Advantage Dainik Bhaskar

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Advantage Dainik Bhaskar

  1. 1. India’s Largest Newspaper Group 13 States, 66 Editions and 4 Languages. Size: W - 8.2” x H - 5.8”
  2. 2. TO BE THE LARGEST AND MOST ADMIRED MEDIA BRAND, ENABLING SOCIO-ECONOMIC CHANGE Spread across 13 states with 66 editions in 4 languages, Dainik Bhaskar Group is respected for its ethics and innovation, making the newspapers credible and content-rich.
  3. 3. Jammu Himachal Pradesh Chandigarh Punjab Uttarakhand Haryana Delhi Rajasthan Gujarat Madhya Pradesh Jharkhand Maharashtra 13 STATES 66 EDITIONS 4 LANGUAGES Map not to scale Size: W - 8.2” x H - 5.8”
  4. 4. Size: W - 8.2” x H - 5.8”
  5. 5. DAINIK BHASKAR GROUP’S SUCCESS IS A RESULT OF FINE CONTENT, UNBIASED NEWS, CONSTANT READER INTERACTION AND FEEDBACK.
  6. 6. India’s Largest Newspaper Group 197 193 172 163 98 AIR figs (lakhs) Dainik Bhaskar Group Source: IRS 12 Q4 Dainik Jagran Group TOI Group HT Media Group Malayala Manorama
  7. 7. What makes Dainik Bhaskar connect with readers Highlights positive values that have driven India’s growth and aspirations. Unbiased courageous journalism. Inclusively working in coverage areas to bring about socio-economic change. Size: W - 8.2” x H - 5.8”
  8. 8. Dainik Bhaskar: ahead of the curve • Published in 36 editions & 159 sub-editions • Adapted to the colloquial tastes and needs of each market • Continuous reader feedback through reader panels and in-house surveys • Constant reader-centric improvements keep it ahead of time Size: W - 8.2” x H - 5.8”
  9. 9. Dainik Bhaskar keeps the reader ahead KBA machine The KBA machine prints 85,000 copies per hour which enhances the reading and visual experience by printing sharper and crisper images as well as text. Size: W - 8.2” x H - 5.8” Content syndication from the world’s best Relevant content from leading magazines is shared with the readers, giving them an edge over the rest. An army of 3,700 journalists Wider coverage with a network of journalists across the country, allowing a far deeper understanding.
  10. 10. Dainik Bhaskar is the preferred newspaper of urban India 95.61 85.45 74.16 60.19 45.32 AIR figs (lakhs) Dainik Bhaskar Source: IRS 12 Q4 Size: W - 8.2” x H - 5.8” Dainik Jagran The Times of India Hindustan Times Daily Thanthi
  11. 11. MADHYA PRADESH Population: 7.25 crore Urban population: 2.00 crore (27.63%) Rural population: 5.25 crore (72.37%) City population Bhopal: 23.68 lakhs Indore: 32.72 lakhs Jabalpur: 10.54 lakhs Gwalior: 20.30 lakhs Literacy: 70.60% GSDP: USD 65.7 billion Source: Census 2011/Ibef.org CMIE (GSDP at current prices, 2011-12) Map not to scale
  12. 12. MADHYA PRADESH Dainik Bhaskar - 36.98 lakh readers Dainik Bhaskar - the preferred newspaper in Madhya Pradesh Patrika Nai Duniya+Nav Dunia Dainik Jagran Raj Express Hari Bhoomi 18.44 13.59 3.93 3.58 1.86 AIR figs (lakhs) Source: IRS 12 Q4 Size: W - 8.2” x H - 5.8”
