O'Neill, an action sports company, has monetized its social relationships by collecting data from 380,000 Facebook fans. It uses this social data for targeted email campaigns, like birthday offers or targeting fans interested in yoga. The key lessons are to start small with social relationship marketing and gain full organizational buy-in. O'Neill's next steps are to continue building its social profile warehouse and evolve its use of social data across more of the business.
Onefeat : La vie est un terrain de jeu - Arnaud Ferreri - OnefeatRezonance
Présentation d'Arnaud Ferreri, CEO de Onefeat lors de la conférence First Rezonance "SoLoMo : Placer sa stratégie médias sociaux sur la carte".
Onefeat, ce n’est ni une application mobile, ni un réseau social : c’est un jeu. Un jeu social qui repose sur des défis de la vraie vie, illustrés par des photos prises avec votre mobile. Arnaud Ferreri témoigne de la genèse de ce projet, de l'expansion de la communauté de joueurs et des possibilités d'interaction offertes par onefeat pour les marques.
Onefeat : La vie est un terrain de jeu - Arnaud Ferreri - OnefeatRezonance
Présentation d'Arnaud Ferreri, CEO de Onefeat lors de la conférence First Rezonance "SoLoMo : Placer sa stratégie médias sociaux sur la carte".
Onefeat, ce n’est ni une application mobile, ni un réseau social : c’est un jeu. Un jeu social qui repose sur des défis de la vraie vie, illustrés par des photos prises avec votre mobile. Arnaud Ferreri témoigne de la genèse de ce projet, de l'expansion de la communauté de joueurs et des possibilités d'interaction offertes par onefeat pour les marques.
Recent presentation on social media and it's implementation in State of Michigan government given at the Michigan Association of Counties annual conference.
Social Marketing and Leveraging InfluencersBolaji Okusaga
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
Most social media marketers struggle to measure ROI. Why? It’s not always easy to see how likes and shares relate to your core marketing and business goals. Escape the “posting just to post” mentality and learn how to focus your social marketing efforts on what will have the most impact for your brand.
This presentation is perfect for social marketers who need to prove the ROI of their efforts, C-level marketing execs who aren’t sure what social media is supposed to do for their business, and anyone looking for a common-sense approach to social media that actually helps drive real results.
Originally presented to the Uptown Marketing Professionals Breakfast by Megan Van Groll, Digital Journalism & Content Strategy at Richards Partners. Special thanks to Uptown Dallas, Inc. for organizing these quarterly breakfasts for marketing professionals in the Uptown neighborhood!
Why Healthcare Marketing Must Go SocialEric Weaver
EVENT: Puget Sound AMA June Healthcare Luncheon, June 24, 2009
CONTENT: This presentation discusses cultural shifts and crumbling trust that makes marketing less effective than in the past. In order for marketers to be successful in an era of the empowered consumer, we need to recognize that our profession has changed and that social tools present an opportunity to build trust with prospects necessary to convert.
Thanks to all for coming out!
Three billion people click "Like" everyday! Here's a quick and dirty overview on Facebook and ideas on how brands can use Facebook to engage and interact with their consumers and fans!
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Recent presentation on social media and it's implementation in State of Michigan government given at the Michigan Association of Counties annual conference.
Social Marketing and Leveraging InfluencersBolaji Okusaga
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
Most social media marketers struggle to measure ROI. Why? It’s not always easy to see how likes and shares relate to your core marketing and business goals. Escape the “posting just to post” mentality and learn how to focus your social marketing efforts on what will have the most impact for your brand.
This presentation is perfect for social marketers who need to prove the ROI of their efforts, C-level marketing execs who aren’t sure what social media is supposed to do for their business, and anyone looking for a common-sense approach to social media that actually helps drive real results.
Originally presented to the Uptown Marketing Professionals Breakfast by Megan Van Groll, Digital Journalism & Content Strategy at Richards Partners. Special thanks to Uptown Dallas, Inc. for organizing these quarterly breakfasts for marketing professionals in the Uptown neighborhood!
