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Measuring Social Media Impact: Google Analytics and Twitter
The document outlines techniques for measuring the impact of social media, specifically through Google Analytics and Twitter analysis. It emphasizes understanding Twitter's data limitations and opportunities while providing actionable insights for content marketing. Additionally, it introduces various tools like Twitter analytics dashboards for Excel and Google Sheets to facilitate social media measurement.
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Measuring Social Media Impact: Google Analytics and Twitter
- 1. Measuring Social MediaImpact: Google Analytics and Twitter Martin Hawksey @mhawksey #OxEngage http://www.slideshare.net/mhawksey/ This work is licensed under a Creative Commons Attribution 4.0. CC-BY mhawksey
- 2. alt.ac.uk Getting to knowyou… #OxEngage @mhawksey 2
- 3. Outcomes ◊ Able toperform basic Twitter analysis techniques; ◊ understanding of the limitations and opportunities of data from Twitter; ◊ *Inspire* you to do more 3
- 4. Why 4 Image: CC-BY-NC-ND MikeBitzenhofer https://flic.kr/p/4UoT3s
- 5.
- 6. Actionable Insight 6 Image: CC-BY-NC-NDShaun Osborne https://flic.kr/p/34Xv1v
- 7. ALT Comunity 7 Image: CC-BY-NC-SAALT https://flic.kr/p/yuDXkn
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- 9. Content marketing 9 Image: CC-BY-NCChris Jones https://flic.kr/p/bupUcB
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- 11.
- 12. Twitter Analytics Dashboard for MSExcel ◊ Originally developed by Elena Villaespesa ◊ Extended by Ernesto Priego 12 Image: CC-BY-NC-SA Elena Villaespesa http://artsmetrics.com/en/dashboard-for-twitter-analytics/
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- 14. Twitter Dashboard Limits 14 Image:CC-BY-NC-ND Wayne Stadler https://flic.kr/p/B6BKW
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- 18. Lets interface …{API} Image credit: CC-BY-NC nikki https://flic.kr/p/5d59EW
- 19.
- 20. alt.ac.uk Twitter Search API– Single tweet 20
- 21. alt.ac.uk Twitter Search APILimits ◊ Data from last ~7 days ◊ Last 18,000 tweets for search term ◊ Developer ‘Rules of the Road’ on storage 21
- 22. alt.ac.uk@mhawksey 22 Twitter ArchivingGoogle Sheet
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- 28. alt.ac.uk One last trick… TAGSExplorer 28
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- 30. alt.ac.uk Links Worksheet - go.alt.ac.uk/OxEngageTw Slides- go.alt.ac.uk/OxEngageTwSlides 30
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- 32. Association for LearningTechnology Registered charity number: 1063519 www.alt.ac.uk @A_L_T