50. One of the main alumni contacts that I stayed in regular contact with is Abbie, a recent Fashion, Marketing & Branding graduate. She reached out to me on social media for my first ever takeover opportunity and actually messaged me again letting me know of another opportunity that they wanted my help for. As well as a ‘Q&A,’, they wanted me to host a ‘Day in the life of a student’ story via the NTU Instagram account, and because I already had a digital marketing connection, it was a simple process to get details and ideas planned out through a quick meeting. Abbie admits that applying for a Digital Marketing Assistant role just seemed like a ‘natural career progression’ for her, as it fell in with her strengths and what she enjoys doing. Facebook is another social media platform that I use regularly to connect and network with people all the time. I am in over 15 different groups which specialise on a variety of different topics. Some of the groups are regarding job opportunities for filmmakers, photographers and models (both in London and Nottingham). I’m also in the private TrentTV and Fly FM groups which both always post available opportunities and projects with the roles available for ‘packages’ or shows. Other groups include places I used to work or networking events I have been to. FacebookPersonal Instagram
  • 51. LinkedIn LinkedIn is probably where I do the most connecting and networking. I like to think of the app as a ‘professional version of Facebook’ but with a lot more capabilities. I have created both a blog post and a radio show briefly speaking about some of my personal uses with LinkedIn and people I have connected with. I have over 7,000 connections with people that I don’t necessarily know, but they fall into at least one of the following categories; 1- A Sixth Form/College/University student. I believe connecting with other creative young minded people is always a good thing to do. The people you will be competing against for jobs, but potentially also collaborating to create unique and successful ideas/projects. I have personally connected with 429 NTU graduates or current students to this date. 2- Professionals already in the industry (such as working for large corporate companies or digital agencies; including BBC, CapitalFM, Channel4, ITV, Studio Lambert, Sky Sports and many others) - so they can see the new wave of talent soon to be graduating or leaving education, and they may want to train somebody up from the bottom to the top. 3- Anyone with ‘media related’ tags or job titles; from filmmakers and photographers to graphic designers, fashion photographers, sound engineers and influencers. Connecting with anyone in the media industry is beneficial to have as a contact, as they may be helpful when completing jobs or projects in the near future. Blogging
  • 52. Engage in some Networking
  • 53. The first time where I took part in networking was while I was a participant on ‘NCS’ (The National Citizen Service). This is a programme for 16-17 year olds to go on a three week trip away from home, developing skills, meeting other young people and eventually creating a project to either raise awareness, money or to promote a particular cause/charity/organisation. Here are a variety of pictures I had taken with some of the other young people I began networking with! I have also included some pictures from our practice and final pitch. Our project was created to raise awareness of disability in sport and how there should be more venues that have disabled access, or the ability to host events specifically for disabled users. I was also a member of the Royal Air Force as an ‘Air Cadet’. I was there for about 5-6 years and was able to network with a variety of people, including air cadets from different ‘squadrons’/’centres’ (each squadron/centre is in a different area and they have their allocated number. I was part of 85, which was the Winchmore Hill branch, and my secondary school (Highlands School)’s number was 2374). Each squadron is also split into headquarters and detached flight, depending on which location they were able to get to and which activities they wanted to complete that week.
  • 54. Here’s a collage of images that I collected over the years of working at ‘JLGB’ (the Jewish Lads and Girls Brigade). My main role was working in the office completing administrative roles and tasks relating to the DofE Award. I was able to therefore network with all of the participants working towards their Bronze, Silver and Gold awards as I personally taught them a variety of the sessions they needed to know. I was also one of the main points of contact for when the expeditions were being organised and generally had parents and young people phoning the office / contacting me on my work email to discuss timings and location for where to drop off the participants.
  • 55. Along with the people I met at the office and the young people that I gave sessions to, I also tried to network with as many of the special guests, performers and entertainers. Above are some of the business cards that I gathered along with a picture of ‘Taylor Swift’. One of the other events I was invited to was the #EvolveCelebration awards ceremony which celebrated all of the young people who had given up their personal time to volunteer at least 25 hours to one more organisations or charities. Some of the performers included Sacha Johnson; magician, (another staff member and volunteer for JLGB), Ashley James (a radio presenter) and Craig David (Singer and performer) As part of my role at JLGB, I was also sent on a variety of the annual camps (Summer, between July and August and Winter, over the Christmas holidays and new year). Some of the performers that I met at this event included Michael Rice (who won ‘All Together Now’ back in 2018) and Luena Martinez who got to the 6 chair challenge on The X Factor in both 2016 as a solo artist, and in 2019 as part of ‘X Factor: The Band’. Since meeting her at the camp several years ago, we have been speaking consistently on social media and are planning on some creative projects in the near future! We’ve only met each other twice but we both have some mutual connections which doesn’t only bring the two of us closer together, but allows us to make new connections.