  13. 13. MADHYA PRADESH 92% more SEC A readers in Bhopal 87% more SEC A readers in Indore People with high spending power read Dainik Bhaskar 2.73 155% more SEC A readers in Gwalior Source: IRS 12 Q4 AIR Size: W - 8.2” x H - 5.8” lakh more SEC AB readers than 5 other newspapers put together
  14. 14. MADHYA PRADESH Dainik Bhaskar has 26.8 lakh people read only Dainik Bhaskar Source: IRS 12 Q4 AIR 72% sole readers in Madhya Pradesh
  15. 15. MADHYA PRADESH Dainik Bhaskar: The choice of young adults 13.02 lakh readers in the 20-35 age group Source: IRS 12 Q4 AIR Size: W - 8.2” x H - 5.8”
  16. 16. MADHYA PRADESH 9.73 The affluent readers of Madhya Pradesh prefer Dainik Bhaskar 4.13 3.26 0.65 0.54 0.42 0.24 AIR figs (lakhs) MHI Rs. 10,001+ Dainik Bhaskar Source: IRS 12 Q4 Size: W - 8.2” x H - 5.8” Patrika Nai Duniya + Nav Dunia Dainik Jagran Raj Hari Express Bhoomi Nava Bharat
  17. 17. CHHATTISGARH Population: 2.55 crore Urban population: 0.59 crore (23.24%) Rural population: 1.96 crore (76.76%) City population Bilaspur: 26.62 lakhs Raipur: 40.62 lakhs Bhilai: 6.25 lakhs Jagdalpur: 1.25 lakhs Literacy: 71% GSDP: USD 28.2 billion Source: Census 2011/Ibef.org CMIE (GSDP at current prices, 2011-12) Size: W - 8.2” x H - 5.8” Map not to scale
  18. 18. CHHATTISGARH Readers in Chhattisgarh prefer Dainik Bhaskar 8.99 Dainik Bhaskar 8.95 Hari Bhoomi 6.17 Nava Bharat Source: IRS 12 Q4 AIR figs (lakhs)
  19. 19. CHHATTISGARH Dainik Bhaskar: The choice of SEC AB Nava Bharat 1.27 Hari Bhoomi 1.93 Dainik Bhaskar 2.03 AIR figs (lakhs) Source: IRS 12 Q4 Size: W - 8.2” x H - 5.8”
  20. 20. CHHATTISGARH Dainik Bhaskar Hari Bhoomi Nava Bharat Source: IRS 12 Q4 Size: W - 8.2” x H - 5.8” 1.36 1.27 0.94 Dainik Bhaskar has more learned readers AIR figs (lakhs) urban Chhattisgarh, graduate and above
  21. 21. CHHATTISGARH Two-thirds of Dainik Bhaskar readers do not read any other newspaper Source: IRS 12 Q4 Size: W - 8.2” x H - 5.8” Dainik Bhaskar has 66% sole readers in Chhattisgarh
  22. 22. CHHATTISGARH The young adults of Chhattisgarh prefer Dainik Bhaskar 4.55 lakh readers in the 20-35 age group Source: IRS 12 Q4 AIR
  23. 23. CHHATTISGARH The affluent readers of Chhattisgarh prefer Dainik Bhaskar 1.38 1.03 0.79 0.51 0.39 AIR figs (lakhs) MHI Rs. 10,001+ Dainik Bhaskar Source: IRS 12 Q4 Size: W - 8.2” x H - 5.8” Hari Bhoomi Nava Bharat Nai Duniya Patrika
  24. 24. Size: W - 8.2” x H - 5.8”
  25. 25. RAJASTHAN Population: 6.86 crore Urban population: 1.70 crore (24.87%) Rural population: 5.16 crore (75.13%) City population Jaipur: 66.26 lakhs Jodhpur: 36.87 lakhs Kota: 19.51 lakhs Bikaner: 23.63 lakhs Literacy: 67.06% GSDP: USD 76.8 billion Source: Census 2011/Ibef.org CMIE (GSDP at current prices, 2011-12) Size: W - 8.2” x H - 5.8” Map not to scale
  26. 26. RAJASTHAN The most preferred newspaper of urban readers 57% of Dainik Bhaskar readers belong to urban Rajasthan Dainik Bhaskar Rajasthan Patrika 35.29 32.98 AIR figs (lakhs) Source: IRS 12 Q4
