Media Pitch Identity And Self Esteem
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The documentary aims to explore the link between media and self-esteem in youth by examining the influence of media images on body confidence in males and females aged teenagers to late 20s. It will use interviews, questionnaires, and analysis of media images to understand this issue. The target audiences are teenagers, young adults, and people working in the fashion industry. It will be an expository documentary important because media affects everyone universally in our image-conscious society.
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The target audience for short films includes students seeking careers in film and industry professionals looking for new talent. The audience demographics are typically those in social groups A to C1, who have media backgrounds and access to the internet. Psychographically, the audience includes both "Succeeders" like investors interested in new directors, and "Aspirers" like students looking to break into the industry.
The films examined focused on issues faced by secondary school children, like bullying. The target audiences were victims who could relate to the stories, parents wanting to understand their children's experiences, and private school students gaining cultural exposure.
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This document contains a SWOT analysis for a final documentary pitch that focuses on a sensitive topic about the portrayal of Islam in the media. It identifies strengths such as unique topic, good research, and engaging presenter. Weaknesses include potentially being one-sided or appealing only to a secondary audience. Opportunities exist to interview people from different perspectives and include various types of footage. Threats include needing permissions, offending some viewers with sensitive content, and ensuring the documentary appeals to the target audience.
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This document provides a summary of past exam questions and stimulus materials used in Media Studies exams in the UK between 2009-2014. It lists the representation and audience questions asked each year, noting that questions often focus on how media texts target or position different audiences and represent various social groups. The document also lists the types of media texts used as stimulus materials each year, which have included film posters, magazine covers, video game trailers, and TV/online news clips. It suggests topics like gender, ethnicity, and age may be more likely to appear in future exams since they have not come up recently.
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Audience profile A2
The target audience for this film is 15-24 year old females in the UK who are students or new workers living at home or at university. They enjoy socializing with friends, music, and activities like going to the cinema or streaming online. The film's themes of friendship and romance would appeal to this demographic.
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The target audience for the artist's American hip hop and R&B music includes mainly men from lower and middle socioeconomic classes between the ages of E and C1 on the ABC1 scale. This audience will include "Explorers" per the 4CS scale who look to try new music and artists. Both male and female fans will idolize the artist and emulate their style of branded clothing, chains, and other fashion choices since they enjoy the same genre of music.
Media studies gcse representation
The document discusses representation in media and how the media constructs meanings about people, events, and ideas through representation rather than objectively portraying reality. It defines representation as depicting or describing something to call it up in the viewer's mind. The media relies on audiences understanding and accepting its representations. As media students, it is important to question who and what is represented and how, identify lack of representation, and deconstruct technical and cultural codes used to represent things to audiences.
Task 6 – analysis
Joe Roper conducted a questionnaire about music preferences, finding that while more females responded, males on average preferred rock music more. The majority of respondents were teenagers and people in their early twenties, and were most interested in either the rebellious nature of rock music or how it relates to them personally. Most participants also preferred a cluttered magazine cover design over an organized one and favored black, red, and white color schemes.
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The target audience for short films includes students seeking careers in film and industry professionals looking for new talent. The audience demographics are typically those in social groups A to C1, who have media backgrounds and access to the internet. Psychographically, the audience includes both "Succeeders" like investors interested in new directors, and "Aspirers" like students looking to break into the industry.
The films examined focused on issues faced by secondary school children, like bullying. The target audiences were victims who could relate to the stories, parents wanting to understand their children's experiences, and private school students gaining cultural exposure.
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There are several ways to define a film's target audience, including surveys, test screenings, and considering the fame of lead actors. Primary research directly collects information from people through surveys and exit polls, while secondary research uses existing sources like IMDB. Qualitative data describes characteristics of subjects, and quantitative data uses statistics. The target audience for one film is identified as 15-35 year olds of socioeconomic class B-C, as both female audiences are drawn to Liam Neeson and male audiences aspire to be like his protagonist role. The movie poster draws in viewers through codes of life and death, the lonely man protagonist, and anchoring the audience through Liam Neeson's fame.