  • 56. One of the other job roles which made it possible for me to network with new people was helping out on JLGB’s NCS programme. A 3 week programme where 16-17 year olds are given the opportunity to meet new people, make friends, build bonds and give something back to the community using their creativity, skills and knowledge. The images above are from the final evening spent with my work colleagues. We all went out to a bar and a nightclub and I was introduced to some of their media/creative friends as they knew I was due to be going to University (which is the only reason I didn’t continue working there). I am still in communication with some of the new people I became friends with and have some projects planned for the near future once I have graduated and got myself a full time Another event that gave me the opportunity to network with new people was at my Gold Duke of Edinburgh ceremony which was held in February 2020 at the St James’ Palace. I went to the venue with my Auntie and bumped into several of my old work friends (from JLGB) so instantly began catching up, speaking with and discussing what we had been upto since we last saw each other. When heading into the building we were also told to stand in a ‘horse shoe’ shape and I was standing next to a few guys I had never met before and began talking to them. I made a list of the people I had been speaking to and told them to contact me if they wanted to plan some events/activities or hang out as I have a very busy schedule and have to prioritise the spare time that I do have on tasks and activities that would be beneficial for me.
  • 57. In terms of networking, I reached out to a few companies to explain who I am, my interests and the fact that I have a lot of skills (or skills that I am continuing to develop), to help build rapport and show initiative. One of the people I emailed was the LTA; (‘Lawn Tennis Association’) as I used to play tennis competitively, and offered my services of helping out with any video/photography or social media work. ‘Social in the City’ previously known as ‘Summer in the City’ is primarily a YouTube convention where content creators could come together and share experiences/speaking about creating digital content; (this includes famous/popular YouTubers or people that owned their own YouTube channels). There were also scheduled tasks with different panels of people speaking about an aspect of the digital world. For example: There was an all female panel discussing ‘Female comedians on YouTube’ and how the stereotypes say that women can’t be funny. I actually began networking with some video creators and we are planning to hopefully collaborate in the near future. I have also attended a variety of networking events in London, including ‘LGBT Leaders’ back in 2018 where people were discussing the importance of LGBTQ+ inclusivity in jobs and that there needs to be more showcasing of our talents. Some of the sessions spoke about direct political and controversial issues, whilst others covered a variety of different skills needed. This included social media developments/growth, the ability to speak up about certain topics from previous experiences and also for people in all communities to speak up for things they believe in. I also visited ‘The Media Production Show’ in London back in 2019 where I was able to speak to a variety of media/creative people including those who had their own businesses, large audiences on social media or were part of discussions or panels.
  • 58. Another networking event I went to was called ‘Desire, Love, Identity’ where two female authors wanted to get stories from a variety of LGBTQ+ people living in Nottingham; including students, people who have either grown up here/moved here or those who have a connection with the city. There were several meetings every week discussing the project and how they wanted our work to be presented in the final book. We were also given the opportunity to mingle and chat with the other people who were creating stories for the project, and one of the people taking part was an alumni student Rebecca Morris-Buck. We initially began talking as I recognised her from a previous session, and she has been looking for opportunities I may be interested in to signpost me in the right direction. Other connections I have made over the years, are through different groups and institutions I have been a part of. One of my closest friends from childhood and somebody I used to go to school with; Daisy Maskell is now one of the two morning presenters on KISS FM alongside Tom Green. Model and actress Natasha Lawer, is somebody I met through a group of creative people in Nottingham called ‘Nottingham Pixels and Poses’ previously known as the ‘Nottingham Creatives’. Nikki Lilly is a mutual connection as both her older brother and sister went to my primary and secondary school. I only discovered Nikki when attending YouTube conventions and social media events where she gained a large audience of fans - and speaks openly about how people with body malfunctions can still do ordinary tasks and that being different isn’t a bad thing. She has over 1 million YouTube subscribers and has most recently won Great British Bake Off (the children’s version).
  • 59. Facebook has been one of the best platforms that I have used in order to network with new people. One of the best examples is the ‘Nottingham Pixels & Poses’ group (previously known as the ‘Nottingham Creatives’; who I met back in 2017 when I was searching for creative people in Nottingham. I joined the group and went to the first meet-up alone, and began making connections, taking photos and also having photos being taken of me. Over time I have definitely grown confidence and I am regularly connecting and networking with people in the group. Here is some of my photography taken at a meet- up in 2018/2019 along with photos that were taken of me at the first meet-up I attended, from back in September of 2017. The majority of the posts on the page are of models and photographers showcasing their work and offering collaborations away from the meet-ups, and that’s where most of the networking happens as people are usually tagged in posts or people will This is an example of a post by a model who is showcasing some of her previous work. I don’t know her, but I did comment saying how I liked the images and would be up for shooting.
  • 60. As the social secretary of ‘NTU Pride’, my main role was to socialise and network with as many of the new members as possible. One of my other roles was planning content in both photo and video form to upload to the NTU Pride social media accounts (including Twitter and Instagram). Here are some other images that I took during an event which was hosted by the sports club Fencing, when they held a taster session for NTU Pride back in 2019. The rest of the caption reads; ‘He then went on to discuss how he is using these experiences to his advantage by staying active on LinkedIn to help reach more employers. There are so many opportunities university offers to you. Just remember to stay focused and keep your engagement high and I promise good opportunities will come. Remember to always use the facilities NTU have available to help you, from tech support to library or careers support’. I gave a short talk to a class of second year students about ‘LinkedIn’, and the benefits of using the social media platform. I explained my personal uses of the app, the main benefits and how else you can make sure that you make the most of your time at University, other than just completing a degree. I managed to ask one of the members of staff to film my speech so that I could upload it to social media as well as storing it and adding it to my portfolio. The Instagram profile ‘@ntumediacourse’ was a project that myself and Indigo Johnson (a media course representative) decided to set up, to help promote student work, events that students can part in, and general University tips and tricks in a variety of formats including video/photo and written.