  27. 27. RAJASTHAN The only non-metro Hindi newspaper with 10 lakh + readers in a city 10,00,000+ A 30% lead over Rajasthan Patrika Source: IRS 12 Q4 AIR
  28. 28. RAJASTHAN Dainik Bhaskar has 1.9 lakh more readers in the top 4 cities of Rajasthan 16.79 Dainik Bhaskar 14.89 Rajasthan Patrika AIR figs (lakhs) Source: IRS 12 Q4 Size: W - 8.2” x H - 5.8” Jaipur Jodhpur Kota Bikaner
  29. 29. RAJASTHAN 36 lakh Dainik Bhaskar readers do not read any other newspaper Source: IRS 12 Q4 AIR Size: W - 8.2” x H - 5.8” Dainik Bhaskar has 58% sole readers in Rajasthan
  30. 30. Size: W - 8.2” x H - 5.8”
  31. 31. CHANDIGARH, PUNJAB & HARYANA Dainik Bhaskar Amritsar Dainik Bhaskar & Business Bhaskar Dainik Bhaskar & Business Bhaskar Jalandhar Dainik Bhaskar Ludhiana Dainik Bhaskar Bathinda Punjab Chandigarh Panipat Dainik Bhaskar & Business Bhaskar Dainik Bhaskar Hisar Haryana Faridabad Delhi Dainik Bhaskar & Business Bhaskar Dainik Bhaskar Map not to scale
  32. 32. CHANDIGARH, PUNJAB & HARYANA 61% more SEC-A readers in Chandigarh, Punjab and Haryana Dainik Jagran Punjab Kesari Dainik Bhaskar 2.89 3.06 4.93 AIR figs (lakhs) Source: IRS 12 Q4
  33. 33. CHANDIGARH, PUNJAB & HARYANA The young adults of Chandigarh, Punjab & Haryana prefer Dainik Bhaskar 8.83 lakh readers in the 20-35 age group Source: IRS 12 Q4 AIR Size: W - 8.2” x H - 5.8”
  34. 34. CHANDIGARH, PUNJAB & HARYANA 7.93 6.36 6.07 The affluent readers of Chandigarh, Punjab & Haryana prefer Dainik Bhaskar 1.03 AIR figs (lakhs) MHI Rs. 10,001+ Dainik Bhaskar Punjab Kesari Source: IRS 12 Q4 Size: W - 8.2” x H - 5.8” Dainik Jagran Amar Ujala
  35. 35. HARYANA Population: 2.54 crore Urban population: 0.88 crore (34.88%) Rural population: 1.65 crore (65.12%) City population Panipat: 12.05 lakhs Hisar: 17.43 lakhs Faridabad: 18.09 lakhs Literacy: 76.64% GSDP: USD 64.4 billion Panipat Dainik Bhaskar Hisar Haryana Faridabad Source: Census 2011/Ibef.org CMIE (GSDP at current prices, 2011-12) Size: W - 8.2” x H - 5.8” Dainik Bhaskar & Business Bhaskar Dainik Bhaskar Map not to scale
  36. 36. HARYANA Dainik Bhaskar has been leading for over a decade, right from day one Dainik Bhaskar Dainik Jagran Punjab Kesari The Tribune 12.82 10.06 9.75 1.46 AIR figs (lakhs) 27 % lead over the closest competitor Source: IRS 12 Q4
  37. 37. HARYANA More than two-thirds of Dainik Bhaskar readers do not read any other newspaper Source: IRS 12 Q4 Size: W - 8.2” x H - 5.8” Dainik Bhaskar has 67% sole readers in Haryana
  38. 38. HARYANA The young adults of Haryana prefer Dainik Bhaskar 5.11 lakh readers in the 20-35 age group Source: IRS 12 Q4 AIR Size: W - 8.2” x H - 5.8”
  39. 39. HARYANA 4.44 3.78 2.92 The affluent people of Haryana prefer Dainik Bhaskar 0.62 AIR figs (lakhs) MHI Rs. 10,001+ Dainik Bhaskar Source: IRS 12 Q4 Dainik Jagran Punjab Kesari Amar Ujala
  40. 40. Size: W - 8.2” x H - 5.8”