Who would be the audience for your media product
This document discusses the target audience for a thriller film called "Jessamine". The intended age classification is 15 due to the sustained threat and strong violence. The primary target audience would be older teenagers and students who would be more accustomed to the content. Both male and female target profiles are provided that fit the age bracket and enjoy thriller films. A secondary audience profile is also included that still shares the interests of the primary audience. The document explains that the target demographic fits category E of unemployed, students, and pensioners. It also notes that the target psychographic profile fits the "Explorers" category of seeking discovery through experiences like escaping studies by going to the cinema. Examples of similar films that the audience would enjoy are also provided.
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The document provides instructions for a speaking activity where partners ask each other questions about photos from their holidays, school days, and favorite photos. It includes example questions like "Did you take many photos on your last holiday?" and describes the famous Abbey Road album cover photo of The Beatles crossing the street, taken by Iain Macmillan in 1969 outside their recording studio in London on a sunny day. Partners are instructed to ask each other similar questions about a famous photo of their choice.
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The author conducted primary research with a questionnaire and secondary research reviewing other qualitative questionnaires.
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This document discusses the potential audience for a film categorized as social realism. Social realism caters to a more niche audience than mainstream genres like sci-fi and horror. The audience would likely be found at specialized cinemas and through online streaming/TV services that focus on independent and intellectual films. Research indicated that younger people are less familiar with and engaged by social realism, while older, more educated audiences have a greater interest and awareness of the genre and independent films.
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The audience for the media product is middle-class white males aged 16-24 who enjoy rock music. To attract this audience, the creator used bands and artists from the rock genre. Dark colors and images were used that are associated with rock music. Feedback from the target audience confirmed these visuals appeal to fans of the genre. A guitar was featured on the cover to align with the rock music association. Models had a moody rather than smiling expression, reflecting the rock music aesthetic.
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The document discusses conducting audience research to help plan a music promo project. It provides examples of demographic and psychographic questions to include in a target audience questionnaire. Research identified several distinct youth "tribes" based on shared interests in music, fashion, sports, or technology. The document instructs to devise a questionnaire asking the audience about their interests and what they want to see in music videos. It emphasizes including questions about age, gender, and music preferences to better understand the target demographic and tailor the final product.
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Audience Theory
The document discusses several theories related to how audiences interact with media:
1) The hypodermic theory from the 1930s suggests audiences passively receive information from media without challenge, but it fails to account for audience agency.
2) Bandura's Bobo doll experiment in 1961 found children were more likely to hit a doll after watching aggressive behavior, supporting the idea that media can influence behavior.
3) Uses and gratifications theory posits that audiences actively use media to fulfill needs like diversion, relationships, identity, and information, rather than being passive recipients.
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The document discusses audiences for media products. It explains that media institutions categorize audiences based on demographics like age, gender, socioeconomic status to target specific groups. Producers develop a profile of their intended target audience, whether it be teenagers, families, etc. The document also discusses how audiences can interpret media texts in different ways depending on their own perspectives and backgrounds. Media producers are aware that the same content can have polysemic meanings for different audience groups. Overall, the document outlines how media institutions analyze audiences and aim their products at specific target demographics.
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The document discusses conventions used in documentaries and how the media product will utilize these conventions. It will create a documentary about the influence of the media on the 2017 UK election. It will use conventions such as a presenter to directly address the audience, interviews with experts and the public, archive footage, and cutaways. Ancillary products like a poster and TV listings will maintain the brand identity and showcase the presenter. While utilizing typical conventions, the documentary aims to take a unique look at the media's argued influence on the election results through the lens of the presenter.
task 1
Music magazines aim to entertain fans of specific music genres. They typically focus on one genre, like Kerrang magazine which covers rock music and subgenres. Magazines try to appeal to existing fans by featuring popular artists on the cover. Content includes images of artists, instruments, and information about musicians. Images are used to portray the image bands want fans to adopt. Magazines also include mastheads identifying the publication and cover lines to entice readers. Target audiences are fans of the genre, like lovers of rock for Kerrang, though audiences may be expanding.