  • 61. Most recently I went to a networking event in Nottingham about jobs in the future after University and the different ways in which you can get into a successful job role. In the image on the left you can see the schedule of talks that were happening during the day from 2:45 pm until 6pm. These were the three talks that I decided to go to… 1. ‘Be Your Own Boss: The Hive’ which helped people think about whether they wanted to go into a freelance job and work for themselves. ‘The Hive’ is part of the University that can help build your business with you, and they will continue to support you upto three years after you’ve graduated so it was very helpful. The screenshots on the left were from the talk. We were asked to write one thing we wanted to get out of the session to which I answered with ‘Understand the different ways to have a business and ways to approach it’ - which was quite vague, but I was hoping to work freelance part time or do ‘one off’ paid jobs, but primarily have a full time job which brings in regular money. 2. ‘Bright Networking’ was the second talk that I went to, ran by Jake Schlogger and Akhil Hunte (a recent Law Graduate from NTU) about how to use social media to network effectively, and actually utilise the connections you make, rather than just adding random people and never speaking to them. I am already very active on a lot of social media platforms including LinkedIn, so found this talk very helpful. 3. ‘Pitch Yourself’ was the final talk that I decided to go to, ran by Becci Hubbard. This talk was simply to talk about how you sell yourself through your documents (including your CV and cover letter if it’s necessary), and if you were to speak about yourself, what would you focus on. ‘Future You Careers Conference’ 2020
  • 62. Another way that I began networking with people was through the use of social media interactions. I am very active on a lot of social media accounts and regularly share images, videos, motivational quotes on my channels for people to see publicly. I also like to share content that other people share to their own accounts so it shows I am supporting their social media journey. On LinkedIn, I usually try and respond to relevant questions that I feel as if I can give an opinion/viewpoint on based on my current experiences with the topic. From this screenshot, the topic of discussion in question was regarding public speaking, and Quentin Allums, a TED Speaker, CEO and Podcaster admitted that he found it difficult to speak publicly and preferred speaking about topics that he had an interest in, rather than being forced to speak about issues that didn’t relate to him. I decided to reply and include a bit of my personal story and the fact that I am also not a fan of social media, but over the years of practice I have learned to not care what other people think about me. I expressed my opinions on how public speaking is an important skill, and that there are a variety of ways in which you can grow confidence. This type of communicating allows users on a particular platform to see that you are a real human and are able to communicate and give your own viewpoint in discussions, than just being somebody who connects with random people without any engagement/interest in their work.
  • 63. Another networking event I went to was in celebration of International Women’s Day! I was assigned a table number and was able to meet a variety of new faces (including first and second year students, along with other members of staff from the NTU Employability team) and it was good to share opinions and views on some of the barriers faced in the workplace. I also went to a panel called ‘Succeeding Against Adversity’ which was hosted by NTU’s society ‘The New Black’ society who want to raise awareness of the problems with being part of the B & ME community, but showcasing some of the amazing talent that these individuals have, fighting all the negative/racist stereotypes. On the panel was Akil Hunte, a recent Law graduate from NTU and Joshua Whitehead, the President of FFC (Funky Fresh Collective; a dance society at NTU for anyone and everyone to join; no matter how skilled or unskilled they are at dancing. It’s a way to connect with like minded people and make friends for life. As a CERT student mentor I am always networking and connecting with new students and members of staff. As you can see above in the screenshots, I was selected as ‘Mentor of the Month’ in February 2020, and was also featured in a promotional video to showcase the role of being a student mentor. I have definitely grown a lot of confidence since being a student mentor as I have been able to share my experiences with other students without feeling that I am being judged/watched by other students or
  • 64. As a UniBuddy, my job would entail networking with a variety of different prospective students who just wanted to find out more information about NTU or Nottingham life. I joined a 1-2 hour video call to discuss how the app would be working and what resources are available to us! I have highlighted the questions/comments I made during the call in red. After the video call, we decided to create a little Facebook group chat to keep up to date with each-other. This was a way to signpost prospective students to other University ambassadors. We were also told about a variety of things we should and shouldn’t do on the app (such as not to share personal information, but to give clear and concise opinions and views).
  • 66. What is an elevator pitch? In short, it is a short paragraph or summary to describe you as a person, including aspects such as your personal life, your background and your future goals. It can be asked of you at anytime by anyone, especially employers and/or colleagues. The four main questions that an elevator pitch should include is Who you are, What you do, Why you are unique and Your goals and ambitions. In my elevator pitch I made sure to include a variety of different experiences and skills to help sell myself in the best way possible. I began with a truthful statement saying that a lot of students and graduates are quite closed minded, but that I am constantly learning new things especially with my skills in digital media, social media and content creation. This statement most definitely sets me apart from other students because it means I am not restricting myself to any opportunities or allowing barriers to stop me from succeeding. I don’t usually like to label myself but in this instance I called myself a ‘creative freelancer’ but I probably won’t stick with that name for my whole life. In this little paragraph I included an example of how I represented by University on a trip to Germany and briefly explained what the project was. This was an opportunity that I was selected for due to my hard work earlier in the year and my engagement throughout the course. For the third paragraph, I decided to tailor the elevator pitch by making it more personal and explaining that I have been developing my personal brand for over three years and that creating my own content is something I have been doing for a young age. I also listed a variety of aspects of why creating content would be beneficial for me; (and it includes being able to create my own content with no limits, connect with other young creative minds, both online and offline, and eventually, if I get into a social media job role, I would be getting paid to do what I enjoy on a daily basis, and prove the people wrong who once doubted my abilities. In the final paragraph, I explain what my goals are and my future goals in terms of a job. I also said that I would love a job that would allow me to travel, creative original content and give me the opportunity/platform to write a book, album or host an event to inspire others. My elevator pitch is probably very different to a lot of other students, but that’s why I wanted to write what I wanted to write. From looking at other examples online of Elevator Pitches, I feel that mine is slightly too long, but depending on the employer / person who asks me, I will focus on different parts of the pitch. In total my pitch is 250 words (which is only about 100 over the recommended word count), but like with social media, I will be constantly chopping and changing my elevator pitch and there will be some parts I want to highlight over, and others I will want to elaborate on.