Why Healthcare Marketing Must Go SocialEric Weaver
EVENT: Puget Sound AMA June Healthcare Luncheon, June 24, 2009
CONTENT: This presentation discusses cultural shifts and crumbling trust that makes marketing less effective than in the past. In order for marketers to be successful in an era of the empowered consumer, we need to recognize that our profession has changed and that social tools present an opportunity to build trust with prospects necessary to convert.
Thanks to all for coming out!
Three billion people click "Like" everyday! Here's a quick and dirty overview on Facebook and ideas on how brands can use Facebook to engage and interact with their consumers and fans!
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Free Complete Python - A step towards Data Science
O'Neill Presentation - eTail East 2012
1. SOCIAL RELATIONSHIP MARKETING
Fan Exclusive 15% off
HOW O’NEILL HAS
MONETIZED ITS
SOCIAL RELATIONSHIPS
ACROSS CHANNELS
2. THE KEY TAKEAWAYS
Based on our early experience with social relationship marketing:
Customers are willing to
move beyond “likes” to
connect with brands they
Email marketers are now
trust
able to use social data for
segmentation and
targeting
Social profiles contain
valuable, actionable
data on what
customers want
3. NICE TO MEET YOU!
Daniel Neukomm
Executive Vice President, Strategy
La Jolla Group
• B.A., M.B.A.
• 14 years experience in consumer products/retail
• Explore new products, markets and processes
around our traditional business
Contact: daniel.neukomm@lajollagroup.com
linkedin.com/in/danielneukomm
4. LET’S GET TO KNOW EACH OTHER
YOUR
PRIMARY JOB FUNCTION
Email marketing Is your company
Other digital marketing collecting Facebook
Social media strategy profile data?
e-Commerce or website
Analytics/ optimization Has your company
Customer intelligence made use of that
Other profile data?
8. OUR SOCIAL RELATIONSHIP MARKETING VISION
Monetize our fan base
Improve campaign performance through better
targeting
Capture customer insights that improve
effectiveness of customer acquisition
activities across channels
9. COLLECTING AND USING SOCIAL DATA
1) CONNECT 2) TARGET
WIDE-SCALE, OPT-IN GENDER, BIRTHDAY, LIKES, ETC.
SOCIAL PROFILE
WAREHOUSE
3) EXECUTE
EMAIL, SEARCH & OTHER CHANNELS
10. STEP ONE: COLLECTION
1. Selected Execution Channels:
Social-sign on
2. Selected initial campaign type:
Exclusive content Discount offer Always On buttons
Fan Exclusive 15% off
11. FACEBOOK OFFERS
Drive traffic to
this offer via Fan
page wall post
and email
12. ATTRIBUTES WE CAPTURED
CAPTURES MY:
Activities
Birthday
Education
Hometown
Interests
Likes
Location
Work history
CAPTURES MY FRIENDS’:
Activities
Interests
Likes
16. CAMPAIGN #2:
TARGETING BY CATEGORY ENGAGEMENT
Target “Yoga”
products to segment
of people who have
an interest in “Yoga”
17. CAMPAIGN #3:
REACH FRIENDS OF SUBSCRIBERS
Intelligent
filter of friends
in share dialog
Recommend friends who
also have an interest in
Yoga. Track metrics on
sharing/referral traffic, etc.
18. MANAGE OPT-OUTS
Similar process to
non-personalized
Social Personalization: Learn More | Opt-out email
communications
19. KEY LESSONS LEARNED
Start small – social relationship marketing gets
personal very quickly
Don’t reinvent the wheel
Social relationship marketing requires a
proactive strategy
Full organizational buy-in is critical
20. LET’S DISCUSS THEM
Who’s the best person to “own” social
relationship marketing in your organization?
What change management tactics have been
effective for you in initiatives that cross
marketing functions?
21. OUR NEXT STEPS
winter S
WAVES U
excitement R
A POWDER
SOCIAL PROFILE F
WAREHOUSE I swell
R SUMMER
CONTINUE EVOLVE EXTEND
to a holistic the use of
to build our social profile
social profile CRM with
social data data across
warehouse the business
22. SOCIAL RELATIONSHIP MARKETING WILL
DRIVE THE NEXT WAVE OF RELEVANCE
Customers are willing to
connect with brands they trust
Connect rate from
Facebook offer
Valuable, actionable data on
what customers want
You can get positive results even if
you start small, but think about
evolution