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The document analyzes advertisements in music magazine NME. It finds advertisements vary in length depending on the target audience. The front pages contain larger advertisements like a 4-page ad for Halo Reach game. Smaller ads in the back promote concerts and gigs. A pie chart will show what types of advertisements - music, games, technology, and film - make up the publication. A graph will also visualize how the magazine is divided between advertisements, listings, and references.
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The document discusses the selection and editing of various images for a magazine cover and contents page. A female model holding a music product was chosen for the cover to appeal to an older audience. A black male model was selected as the first feature to give the publication a unique selling point. A conventionally beautiful female was used as the second feature to represent women typically shown in pop magazines. An excited female with a hairbrush microphone was picked for the contents page to challenge younger readers. A female wearing headphones and bright makeup was the final feature, cropped and resized in Photoshop to keep hair detail and increase contrast.
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The document describes the use of Photoshop to design images for a magazine cover and articles. It summarizes selecting a female model holding a new music product to appeal to an older audience for the cover image. For the cover, the model was isolated using the Lasso tool against a white background, feathering the edges between 6-8. The document then lists additional images designed for the magazine's features and contents page.
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The document discusses the target audiences of various magazine distributors and publishers including Time Inc. UK and Bauer Media Group. It analyzes the content and images on the companies' websites to determine they target both male and female adult audiences. It also examines several music magazines' target audiences based on the artists and content covered, concluding some target older teenagers/adults while others target older adult males or females specifically. The document suggests the companies achieve higher profits by publishing magazines that appeal to a wide range of audiences of different genres, ages and interests.
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Media photographs
The document discusses the selection and editing of various images for a magazine cover and contents page. A female model holding a music product was chosen for the cover to appeal to an older audience. A black male model was selected as the first feature to give the publication a unique selling point. A conventionally beautiful female was used as the second feature to represent women typically shown in pop magazines. An excited female with a hairbrush microphone was picked for the contents page to challenge younger readers. A female wearing headphones and bright makeup was the final feature, cropped and resized in Photoshop to keep hair detail and increase contrast.
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The document provides information about NME (New Musical Express), a British music magazine. It discusses the magazine's history, including being founded in 1952 and recently changing publishers from IPC Media to Time Inc. Details are given about Time Inc. as the current publisher and owner of NME. Demographic information is also included, stating that 61% of NME readers are from social grades A-C1.
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- Mainstream - Refers to large media companies that own many popular music and other publications with broad audiences.
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Universal music group
The document discusses Universal Music Group and key aspects of the music industry including ownership, production, marketing, distribution and exchange. It provides examples of Universal Music Group's artists like Lady Gaga and Blink-182. It also discusses how technology has impacted finding and promoting artists, and how digital distribution and streaming have radically changed how fans access music.
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The document provides information about NME (New Musical Express), a British music magazine. It discusses the magazine's history, including being founded in 1952 and recently changing publishers from IPC Media to Time Inc. Details are given about Time Inc. as the current publisher and owner of NME. Demographic information is also included, stating that 61% of NME readers are from social grades A-C1.
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Social media platforms like verified artist accounts and user sharing are effective for marketing music videos by directly promoting to fans and new audiences. Releasing teasers also increases curiosity and views. YouTube is similarly useful as the world's second largest network, allowing artists their own pages for all music and subscriber notifications of new content. While magazines still market older music to dedicated fans, their audience is limited compared to Internet access on phones and tablets. Billboard advertising in busy cities reaches thousands daily but ads risk blending together, while television channels like MTV historically played a large role in music marketing through genre-focused programming and advertisements.
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Question 2: How effective is the combination of your main product and ancilla...
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The document outlines the planning and pitching of a print-based music magazine called NME. It provides details on the history, format, content, target audience, and marketing of NME. Examples of articles, interviews, and advertisements from NME issues are analyzed to understand the codes and conventions used in the magazine.