  • 68. What is a business card? A business card is used to promote yourself and your services. I have had one business card in the past which showed the usernames for my YouTube channel, Instagram and Twitter, but didn’t include any of my personal skills or strengths. The business card also has a variety of images with some emojis, which doesn’t look that professional, so I decided to make a more professional looking one, with better quality images, and updated logos and usernames for my social media channels. I have also listed a variety of my skills and strengths including Photography, Videography, Modelling, Presenting, Podcasting, Content Creating, Singing/Songwriting, Mentoring and the ability to give University Advice. Creates a first and long lasting impression: One of the biggest benefits of using business cards is that they can create a great first impression and saves you having to explain your interests/hobbies and skills as they are written on a business card, with social media links for people to check out the content you produce anyways. One positive aspect of using business cards is that it can engage people into a conversation and be a good way of networking with new people. By giving somebody a physical copy of your business card rather than just telling somebody your name, is that they will have a tangible item which would hopefully remind them to contact you. Cheap to design and create: I’ve only had a business card for the last 3-4 years, as before I started University, they weren’t needed. There are so many cheap websites including ‘VistaPrint’, ‘Moo’ and ‘Canva’ where there are so many different design options, and the ability to use different font styles, colours, alignments as well the option to add your own images and logos! I have used VistaPrint which is around £10 for 250 business cards, and you can pay slightly extra money to have them glossy (rather than matte). Quick introductions Business cards are very handing, especially for networking events because if you are trying to speak to a lot of people in a short amount of time, you can quickly introduce yourself, hand somebody a business card and let them check your social media platforms in their own time. It helps to give a lot of information in a short amount of space, and can also show off your creative style. Some people prefer busier business cards, others prefer a simple style, so having a chosen ‘aesthetic’ is important, and could also be used as a conversation starter to explain what you do and what your skills, strengths and hobbies are. I joined Thomas Walmsley on a Facebook livestream to discuss how we were going to edit our Germany footage from when we completed the NTU Global trip to Karlsruhe, Germany, and he gave me a shout out by holding up my business card and showing his audience. Since then I have created a new business card and changed my branding, but I did get a few people reach out to me and ask me what
  • 70. Who should you ask to be your referee? (1) Academic. Degree or personal tutor who has taught you and knows you well (2) An employer from work experience or paid work. Somebody that has supervised you in sports for etc (3) Somebody that can give a different perspective (a social character for example)
  • 71. How to ask for a reference? (Things to keep in mind) Explain fully and concisely what it is you are applying for and why Don’t imply that this referee is the only referee or last choice Don’t send a ‘grape shot’ email Make sure to make it a personal request Give details about what and why Give a time scale Don’t assume that a reference is ‘yours by right’ (e.g University references) Don’t pressurise for an immediate answer such as asking for a reply ‘as soon as possible’ Observe email etiquette Address appropriately through emails and avoid ‘Hey’ and emoticons Use full sentences/check spelling/grammar Don’t assume they’ll know or remember who you are/explain who you are and how they know you Avoid being over familiar or too casual Avoid being rushed in contacting your potential referees Be positive and honest about your strengths and weaknesses
  • 72. When thinking about potential referees, I initially thought back to primary and secondary school, as there were a lot of teachers who saw something in me from a very young age and I wanted to see if they would have given me a reference. Since being at University, I have taken part in a variety of placements, projects and work experiences (both paid and unpaid) and decided that the majority of my referees would be from University. I decided to split my referees into different sub categories of where/how I know them and for which job applications they would be relevant for me. Sub Categories: NTU Media & Employability: Matt Kerry, Georgia Stone, Laura Moody, Abbie Nicholson, Sebastian Mind Placements/Other NTU related: Assim Ishaque, Kev Theaker, Gianluca Fantoni, Corie Slaney, Maxine Spry Music: Gareth Siggins, Hollie Shepherd Secondary School: Felicity Clarke, Jamie Martin Primary School: Patricia Wood, Alison Sawkins, Hayley Kirkpatrick NCS: Martin Skelton, Neil Martin, Ellie Pendred, Daniel Lever, Gia Nathan Thinking of people to ask
