The document outlines principles for creating a successful social media strategy, emphasizing the importance of defining business goals, understanding your audience, and crafting relevant content. It discusses key steps such as identifying your base of operations, finding influencers, and measuring results to continually improve. Additionally, it highlights the author's expertise and offers resources for further learning.

1. Crafting a Successful
Social Media Strategy
Sarah Worsham
Web Strategist & CEO
Sazbean Consulting
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

2. a little about me...
Web Strategist, Geek, Entrepreneur, Mother,
Wife, Webgrrl, Computer Engineer and MBA2
(in no particular order)
what that means...
I help companies and organizations grow
online by creating digital strategies based on
customized analysis and achievement of
business goals.
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

3. Overview
• What makes a strategy successful?
• Start with your Business
• Social Media Strategy
• Example
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

4. What makes a strategy
successful?
photo by pshutterbug @ Flickr CC - http://www.flickr.com/photos/pshan427/2331162310/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

5. Define Your
Business
photo by b0r0da @ Flickr CC - http://www.flickr.com/photos/boroda/493020048/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

6. Set
your
Goal
photo by viZZZual.com @ Flickr CC - http://www.flickr.com/photos/vizzzual-dot-com/2655969483/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

7. Who
are
your customers?
photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

8. Marketing &
Messaging
photo by NatalieMaynor @ Flickr CC - http://www.flickr.com/photos/nataliemaynor/2539937014/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

9. Social Media
Strategy
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

10. Identify Your Base of
Operations
photo by gregwest98 @ Flickr CC - http://www.flickr.com/photos/gregwest98/3733687366/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

11. Find Your Audience & Listen
photo by Pop!Tech @ Flickr CC - http://www.flickr.com/photos/poptech2006/2968820581/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

12. Who are
Your
Influencers?
photo by icDJs @ Flickr CC - http://www.flickr.com/photos/icaz/201966162/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

13. Find
Your
Satellites
photo by Sarah Worsham © All rights reserved
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

14. Create a
Content
Strategy
photo by websuccessdiva @ Flickr CC -http://www.flickr.com/photos/mariareyesmcdavis/2890706354/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

15. Implementation
photo by kevindooley @ Flickr CC - http://www.flickr.com/photos/pagedooley/2331236780
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

16. Measure
&
Improve
photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

17. Example:
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

18. Business
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

19. Business
Sazbean
Internet &
Business
Knowledge
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

20. Business
Sazbean
Increase
Revenue
by 20% in
Internet & 2010
Business
Knowledge
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

21. Business Business
Owners,
Sazbean Marketing & PR
Professionals
Increase
Revenue
by 20% in
Internet & 2010
Business
Knowledge
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

22. Business Business
Owners,
Sazbean Marketing & PR
Professionals
Increase • Increased Sales
Revenue Online
by 20% in • Increasing ROI of
2010 online tactics
Internet &
Business
Knowledge
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

23. Business Business
Owners,
Sazbean Marketing & PR
Professionals
Increase • Increased Sales
Revenue Online
by 20% in • Increasing ROI of
• Passionate, Geek, online tactics
Internet & 2010 Strategic
Business • Professional
Experience,
Knowledge
Degrees,
Testimonials
• Deep technical
understanding with
a 10,000ft view of
how to reach
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC destination

24. Social Media Strategy
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

25. Base of Operations
Sazbean.com
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

26. Satellites Twitter
Facebook
LinkedIn
Sazbean.com
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

27. Content Strategy Twitter
Facebook
LinkedIn
Sazbean.com
• Internet, Marketing &
Technology News & Tips
• Blog 1/day, Tweet Multiple/Day,
Share content to FB &
LinkedIn, elsewhere
• Podcast 1/week
• Newsletter monthly
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

28. Implementation Twitter
• Request a Quote
• Register for Webinar
• Signup for Newsletter
Facebook
LinkedIn
Sazbean.com
• Internet, Marketing &
Technology News & Tips
• Blog 1/day, Tweet Multiple/Day,
Share content to FB &
LinkedIn, elsewhere
• Podcast 1/week
• Newsletter monthly
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

29. Start with Business
1. Define Your Business
2. Set Your Goal
3. Who are Your Customers?
4. Define Benefits
Let’s 5. Marketing & Messaging
Review! Social Media
1. Identify Home Base
2. Find Your Audience & Listen
3. Who are Your Influencers?
4. Identify Your Outposts
5. Create a Content Strategy
6. Implementation
7. Measure & Improve
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

30. To Learn More:
Sazbean.com
blog, podcasts, upcoming webinars
SazbeanConsulting.com
Internet Marketing & Strategy
Recommended Reading:
Social Media Marketing: An Hour a Day
by Dave Evans
(amazon affiliate link)
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

31. Connect with me...
SazbeanConsulting.com
Blog: Sazbean.com
Twitter.com/sazbean
Facebook: www.facebook.com/sazbean
LinkedIn: http://www.linkedin.com/in/sazbean
saz@sazbean.com
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC