This document discusses media language and the technical and symbolic codes and conventions that media professionals use to communicate ideas and information. It describes three types of codes: technical codes like camera angles and lighting, symbolic codes like symbols and gestures, and written codes like captions and layout. It explains that individuals may derive different meanings from the same message depending on how they interpret the codes. Understanding these codes contributes to media and information literacy.

2. It pertains to the technical and symbolic
ingredients or codes and conventions that
media and information professionals may
select and use in an effort to communicate
ideas, information and knowledge.

3. Language – pertains to the technical and symbolic
ingredients or codes and conventions that media and
information professionals may select and use in an effort
to communicate ideas.
Media language – codes, conventions, formats, symbols
and narrative structures that indicate the meaning of
media messages to an audience.

5. Is it possible that a different individual
derives a different meaning from the
message? Explain.

9. Technical codes
 include sound, camera angles, types of
shots and lightning. They may include, for
example, ominous music to communicate
danger in the future film, or high- angle
camera shots to create a feeling of power in a
photograph.

15. Symbolic Codes
 include the language, dress or actions of characters, or
iconic symbols that are easily understood.
For example:
 A red rose may be used symbolically to convey romance.
 A clenched fist may be used to communicate anger.

16. Written Codes
Use of language style and textual
layout (headlines, captions, speech
bubbles, language style, ect.)

18.  Messages – the information sent from a source to a receiver.
 Audience – the group of consumers for whom a media message was
constructed as well as anyone else who is exposed to the message.
 Producers – people engaged in the process of creating and putting
together media content to make a finished media product.
 Other stakeholders – libraries, archives, museums, internet and other
relevant information providers.

23. What codes are used in the TV ad?
How were the codes used in constructing
the message of this TV ad?
Why do you think this TV ad went viral?

24. QUIZ
Direction: Give your insight or reflection through
essay or sketch.
 How is understanding of the technical and symbolic
codes contribute to media and information literacy?