Measuring Social Media Impact: Google Analytics and Twitter
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Slides for a talk given at the University of Oxford OxEngage series exploring how social media interactions on Twitter can be analysed using Google Sheets and Google Analytics
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Measuring Social Media Impact: Google Analytics and Twitter
- 1. Measuring Social Media Impact: Google Analytics and Twitter Martin Hawksey @mhawksey #OxEngage http://www.slideshare.net/mhawksey/ This work is licensed under a Creative Commons Attribution 4.0. CC-BY mhawksey
- 2. alt.ac.uk Getting to know you… #OxEngage @mhawksey 2
- 3. Outcomes ◊ Able to perform basic Twitter analysis techniques; ◊ understanding of the limitations and opportunities of data from Twitter; ◊ *Inspire* you to do more 3
- 4. Why 4 Image: CC-BY-NC-ND Mike Bitzenhofer https://flic.kr/p/4UoT3s
- 6. Actionable Insight 6 Image: CC-BY-NC-ND Shaun Osborne https://flic.kr/p/34Xv1v
- 7. ALT Comunity 7 Image: CC-BY-NC-SA ALT https://flic.kr/p/yuDXkn
- 9. Content marketing 9 Image: CC-BY-NC Chris Jones https://flic.kr/p/bupUcB
- 12. Twitter Analytics Dashboard for MS Excel ◊ Originally developed by Elena Villaespesa ◊ Extended by Ernesto Priego 12 Image: CC-BY-NC-SA Elena Villaespesa http://artsmetrics.com/en/dashboard-for-twitter-analytics/
- 13. Twitter Analytics Dashboard for Google Sheets 13
- 14. Twitter Dashboard Limits 14 Image: CC-BY-NC-ND Wayne Stadler https://flic.kr/p/B6BKW
- 16. alt.ac.uk16
- 17. alt.ac.uk17
- 18. Lets interface … {API} Image credit: CC-BY-NC nikki https://flic.kr/p/5d59EW
- 20. alt.ac.uk Twitter Search API – Single tweet 20
- 21. alt.ac.uk Twitter Search API Limits ◊ Data from last ~7 days ◊ Last 18,000 tweets for search term ◊ Developer ‘Rules of the Road’ on storage 21
- 22. alt.ac.uk@mhawksey 22 Twitter Archiving Google Sheet
- 23. alt.ac.uk23
- 24. alt.ac.uk24
- 27. alt.ac.uk27
- 28. alt.ac.uk One last trick … TAGSExplorer 28
- 30. alt.ac.uk Links Worksheet - go.alt.ac.uk/OxEngageTw Slides - go.alt.ac.uk/OxEngageTwSlides 30
- 32. Association for Learning Technology Registered charity number: 1063519 www.alt.ac.uk @A_L_T