  • 73. For the next activity I had to choose 10 important characteristics that would be appropriate for the type of job I want to apply for. Below is my personal rating for each of them and why there are beneficial. 1 - ‘Evidence of taking responsibility’. I feel that taking responsibility is one of the 10 important characteristics for any role, as you shouldn’t have to be watched/observed every step of the day. As an employer you will have to deal with a variety of tasks that will be given to you, and it’s your personal responsibility to make sure that they are completed. If you need help, of course assistance will be available. Excellent 2 - ‘Is approachable’. Being approachable in a job role is important otherwise you will not progress if you’re working alone all the time. For an employability role, being approachable is key as you’ll need to be speaking to students on a daily basis. Exceptional 3 - ‘Is a good listener’. In jobs, being a good speaker is just as important as being a good listener. Being able to respond effectively to people’s questions/queries or asking questions back to somebody, shows that you understand and care about them as an individual. Excellent 4 - ‘Evidence of reliability’. Being reliable is similar to taking responsibility in the fact that you are being trusted to take certain actions/give advice, and how trustworthy the information is that you are giving to people. Excellent 5 - ‘Organisation and Motivation’. These are both very important skills because it means that you are able to organise the varied tasks you are working on and prioritise effectively. Being motivated ensures that you don’t lose passion to help people. Excellent 6 - ‘Subject knowledge’. Having an understanding about the sector you’re working in is very important, as people are relying on you to utilise your skills effectively. For a role giving advice to students, you will have already gone through the process and therefore be eligible to give advice compared to somebody who hasn’t gone through the University process. Excellent 7 - ‘Leadership’. Having good qualities as a leader will give people more confidence in you as an individual. Proving you can lead a team effectively or take a lead on tasks shows that you are able to give your opinions and views effectively, rather than letting somebody else take control. Excellent 8 - ‘Versatility, Flexibility and Multitasking’. These three skills are very important in the workplace as being able to work on a variety of different objectives at the same time is just what a full time job will test you to do. In addition to this, having a variety of flexible jobs means that you are able to complete tasks when needed, but sometimes dismiss jobs that aren’t going to be helpful anymore. Excellent 9 - ‘Logical’. Having a specific way of completing a task/job/objective is important, because then it means you don’t have to teach yourself the same thing. Sometimes it is important to try new ways of approaching a task because it means you have a variety of methods to complete the same task. Excellent 10 - ‘Present ideas clearly’. Showing that you are able to have ideas and be able to explain them clearly is very important as it means people don’t have to think about what your idea is. It also means that action can be taken quicker to either accept or dismiss of that idea. Excellent
  • 74. Mock Email for reference request In terms of referees, we had to draft out a message that we would send to a potential person that we would ask to be our reference. For me, this was very difficult as I am planning on going into a creative role and wouldn’t necessarily need to change the way in which I speak, as a casual ‘Hello’ or ‘Hi, how are you’ is generally a suitable enough emailm starter. For a more professional employer such as Nottingham Trent University, I would begin my email along the lines of ‘Hope, you’re well’, ‘Hope this email reaches you easily’ or ‘Hope you’re having a good week’ to show that you care about the other person, rather than going straight in with the question of whether this person can be your reference. After the few introduction sentences of how the referee knows me and the placements/job we worked on together, I would go on to speak about the qualities and skills needed for the role I was applying for. In addition to this I would speak about the potential things I have achieved both academically and during my time as a student, along with relevant projects completed outside of education. Other information I could include would be my updated CV, a potential showreel or portfolio of work and my LinkedIn profile so my employer can see all of the work experience and placements that I have completed. ‘Dear’ is always better than ‘Hi’ if applying for a more academic/business related role ‘Suitable subject line’ so the recipient knows what your email is about Think about using the ‘BCC function’ to send a copy of the email to a staff member of the employability team or somebody you trust, so they can give you advice for the next time you send an email Show that you ‘care about your potential referee’ ‘Speak about specific work/projects’ you have worked on to make the email more personal ‘Explain what you are applying for’ and why their reference is beneficial/relevant ‘Include qualities’ needed for the job and evidence of ‘my own skills’ ‘Include academic and non academic work’ to show that you’re proactive both in and out of education Identify your key strengths and where you want to improve so that you can see progress in your work/development as a person Think about potentially adding extra details/documents/files such as a CV, cover letter, relevant portfolios/blogs/websites and a link to professional networks such as LinkedIn
  • 75. For the ‘Reference Development Form’ I decided to write myself a reference. I decided to try and focus on some of the achievements I have that would be different from other people in my class. This included things such as being a CERT student mentor, Student ambassador for example. I decided to answer the questions in note form and pick a few specific things to have in the reference and use the Sample References Pack for inspiration of how to write one properly. The role which I was getting a reference for, would be one of the graduate jobs (I didn’t want to be specific because the requirements for all of them are very different so I wanted to be quite vague with the reference, and tailor it down once I chose a specific graduate scheme to apply for.
