1. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Evolution of
Traditional to New
Media
Week 2
Module 2
2. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
front
flip
1
Most Essential Learning Competencies (MELCs)
The learners will be able to…
• Explain how the evolution of media from
traditional to new media shaped the values and
norms of people and society
4. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
front
flip
3
1. If the Titanic sank
somewhere in the Atlantic
Ocean, how do you think the
news reached people in
England and New York at that
time?
2. If the Titanic sank today, in
what format would people
receive or read the news?
Issues in Media
5. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
front
flip
4
Evolution of Media
Pre-Industrial Age (Before 1700s)
People discovered fire, developed paper
from plants, and forged weapons and tools
with stone, bronze, copper and iron.
9. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
front
flip
8
Industrial Age (1700s – 1930s)
• occurs during the industrial revolution in Great
Britain.
• People used the power of steam, developed
machine tools, established iron production, and
the manufacturing of various products (including
books through the printing press).
13. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
front
flip
12
Electronic Age (1930s-1980s)
● invention of the transistor
● people harnessed the power of transistors that
led to the transistor radio, electronic circuits,
and the early computers.
● In this age, long distance communication
became more efficient.
14. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
front
flip
13
Electronic Age (1930s-1980s)
Transistor Radio Television
16. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
front
flip
15
Information Age (1900s-2000s)
● also known as the digital age.
● signified the use of the worldwide web through
an internet connection
● Communication became faster and easier with
the use of social networks
17. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
front
flip
16
Information Age (1900s-2000s)
Internet Explorer (1995) Blogspot (1999)
21. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
front
flip
20
The influence of
media on the values
and norms of people
22. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
front
flip
21
Norms
● are standards of behavior
that are expected in a society
based on their customary
laws or conduct.
● entail conformist behavior
following social standards
23. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
front
flip
22
● With the use of social media,
people are no longer
limited to his/her social
group and become more
readily connected to global
society with diverse values
and norms.
24. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
back
flip
23
Advent of the information age:
• media become more influential
• media provide access to ideas that are restricted
in the past.
• there are different women's rights organizations that share
worldwide awareness of woman equality in our society
through online platforms.
• the LGBTQ plus movement advocates gender equality and
acceptance in society.
25. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
back
flip
Influence of
media
Individual or
direct effect
Social or
indirect effect
24
26. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Activity: Data Retrieval
Complete the table below by providing examples of media in each column.
Then, answer the questions that follow.
Pre-Industrial Age Industrial Age Electronic Age Information Age
How do people communicate, store and share information in
different ages?
Processing Question:
27. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Activity: Point of View
(POV)
Express your point of
view on the following
assertions about the
influence of media on
the values and norms
of the people and
society. Write “Yes” on
the column Agree or
“No” in the column
Disagree. Then, write
your point of view in
the last column.
Assertions Agree Disagree Point of View
1. Media become more influential
in different aspects of people’s
life.
2. Technology in particular often
creates changes specifically on
the values and norms of the
people in our society.
3. The old Filipino values like close
family ties are now deteriorating
because of the use of new media.
4. Because of technological
advancement, our standard of
proper or acceptable behavior
changes throughout time.
5. Technology helps people gain
more friends, but the quality of
friendship suffers.
28. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
back
flip
26
Personal Technology Timeline
On a short bond paper,
draw your own timeline
of the means of
communication that you
have used.
Editor's Notes
Titanic was a luxury British steamship that sank in the early hours of April 15, 1912 after striking an iceberg off the coast of Newfoundland in the North Atlantic, leading to the deaths of more than 1,500 passengers and crew.
The term “media” is described as means of communication for people which includes newspapers, radio, televisions, and the internet. In the advent of the “new normal”, the role of media has been highlighted more than ever. The society relies heavily on media and information technology, not only for communication, but also for information dissemination, distance learning, work at home, etc. With the attainment of technological advancement, people wondered how media changes throughout time and what forms of media exist in different ages. To answer these queries, let us now discover how media have evolved from pre-industrial age to information age.
Cave art is generally considered to have a symbolic or religious function, sometimes both. The exact meanings of the images remain unknown, but some experts think they may have been created within the framework of shamanic beliefs and practices.
CLAY TABLETS in the Ancient Near East, clay tablets were used as a writing medium, especially for writing in cuneiform, throughout the Bronze Age and well into the Iron Age.
PAPYRUS refer to a document written on sheets of such material, joined together side by side and rolled up into a scroll, an early form of a book. (ancient Egypt)
ACTA DIURNA A first and only newspaper of the ancient world was founded by Julius Caesar.
Acta Diurna (Latin: Daily Acts sometimes translated as Daily Public Records) were daily Roman official notices, a sort of daily gazette. They were carved on stone or metal and presented in message boards in public places like the Forum of Rome.
PRINTING PRESS USING WOOD BLOCKS
Woodblock printing is a technique for printing text, images or patterns used widely throughout East Asia and originating in China in antiquity as a method of printing on textiles and later paper.
All of these were seen as evidence that the earliest civilizations had already honed the skills to convey information, through writing and drawing on whichever material was available during that time using their primitive languages.
The most notable invention of this era is undoubtedly the
printing press in the nineteenth century, as it allowed the mass production of books, newspapers, and other printed materials.
The printing press was invented in the Holy Roman Empire by the German Johannes Gutenberg around 1440,
The London Gazette claims to be the oldest surviving English newspaper and the oldest continuously published newspaper in the UK,
The typewriter in the 1800’s allowed a more uniform method of recording text without the confusion of understanding the handwriting of every person.
The industrial age also paved the way for the introduction of motion pictures as it continued to evolve from 1890’s to 1926.
The invention of the telegraph and the telephone allowed real-time communication across a great distance; this in turn allowed people to convey messages and information in a faster and more efficient manner.
Telegraph- first used instrument in sending message
TUMBLR is a microblogging and social networking website founded by David Karp in 2007, and owned by Oath Inc. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs
As time passes by, media evolved. Nevertheless, its primary role remains unchanging. Its development from traditional to new media brought us so much convenient.
respect for elders,
obtaining education,
getting married, and
gender roles.
The set of norms begins at home and continues to develop as we expand ourselves to the social world.
Due to people’s capability to relate, deliberate, and communicate freely online, the conventional ideas are challenged.
Conventional - things that are normal, ordinary, and following the accepted way.
For example,
In the individual effect, media information about new norms may persuade individuals to accept them.
In the social effect, the information creates common knowledge of a norm and enhances social coordination as individuals more readily accept the information if they believe others have also accepted it
