2. Dainik Bhaskar Group India’s Largest Newspaper Group Trusted by 1.80 crore readers Across 13 states Source: IRS 11 Q1
3. DEFINING : LARGEST Covering 41% of India’s Geographical spread Bhaskar Markets account for 27% of Indian GDP and 34% of Market potential (MPV) Dainik Bhaskar Group Trusted by 1.80 crore readers everyday Covers 13 states with 59 Editions Reaches to 1.22 crore urban readers Source: IRS 11 Q1, RK Swamy BBDO Guide to Market Planning 2008, Indicus Analytics-Market Skyline of India 2008, Indiastat.com
4. The Truth Source: IRS 11 Q1 AIR figs (000’s) *DNA: JAIPUR & AHMEDABAD ONLY Dainik Bhaskar Group Publication AIR Dainik Bhaskar 14016 Divya Bhaskar 3578 Saurashtra Samachar 231 Business Bhaskar 41 DNA* 58 DB Star 165 Total 18089 Dainik Jagran Group Publication AIR Dainik Jagran 15910 I Next 664 Midday (Eng) 358 Midday (Guj) 121 Inquilab 171 Total 17224 TOI Group Publication AIR The Times of India 7442 The Economic Times (Eng) 769 Maharashtra Times 1148 Navbharat Times 2589 Vijay Karnataka 3470 Mumbai Mirror 780 Ahmedabad Mirror 37 Bangalore Mirror 160 Total 16395 HT Media Group Publication AIR Hindustan 11810 Hindustan Times 3692 Mint 222 Total 15724 Malayala Manorama Group Publication AIR Malayala Manorama 9938 Total 9938
5. Dainik Bhaskar Group India’s Largest Newspaper Group Source: IRS 11 Q1 AIR figs (lacs) ADVANTAGE India The EVERYDAY advantage
6. Dainik Bhaskar Dominance Continued ADVANTAGE Chhattisgarh The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
7. Dainik Bhaskar Unchallenged Dominance More readers than # 2-3-4-5 put together Source: IRS 11 Q1 AIR figs (000’s) ADVANTAGE Madhya Pradesh Further fueled by: 5 Lac readers added in 18 months The EVERYDAY advantage
8. Dainik Bhaskar Jaipur The only newspaper in Rajasthan to have 10 lac plus readers in a city ADVANTAGE Rajasthan The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
10. PCH – Punjab + Chandigarh + Haryana Source: IRS 10 Q4 Dainik Bhaskar Dominance Continued ADVANTAGE PCH Source: IRS 11 Q1 AIR figs (000’s) The EVERYDAY advantage
11. Dainik Bhaskar Dominance Continued ADVANTAGE Haryana The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
12. Dainik Bhaskar Leads in Urban centers Jalandhar, Amritsar, Ludhiana combined ADVANTAGE Punjab Source: IRS 11 Q1 AIR figs (000’s) The EVERYDAY advantage
13. Dainik Bhaskar Dominance Continued ADVANTAGE Chandigarh The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
14.
15. The only Gujarati Newspaper with 10 lacs plus readers in a city Divya Bhaskar : A hmedabad ADVANTAGE Gujarat The EVERYDAY advantage Source: IRS 11 Q1 AIR figs (000’s)
16. Dainik Bhaskar Ranchi Leader In SEC AB Source : IMRB Survey 2010 ; initiated by DB Corp Ltd. Field work Oct-Dec 2010 ADVANTAGE Jharkhand AIR figs (000’s) The EVERYDAY advantage
17. Divya Marathi launched in Aurangabad on 29 th May 2011 and in Nasik on 2 nd July 2011 (Maharashtra) Maharashtra Bihar Soon to Launch Dainik Bhaskar In Bihar Dainik Bhaskar Group India’s Largest Newspaper Group