  • 77. In terms of interview preparation, I have only ever had two interviews and I didn’t need to prepare anything beforehand. As a University graduate, even if applying for a job at the University, employers will expect people to be prepared for the interview. Some tips that I have learnt over time were as follows: -Turn up at least 10 to 15 minutes earlier than appointment so that you can compose yourself -Avoid interviews that are online as there’s not an opportunity to be 100% focused -Smart/casual clothes depending on the job you are applying for -Take part in interview practice with a friend, teacher, family member (somebody that can give you constructive feedback) Other things to think about: -Using the STARR Method (Situation, Task, Action, Results, Reflection when talking about projects you have worked on) -Practice ‘hypothetical’ or ‘What would you do if…’ questions -Think about your weaknesses and how you can address or overcome them
  • 79. Mock Interview Reflection: When looking at the comments on the mock interview, most of the feedback that I got was positive. It was clear that I was very interested in the employability job as I expressed how I was thinking of adapting to a different career. I explained that I was happy to speak to anyone and pass on my advice to the younger students who could benefit from my knowledge based on my experience as a University student. I was told to go into detail about what specific advice I would be giving (such as writing CV’s, how to find placements, helping yourself stand out from the crowd from the other students). Both Stephanie Genz and Julia Bristow told me that I sounded very passionate and enthusiastic but recommended me to speak about some more specific examples of what work I have completed to help me stand out from other candidates for this particular role. I was told to focus on things that other people wouldn’t necessarily have, such as being a student ambassador, working on a variety of paid and unpaid projects for the University and the variety of work experiences I undertook both inside and outside of University. For my next interview, I need to focus on using more detailed/sophisticated language as well as explaining more of the specific things that I have done than just generally saying that ‘I have achieved a lot of things’.
  • 80. Career Coaching - Elizabeth Neathey After my mock interview with Stephanie and Julia, I went to see Elizabeth Neathey a mentor and coach about various options regarding my job career path. I initially explained that I wanted to go into a media based role, and during my time at University, the ‘media side’ has began fading away. I explained that I had some previous experience in a social media/marketing role for just under three years and that could also be a potential role to move forward with. My main aim in life is to help people, but specifically based on the positive experiences I have had at University, I wanted to help the younger students who are going through the same process I am about to finish. Elizabeth maden some notes about things that I could start thinking about or looking into to help decide what jobs to consider, but recommended that I do keep my options open and say yes to any opportunity that comes my way.
  • 81. -Arrange more practice of interviewing (including video interviews) -Mock assessment centres -Psychometric tests -ntc.ac.uk/emponline Interview follow up exercises In terms of follow up exercises, I made a note to make sure that I try and complete some more practice interviews, whether that be in real life (at the mock assessment centres), or online through either a video call/phone call. I am not planning on arranging any interviews at the moment as completing my University work is my main focus but it is definitely something I will continue doing in my spare time and even once I have graduated. I have only ever had 2-3 professional interviews for when applying for jobs, so when I was in the mock interview with Stephanie and Julia, I didn’t really have many of the answers to my questions prepared as I am the sort of person who likes to speak openly without sticking to a set list of points. Over the years, from my first interview (which was back during sixth form), to now, whilst I’m in my final year of my degree, I have not only grown in confidence, but have also gained a lot more experience than before I came to University so I feel naturally a lot more confident. The first test psychometric test that I decided to complete was called ‘Situational Judgement Test 1’ which is a test with 16 questions. In each question, you’re given a scenario, a company/business and a potential problem that they are facing, and you have to decide which of the answer choices are the best ways to solve the issue down to the worst way to solve the issue. The questions get more difficult as they progress forward, which is why I only scored 30/52 points. I also didn’t pay attention to the company changing for each question, and instead I answered the questions as if they were all speaking about the same company so I need to make sure I read the questions properly next time I complete this test. I also completed the test is a very quick time, spending averagely 48 seconds per question (which is too fast, when the actual test has a limit of 1 hour). Next time I complete either this test or another one, I will make sure I read the initial instructions and that I read the questions clearly so that I can aim for full marks/100%.
  • 83. Completed a ‘Digital Footprint search’ to scan the Internet for any information about me. There is nothing that brings a negative or bad name for myself, and most of the results that come up after searching my name include my LinkedIn and SlideShare accounts, my online website and the celebrity ‘Brandon Boyd’ who is part of a rock band. When searching for both my first name and surname, along with my name and my University, there are different links that pop up, including my interview with NTU, the trip I was a part of and my professional website. I am active on over 5+ social media platforms including Facebook, Twitter, Instagram, Snapchat, Whatsapp, YouTube, LinkedIn among others.
  • 84. Along with my social media platforms, I also have an active website and blog which I try to update regularly. On my page I have links to my social media accounts including Twitter, Instagram, YouTube and LinkedIn so that people can look at my content on multiple platforms if they have a preference themselves. On the right hand side of the screen I also have my recent tweets and retweets along with some of my recent Instagram pictures to show that I am active on social media and post a variety of different content. On my website, I have three main sections called ‘Who Am I?’, ‘NTU’ and ‘Original Songs’ where I post relevant images, videos and work under each of the sub categories, to show that I am a ‘jack of all trades’ and could work in a multi faceted job which can come with a variety of different job roles and tasks on a daily basis. The final page on my website is a link to my blog page. I don’t have a lot of content on my blog, but I have already shared a variety of my work including photography, videography, placements and several blog posts about different television shows (such as ‘The Circle’ and ‘Love Island UK’). I’ll be using my blog to write about topics I feel passionately about or start conversations with people.