Industrial music paper
This document summarizes how the music industry has changed from an oligopolistic market dominated by a few major record labels to a more decentralized market with many independent labels. The rise of music piracy through Napster and file sharing led to a decline in physical album sales but an increase in concert attendance. Lower recording and distribution costs through new technology allowed many more artists to enter the market successfully. As a result, the market structure has shifted from a Cournot oligopoly model to one better described by the differentiated firms model of a Salop circle, with many small firms each occupying a niche.
Extra Reading on Music Marketing - Social and Traditional Media
The effect of social Media and traditional media on music sales.
A summary of the Mis Quarterly article
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This campaign aimed to educate people on safe driving and reducing road accidents. It used a "space invader" character from the 1980s video game to metaphorically represent the dangers of tailgating. The campaign's ads across TV, radio, and print creatively conveyed the message to not tailgate in a simple, clear, and memorable way. Regulatory bodies like the ASA and Ofcom ensure ads follow codes and address any complaints about unsuitable content.
Unit 1: Audience and Purposes
This document contains Keira Hibbert's candidate information and project brief for a level 3 diploma in media studies. It focuses on analyzing media products and audiences. The project involves analyzing the music magazine NME, including its ownership, target audience, competitors, and production process. Keira provides details on NME, including its founding, genres covered, and decline in circulation. She also discusses various audience theories and includes the results of primary research surveying NME's target demographic.
Guitarist magazine presentation powerpoint
This document provides details about the Guitarist magazine, including its history, editors, photographers, and analyses of its front cover, contents pages, and a double-page spread. Some key points:
- Guitarist is a long-running guitar magazine in Europe that has been published monthly since 1984 focusing on alternative rock and heavy metal.
- It features reviews of new guitars/equipment, interviews with players, and is aimed at an upper-middle class, male readership.
- The magazine costs £5.50 and includes a free CD, with the cover price subsidized by advertisements within.
Magazine Advertisement Evaluation
The magazine advertisement is promoting a band's debut album. It features the album artwork prominently to allow potential customers to identify it. Positive reviews from BBC Radio 1 and NME are included to influence customers following the hypodermic syringe theory. The ad also promotes that the album is available on iTunes to stay current with music industry trends and target indie fans who discover new music online.
Magazine Advert Analysis
The document analyzes magazine advertisements for four different albums:
1) Mumford & Sons' "Sigh No More" uses typography from the album cover and quotes from a music magazine to build credibility and lists popular singles to entice fans. Color images of the band stand out against the black background.
2) Tom Odell's "Long Way Down" features the same image as the album cover for consistency and leaves space for text around a relaxed, chilled-out portrait of the artist. Simple bold text makes information easy to read.
3) Additional details are provided about the simple and effective design of Tom Odell's text and inclusion of the BRIT Awards logo to promote his success. Conventional layout
Career encyclop intro & media proposal Dec 2014
This document provides background information about a career advice book written by Zsolt Pinter, an executive search consultant and career advisor in Hungary. It discusses how the book was first published in 1996 based on a request from the editor of hvg, an economic weekly publication. It was republished several times and later refreshed with a multimedia CD. The document outlines the book's distribution strategy, targeted audiences of highly qualified executives and graduating students, and plans for targeted media appearances and prominent placements of advertiser content within the book.
The Current And Future Structure Of The Music Industry
The document discusses the current and future structure of the music industry in the United Kingdom. It outlines the roles of labels, publishers, and the live music sector currently. Labels are either major or independent and provide funding and distribution for artists. Publishers acquire song copyrights. The future may see labels take a smaller role in funding, with artists self-releasing music digitally. Streaming services are also growing in importance for the industry.
Kerrang case study
The music press, including magazines, promotes artists and upcoming events to audiences. Music magazines aim to advertise new artists and bands, build connections between artists and fans, and promote events. The music industry and press have a mutually beneficial relationship - magazines promote the industry to draw in audiences, while the industry relies on press for advertising. Magazines attract advertisers by effectively placing balanced information alongside articles and images targeted to specific audiences. Major music magazine producers include EMAP and Bauer. Magazines use standard formats like mastheads and articles, but also play on words and images related to music genres to engage readers.
