3. GOALS
Bring more people into Olive Gardens
Increase sales over the next fiscal year by at least 5%
Get people talking about the campaign
Keep advertising budget under 500k
$$$$$$$$$$$$$$
7. Measuring Success (KPI)
• Increase in overall sales nationwide
• Increase in sales of bowl entrees
• Increase in social media followers
• More than two celebrities endorse the
campaign
• Campaign doesn’t go over budget