The document discusses the design choices made for a magazine cover, poster, and trailer for a film called "My Name Is Jon". For the magazine cover, the team used a sinister image and edited it to look dark. They included standard elements like a cover line. For the teaser poster, they used the same unedited image to create intrigue and included only the title, release date, and website. Scenes in the trailer depict the abductor in different settings and clothes to avoid continuity and suggest it's a teaser, not from the actual film.