This document provides guidance on how to create an effective media kit to promote your brand. It explains that a media kit serves as a resume or showcase for your brand and its purpose is for promotion and monetization. The key components of an effective media kit are the strategic "NUT" which outlines who you are, what you offer, and what makes you unique, and the tactical "BOLTS" such as photos, logos, topics, media coverage, analytics, ads/rates and more. It provides tips for new brands on showcasing work, engagement and growth. The overall message is that a professional, tailored media kit can help get your brand in front of potential partners and clients.