My social group enjoys going to gigs, nightclubs, and parties. They likely have jobs to afford their car and going out. They wear band merchandise and are interested in new technology like downloadable music. The magazine attracts this social group by featuring a casually dressed model around their age to seem relatable. A variety of camera angles are used to keep the photos interesting. The model makes eye contact to create a connection with readers. The contents page and editor's note also use casual, relatable imagery and tones. The main article uses informal language and references to music they can listen to on the go. While following magazine conventions, the key difference is its sole focus on one model and promoting events readers