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Inspira(on	
  from	
  the	
  Future	
  Present	
  
Joel	
  Tarver	
  
Senior	
  Manager	
  Digital	
  Marke2ng	
  	
  
Baker	
  Hughes	
  
“…anticipate
and understand
the expectations of
the customer, and
then exceed them.”
-Martin S. Craighead
4	
  
6	
  
Usability Lab est. 2012
Featured in “The American Oil & Gas Reporter”, Oct. 2012
& “Connexus “ Magazine, Q1 2013
7	
  
GUI Touch NUI
UI Progression
8	
  
10	
  
Image source: MYO
13	
  
15	
  
Image source: Wii U Secondary Peripheral
Image source: Oculus Rift
18	
  
Image source: OMNI Directional Treadmill
19	
  
Image source: Oculus RiftImage source: Oculus Rift
20	
  
Screenshot from Call of Duty: Modern Warfare 3 Offshore
BHI Company Confidential - Not for Distribution
21	
  
22	
  
Image source: Prometheus
23	
  
Image source: Iron Man 2
24	
  
BHI Company Confidential - Not for Distribution
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
25	
  
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
26	
  
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
27	
  
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
BHI Company Confidential - Not for Distribution
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
BHI Company Confidential - Not for Distribution
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
30	
  
BHI Company Confidential - Not for Distribution© 2013 Baker Hughes Incorporated. All Rights Reserved.
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
BHI Company Confidential - Not for Distribution
34	
  
Est.	
  $800,000,000	
  SALES	
  
Est.	
  12	
  Million	
  SKUs	
  SHIPPED	
  
35	
  
BHI Company Confidential - Not for Distribution
37	
  
Real-Time Log Extract - Hanging up
© 2010 Baker Hughes Incorporated. All Rights Reserved.13
38	
  
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
39	
  
Patent	
  Pending.	
  Copyright	
  2014	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
40	
  
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
41	
  
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
42	
  
BHI Company Confidential - Not for Distribution
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
60	
  
BHI Company Confidential - Not for Distribution© 2013 Baker Hughes Incorporated. All Rights Reserved.
61	
  
Robot
Human
Augmentation
Exoskeleton
BHI Company Confidential - Not for Distribution
62	
  
ELMER (Gantry) Bot
BHI Company Confidential - Not for Distribution
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
63	
  
Robot & Human Cohabitation Scenario
BHI Company Confidential - Not for Distribution
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
64	
  
© 2013 Baker Hughes Incorporated. All Rights Reserved.
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
BHI Company Confidential - Not for Distribution
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
66	
  
BHI Company Confidential - Not for Distribution
67	
  
“Set impossible challenges, and then catch up with them.”
-Sir Richard Branson
BHI Company Confidential - Not for Distribution
68	
  
© 2013 Baker Hughes Incorporated. All Rights Reserved.
BHI Company Confidential - Not for Distribution
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
69	
  
Manned or Unmanned
Patent	
  Pending.	
  Copyright	
  2014	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
70	
  
© 2013 Baker Hughes Incorporated. All Rights Reserved. BHI Company Confidential - Not for Distribution
Patent	
  Pending.	
  Copyright	
  2015	
  Baker	
  Hughes	
  All	
  rights	
  reserved.	
  
71	
  
Fiction becomes fact.
BHI Company Confidential - Not for Distribution
73	
  
INSPIRE
INFORM
@joeltarver

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