A New Brand Day: Your brand and America's Energy Boom - Dr. David Kippen [Energy Digital Summit 2014]
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This presentation was written by Dr. David Kippen, CEO of Evivva Brands. Dr. Kippen was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014. He presented on the topics of branding and storytelling in the Energy sector.
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A New Brand Day: Your brand and America's Energy Boom - Dr. David Kippen [Energy Digital Summit 2014]
- 1. The Brand Shop for People Brands A New Brand Day Your brand and America's energy boom Dr. David Kippen, CEO kippen@evviabrands.com @david_kippen @evvivabrands
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- 7. We’re using a playbook from 1978. We’re telling, not showing. It’s not working. @david_kippen
- 9. Energy
- 10. 10 @david_kippen
- 12. 12 @david_kippen
- 14. Tech
- 15. 15
- 16. Energypower
- 19. Our RecoveryCourtesy New York Times 19
- 20. $18,018,100,800 $16,623,376,600 $34,641,477,400 Courtesy New York Times 20
- 21. 21
- 22. CLEAR VAGUE UNIQUE COMMON Clear & Unique Clear & Common Unique & Vague Common & Vague 22@david_kippen
- 24. 24
- 25. Beautiful 25
- 27. Wonder27
- 28. CLEAR VAGUE UNIQUE COMMON Clear & Unique Clear & Common Unique & Vague Common & Vague 28@david_kippen
- 29. Photoshelter • Welding image Unique is not Enough 29
- 30. Photoshelter Person image The Right Friends People don’t want to do… 30
- 31. Photoshelter Image Intimate plant view feel 31
- 32. Photoshelter image Large equipment Audit Your Brand 32
- 34. Manifesto 34
- 35. Thank You! UK: 13 Great King Street Edinburgh EH3 6QW, UK +44 7915 912 622 evvivabrands.com/energyfirst LinkedIn new group: Energy First USA: 476 Jackson Street San Francisco 94111 California, USA 415-320-9777 Dr. David Kippen, CEO kippen@evviabrands.com @david_kippen @evvivabrands