Audiences revision booklet
This document provides information about the media studies exam for audiences and representations. It will consist of 3 questions: 1) a textual analysis question on an audio/visual clip or print texts, 2) a stepped question with multiple parts of increasing difficulty focusing on either audiences or representations, and 3) a longer essay question that also focuses on audiences or representations and requires specific examples. It discusses why studying audiences is important and provides several theories for classifying and understanding audiences, including demographic profiles, socio-economic status, lifestyle categories, and uses and gratifications theory. It also discusses how media texts appeal to audiences through fulfilling needs, desires, and addressing fears. Students are prompted to apply these audience theories and concepts to specific media texts and examples
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This document provides information about the expectations and requirements for A Level Media coursework. It discusses three pieces of coursework that make up 50% of the second year: 1) a research investigation essay of 1400-1800 words focusing on genre, narrative or representation, 2) a practical print or video piece between 3-4 minutes that relates to the investigation, and 3) a 750 word evaluation analyzing the practical piece and linking it to the investigation. It provides examples of topics, requirements for each piece, as well as guidance on writing titles, referencing, and applying media theory to the investigation.
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6:个人职称评审加20分
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Media Pitch Identity And Self Esteem
- 2. Documentary PitchNovember 12th 2009 Chloe Kidd Chloe Wall Chrishelle Henderson
- 3. Synopsis of the ideas for the Documentary Our documentary centres around media and the fashion industry. The aim of the documentary is to understand the link between the media and self-esteem of today's youth. We are going to explore if the media influences on male and female body confidence to see if the images around us presented by the media are having a profound effect on our self-esteem.
- 5. Target audience The demographic : Preliminary, teenage males and females to that of late 20’s. (including women / men who have jobs in the industry). Quirky and ambitious Also the families that have been affected by the issues around this topic
- 7. Importance of Documentary and audience. The media and fashion effects the pubic universally. Sexualized and media conscious society. Propaganda surrounds us all the time. ITS THE VIEW OF THE PUBLIC GETTING AIRED AND LISTERNED TO! They have a voice.
- 8. Audience: Ways of reaching audience? Keeping interest?
- 9. Is it Viable? Making this documentary is highly feasible: Examples include: Currently still at six-form so have access to our year group and staff members for interviews. Our location is close to London. So travelling is no t a problem.
- 10. Ethical issues: Resources : Time Money Upsetting an interviewee or someone answering a questionnaire.
- 11. Documentary type: Expository Observational Pro-formative
- 12. Inspiration: Gok - how to look good naked 10 years younger You are what you eat ‘America the beautiful’ film documenatary Dove campaign
- 13. Interviews Negative side of fashion (extreme effects):Agreed interview with a recovered anorexia victim. Also a group activity with students. We also want to interview people who agree that media is highly linked with self-esteem however for a balanced view others who’s opinions differ.
- 14. Actor annotation: What you wear and how you carry yourself effects how others view you. This can also effect the answers that you are given by your interviewee
- 15. Locations:
- 16. Commission: Channel four:Our proposal would fit in with Channel 4 for the following due to the following... BBC:The ethos is, inform, Educate, entertain.Controversial? SO BBC3 more aim towards the demographic of the youth and mid 20’s.
- 17. Camera angles: Close up Mid-shot
- 18. Establishing shot Long shot
- 19. Panning
- 20. How? Questionnaires, to gather statistics. (Quantitative and qualitative data) Official stastics Recorded interviews. The gathering of media pieces such as magazines to be the ‘norm’ images being presented. (pictorial).
- 21. How will it fit in to a larger whole? Opening to a doc introducing topics and ideas This five minute extract will fit into a documentary as a whole because...
Editor's Notes
- We want to get the views we are flashed with all these images of what to look like what to buy what dress size we should be whats the effect on peoples self esteem? Top magazines have small models on the covers e.gvouge. (FOR FLASH CARDS!!!!!)
- TAKE OUT TWO POINTS? AND FLASH CARD THE REST
- More teens are worried about the way they look than they were when our parents were young.Also in today’s society and with stuff like plastic surgery being advertised nearly everywhere makes teens worry about how they look and children are growing up too fast and turning into adults too quickly
- Expository? Voice of God (authority) fixed meaning of reality.Observational – the fly on the wall approachInteractive – The presence of the documentary maker is representative in the film and the selection of material is for ground.Reflexive the process of the film making is not only represented but integrated so that the reflexive documentary is as much about making a documentary as about the subject matter.Preformative – Bruzzi looks at this performance in there own films (nick broom field (serial killer lady one)).
- Mention on cards that this will be overt etc... Blarblarblarblar
- How do we dress in each location and why?
- Locations because