The target audience for the music magazine is 15-25 year olds, with a focus on males aged 15-25 who make up 70% of readers. This age range aligns with the genre of music covered by the magazine, which is similar in style to Kerrang magazine. The front cover features a young artist dressed in a style reflecting the genre of music to make the magazine appealing to its target audience of younger people who can relate to the struggles faced by up-and-coming artists.