  41. 41. PUNJAB Dainik Bhaskar Amritsar Dainik Bhaskar & Business Bhaskar Dainik Bhaskar & Business Bhaskar Jalandhar Ludhiana Dainik Bhaskar Bathinda Punjab Population: 2.77 crore Urban population: 1.04 crore (37.48%) Rural population: 1.73 crore (65.52%) City population Amritsar: 24.90 lakhs Jalandhar: 21.93 lakhs Ludhiana: 34.98 lakhs Bhatinda: 13.88 lakhs Literacy: 76.68% GSDP: USD 54.1 billion Source: Census 2011/Ibef.org CMIE (GSDP at current prices, 2011-12) Size: W - 8.2” x H - 5.8” Map not to scale
  42. 42. PUNJAB 4.24 Jalandhar, Amritsar and Ludhiana, the top 3 cities of Punjab, prefer Dainik Bhaskar 3.92 3.32 1.17 1.04 1.04 AIR figs (lakhs) Dainik Bhaskar Source: IRS 12 Q4 Size: W - 8.2” x H - 5.8” Punjab Kesari Dainik Jagran Jagbani Ajit The Tribune
  43. 43. PUNJAB The affluent readers of Jalandhar, Amritsar and Ludhiana prefer Dainik Bhaskar 1.27 1.11 0.66 0.61 0.59 0.44 0.32 0.27 AIR figs (lakhs) SEC A Dainik Bhaskar Punjab Kesari Source: IRS 12 Q4 Size: W - 8.2” x H - 5.8” Dainik Jagran The Hindustan Tribune Times Ajit Jagbani TOI
  44. 44. PUNJAB More than four-fifths of Dainik Bhaskar readers do not read any other newspaper Source: IRS 12 Q4 Size: W - 8.2” x H - 5.8” Dainik Bhaskar has 86% sole readers in Punjab
  45. 45. CHANDIGARH Population: 10.55 lakhs Urban population: 10.26 lakhs (97.25%) Rural population: 0.28 lakhs (2.75%) Literacy: 86.05% Chandigarh Source: Census 2011/Ibef.org Dainik Bhaskar Map not to scale
  46. 46. CHANDIGARH Dainik Bhaskar continues to be the most preferred newspaper in Chandigarh Dainik Bhaskar The Tribune Hindustan Times Amar Ujala Punjab Kesari Dainik Jagran 1.70 1.02 0.94 0.73 0.38 0.16 AIR figs (lakhs) Source: IRS 12 Q4 Size: W - 8.2” x H - 5.8”
  47. 47. CHANDIGARH Dainik Bhaskar has 55% sole readers in Chandigarh Source: IRS 12 Q4
  48. 48. Size: W - 8.2” x H - 5.8”
  49. 49. JHARKHAND Population: 3.29 crore Urban population: 0.79 crore (24.05%) Rural population: 2.50 crore (75.95%) City population Dhanbad: 26.84 lakhs Ranchi: 29.14 lakhs Jamshedpur: 13.37 lakhs Literacy: 67.63% GSDP: USD 24.9 billion Source: Census 2011/Ibef.org CMIE (GSDP at current prices, 2011-12) Size: W - 8.2” x H - 5.8” Map not to scale
  50. 50. JHARKHAND Dainik Bhaskar 74% Dainik Jagran 65% Prabhat Khabar Hindustan 62% 55% Source: IRS 12 Q4 AIR (% proportion of urban readers) Size: W - 8.2” x H - 5.8” Dainik Bhaskar offers a focused urban reach
  51. 51. JHARKHAND 2.53 Dainik Bhaskar 2.80 Most preferred by the affluent readers Prabhat Khabar In the top 3 cities of Ranchi, Jamshedpur & Dhanbad 2.36 Hindustan AIR figs (lakhs) SEC AB Source: IRS 12 Q4 Size: W - 8.2” x H - 5.8”
  52. 52. THE DAINIK BHASKAR GROUP INITIATIVES
  53. 53. In its golden jubilee year the Dainik Bhaskar group instituted the “India Pride Awards”, the first ever awards to honour the PSUs of India, for excellence. These one-of-a-kind awards follow the processes of self-nomination and stringent jury selection. ICRA, the rating agency; acts as our ‘Knowledge partners’. India Pride Awards has been presided over by luminaries like Shri. P. Chidambaram, Shri. Pranab Mukherjee, Shri. Montek Singh Ahluwalia and Dr. M. Veerappa Moily.
