MEDIA MANAGEMENT AND THE PRESS RELEASE

1. Managerial Communication
Media Management and The Press release
Presented by,
Roshan V.V.
1st MBA (“B” Section)
VVCE , Mysuru.

2. What is Media Management?
Business administration discipline that
identifies and describes strategic and
operational phenomena and problems in the
leadership of media enterprises is known as
media management.

3. Challenges of Media management
• Generating revenue from
advertisement
• Technology
• Threat to intellectual property
Caner!

4. The Press release
 An informational memorandum given by a company to the
media for conveying to the general public on its behalf is
termed as a press release.

6. Items that would be considered newsworthy include:
 Your business sponsoring a charity event.
 Merging or partnering with another well known business.
 Gaining a contract with a large company.
 Results of research you've carried out.
 Awards and industry/community recognition
What is considered newsworthy ?

7. THANK YOU