Craft the mission and vision statement for your brand. Having clarity around these items is the foundation of a personal brand that stands out.

1. B R A N D C O N F I D E N T I A L | PART THREE
03
Includes
F O R M U L A T I N G Y O U R
B R A N D ’ S M I S S I O N : Y O U R
B I G , F A T , J U I C Y W H Y
C R E A T I N G A B R A N D V I S I O N :
W H E R E A R E Y O U H E A D I N G ?
S T O R Y P R O M P T B O N U S :
S H A R E Y O U R W H Y
B R A N D M I S S I O N E X E R C I S E :
Y O U R P E R S O N A L A M B I T I O N
M I S S I O N M A D L I B
D R E A M D U M P : I F F E A R W A S
N O I S S U E
V I S I O N S T A T E M E N T P R O M P T :
F I L L I N T H E B L A N K S
M I S S I O N + V I S I O N
S T A T E M E N T I N S P O
BRAND
AMBITION

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PEOPLE DON’T BUY
WHAT YOU DO, THEY
BUY WHY YOU DO
IT.
_
Simon Sinek

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define the
core story
of your brand
IT'S TIME to dive into your Brand Mission
and Brand Vision. Every entrepreneur should
spend significant time defining these two
elements because THIS is the essence and
the anchor of your business. This is the core
story that will give your business meaning and
depth. This is the core story that will attract
your audience to not only buy from you, but
to stay with you. You must understand what
you stand for and where you truly want to go
FIRST.
Let's start with some definitions. Brand
Mission is the real purpose behind your
business. It's not what you are selling, but
your true significance. Brand Vision is the
future forecast for your business. This is what
you want to become or create over a period
of time.
I realize these are two BIG concepts, and they
may sound a bit scary, but don’t you worry!
I’m here to guide you along the way. Together,
we will crack the code on your purpose as a
business owner, and we will formulate a plan
for your future in a simple and fun way.
Let’s talk about your BRAND MISSION and
your big fat, juicy WHY.
Ask yourself
WHY you do this work in the first place? What led
you here? What kind of impact do you want to make?
What needs to be fixed?
These answers will act as the heartbeat of
your business and will keep you going even
when things get tough. Often it’s not the
actual products or services we deliver, but
something BIGGER. It’s a change, a movement
and an impact that we want to deliver to our
audience. And this is what will connect people
to our brand and create an engaged following.
For example, let's look at my favorite fitness
studio, Soul Cycle. They're not just a sweaty
spin class but a cardio party, changing their
riders' lives with every pedal stroke. They
bring soul to the minds and bodies of their
tight-knit community.
Now let's take my photography business,
MikiFoto + Co. My mission isn’t just to deliver
pretty photos. My purpose is to EMPOWER
women and build their confidence to emerge
as leaders. See the difference?

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Spend some time this week thinking about
what you are REALLY selling. Think long and
hard about why this work is important to you
and your clients. How do you want to change
the world? People will connect with your
passion, excitement, emotion, story and drive.
Your WHY will inspire your audience and be
the piece that they remember you for.
Definitely watch THIS for more inspiration.
Next, let’s talk about your BRAND VISION.
This is the future direction and inspiration for
your business empire in the next 2 years, 5
years, 10 years.
Ask yourself
WHERE do you want to take your business in the
future? WHAT kind of impact do you hope to achieve
in the long term?
I realize it can feel overwhelming to think
about tomorrow, but if we don’t know where
we are going, how can we create a plan of
action? Shake off the fears and let go of the
money hurdles and the mindset blocks. Give
yourself permission to create goals for your
business. Dig deep and dream about what sort
of company you hope to build. Your vision will
provide purpose for your goals and actions
moving forward. It will set the stage for your
future. It will inspire you and your audience.
What do you want to be known for?
For example, my dream for MikiFoto + Co is
to build a dynamic, global online and offline
community of leading women entrepreneurs
(#womentowatch). I want to be known as
the top brand building queen with an award
winning signature brand-story methodology.
I want to teach, mentor, speak, write and
support fellow female powerhouses around
the world. I want to create a women's collective
that feels exclusive, high touch and personal.
Now it's your turn to paint the picture in
your head. Infuse your dream with passion
and emotion. Make it ambitious. Then write
that magic down in a clear statement that is
shareable and memorable. Don't be afraid to
share this with your audience. They will admire
you for your drive and even support you along
the way.
M I K I F O T O . C O M
Mallika

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KEY TAKEAWAY
We are doing so much
more than selling products
and services. Our brands
are creating meaning and
connecting to people's lives to
make them better.
HOMEWORK
Complete the attached
worksheets. Craft your
Mission + Vision Statement
and share it in the group for
feedback.
THE
TAKEAWAYs
STORY PROMPT BONUS
Record a video post sharing your WHY
on your Facebook business page or
on Insta Stories. Tell your audience the
reasons why you started your business
and the change you hope to create. Go
deeper than the products and services
you offer. Talk about the transformation!
Use the #brandconfidential.
"Today I would like to share a story
about WHY I started this business. I
used to feel ____________. Now,
my mission is to ____________.
I am passionate about helping
____________ to ____________.
I know what it feels like to be
____________ and that's why I
created ____________...."
Want to see an example of how this can
look? CLICK HERE

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