This document provides an introduction to media and information literacy (MIL) from a lecture by Marvin Bronoso at The Manila Times College of Subic. It defines MIL as a set of competencies to understand how media operate, how they construct meaning, and how to evaluate information. The key topics covered include what MIL is, why it is important, its 5 components, and future directions. MIL emphasizes an expanded definition of literacy that includes various media formats and involves teaching both through and about media using strategies like case studies, textual analysis, and problem solving.

1. INTRODUCTION TO MIL
MEDIA AND INFORMATION LITERACY 101
MARVIN BRONOSO | ICT COORDINATOR | MIL 101
THE MANILA TIMES COLLEGE OF SUBIC

2. WRITTEN ACTIVITY #02
•Enumerate the 5 components of information
Literacy. 10 pts.
•Information Literacy why is it importance? 10
pts.
•How will you effectively use the technology in
accessing the information you need? 5 pts.
Marvin Bronoso | ICT Coordiator | MIL 101 | The Manila Times College of Subic

3. KEY TOPICS
• What is media information literacy
• Why is it important?
• 5 Components of MIL.
• Future directions
Marvin Bronoso | ICT Coordiator | MIL 101 | The Manila Times College of Subic

4. •Literacy is about more than reading or writing – it is
about how we communicate in society. It is about social
practices and relationships, about knowledge, language
and culture.Those who use literacy take it for granted –
but those who cannot use it are excluded from much
communication in today’s world. Indeed, it is the
excluded who can best appreciate the notion of “literacy
as freedom”.
UNESCO, Statement for the United Nations
Literacy Decade, 2003–2012
Marvin Bronoso | ICT Coordiator | MIL 101 | The Manila Times College of Subic

5. WHAT IS MEDIA LITERACY
•A repertoire of competencies that
enable you to understand how the
media operate, how they construct
meaning, how they can be used, and
how to evaluate the information they
present.
Marvin Bronoso | ICT Coordiator | MIL 101 | The Manila Times College of Subic

6. WHAT IS MEDIA LITERACY
• … the ability to locate, evaluate, and
use effectively the needed
information.
Marvin Bronoso | ICT Coordiator | MIL 101 | The Manila Times College of Subic

7. MIL ADDS
•The identification of an information need
•Knowledge of where and how to access
information
•Knowledge of how to retrieve information,
evaluate, store and ethically use information.
Marvin Bronoso | ICT Coordiator | MIL 101 | The Manila Times College of Subic

8. •Media and information literacy emphasizes an
expanded definition of literacy, one that includes
print, screen-based and electronic media.
•Media information text include any produced
forms of communication, including: advertising,
websites, videogames, films, t-shirts and
billboards.
•Media Information literacy includes analysis and
prodction
Marvin Bronoso | ICT Coordiator | MIL 101 | The Manila Times College of Subic

9. Media Information Literacy . . .
• Involves teachingTHROUGH and ABOUT the media.
• Recognizes the importance ofTEXT and CONTEXT.
• Includes program that areTHEMATIC, and/or GENRE-based including such
topic as:
- Selling Image andValues: Advertising
-Television ad Film
- Ideology and representation
- Audience
- New(er)Technologies
Marvin Bronoso | ICT Coordiator | MIL 101 | The Manila Times College of Subic

10. PEDAGOGICAL STRATEGIES
• Case Study
•TextualAnalysis
•Translation
• Production
• Simulation
•Inquiry-based learning
• Problem solving
Marvin Bronoso | ICT Coordiator | MIL 101 | The Manila Times College of Subic

11. Education either functions as an instrument which
is used to facilitate integration of the younger
generation into the logic of the present system
and bring about conformity, or it becomes the
practice of freedom, the means by which men
and women deal critically and creatively with
reality and discover how to participate in the
transformation of their world.
Marvin Bronoso | ICT Coordiator | MIL 101 | The Manila Times College of Subic

12. Marvin Bronoso | ICT Coordiator | MIL 101 | The Manila Times College of Subic

13. Title and Content Layout with Chart
Series 1, Category 1, 4.3
Series 1, Category 2, 2.5
Series 1, Category 3, 3.5
Series 1, Category 4, 4.5
Series 2, Category 1, 2.4
Series 2, Category 2, 4.4
Series 2, Category 3, 1.8
Series 2, Category 4, 2.8
Series 3, Category 1, 2 Series 3, Category 2, 2
Series 3, Category 3, 3
Series 3, Category 4, 5
Series 1 Series 2 Series 3
Marvin Bronoso | ICT Coordiator | MIL 101 | The Manila Times College of Subic