The sustainable beef conference in Denver hosted by WWF. 300 invited delegates representing all global industry stakeholders spent three days discussing the issues surrounding the production of sustainable beef.

1. © Bios Partners 2008
Namibian Beef
Steve Homer
www.natures-reserve.co.uk

2. © Bios Partners 2008
Contents
• Namibia & Meatco
– State of Industry in Africa – Basic data, production systems, what’s the
industry look like at a high level?
– Global Market Overview
– EU Beef Market Overview
• Natures Reserve Brand Development
– How is the region trending in terms of sustainability
– What are the big challenges that relate to sustainability issues
• What are next steps or initiatives to address beef sustainability in
Namibia?

3. © Bios Partners 2008
African Cattle Herds
• Africa has about 230,000,000 head of cattle, many of which are raised in
traditional ways and serve partly as tokens of their owner's wealth.
• Most of the cattle are managed as mobile cattle by pastoralists and
cannot be recognised as commercially farmed.
• Only Namibia and Botswana can export to the EU
• South Africa has about 14M Cattle as the most developed African nation
but does not export to the EU due to disputed use of hormones.
• Ugandan herd has grown to 11.4 million, other countries like Ethiopia and
Tanzania have large herds and are becoming regional commercial players.
Angola and Nigeria are becoming larger consumers of beef.

4. © Bios Partners 2008
Namibia fact file... 2M Cattle and 2M people
• Second least densely populated country in the world, approx size of
Texas
• 50% of the population live below the international poverty line
(US$1.25/day)
• 70% at the population are involved in cattle farming and agriculture
• 70% of Meatco cattle are sourced from larger, well organised
commercial farmers
• The northern communal areas cannot export and are physically
fenced off to livestock and wild animal migration.
• Over the last 10 years Meatco have invested in excess $150k in the
Northern Communal Farming Areas of Namibia.
• Meatco, through the Meatco Foundation run many outreach and
development projects for rural farming communities

5. © Bios Partners 2008
Meatco cattle and factories …
• Meatco cattle are:
• Produced naturally in an open and healthy
environment with no hormones or antibiotics
allowed
• Fully traceable back to the supplying farm
• From selected, accredited farms
• Processed in Windhoek and Okahandja – both
fully accredited and regularly audited to EFSIS
and BRC standards
• Expertly chilled following slaughter with full pH
testing
• Butchered to specific retail customer
specification
Cattle on the Voigtland commercial farm
A Family in the northern community area

6. © Bios Partners 2008
Is there a global market for African Beef ? …
• Global Beef demand continues to increase
• 3 Companies control 20% of Global Beef Production
• A large plant in S America can process 90,000 cattle per day
• Meatco process 120,000 per year
• Botswana process 150,000 per year
Source Rabobank
c.250K for Export

7. © Bios Partners 2008
The Challenge facing African beef
• 67% of Brazil exports controlled by 2 companies (JBS / Marfrig)
• 55% Uruguay / 28% Argentina exports controlled by same two
companies
Source Rabobank

8. © Bios Partners 2008
EU & UK Market Trends
• EU Production in decline /
Import requirement growing
• UK Production in decline
• Import requirement to reach
50% by 2015
2007 2008 2009 2010 2011 2012 2013
Prime Cattle 1171 1095 1053 1026 1010 994 980
Cull Cows 326 419 401 375 368 360 353
Total Cattle 1497 1514 1454 1401 1377 1354 1333
% Total
Requirement 62% 63% 60% 58% 57% 56% 55%

9. © Bios Partners 2008
Ethical Branding - “ Fair Beef ” Label
• Objective to establish “Good for Development” beef product
• Consult with expert partners such as WWF, Solidaridad & UTZ to gather
best practice advice and stakeholder input
• Develop a wider Southern Africa Farming platform from our small pilot
• “Sustainable Beef Development” Round Table – African voice !
• EU Retailer Support
• Looking for US support
• Prove that Africa can be a safe,
responsible beef producer and
exporter in the future ?

10. © Bios Partners 2008
CSR DevelopmentEthical Branding - “ Fair Beef ” Label
• Farmers – Livelihood improvement
• Staff – fair treatment and welfare
• Community – trickle down of export benefits
• Environment – at least a neutral impact of
farming
• Not for profit foundation – stakeholder
involvement
• Donor development networking – attract
partners - aid for trade

11. © Bios Partners 2008
CSR & Certification Activities … Establish the base line
• Cooperation with stakeholders from the
outset to manage outreach and
maximise development projects
• Independent livelihood study of
emerging farmers by the International
Institute of Environment and
Development research economist
• Independent (SGS) social labour rights
audit of Windhoek plant
• Global Gap livestock trial audits on 3
farmers in preparation for certification
and recognition of FANMEAT in 2012

12. © Bios Partners 2008
John Vidal guardian.co.uk, Thursday 3 September 2009
“For the first time in
generations there
are cows on the
streets of Nairobi as
nomads like Isaac
come to the suburbs
with their herds to
feed on the verges
of roads”
If it is in the newspapers it must be true ...
“Earlier this year, more than 50 people died of cholera in Moyale. It is widely believed
that it came from animals and humans sharing ever scarcer water”

13. © Bios Partners 2008
Ethical brand extension …

14. © Bios Partners 2008
EU Retailer Development

15. © Bios Partners 2008