  • 85. My Social Media Accounts I currently have 27 social media related applications that I use to enhance my social media presence. Some of them aren’t social media platforms, but just help to create or modify content; (so they will have a red sign through them)Facebook: Main use is to communicate with NTU students and my media coursemates in particular. I have recently been adding my work to a Facebook page that I created after my brand name ‘IsThatBrandon’. It’s a very essential tool for furthering my brand and gaining a bigger audience Twitter: Mainly for connecting with celebrities/influencers and other creative people who may not have any other social media platforms. Showcasing my content, including YouTube videos, modelling shots and photography. My ‘online persona’ has helped me reach nearly 7,000 followers on the platform and noticed by a few highly popular people in professional industries. Instagram: Mainly for me to share photoshoot images/places and events I have been to. I have 10+ different accounts specific to a particular type of content. My pages are dedicated to things including photography, modelling, promoting other accounts, ‘spam’, my podcast (which has currently not been added to since September 2019 and my main account which has helped me reach nearly 4,000 followers. (Over 300+ active users who watch my daily updates via my story) Snapchat: This is one of the underrated apps that is actually very helpful when trying to increase your audience on social media and get more people to see your content. You are able to add links straight to your posts so people can swipe up and see the content you are producing. This can include content such as YouTube videos, social media accounts or anything else with a correct URL. My aim when using Snapchat is to check all of the trending stories/news as well as the people I have as friends, and create content based on something that’s being spoken about in/on the media. I am also in a variety of group chats where I will sometimes share my content to a more specific group of people so I can get feedback on the work I have produced. Whatsapp: This is a very helpful app when sharing content quickly, and the app is very effective. I primarily use Whatsapp for business messages and arranging meetings with people unrelated to University so that I can separate my social and business life from each other. Most of my NTU contacts are either on Whatsapp or LinkedIn and most of my social contacts or friends are on Facebook Messenger, Snapchat or Instagram. A massive positive aspect about Whatsapp is that your chats are backed up constantly and you’re able to save videos and images straight from the chat (compared to Instagram for example where you are able to save images but the videos don’t save to your camera roll and you can’t forward them on. Skype: I have several business contacts on Skype who don’t use the standard social media networks and keep their online profile/portfolio to a minimum. Skype is also very helpful when trying to schedule video calls or audio calls as the service is free, quite effective in terms of speed, and keeping details of the calls that you have. During the calls you are also able to take screenshots or screen record straight from the app if you want to keep evidence/proof that the communication between yourself and somebody else happened. In addition to this, you’re able to have 4+ people on a call at the same time, so this is very effective for remote group meetings if not everybody in the team is able to meet at a certain location. Messenger: The chatting service provided by Facebook. I use messenger mainly to speak to my friends, colleagues and not necessarily business/professional people. I am also in a variety of group chats for a variety of different projects (including TrentTV for filming opportunities, Platform Magazine for writing blog posts and LGBT Leaders which was an event I attended two years ago, and is constantly being updated with future events, networking opportunities and opportunities. I am also in a group chat with my NTU Media coursemates which I tend to be active in when there is a University discussion on a particular issue. The group chats have most certainly helped with my online portfolio as I am connecting and networking regularly with people, showing that I am a good communicator and have the ability to deal with problems using social media. LinkedIn: I like to think of LinkedIn as the ‘professional alternative’ to Facebook. I share my work placements, opportunities and any projects that I have worked on in the variety of roles I am capable of achieving (including photographer, videographer and most recently social media manager/digital ambassador). I also like to check regularly for any jobs that are available and continue to connect with undergraduate University students and above, professionals already in the media/creative media/social media industry and any NTU students and staff that could be beneficial for my success in the future. I also connect with those people that I could help in the future for when they are applying for specific jobs. Tinder: Although Tinder is primarily a dating app to find boyfriends/girlfriends or a future partner, I have decided to utilise the app in a different way. My aim is to try and connect with people interested in creative subjects such as photography, modelling, art, graphic design, videography for example and work collaboratively with them on future projects (both voluntary and paid, depending on the person and the project). I feel that this is a better way to make use of the platform as you can still connect with like minded individuals, you just have to hope that they match you and find you interesting based on your short bio. TikTok: I’ve only been using this 6-second video app for about a year, browsing the content that does well and looking at the biggest creators on the platform for inspiration in my creative journey. More recently I have began using the platform to showcase my photography and modelling work, along with trying to keep a positive online persona and creative ‘relevant’ content. So far I have gained 500+ likes on the posts I have uploaded, and this is a platform that I am going to continue posting on, taking part in trends/connecting with new people and building my online platform. Byte: This app has only recently gone live in 2020, and it’s similar to Tik Tok/Musical.ly where you are able to make 6 second videos (and I haven’t seen any benefits of having the app as their are no analytics/statistics showing the amount of followers/likes etc, but I will looking into this over the coming months and seeing other people’s opinions). Discord: A social media platform mainly used by gamers/streamers online, but an app becoming more popular among all generations of people due to its simplicity and accessibility. The app allows you to create a ‘server’, add participants, and create sub sections/categories within different chats. For example, one of the servers I am on is for the social media app ‘Rizzle’, and there’s separate chats for being to post anything relating to ‘Social Media Promotions’, ‘Memes’, ‘Suggestions for updates on the app’ among others. This makes it a lot easier for people to find what they want and ask questions, as there’s not just one massive chat with constant traffic of data and information. Rizzle: A social media platform previously called ‘Rumbl’ allowing you to create videos upto 60 seconds long answering prompts suggested by other users, the app themselves or other well known companies/media forms (such as The Sun magazine, BBC and international sources for example). Similarly to YouTube where you have ONE channel and different types of videos in playlists, on this platform you do the same thing. You can create channels titled with whatever you are interested/passionate about, creating and answering prompts relating to that channel. If you create at least 30 videos a month, your channel becomes ‘premium’ and then you begin getting paid to speak about what you enjoy. I have networked with a variety of people on this app and have over 4 million total views and 3.5k followers on the app. UniBuddy: I haven’t actually began using this app yet, but I will undertaking a paid role replying to student’s questions and queries via the app. The aim is for answers to be more relatable for current students at NTU, along with helping prospective students answer any questions that they may not have been given the information about elsewhere. In terms of my online portfolio, it will be an amazing way to build bonds and connections with other students, potentially delve into the courses that they do, where they go for support and finding the right career for them. In addition to this, I would be constantly searching and scouting people for collaborations if they are necessary and suitable for the project either I am/they are working on at the time of answering their questions.
