The document outlines 20 tips for effectively capturing an audience in a competitive digital landscape, emphasizing the importance of choosing a specific niche and creating engaging content. It advocates for the use of visuals, social media integration, and influencer marketing to enhance visibility and relevance. Consistency and promotion of existing content are also highlighted as key strategies for sustained success.

1. 20 Tips To Capturing
The Right Audience And
“Being Heard” In a
Noisy World

2. Tip #1
Choose a niche you care about.
If you don’t care about your topic, then you
can’t expect anyone else to either!

3. Tip #2
Choose a niche that isn’t entirely over-
saturated.
This might sound obvious but it’s
something that a lot of people don’t
consider. Creating a website that’s about
health and fitness will create a massive up-
hill challenge for you, so why not move
somewhere quieter?

4. Tip #3
Combine topics to invest new niches.
If you want to stand out, you need to be
different. One way to do this is to create an
entirely new niche by combining two
popular ones!

5. Tip #4
Use the right images for your posts!
When people share on Facebook or other
social media, they often don’t even read the
post first. They thus are basing their entire
decision on the title and image alone!

6. Tip #5
Have a persona in mind for all posts!
Think of a very specific person when writing
your posts and this will help your content to
be relevant to specific members of your
audience. This is highly conducive to
sharing.

7. Tip #6
Consider memes.
Stuck for an image that will get Likes and
shares? You can create a Meme using many
online tools and these tend to share very
well!

8. Tip #7
Use Facebook comments.
Add Facebook comments to your blog and
people can discuss your posts right on your
site. They can also easily share their
comments to your account!

9. Tip #8
And Twidget.
This adds a feed from your Twitter account
to your website sidebar.

10. Tip #9
Use IFTTT for Automation.
IFTTT lets you link your various online apps
and social accounts. This can achieve some
incredibly powerful things, so look into it!

11. Tip #10
Outsource.
It’s important to ensure your business looks
as professional as possible – so outsource
the design elements etc.

12. Tip #11
Use Influencer Marketing.
Working alongside someone who already
has a massive audience is a fantastic way to
make yourself heard.

13. Tip #12
Be visually interesting.
Standing out with a different topic and
approach is great – but for that instant
interest try and make sure your site looks
different too. How can you grab attention
and excite your audience?
.

14. Tip #13
Think of your social media as a service.
You are providing some kind of useful
service to your audience and if your site
shuts down, they should miss it.

15. Tip #14
And your blog posts as products.
Likewise, treat your blog posts as products.
Market each one as you would a product
too!

16. Tip #15
Promote old content.
Just because it’s old, that doesn’t mean you
can’t get people interested again!

17. Tip #16
Share what you know works.
When sharing third party content, use a tool
like BuzzSumo to find what’s popular.

18. Tip #17
Go where your audience is.
Know your audience and promote yourself
where they’re likely to be.

19. Tip #18
Learn your value proposition.
What is the emotional drive behind your
message and product?

20. Tip #19
1,800 words is the ideal blog post length.
This will make your post a useful resource
that others are more likely to link to.

21. Tip #20
Be consistent.
Success doesn’t come overnight. Keep at it
and you’ll get there!

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