Measuring Social Media Success

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Confused by all the different ways to measure success on social media? If you're using various social media: Facebook, Twitter, YouTube, LinkedIn, Blogs, etc., but wondering how they're helping your business, this workshop will show you techniques for understanding how to measure social media success against real business goals.

Business

Measuring Social Media
Success
Welcome! We will begin shortly.

Sarah Worsham
Web Strategist & CEO
Sazbean Consulting

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

a little about me...
Web Strategist, Geek, Entrepreneur, Mother,
Wife, Webgrrl, Computer Engineer and MBA2
(in no particular order)

what that means...
I create web strategies to help companies and
organizations use the Internet effectively to reach
their business goals

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Overview
• What does it mean to measure success
in social media?
• Why measure?
• Measurement Categories
• Example
• Tools
• Q&A

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Measuring Success
photo by aussiegall @ Flickr CC - http://www.ﬂickr.com/photos/aussiegall/286709039/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Business
Goal
photo by laffy4k @ Flickr CC - http://www.ﬂickr.com/photos/laffy4k/202540347/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Social Media
Strategy

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Conversions

photo by House of Sims @ Flickr CC - http://www.ﬂickr.com/photos/houseofsims/3117592302/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Conversions

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Attention

photo by respres @ Flickr CC - http://www.ﬂickr.com/photos/respres/2544979655/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Attention

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Inﬂuence

photo by Babrosa @ Flickr CC - http://www.ﬂickr.com/photos/babrosa/3961281159/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Inﬂuence

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Sentiment

photo by [[MorphoMir]] @ Flickr CC - http://www.ﬂickr.com/photos/morphomir/2407451929/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Sentiment

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Example:

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Social Media
Twitter
Increase Revenue by
20% in 2010
• Request a Quote
• Register for Webinar
• Signup for Newsletter
Facebook

• Internet, Marketing & LinkedIn
Sazbean.com Technology News & Tips
• Blog 1/day, Tweet Multiple/Day,
Share content to FB &
LinkedIn, elsewhere
• Podcast 1/week
• Newsletter monthly

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Increase Revenue by
Conversions
Twitter
20% in 2010

• Request a Quote
• Register for Webinar
• Signup for Newsletter Facebook

Sazbean.com LinkedIn

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Twitter

Sazbean.com
Facebook
Attention

• Internet, Marketing &
Technology News & Tips LinkedIn
• Blog 1/day, Tweet Multiple/Day,
Share content to FB &
LinkedIn, elsewhere
• Podcast 1/week
• Newsletter monthly

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Twitter

Sazbean.com
Facebook

• Internet, Marketing &
Technology News & Tips LinkedIn Inﬂuence
• Blog 1/day, Tweet Multiple/Day,
Share content to FB &
LinkedIn, elsewhere
• Podcast 1/week
• Newsletter monthly

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Twitter

Sentiment
Sazbean.com Facebook

LinkedIn

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Tools
photo by Sarah Worsham © All rights reserved

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Twitalyzer
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

PostRank
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Let’s
Review!
1. Start with Your Business Goal
2. Create a Social Media Strategy
3. Know What You’re Measuring
4. Conversions, Attention, Inﬂuence, Sentiment
5. Look for the Right Tools

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

To Learn More:

Sazbean.com
blog, podcasts, upcoming webinars

SazbeanConsulting.com
Internet Marketing & Strategy

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Any
Questions?

photo by -bast- @ Flickr CC - http://www.ﬂickr.com/photos/-bast-/349497988/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Connect with me...

SazbeanConsulting.com
Blog: Sazbean.com
Twitter.com/sazbean
Facebook: www.facebook.com/sazbean
LinkedIn: http://www.linkedin.com/in/sazbean
saz@sazbean.com

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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