Kerrang case study
The music press, including magazines, promotes music artists and upcoming events to inform audiences. Music magazines aim to advertise new artists and bands, build connections between artists and fans, and promote events. The music press and music industry have a mutually beneficial relationship, as the press promotes the industry to attract audiences, while the industry supports the press with advertising. Music magazines are attractive to advertisers because they effectively place ads among balanced content to target wide music audiences. Magazines employ various design elements and language techniques on their covers to attract readers and promote music artists.
How effective is the combination of your main product and ancillary texts?
The combination of the main product (music video) and ancillary texts (digipak and magazine advert) effectively promotes the Smash Mouth album through a synergistic approach. Each component targets a different audience segment and works together to build a recognizable brand. The digipak and magazine advert reference elements from the music video to maintain continuity across the promotional package. This ensures the brand is consistently recognizable, allowing potential consumers multiple entry points to engage with the product.
The music press institution
Here are definitions of the key terms:
- Institution - Refers to companies that own music magazines, websites, radio stations etc. and the business side of the music press industry.
- Independent - Refers to smaller companies that own just one or a few music publications and are not part of a larger media group.
- Mainstream - Refers to large media companies that own many popular music and other publications with broad audiences.
- Multi-platform - Refers to companies that own music content across different platforms like websites, magazines, television, radio etc.
- Cross-promotion - Advertising one owned media platform (e.g. a magazine) on other owned platforms (e.g. website
Universal music group
Universal Music Group owns various record labels and media companies involved in the production, marketing, distribution, and sale of music. It represents many popular artists that appear on radio playlists like AFI, Blink-182, Lady Gaga, and Rise Against. UMG uses various online and social media platforms to promote its artists, find new talent, and distribute music in both physical and digital formats through various retailers and online stores. Media convergence across different channels has been important for increasing music sales and exposure for UMG's artists.
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Question 2: How effective is the combination of your main product and ancilla...
Question 2: How effective is the combination of your main product and ancilla...
Extra Reading on Music Marketing - Social and Traditional Media
Extra Reading on Music Marketing - Social and Traditional Media
The Current And Future Structure Of The Music Industry
The Current And Future Structure Of The Music Industry
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
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HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Mind map of terminologies used in context of Generative AI
Mind map of common terms used in context of Generative AI.
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Essentials of Automations: The Art of Triggers and Actions in FME
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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Media content
- 1. NME MUSIC MAGAZINE Content analysis, with charts and graphs to show visually the portions of each publication category.
- 2. HOW MANY ADVERTISEMENTS ARE THERE, IN EACH OF THE PUBLICATIONS? The first advertisement publication was on the inside of the glossy, front page. This was ‘Halo Reach’ and lasted up to 4 full pages, covered with game clips and inside photographing of what the new release looked like. The next was a ¼ page, film advert for ‘Going The Distance’ placed beside that was an album launch ‘Airport 85’, use the same amount of space. ‘Stop Torture’ was placed underneath these and used the remainder of the page (½). The following 3 advertisements, ‘Manic Street’, ‘Loftas’ and ‘Orange’ each take up 1 full page.
- 3. FROM THE RESEARCH I have found that the length of the advert various, depending on the target audience. Although NME is a music magazine, it also gets a lot of interest from consumers who have a likeability for technology and interactional elements. The small ads are covered over 2 double pages with a variety of contrasting adverts e.g. KOKO/djtees.com. Majority of them are gigs or concert tickets, but as they are placed at the back of the magazine they don’t have as much importance as those larger at the front.
- 4. Sales Music Computer games Techology Film TYPES OF ADVERTISEMENT Through the use of a pie chart, I will show visually what types of advertisements there are and how many of each are shown throughout this publication.
- 5. GRAPH WORK In relation to how the magazine is divided – advertisement, listings and references – I have used the format of a graph to show it.
- 6. LISTINGS
- 7. REFERENCES
- 8. HOW MUCH SPACE (PAGES) IS DEVOTED TO THE FOLLOWING… The editorial - ___ pages Letter pages - ___ pages Full page articles - ___ pages