  • 86. Creating an additional portfolio When thinking about creating an additional portfolio, I thought it would be more sensible to use the website I already had and make that one even better than to begin again from scratch. I am always updating my website so I thought I would take a look at what it looks like now before I start making all of the new additions. On my website at the moment, I have a simple layout design, and only three main pages. ‘Who Am I’ has a drop down of the varied media forms that I enjoy creating. ‘NTU’ is simply a tab of what I have completed at NTU, both in work and through societies, and I have also included ‘features’, whether that be in student magazines, on the website etc. The final page is the blog page, which takes you to an external website called ‘Sharing Thoughts’ my blog site created on WIX.
  • 87. Screenshots of the updated portfolio Link to my online portfolio: https://isthatbrandon.wordpres s.com/ Here are some examples of blog posts that I created speaking about a few of my opportunities at NTU. (Featured in the screenshot is ‘UniBuddy Ambassador’ and ‘CERT Student Mentor of the Month of February)
  • 88. Andrew Griffin - Portfolio Evaluation (Home Page / About / Profile)
  • 89. Andrew Griffin - Portfolio Evaluation (Curriculum Vitae)
  • 90. Andrew Griffin - Portfolio Evaluation (Work Experience / Examples)
  • 91. Andrew Griffin - Portfolio Evaluation (Contact / Testimonials)
  • 92. Andrew Griffin - Portfolio Evaluation (Final Evaluation)
  • 94. One of the questions I am always asked is ‘What’s your goal for the future’, or ‘What’s your dream job’, and I couldn’t give you specific answers, so my career goals are more personal than general. Short term goals (in the first 6 months after graduating): -Connect with over 10,000 people on LinkedIn to ensure that I am widening my network outside of University connections -Continue updating and regularly posting content on my personal social media accounts; including photography, modelling shots, videos I have worked on, YouTube content, and blog posts on either my personal website, my blog or LinkedIn. -Ensure that I have found a secure job (or at least a first job) in Nottingham, to make sure that I am able to avoid myself having to relocate to somewhere new, or go back to London). Medium term goals (in the first 2 to 5 years of my career): -Showcasing that I have a variety of different skills that could be beneficial for any job, and begin working out the ‘perfect’ job opportunities for myself. -Continue to take part in projects, explore new talent in the local areas, continue creating original content and build up my portfolio with more professional work. -Aim 10,000 followers on Instagram so that I can begin doing swipe ups to relevant/relatable video links, accounts, websites or events. Long term goals (5 years from your Graduation date): -Become a professional in one or multiple of my chosen fields (media, public speaking, mentoring/advising, social media/marketing) and continue creating content for my own social media channels along the side, and making money from my work. -Becoming a leader within a company/organisation or start my own brand in which I will be providing a variety of different services. I will need to research into the available options over the coming months, and see if I can kick start my own company with help from any of the connections that I have gained during my University experience or extracurricular activities. -Winning an award or receiving recognition for the work that I do or the people that I help. Becoming a face/person that people become familiar with outside of education, but in the real world where opportunities can come from any angle.
  • 96. In terms of creating an action plan, a variety of the things I will aim to do are below; -Continue being active on social media and engaging with the people that I link with: This include websites such as LinkedIn which will allow me to connect with professionals as well as just a variety of students from different Universities. I will also use Instagram to not only share my own content, but connect and share work from those that I appreciate. Twitter will be used in a similar way to Instagram as well as replying to comments, threads and posts that I find interesting/unique or simply just want to give an opinion on. -Approaching a variety of different companies and agencies in Nottingham for job opportunities: I have already been in email and telephone communication with Notts TV, BBC Nottingham, Confetti Campus and NTU and been in communication with representatives from each organisation about paid work/opportunities. It is very difficult for me to be accepted for a job at the moment as I haven’t fully completed my degree and I haven’t found one specific job role that my skills, knowledge and experience fit into. -Utilising the contacts that I already have: -Since starting at NTU, I have built a large network of people who I have either collaborated with on a project, worked alongside or have just been impressed with the work from, and decided to add them to my social circles. I am currently in discussions with over 15 different people about personal projects to work on; such as photography, modelling, radio opportunities, voice over work, paid work experience and networking opportunities, but I am making sure that I don’t fully commit to anything, as I don’t know where I am going to be after Graduation (and whether I’ll be successful in any of the jobs I have applied for).

Editor's Notes

  1. The Muse: https://www.themuse.com/advice/really-simple-search-the-job-search-tool-you-should-be-using