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THEORIES OF MEDIA MANAGEMENT
TYPES OF THEORIES OF MANAGEMENT
There are three types of theories of Media
management.
1. Historical Theory
2. Classical Theory
3. Modern Theory
HISTORICAL THEORIES
 There are two further types of historical theory.
1. Trial and error theory
2. Conventional Theory
1. TRIAL AND ERROR THEORY
 This theory is about learning from your mistakes. It
was the observed in the time when there was no
scientific way of managing things so people derived
this theory to do an experiment and if it turns out
wrong so they keep it for the future as a lesson.
2. COVENTIONAL THEORY
 This was the theory in which instead of doing new
experiments and trying things people started doing
the things in the way their ancestors used to do.
They found it more easier for them to implement the
old experimented methods of management.
CLASSICAL THEORIES
 There are further three types of Classical theory.
1. Scientific theory
2. Bureaucratic theory
3. Administrative theory
1. SCIENTIFIC THEORY
 This theory was founded by Frederak Tailor. This
theory analyzes workflow. This theory was founded
in 18th century after French Revolution. In this
theory people are told to put the data f the old
applied methods and deal with them in a scientific
manner. This theory emphasizes on the labour
productivity . He studied how much motion and
which motion is required in a limited time to
increase the productivity. This is called differential
piece rate formula. This theory deals with the things
on micro level as it talks about labour’s work. It
says people work to earn money so money should
be used to punish or reward the labour/ work men.
2. BUREAUCRATIC THEORY
 This theory was founded by Max Weber. This
theory sees things on macro level. This theory says
Standardized Operating Procedures (SOP’s) should
be developed. This theory says duties of al the
workers should be legalized, written and properly
documented like that of the government officers.
3. ADMINISTRATIVE THEORY
 This theory was founded by Henri Fayol. This theory
discusses things on managerial level. This theory says you
need to train and educate your managers to increase the
productivity, as they are the organizers and the middle-men
between the owners/ CEO’s of the companies and the
labours.
There are 14 principles of this theory:
 Division of Work
 Authority and Responsibility
 Discipline
 Unity of Command
 Unity of Direction
 Subordination of Individual Interest
 Remuneration
 The Degree of Centralization.
 Scalar Chain
 Order
 Equity
 Stability of Tenure of Personnel
 Initiative
 Esprit de Corps
ADMINISTRATIVE THEORY

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Theories of media management

  • 1. THEORIES OF MEDIA MANAGEMENT
  • 2. TYPES OF THEORIES OF MANAGEMENT There are three types of theories of Media management. 1. Historical Theory 2. Classical Theory 3. Modern Theory
  • 3. HISTORICAL THEORIES  There are two further types of historical theory. 1. Trial and error theory 2. Conventional Theory
  • 4. 1. TRIAL AND ERROR THEORY  This theory is about learning from your mistakes. It was the observed in the time when there was no scientific way of managing things so people derived this theory to do an experiment and if it turns out wrong so they keep it for the future as a lesson. 2. COVENTIONAL THEORY  This was the theory in which instead of doing new experiments and trying things people started doing the things in the way their ancestors used to do. They found it more easier for them to implement the old experimented methods of management.
  • 5. CLASSICAL THEORIES  There are further three types of Classical theory. 1. Scientific theory 2. Bureaucratic theory 3. Administrative theory
  • 6. 1. SCIENTIFIC THEORY  This theory was founded by Frederak Tailor. This theory analyzes workflow. This theory was founded in 18th century after French Revolution. In this theory people are told to put the data f the old applied methods and deal with them in a scientific manner. This theory emphasizes on the labour productivity . He studied how much motion and which motion is required in a limited time to increase the productivity. This is called differential piece rate formula. This theory deals with the things on micro level as it talks about labour’s work. It says people work to earn money so money should be used to punish or reward the labour/ work men.
  • 7. 2. BUREAUCRATIC THEORY  This theory was founded by Max Weber. This theory sees things on macro level. This theory says Standardized Operating Procedures (SOP’s) should be developed. This theory says duties of al the workers should be legalized, written and properly documented like that of the government officers.
  • 8. 3. ADMINISTRATIVE THEORY  This theory was founded by Henri Fayol. This theory discusses things on managerial level. This theory says you need to train and educate your managers to increase the productivity, as they are the organizers and the middle-men between the owners/ CEO’s of the companies and the labours. There are 14 principles of this theory:  Division of Work  Authority and Responsibility  Discipline  Unity of Command  Unity of Direction  Subordination of Individual Interest  Remuneration  The Degree of Centralization.
  • 9.  Scalar Chain  Order  Equity  Stability of Tenure of Personnel  Initiative  Esprit de Corps ADMINISTRATIVE THEORY