  54. 54. The Dainik Bhaskar Women of the Year Awards is an initiative to recognize the power of women in India. The Group believes in woman empowerment and improving their status in the country. This award appreciates achievements and extraordinary success, as well as commendable work performed by women in their respective fields. The award has seen over 1,500 women participating across 4 categories: Social & Public Service, Arts & Culture, Business and Professional.
  55. 55. Junior Editor aims to encourage the habit of reading newspapers among the younger generation, by increasing their involvement with the newspaper. 10 states, 42 cities and 592 schools participated in it and 67,130 newspapers were submitted. Junior Editor is listed in the Guinness Book of World Records, Limca Book of Records as well as the India Book of Records. Size: W - 8.2” x H - 5.8”
  56. 56. CSR ACTIVITIES
  57. 57. An editorial and readers initiative. “Jal Satyagrah”, Jal Hai toh Kal Hai (Water Movement - if there is water, there is tomorrow) aims at motivating readers to save 15% of water from their daily usage. To promote this cause, the group had also undertaken various activities and organized a conference with experts from UNICEF, UNESCO and the International Commission on Irrigation and Drainage.
  58. 58. With the objective of enhancing greenery, the Dainik Bhaskar Group initiated a plantation drive, which encourages people to plant at least one sapling in their lifetime. The campaign, "Ek Ped Ek Zindagi", is spread across Madhya Pradesh, Chhattisgarh, Rajasthan, Jharkhand, Chandigarh, Punjab, Haryana, Gujarat and Maharashtra. In order to enhance the effectiveness of the campaign, Dainik Bhaskar initiated a “Green Ambulance” where people call the Dainik Bhaskar team to plant trees in their locality. The group has planted more than 2.36 lakh trees and aims to plant more than 25 lakh more trees. Size: W - 8.2” x H - 5.8”
  59. 59. Parinda - The Save Birds Campaign The Dainik Bhaskar Group launched “Parinda” (Save Birds) campaign to motivate readers to provide water and food to birds during the summer. When the summer temperature reaches 46-47 degrees, thousand of birds die due to lack of drinking water and grains to eat. The group came up with specially designed earthen pots to hold water and grains. ‘Sikoras’ (earthen pots) were made in consultation with the forest department & ornithologists. These were distributed free of cost to readers who were encouraged to keep them at their windows. Size: W - 8.2” x H - 5.8”
  60. 60. TECHNOLOGY @ THE DAINIK BHASKAR GROUP
  61. 61. The KBA Machine World-class, state-of-the-art printing infrastructure. An installed capacity of approximately 85,000 copies per hour. The machine helps enhance the reading and visual experience. Size: W - 8.2” x H - 5.8”
  62. 62. A matrix for editorial and advertising A web-based system providing seamless collaboration of resources on a single platform. Launched in 4 languages at 80 locations of the Dainik Bhaskar Group. Size: W - 8.2” x H - 5.8”
  63. 63. ZONE CONTACT North +91 12 0302 2600 East +91 33 4006 2538 West +91 22 3988 8840 South +91 80 3912 8700 Email: corporatesales@dainikbhaskargroup.com

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